Set sail1992
Chapter 805 Huateng Group's Attraction to Mazda
Chapter 805 Huateng Group's Attraction to Mazda
Huaxia's Huateng Industrial Group is planning to introduce its own fifth-generation 929 chassis?
The news fed back by the Huaxia branch immediately aroused the interest of Mazda headquarters.
Henry Wallace, the current president of Mazda who is handing over the work to the new president James Miller, solemnly put forward a suggestion: "James, this Huateng Industrial Group is quite interesting, I suggest you seriously consider their proposal. "
As we said before, Ford Motor bought a part of Mazda’s shares last year, and its shareholding in Mazda reached 33.4%. Therefore, the first foreign president appeared in the history of Mazda Motor: from Ford Motor Henry Wallace.
However, Henry Wallace's work performance in Mazda did not satisfy the Ford headquarters. Ford Motor soon sent a new president, that is, Mr. James Miller. After the handover work, Henry Wallace Wallace will officially take office at Ford Motor Headquarters in the United States.
Speaking of which, James Miller and Henry Wallace have known each other for many years, they have been colleagues for many years, and the relationship has always been good, so before coming to replace Henry Wallace, James Miller actually A lot of homework, and fully understand the work that Henry Wallace has done in the past year when he accepted Mazda. To be honest, James Miller actually thinks that his predecessors have done a good job, especially the one he led the development of. The Demio mini-car (Mazda 2) project has achieved sales of more than 5000 units just after its launch last month, and it is expected to become a hot model.
With such an explosive model, it is self-evident that it is of great significance to Mazda, which is currently in a sluggish state. , but had to leave at this moment, which filled James Miller with regret.
Now, James Miller was a little surprised to hear such a suggestion from an old colleague he respected: "Henry, is this Huateng Industrial Group very powerful?"
"This company...how should I say it?" Henry Wallace thought for a while, and said, "For the time being, it is difficult to describe them with 'powerful' or 'not great'. This is a very thoughtful Chinese company."
Hearing that Henry Wallace described a Chinese company as "having an idea", James Miller's interest suddenly came: "Oh? How do you say it?"
"This is the case..."
Henry Wallace told James Miller what he had learned about Huateng Industrial Group.
Mazda is actually no stranger to Huateng Industrial Group. After all, Zhang Qihang had contacted Mazda when he went to Dongying to introduce the Mitsubishi DELICA L400. There is actually such a car manufacturing company in Huaxia.
Of course, with Mazda's overall technical level and R&D strength, Mazda did not pay attention to Huateng Industrial Group at this time, and was indifferent to the failure to establish a cooperative relationship with Huateng Industrial Group, but when Huateng When the industrial group repackaged the Mitsubishi DELICA L400 and quickly opened up China's high-end luxury commercial vehicle market in the name of "land business class", Mazda, which was under very tight financial pressure, immediately regretted it: Our Mazda also has an MPV. If we had known this would be the result, we would cooperate with Huateng Group no matter what.
Yes, Mazda also has MPV, and even introduced this MPV to China as early as 1993. It was assembled and produced by Hai@南-Mazda Company. The model is HMC6450, and the power system is a 3.0-liter displacement V6 engine , with a four-speed automatic transmission.
But this MPV did not succeed in China. Before that, Mazda always thought that Chinese people didn’t recognize MPV as a product. They only recognized sedans. With the success of the car, Mazda found out that it is because Chinese people do not recognize MPVs. This is clearly a problem with its own marketing strategy.
After the MPV market left a deep impression on Mazda Motors, Mazda began to pay attention to this "little guy" who had not been valued by itself before. The more it understood, the more Mazda was shocked by Huateng Industrial Group:
In the Huateng-Mitsubishi DELICA L400 "business class on land" commercial vehicle, Huateng Industrial Group once again cooperated with Dongying Isuzu Motors to introduce Isuzu's leading luxury road bus: the GALA series bus to Huaxia, and quickly achieved great success.
