Set sail1992

Chapter 787 Annunciation
Such good news, of course, must be reported to the leaders as soon as possible. Zhang Qihang is very clear that both the leaders of the province and the leaders of Langya City are very concerned about the sales of Sylphy sedan.

"Old leader, I have good news for you. Our sales results for last month have been calculated." Through the phone, Zhang Qihang happily reported to Zhao Deqinghui who was far away in the provincial capital.

"It came out so soon?" Hearing Zhang Qihang's words, Zhao Deqing was also very happy, and nodded repeatedly: "I have seen a lot of your cars in various units directly in the province, and the sales should be good."

"It's very good," Zhang Qihang grinned, and even played tricks on purpose: "Guess how many cars we sold in total?"

"Well, you bastard, did you sell all your tricks to me?" Zhao Deqing laughed and cursed, but he wasn't really angry. On the contrary, when Zhang Qihang talked to himself in such a nonchalant tone, Zhao Deqing felt that I am very relieved, and he is also very cooperative: "Well... do you have 1500 cars?"

Seeing that there are more and more Sylphy cars in provincial W, provincial Z government offices, and provincial agencies, Zhao Deqing gave an optimistic estimate—in his opinion, the monthly sales volume of 1500 vehicles is already quite remarkable. Zhang Qihang I told him before that the wholesale price they gave to dealers was more than 14. Even if it was calculated at 14, 1500 vehicles would be 2.1 million.

You know, the Sylphy sedan of Huateng Industrial Group was officially launched on the 5th of last month, that is to say, it was only sold for 26 days last month, and 26 cars could be sold in 1500 days. Taller.

"1500? More than that," Zhang Qihang said with a smile, "Guess again?"

"It's more than 1500?" Zhao Deqing was even more surprised when he heard it. He thought for a while, and tried to make a bold guess: "Then... 2000 should be about the same?"

Hearing this, Zhang Qihang knew that he couldn't play this game anymore, he said with a chuckle: "Hey...Old director, you guessed wrong again, and I won't fool you anymore. Last month, our Sylphy sedan totaled A total of 3586 vehicles were sold, achieving a sales volume of 5 million yuan. Finally, it has lived up to the expectations and encouragement of the leaders and achieved a good start!"

"You guys are more than just a good start, it's like launching a satellite! Good guys, it's nearly 5.5 million a month, who dares to think?" Speaking of this, Zhao Deqing was a little puzzled while being happy: "But how could it be?" There are so many?"

The sales of nearly 5 billion were completely beyond Zhao Deqing's imagination. This was more than double what he had guessed at the beginning, so he couldn't help but wonder: How could there be such a high sales volume?

Of course Zhang Qihang would not tell the truth.

既然轩逸轿车的竞争对手是桑塔纳2000，那么华腾工业集团在为轩逸轿车定价的时候也是极大的参考了桑塔纳2000的定价，桑塔纳2000的市场价是18.5万到21万，华腾工业集团给各大汽车经销商的市场指导价则是16.79万、17.68万和19.49万。

The reason why the price of the entry-level model is set at 16.79 is because Poussin is priced at 13.8. In this way, the price of Sylphy is just stuck between Poussin and Santana 2000, but during the promotion, Huateng Industry The group advertises that its Sylphy sedan is of the same grade as the Santana 2000.

In this way, many users who originally planned to buy Poussin felt that they could buy Sylphy by gnashing their teeth, while those who originally planned to buy Santana 2000 thought that I could buy a model of the same level as Santana 2 for less than 2000 yuan. , but what can I do with the saved more than 2 yuan?
But Zhang Qihang is such a thieves. When arranging the production plan, Zhang Qihang played a cautious role. In fact, this model with the lowest configuration of 16.79 yuan was not produced at all. , the market guide price of the low-end model that is actually in production is 17.68 yuan, but in fact Huateng Industrial Group can also suppress the output of this configuration. The output of this configuration only accounts for about one-third of the total production capacity. The sales volume is the top configuration, that is, the 19.49 model.

