Set sail1992

Chapter 939: Always Look Out For Your Competitors
In the north, Volkswagen speeded up the introduction of JETTA A4, which is the future "Bora". When the executives of the South Volkswagen Group unanimously decided to introduce polo, other OEMs that realized the threat of Huateng Industrial Group were not idle. ...

Next to Volkswagen in the south, SAIC GM originally planned to launch a "10-yuan family sedan" at the end of the year. Under the stimulation of Huateng Industrial Group, it immediately decided to speed up product research and development, and strive to let the second-generation Opel CORSA Sail (Sail), which is developed based on the basis, can be launched at least one and a half months in advance.Mr. Chen of SAIC GM expressed confidently at the meeting that with the good quality of General Motors, the new Sail will be able to gain a firm foothold and open up the situation at the price of 10 yuan;
Both Volkswagen and SAIC GM have made big moves. The "second brother" is naturally not to be outdone. The second brother who is negotiating with PSA Group has also accelerated the progress of the negotiation. Although the negotiation work cannot make progress in a short period of time, both parties Some preliminary agreements have been reached on the content of the cooperation. For example, after the cooperation between the two parties is reached, the first car introduced to Huaxia is a compact sedan that sells well in Europe and has won numerous awards: the Peugeot 307.

At the same time, the BAIC Group in the imperial capital was not idle. Stimulated by this news, after searching around the world, they fixed their eyes on their next door: Oh, the Sonata is a pretty good car Yo……

For a while, major domestic auto companies were in a state of turmoil, and it seemed like everyone was fighting for hegemony in the 10 yuan market.

While this "martial arts hegemony" was in full swing, the Huateng Industrial Group that caused this "martial arts hegemony" was unusually quiet, as if completely unaware that the restlessness had anything to do with him...

What is the quiet Huateng Industrial Group doing?

The quiet Huateng Industrial Group is developing its own new product, or more precisely, it is demonstrating the new product proposed by Zhang Qihang. At the beginning of the meeting, Zhang Qihang explained that he was going to develop a What kind of car, and the need to do so...

"We must develop a mid-level sedan that can compete with the SAIC Passat B5 and Guangben Accord in terms of product strength and quality, a real mid-level sedan!" Zhang Qihang said calmly and unhurriedly: "Speaking of which , some comrades may have doubts in their hearts, thinking that our Sylphy sedan is not a mid-level sedan, why should we develop a mid-level sedan? Am I right? "

"Ha ha……"

"Ha ha……"

No one explicitly objected, but Zhang Qihang knew he was right when he saw the chuckles of some comrades who hesitated to speak.

Zhang Qihang nodded and said: "So the reason for holding this meeting today is to explain to everyone what I think, and to unify my thoughts.

First of all, it is about our Sylphy sedan. I have to make one thing clear. Although we promote our Sylphy sedan under the guise of an "intermediate sedan", everyone should be aware of the "intermediate sedan" of Sylphy. The standard of "sedan" can only be regarded as the mid-level sedan standard in Europe and the United States from the 80s to the early 90s, but in this era, this standard has fallen far behind. The current "mid-level sedan" standard is SAIC Passat B5, Only a car like the Guangben Accord with a body length of at least 4 meters and a wheelbase of more than 7 meters can be called a mid-level sedan. "

Speaking of this, Zhang Qihang looked at everyone: "Based on this standard, can our Sylphy be considered a mid-level car? In my opinion, it doesn't even count as a 'B-', it can only be called an 'A+' class compact car .”

This……

Although Zhang Qihang's words made some comrades feel a little uncomfortable, but even these comrades had to admit that what Zhang Qihang said was right. Judging from the standards of 2000, Sylphy was indeed not suitable to be called an intermediate class. In other words, apart from being qualified to be called a mid-level car in a country with an underdeveloped auto industry like China, Sylphy can only be called a compact car in a country with a developed auto industry such as Europe and the United States.

Some people may feel uncomfortable, but this is the truth.

So realizing this, everyone nodded involuntarily.

Seeing that everyone nodded, Zhang Qihang continued: "Of course, it is one aspect that Sylphy's body size does not meet the definition of mid-level sedans in this era, but another aspect is: Why can Passat B5 and Accord sell for more than 20 yuan? 30, more than 2000, and our Sylphy can only be sold for 20 to [-], which is about the same as the Santana [-]? Why can’t our mid-level cars be sold for more than [-]?"

Speaking of this, Zhang Qihang paused, and said with a smile: "Let's close the door and tell the truth, in fact, this reason is the most important."