In addition, this Huateng Industrial Group not only produces automobiles, but also produces motorcycles. The motorcycles and motorcycle powertrains they produce have even been exported to Southeast Asia. In Southeast Asia, a market dominated by Japanese motorcycle brands Regions, they forcibly made a bloody road, and even relied on their positioning as "motorcycle powertrain suppliers" to support a number of local motorcycle brands in Siam, Vietnam and other countries, while in Siam, Vietnam After gaining a firm foothold, their tentacles spread to countries such as Malaysia and Indonesia, and they even sold their own motorcycles and motorcycle powertrains to distant Africa;
Not only that, they only entered the field of plant protection unmanned helicopters in the mid-90s, and even overwhelmed the leader in the field of plant protection unmanned helicopters in the world in a very short period of time: Dongying Yamaha Company, and became the new leader in the field of plant protection unmanned helicopters...
It can be said that Huateng Industrial Group has created the myth of "entering an industry and succeeding in an industry"!
Seeing this, Mazda couldn't sit still. It felt that when it was choosing a partner, it chose the wrong person. It shouldn't have chosen Hainan @南车工厂, it should have cooperated with Huateng Industrial Group. At this time, Mazda Huaxia Branch sent the news that Huateng Industrial Group was interested in the new generation of 929 chassis developed by Mazda North America. In Henry Wallace's view, this was clearly an opportunity for Mazda Motors in the Chinese market. yes...
Hearing what Henry Wallace said, James Miller finally realized, and nodded again and again: "So you think this is an excellent opportunity for Mazda to completely open up the Chinese market?"
"Yes," Henry Wallace nodded, and said seriously to James Miller: "Of course, this is just a suggestion from me. Next, you will be the CEO of Mazda Motors. You have said exactly what to do. That counts."
Henry Wallace is not stupid, he is very clear about the reason why people take tea cold, although he did this for the good of Mazda, and he had a good relationship with James Miller in the past, but now James Miller Miller is the head of Mazda Motors. Although his starting point is good, whether James Miller can accept it is another matter.
The fact is indeed the case. Henry Wallace’s words made James Miller feel a lot more comfortable: This is right, I am the next head of Mazda Motors. Whether Mazda cooperates with other companies is up to me. Calculate.He nodded and said, "Henry, I assure you, I will seriously consider it."
As a person sent by Ford headquarters, James Miller knew very well that he must be responsible to the headquarters.
........................
James Miller still attached great importance to Henry Wallace's suggestion. After seeing off his old friend, he immediately ordered his assistant: "Go, find me the information of Huateng Industrial Group, Huaxia, Be as detailed as possible."
"Hi!"
Takada Jiro, the assistant to the president of Dongying Ji, didn't dare to neglect, and hurried down.
With the handover of the old and new presidents, Mazda is in panic at the moment. Even Takada Jiro is worried about whether he can keep his position as the assistant to the president. Now that the new president has ordered him to work, it is a good thing anyway.
Fortunately, the "old" president Henry Wallace has been paying more attention to the situation of Huateng Industrial Group since he took office last year. Mazda Motors has a lot of information about Huateng Industrial Group.
But James Miller simply flipped through the information twice, and he couldn't stand it anymore, and began to seriously doubt the authenticity of the information he saw...
"Mr. Takata, are you sure the information is all right?"
After closing the document with a "snap", James Miller frowned and asked Takada Jiro.
"Hi!"
Faced with the new president's stern tone, Takata Jiro shivered in fright, bowed again and again and explained: "Your Excellency, I know this information looks very untrue, but please believe that these materials were produced when President Wada was around. When we saw this information, we also had the same doubts as you, but after repeated verification, we finally confirmed that these unbelievable information are true."
President Wada, the predecessor of James Miller's predecessor, and the eighth president of Mazda Motors Wada Yoshihiro.
Ok?
Hearing what Takada Jiro said, James Miller was also a little uncertain: Actually, from a normal logic point of view, unless these guys don’t want to do it anymore, otherwise they wouldn’t be able to get rid of a document with such obvious problems. On their own table, and since they dare to put this information on their own table, it means that this seemingly outrageous information is very likely to be true.
However, although the logic is such a logic, James Miller does not want to draw conclusions immediately: Are there still few illogical things in the mall?
Nodding, James Miller said: "Put this information here first. In addition, Mr. Takata, please go and bring me the situation of Mazda in China and the relevant information of Mazda 929."