For those private owners or unit procurement managers who originally planned to spend more than 16 to buy a Sylphy, although they are a little regretful in the face of the shortage, it is only a few thousand more to upgrade the model to a mid-range model. It’s only a few bucks, but when you think about the features that are added to the mid-range compared to the low-end, it’s worth the loss. As for how to persuade customers to upgrade the target model from low-end to high-end, there is naturally a complete set of options. persuasive rhetoric.

For these two models, Huateng Industrial Group's wholesale prices to major car dealers are 14.2 and 15.8, and they are delivered after payment. The final result is that in the first month of listing, Sylphy sedan achieved 5 4148 million in sales.

But there is no need to say these words to Zhao Deqing, he said with a smile: "Leader, it is actually very understandable, the main reason why Sylphy sedan can get off to a good start is the strong support of the leaders, if there is no provincial and municipal Without the strong support of our senior leaders, Huateng Industrial Group will not be where it is today.”

"Well, if you can realize this, that's good," Zhao Deqing nodded slightly, very satisfied with Zhang Qihang's clear understanding: "Then what? Do you think there are other reasons?"

"There are indeed some other reasons," Zhang Qihang said: "In addition to the strong support of the leaders, there is also the fact that with the continuous reform and opening up of our country, the economy has developed by leaps and bounds, and in order to develop various businesses and official activities, the market has a very large demand for this kind of mid-size sedan that is very suitable for official and business use, and has a decent overall shape, appearance and interior, but the current market can satisfy this segment of the market The only model in demand is the Santana 2000.

The problem is that Santana 2000 is hard to find now. Many customers not only have to wait for several months to buy a car, but even need to increase the price by tens of thousands. This gives us an opportunity for Huateng Group;
Since last year, we have started to promote our Sylphy sedan by participating in the Capital Auto Show and other means. We spent a lot of effort in the early stage to ensure that this car can leave enough influence in the society. Now our car is on the market , after more than a year of publicity in the early stage, coupled with the good reputation we have accumulated with the Huateng-Mitsubishi "land business class" car, under the influence of various positive factors, our Sylphy sedan It is not surprising that it can be an instant hit and get off to a good start. "

Zhao Deqing was very satisfied with Zhang Qihang's answer, he nodded and said: "Very good, you can realize that the success of your project is due to the government's support for you and the east wind of the country's reform and opening up. I was also a little worried about whether your boy would drift away after achieving success, but now it looks good, you are still very calm, and finally you did not disappoint me."

Zhang Qihang blushed immediately when he heard it: How dare you, old man, still waiting for me here?

On the contrary, Zhao Deqing continued to ask after a short pause, "By the way, have you reported this good news to Comrades Haiyang, Yuehua and Baoping?"

Comrade Haiyang is the director of the Provincial Z Office, and in theory Huateng Industrial Group is under his control;
Comrade Yuehua is Comrade Song Yuehua, the deputy chief in charge of the province's industrial development work in the province. He belongs to the immediate boss of Zhang Qihang's immediate boss. In the more than a year from the Capital International Auto Show last year to the listing, Comrade Yuehua has visited Huateng Industrial Group three times to conduct research, give on-site work instructions, and clearly tell Zhang Qihang that any information about the Sylphy sedan Everything must be reported to him at the first time, which shows how much Comrade Yuehua attaches importance to Huateng Industrial Group and Sylphy;
As for Comrade Baoping, let alone the big squad leader of Langya City, all readers are very familiar with him.

"This... I haven't..."

Hearing what Zhang Qihang said, Comrade Yan Baoping frowned immediately: "Nonsense! Xiao Zhang, you are simply messing around! You should report this news to Comrade Haiyang and Comrade Yuehua as soon as possible, and at the worst, you should Tell Comrade Baoping first, what is the matter if you report to me first?!"

Speaking of the latter, Zhao Deqing's tone was already a little harsh.