"Ha ha ha ha……"

Hearing this, everyone immediately burst into laughter: Isn't that right? Everyone is a mid-level car. Why can your Passat B5 and Accord sell for more than 20 or even 30, but I can only sell for [-] to [-]?

Why do you sell one as much as I sell two?

We also want to earn this money.

At this time, Mr. Feng Guoqing also smiled and said: "Mr. Zhang is right, everyone is a mid-level car, so why can someone else's car sell for 30 million, while we can only sell for 10,000+?
But let me add a few more words, that is, everyone only realized the economic significance of developing a new generation of mid-level cars, but did not expect another layer, that is, the significance of this project to our Huateng Group in terms of brand height and brand recognition . "

What does it mean for the Group's brand height?
Everyone is not stupid. They just didn’t think of this at the beginning. Now that Mr. Feng Guoqing reminded him, he immediately reacted. Xie Haiqiang suddenly realized, nodded and said: "Old Secretary Feng is right, no matter whether the big guy is willing to admit it or not. , but after so many years of development and various publicity, our Huateng Industrial Group has become a banner and the pride of the national automobile industry.

In this case, if we are only satisfied with the little achievements we have made in the past, instead of thinking about pioneering and making progress, so as to achieve "the products that our peers have, we also have", gradually, it will form in the minds of the people. An inherent cognition, that is: Huateng Group's strength and technology are really not good, otherwise why is it also a mid-level car, other people's Passat B5 and Accord can be bought for 10,000+ or ​​even more than 30, but their Sylphy can only Sell ​​10,000+?

Once such a preconceived concept is formed in the minds of the public, the height of our brand will come down, and even if we launch models with higher prices in the future, the public will not recognize it. "

This is the truth!
Many comrades didn’t realize this before, but now that Xie Haiqiang has reminded them so much, many people feel chills in the back of their heads: Isn’t it true that after competitors have launched products with higher prices, if I can't launch products that can compete with it in both price and product strength in time. The problem is not big in a short period of time, but after a long time, what will the public think of Huateng Industrial Group?Do you think Huateng Industrial Group can't do it?
Once the public forms such a preconceived impression, the damage to the Huateng brand will be great!
Thinking of this, how dare everyone be negligent?Immediately expressed their opinions...

"I have no objection and fully support the group in launching this project."

"Mr. Zhang, tell me what to do."

"I have no opinion either."

"I support……"

…………

Everyone understands the importance, and knows that this matter has only advantages and no disadvantages for Huateng Group. Naturally, no one will speak against this matter.

And based on past experience, this mid-level car is most likely designed by Mr. Zhang, so everyone is even more curious, Mr. Zhang has not completed the design work, right?

Everyone is just curious, but I am too embarrassed to ask, but this embarrassing person definitely does not include Mr. Feng Guoqing, who smiled and asked Zhang Qihang: "Mr. Now that it’s done, let’s show you your design.”

"Okay, then I won't make a fool of myself," Zhang Qihang didn't take it seriously when he heard the words, nodded with a smile, and said, he turned on the laptop connected to the projector, and said while operating: "This is what I designed. Let’s take a look at the renderings of the new car, and we welcome your criticism and corrections.”

What appeared in front of everyone was a black, orthodox sedan. The front car looked smooth and steady, with smooth and elegant lines. The chrome-plated trims located on the front, rear and sides of the body were well-designed in terms of size and style. Just right... It can be said that many comrades in the conference room fell in love with this car as soon as they saw this car, or this rendering, and felt that this car was simply too suitable for their own appetite.

Faced with such a shape and design, everyone is full of praise, and no one can find the slightest fault. It can only be said that Mr. Zhang once again did not disappoint everyone—and indeed he can’t fault it. The author praised it as the most classic and best-understood oriental aesthetics generation Camry, elegant, restrained, and reserved, so that the seventh-generation Camry was sold immediately after its launch in 06. It was hard to find a car in the market, and it was sold all over the country within an extreme time. Within the range, there is a situation where it is necessary to increase the price or install high-priced decorations and high-priced navigation to mention the car.

Yes, the phenomenon that Toyota has been scolded by everyone for increasing the price of the car actually started as early as 07. When the Camry was the hottest, it was impossible to raise the price of the plain car. The car model does not have navigation, so many consumers have to add a 5000 to 15000 additional car-specific navigator such as Casda (there are also other brands), as well as film, floor mats and other products to pick up the car. There is no way, this car It's just that hot.