Takata Jiro breathed a sigh of relief and nodded quickly.
(End of this chapter)
Huaxia's Huateng Industrial Group is planning to introduce its own fifth-generation 929 chassis?
The news fed back by the Huaxia branch immediately aroused the interest of Mazda headquarters.
Henry Wallace, the current president of Mazda who is handing over the work to the new president James Miller, solemnly put forward a suggestion: "James, this Huateng Industrial Group is quite interesting, I suggest you seriously consider their proposal. "
As we said before, Ford Motor bought a part of Mazda’s shares last year, and its shareholding in Mazda reached 33.4%. Therefore, the first foreign president appeared in the history of Mazda Motor: from Ford Motor Henry Wallace.
However, Henry Wallace's work performance in Mazda did not satisfy the Ford headquarters. Ford Motor soon sent a new president, that is, Mr. James Miller. After the handover work, Henry Wallace Wallace will officially take office at Ford Motor Headquarters in the United States.
Speaking of which, James Miller and Henry Wallace have known each other for many years, they have been colleagues for many years, and the relationship has always been good, so before coming to replace Henry Wallace, James Miller actually A lot of homework, and fully understand the work that Henry Wallace has done in the past year when he accepted Mazda. To be honest, James Miller actually thinks that his predecessors have done a good job, especially the one he led the development of. The Demio mini-car (Mazda 2) project has achieved sales of more than 5000 units just after its launch last month, and it is expected to become a hot model.
With such an explosive model, it is self-evident that it is of great significance to Mazda, which is currently in a sluggish state. , but had to leave at this moment, which filled James Miller with regret.
Now, James Miller was a little surprised to hear such a suggestion from an old colleague he respected: "Henry, is this Huateng Industrial Group very powerful?"
"This company...how should I say it?" Henry Wallace thought for a while, and said, "For the time being, it is difficult to describe them with 'powerful' or 'not great'. This is a very thoughtful Chinese company."
Hearing that Henry Wallace described a Chinese company as "having an idea", James Miller's interest suddenly came: "Oh? How do you say it?"
"This is the case..."
Henry Wallace told James Miller what he had learned about Huateng Industrial Group.
Mazda is actually no stranger to Huateng Industrial Group. After all, Zhang Qihang had contacted Mazda when he went to Dongying to introduce the Mitsubishi DELICA L400. There is actually such a car manufacturing company in Huaxia.
Of course, with Mazda's overall technical level and R&D strength, Mazda did not pay attention to Huateng Industrial Group at this time, and was indifferent to the failure to establish a cooperative relationship with Huateng Industrial Group, but when Huateng When the industrial group repackaged the Mitsubishi DELICA L400 and quickly opened up China's high-end luxury commercial vehicle market in the name of "land business class", Mazda, which was under very tight financial pressure, immediately regretted it: Our Mazda also has an MPV. If we had known this would be the result, we would cooperate with Huateng Group no matter what.
Yes, Mazda also has MPV, and even introduced this MPV to China as early as 1993. It was assembled and produced by Hai@南-Mazda Company. The model is HMC6450, and the power system is a 3.0-liter displacement V6 engine , with a four-speed automatic transmission.
But this MPV did not succeed in China. Before that, Mazda always thought that Chinese people didn’t recognize MPV as a product. They only recognized sedans. With the success of the car, Mazda found out that it is because Chinese people do not recognize MPVs. This is clearly a problem with its own marketing strategy.
After the MPV market left a deep impression on Mazda Motors, Mazda began to pay attention to this "little guy" who had not been valued by itself before. The more it understood, the more Mazda was shocked by Huateng Industrial Group:
In the Huateng-Mitsubishi DELICA L400 "business class on land" commercial vehicle, Huateng Industrial Group once again cooperated with Dongying Isuzu Motors to introduce Isuzu's leading luxury road bus: the GALA series bus to Huaxia, and quickly achieved great success.