But in the face of Zhao Deqing, who is very stern, Zhang Qihang is not nervous at all, but he is not nervous, he still has to go through the process, Zhang Qihang quickly admits his mistake: "Old Director, what you criticized is that I will immediately I want to report this good news to Comrades Haiyang, Yuehua and Baoping, but even if you criticize me, I have to say that you are the old leader I respect the most. I don’t know why, after the sales data came out, I The first thing I thought of was to tell you the good news. I wish you good news."

This flattery, Zhang Qihang... Zhang Qihang actually didn't blush at all, what's wrong with flattering the leader?What's wrong?
Sure enough, after hearing what Zhang Qihang said, Zhao Deqing, who was still criticizing Zhang Qihang for his mischief just now, could not help showing a smile, and his tone became much gentler: "Xiao Zhang, I can understand you, but let me tell you, in the future It’s not allowed to be like this, there should still be a working process, if everyone doesn’t talk about the working process, what is it like? How can everyone’s work be carried out?”

"Yes, yes," Zhang Qihang immediately nodded like a chicken pecking at rice: "Old director, you are too right to criticize. After hearing what you said, I realized that I have been a little lax in my requirements during this period of time. "

"Well, it's good that you are aware of this." Zhao Deqing was still very satisfied with Zhang Qihang's attitude. Let me tell you, what challenges do you think you will face next? Are there any problems that the province needs to help you solve?"

This is what Zhang Qihang was waiting for!

He immediately said: "Old Director, our Sylphy sedan is very popular in the market. The reason why we only sold more than 3500 cars in the first month is not a problem of market purchasing power, but a problem of the running-in of the Huateng Industrial Group's production line." , In fact, the undelivered orders accumulated in our hands have exceeded 6000 vehicles, but the production capacity of Huateng Industrial Group has not been able to mention which one...

But this is not the point, old director, what I really want to say is that even if we come in to get a share of the pie, it will not affect SAIC, but will SAIC feel that we have robbed them of their cake... ..."

They are all smart people, Zhang Qihang has already talked about this, how can Zhao Deqing not understand what Zhang Qihang means?
Leader, although we are buying cars in China, SAIC may have regarded this segment of the mid-level public and commercial vehicles as their taboo. They didn’t do anything before because we haven’t launched yet. , they are not facing a substantial threat, and the administrative level of our Huateng Industrial Group and their SAIC is similar at any rate. They are both provincial/municipal enterprises. You are tearing yourself apart from us, but from now on, the situation will be different. Seeing that our cars are sold in large quantities in the market, and SAIC will feel that we have robbed them of their flesh and are going to play tricks on us. ...

Leader, we are making money for the province. If SAIC gets angry because of this incident, does some tricks in secret, or even does something bad on the surface, you have to call the shots for us!
Makes sense...

Although Zhao Deqing felt that it was unlikely that SAIC would do this, after all, everyone was a state-owned enterprise, but after thinking about it again, he was a little bit worried: Who can guarantee that such a thing will not happen?As the saying goes, if you are not afraid of ten thousand, you are afraid of what happens, right?

People don't hurt the tiger's will, but they can't keep the tiger from hurting people's hearts!

In any case, it is always good to be prepared in advance. If SAIC competes fairly, then of course there is nothing to say. Everyone competes fairly, but if they play dirty and shameless over there, we will not As for being defenseless!
However, although he agrees with Zhang Qihang's idea, he can't say that. Zhao Deqing said slowly: "SAIC is a state-owned enterprise after all. I believe they still have their responsibilities. Over the years, our country's automobile industry has gained a lot. They have made great strides in development, and I haven’t seen them get involved with any company, which shows that SAIC’s leadership team is still a united, combative, principled, and D-oriented team. Of course..."

Speaking of this, Zhao Deqing changed his tone: "If something bad happens, the province can't just sit back and watch you being bullied. In this way, when you report the good news to other comrades, you should also mention this by the way. You can discuss this matter when you go back to the meeting.”

Zhang Qihang was overjoyed, and thanked Zhao Deqing repeatedly—this is what he wanted.

(End of this chapter)