The period from 04 to 10 was also the most beautiful moment for Japanese auto brands in China. The product strength and market competitiveness were so strong that even the public was overwhelmed by them. In the end, they had no choice but to sacrifice The so-called "golden combination" of "TSI+DSG"...

Now, Zhang Qihang has obtained the seventh-generation camry that came out in 06 in 00. The power is naturally that gods block and kill gods, and Buddhas block and kill Buddhas. Everyone is dumbfounded.

After confirming that everyone has no problem with the overall shape, Zhang Qihang showed everyone his interior design again. Similarly, with this design, everyone couldn’t find any faults. After seeing the complete set of renderings, Jiang He sighed , said: "Mr. Zhang, to tell you the truth, before I saw this design drawing, I was still a little worried, thinking 'This is a car worth 30 million yuan, how critical the public must look at this car. ? Can you do it?', but after seeing this design, I realized what a genius is, and it doesn’t make sense if this car doesn’t sell well.”

Zhang Qihang smiled and waved his hands: "Okay, Lao Jiang, we have known each other for many years, so you don't have to flatter me."

Jiang He smiled and nodded: "Haha...Okay, then I won't flatter you, let's talk about something practical, I have nothing to say about your design ability, capitalized, but what do you plan to name this car? Do you want to continue using the name 'Sylphy'?"

As soon as Jiang He's words came out, they immediately attracted everyone's attention, and even many comrades began to frown and think.

The reason why everyone pays so much attention to this issue is also very simple. According to Mr. Zhang’s previous explanation, this car is used to replace Sylphy. From this perspective, it is not wrong to say that it is the second-generation Sylphy, but the problem The reason is that, according to what Mr. Zhang said before, this car is going to compete with Passat B5 and Accord on the same stage, and the price will go to the range of more than 20. In this case, if it is still called "Sylphy", Even if it is "Second Generation Sylphy" or "New Generation Sylphy", can the public recognize this price?Do you think the price is too high and boycott it?
"Lao Jiang, I understand your doubts, because I have also thought about this issue," Zhang Qihang nodded, and said: "After careful consideration, I decided not to stop producing the cash Sylphy, but I will make a small adjustment to the positioning of the two cars. Adjustment."

"Oh?"

Now, not only Jiang He, but everyone's eyes were also flickering with curiosity: What kind of adjustments are you going to make?
"First of all, Sylphy," Zhang Qihang said, "It will take almost two years until the development of this car is completed and mass production begins. After two years, our Sylphy will be positioned as an 'A+ compact car' , with Excelle to achieve a high-low match in the field of compact cars;

As for this car, my idea is to claim that many technologies of this car come from the technologies laid down by Fengya Tianlai when promoting it..."

The technology that came down from Fengya·Teana?
Wonderful!

Before Zhang Qihang finished speaking, everyone's eyes lit up: That's right, why didn't I think of such a good publicity technique?

When Jianghe mentioned the price issue just now, everyone was also thinking about this issue: Yes, before that, Huateng Sylphy only sold for tens of thousands of yuan, but now suddenly there is a car with more than 10 yuan, even if the body size and configuration are up to Yes, but can the public accept it?

But the solution given by Zhang Qihang caught everyone's eyes: the decentralization of the technology from the luxury car Fengya Teana!
The current Fengya Teana has firmly established itself in the mid-to-large sedan market. If the new generation of Sylphy claims that many of the technologies on this car come from Fengya Teana when it goes on the market, then there will be no problem.

"As for the name," Zhang Qihang continued, "I think it's better not to associate this car with Sylphy at least in terms of naming, just like the Poussin of the Southern Volkswagen Group and the current Passat B5. Both cars are A series of models, but now, one is called Santana, and the other is called Passat B5. Of course, as for the name of this car in the future, this requires everyone to work together.”

Everyone thought about it, nodded, and they all felt that this was true.Of course, the most important thing about this matter is that if the new car is related to Sylphy, with the price of this car at more than 20, consumers may not necessarily recognize it.

Seeing that everyone has no objection to his words, Zhang Qihang nodded and said: "Okay, since everyone has no objection, then the research and development of the new model has been preliminarily decided. It is still the same as before. I will be in charge of this matter. Let's discuss the second one. Things: Panther cars."

When it came to the Panther car, everyone's expressions suddenly became serious.