In addition, this Huateng Industrial Group not only produces automobiles, but also produces motorcycles. The motorcycles and motorcycle powertrains they produce have even been exported to Southeast Asia. In Southeast Asia, a market dominated by Japanese motorcycle brands Regions, they forcibly made a bloody road, and even relied on their positioning as "motorcycle powertrain suppliers" to support a number of local motorcycle brands in Siam, Vietnam and other countries, while in Siam, Vietnam After gaining a firm foothold, their tentacles spread to countries such as Malaysia and Indonesia, and they even sold their own motorcycles and motorcycle powertrains to distant Africa;
Not only that, they only entered the field of plant protection unmanned helicopters in the mid-90s, and even overwhelmed the leader in the field of plant protection unmanned helicopters in the world in a very short period of time: Dongying Yamaha Company, and became the new leader in the field of plant protection unmanned helicopters...
It can be said that Huateng Industrial Group has created the myth of "entering an industry and succeeding in an industry"!
Seeing this, Mazda couldn't sit still. It felt that when it was choosing a partner, it chose the wrong person. It shouldn't have chosen Hainan @南车工厂, it should have cooperated with Huateng Industrial Group. At this time, Mazda Huaxia Branch sent the news that Huateng Industrial Group was interested in the new generation of 929 chassis developed by Mazda North America. In Henry Wallace's view, this was clearly an opportunity for Mazda Motors in the Chinese market. yes...
Hearing what Henry Wallace said, James Miller finally realized, and nodded again and again: "So you think this is an excellent opportunity for Mazda to completely open up the Chinese market?"
"Yes," Henry Wallace nodded, and said seriously to James Miller: "Of course, this is just a suggestion from me. Next, you will be the CEO of Mazda Motors. You have said exactly what to do. That counts."
Henry Wallace is not stupid, he is very clear about the reason why people take tea cold, although he did this for the good of Mazda, and he had a good relationship with James Miller in the past, but now James Miller Miller is the head of Mazda Motors. Although his starting point is good, whether James Miller can accept it is another matter.
The fact is indeed the case. Henry Wallace’s words made James Miller feel a lot more comfortable: This is right, I am the next head of Mazda Motors. Whether Mazda cooperates with other companies is up to me. Calculate.He nodded and said, "Henry, I assure you, I will seriously consider it."
As a person sent by Ford headquarters, James Miller knew very well that he must be responsible to the headquarters.
........................
James Miller still attached great importance to Henry Wallace's suggestion. After seeing off his old friend, he immediately ordered his assistant: "Go, find me the information of Huateng Industrial Group, Huaxia, Be as detailed as possible."
"Hi!"
Takada Jiro, the assistant to the president of Dongying Ji, didn't dare to neglect, and hurried down.
With the handover of the old and new presidents, Mazda is in panic at the moment. Even Takada Jiro is worried about whether he can keep his position as the assistant to the president. Now that the new president has ordered him to work, it is a good thing anyway.
Fortunately, the "old" president Henry Wallace has been paying more attention to the situation of Huateng Industrial Group since he took office last year. Mazda Motors has a lot of information about Huateng Industrial Group.
But James Miller simply flipped through the information twice, and he couldn't stand it anymore, and began to seriously doubt the authenticity of the information he saw...
"Mr. Takata, are you sure the information is all right?"
After closing the document with a "snap", James Miller frowned and asked Takada Jiro.
"Hi!"
Faced with the new president's stern tone, Takata Jiro shivered in fright, bowed again and again and explained: "Your Excellency, I know this information looks very untrue, but please believe that these materials were produced when President Wada was around. When we saw this information, we also had the same doubts as you, but after repeated verification, we finally confirmed that these unbelievable information are true."
President Wada, the predecessor of James Miller's predecessor, and the eighth president of Mazda Motors Wada Yoshihiro.
Ok?
Hearing what Takada Jiro said, James Miller was also a little uncertain: Actually, from a normal logic point of view, unless these guys don’t want to do it anymore, otherwise they wouldn’t be able to get rid of a document with such obvious problems. On their own table, and since they dare to put this information on their own table, it means that this seemingly outrageous information is very likely to be true.
However, although the logic is such a logic, James Miller does not want to draw conclusions immediately: Are there still few illogical things in the mall?
Nodding, James Miller said: "Put this information here first. In addition, Mr. Takata, please go and bring me the situation of Mazda in China and the relevant information of Mazda 929."
Takata Jiro breathed a sigh of relief and nodded quickly.
(End of this chapter)
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