After several months of contacts and negotiations, Huateng Industrial Group has almost understood the requirements of Donglai. As Zhang Qihang originally expected, after confirming the deep binding with Huateng Industrial Group, he can earn more money. After receiving the money, Donglai City finally agreed in principle to Li Pengfei's idea of ​​"exchanging shares for technical support from Huateng Industrial Group", but the two sides still had great differences in terms of the specific cooperation method:
First of all, Dongnai City, Dongnai City is only willing to give another 15%, that is, a total of 25% of the shares, and the 15% of the shares given after that are not transferred for free. Even the quotation is not cheap, as high as 8 million;

Secondly, Donglai City requested that after the cooperation between the two parties is reached, Huateng Industrial Group will fully open its technical system and supply to Heibao Motor;

Thirdly, Heibao Automobile must operate independently. Huateng Group can send financial and personnel supervisors, but only for "supervision" and cannot interfere with the normal production and operation activities of Heibao Group.

So in summary, the requirements of Dongnae City can be summed up as: We want money, we also want technology and supply system, but we still have the final say on the enterprise.

Faced with such a request, it was naturally impossible for Huateng Industrial Group to agree, and they rebutted one by one.

The first is the quotation of shares. Huateng Industrial Group also admitted that the current 15% shares of Heibao Automobile are worth 8 million yuan, but at the same time, the negotiators of Huateng Industrial Group also emphasized that the current value of Heibao Automobile is It was obtained with the support of the Huateng Industrial Group. If the support of the Huateng Industrial Group is lost, the value of the Black Panther Group will be greatly reduced in two or at most three years. By then, the Black Panther Group will still be worth so much money?

Regarding Huateng Group's statement, Donglai City also agreed, but in turn, the other party also made it clear: You are right, but the current situation is that it will not be worth so much in the future, but now The Black Panther car is worth so much money. As for what you said about not providing support for the Black Panther car...don't forget that you already hold 10% of our Black Panther Group shares...

After the two sides fought each other, no one could convince the other, and finally had to put this dispute aside and discuss the second point.

This time, it was replaced by Huateng Group, which is extremely strong. The negotiators of Huateng Group made it clear that if Huateng Industrial Group can hold more shares in Heibao Automobile in the future, it will definitely open up more shares to Heibao Automobile. There are many technologies and product supplies, but it is impossible to open the supply. For example, if Heibao Motors wants the V8 engine technology on Fengya Motors, is it possible that our Huateng Group will also provide you with it?

As for the third point, if our Huateng Group already holds 25% of your shares, we should enjoy the corresponding rights and interests in accordance with the provisions of the "Company Law" promulgated by the state. Your so-called "cannot interfere with the Black Panther normal production and operation activities of automobiles" where did the words come from?
Under the circumstances that both sides are unwilling to make too many concessions, the result is that the two sides have negotiated for several months. Although both sides value this cooperation, both sides want more, which leads to a stalemate. Now Zhang Qihang This issue was specifically mentioned at the meeting. Obviously, he was somewhat dissatisfied with the progress of this negotiation.

"Since everyone is unwilling to talk, let me say a few words first, and treat it as an introduction." Zhang Qihang's voice fell, and after a while of silence, Jiang He first said: "The negotiation with Donglai has been at a stalemate until now. So far, Donglai has no intention of giving in at all. I think Donglai's mentality is very strange. This negotiation is originally Donglai asking us to do more. Under normal circumstances, Donglai should be the first It is right to make concessions, but in this deadlocked situation... I think, is there such a possibility that some people in Donglai do not want to see Panther Motors reach a cooperation with us?"

"I thought I was the only one who felt this way, but I didn't expect Vice President Jiang to feel this way too," Song Pingshun said after following Jiang He, "I thought it was weird before, but this is obviously a good thing for everyone. Things, the demands we made are not too much, but the comrades in Donglai are unwilling to make concessions, as if they are rushing to negotiate and can't reach a deal, which is indeed a bit wrong, "

Speaking of this, Song Pingshun looked at Zhang Qihang and asked, "Mr. Zhang, you have a good relationship with Mr. Li of the Black Leopard Automobile. Would you like to learn about the situation through him? After all, I believe that the current situation is not what he wants to see." Arrived."

Zhang Qihang thought for a while and nodded: "Of course, this is no problem, but comrades, I have a question, that is, if it is confirmed that the current stalemate in this negotiation is indeed due to the A certain heavyweight comrade intervened in it, so what shall we do?"

Hearing Zhang Qihang's words, everyone frowned: Yes, if it is true that there are people in Donglai who do not want to see this kind of in-depth cooperation between the two parties, then what should we do?
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PS: Brothers, another 6000 words.

(End of this chapter)