The richest man starts with a blind box

Chapter 11 Talking about Huang He's Past Life Experience
The appearance of leather jackets completely ignited the entire market, not to mention the child who gave out leather jackets, was hugged and kissed by his father, his face was full of saliva, and the surrounding customers were all like wolves. Huh, they really didn't expect that there were actually leather jackets in these boxes.

In 2001, leather jackets were still relatively expensive. The cheapest leather jackets cost more than 500 yuan. In many people's minds, leather jackets are synonymous with expensive!
This can be seen from the fact that the cost of the leather jacket costs 40 yuan, which is an absolute high cost.In fact, except for clothes made of natural animal materials, the cost of any piece of clothing is no more than 10 yuan.

The clothes I'm talking about include the so-called Chanel, Louis Vuitton, Dior and so on.Their cheapest clothes cost thousands of yuan, and the cost is less than 10 yuan.

Of course, what we are talking about here is the pure cost of making clothes. If you count the marketing cost, it is indeed more than ten dollars.

In addition, leather clothing is usually not worn on occasions, and the market sales are very low, so the price will continue to rise, because only the more expensive unit price can dilute the cost of the leather clothing production line.

All in all, everyone agrees that leather clothes are very expensive. For 10 yuan to buy a leather jacket, this is definitely the money back for grandpa's coffin!
In an instant, the crowd broke out completely, and the surrounding onlookers stopped watching, and all rushed to line up, waving the banknotes in their hands.

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"Brother-in-law, do you think those workers can really sell our backlog of goods?" After forcing Huang He to sign N unequal treaties, Leng Zhiruo finally stopped worrying about his sister-in-law. After tossing, he asked curiously.

She always felt that this kind of blind box would be a little unreliable. If it couldn't be sold, the company would have to lose another 100 million, and by the way, she would also lose her house. After all, all blind boxes The money for the boxes, as well as the train tickets for the workers, etc., were all taken out of the 100 million yuan.

"Don't worry, not only can we sell all the extruded inventory, but it will not even take a few months before the factory reopens!" Huang He said very confidently, he really understood the mentality of customers too well.

In his previous life, Huang He was actually an employee of a multinational company and was the operation of Bandai China, and his main task was to run Bandai's two flagship stores, Taobao and Jingdong.

He worked in Bandai for three years, and then he discovered one thing, that is, unless there are very rare limited products on the shelves in his store on weekdays, the turnover of the two stores is quite miserable, and sometimes they can't sell a single order a day. , is really appalling.

However, there are a few fixed days each year. Bandai’s stores can make a lot of money every day and sell tens of thousands of items a day. Sometimes, as soon as the items are on the shelves, they are all sold out in less than a minute.

This fixed day is the anniversary of the Bandai store, the Spring Festival, Double 11 and other major event nodes, and at this time, Bandai's official flagship store will sell its own blind boxes or lucky bags.

Tens of thousands of blind boxes and lucky bags were all sold out in less than a few minutes, and then the sales target of the store for more than half a year was completed!

So why does Bandai's blind box sell so well?
The mystery here is very simple, that is, Bandai's blind box or lucky bag, there is no possibility of losing money, every blind box in it is profitable, and it also makes a lot of money.

A Bandai blind box priced at 200 yuan can sell products with an official guide price of at least 300 yuan, and sometimes even 1000 yuan.

Of course, there is only one such blind box in 10,000.

This directly caused all customers to go crazy. Whenever Bandai had blind boxes on the shelves, they were all swept away, and there were no exceptions.

At the same time, Bubble Mart, which once created the trend of blind boxes, has gone from bad to worse. The sales of blind boxes have also continued to decrease, and the market value has also dropped by half.

Comparing these findings, Huang He concluded a truth, that is, if the blind box wants to be a real big seller, it must place a product with a certain value greater than the actual value in the blind box, so that every blind box is profitable, so that Make a lot of money.

Once, when Huang He in his previous life told the truth he had discovered to the people around him, he was ridiculed by the people around him. It was not that they thought Huang He was wrong, but that what Huang He said was nonsense. Of course, the blind box that was sure to make money could do it. Big sale, this is all nonsense, but isn't it the merchant who loses like this, isn't the merchant the SB?

At that time, Huang He also felt that he was stupid, so he threw this stupid idea aside. Until now, until more than a week ago, looking at the pile of goods in the warehouse, Huang He suddenly wanted to understand.

I was really stupid to believe what those fools said.

Whether the blind box is profitable or not, it is not the selling price of the product, but the actual cost of the product.

The Bandai I sold in my previous life, taking the most popular Gundam model as an example, a cardboard Sazabi, the lowest price on Taobao is 500 yuan, and the official Taobao store price is 900 yuan, so a blind man worth 400 yuan. Inside the box, a Sazabi is opened, and a bunch of buyers will shout for big profits.

But in fact, the price of Japanese yen is 7500 yen, and it is 440 yuan in RMB, but the price of China Bandai is only 300 yuan... But the actual production cost of Bandai is said to be less than 30 yuan.

So, in a blind box of 400 yuan, put a cardboard Sazabi with a minimum price of 500 yuan on Taobao, is Bandai China really losing money?

Anyway, Huang He remembers that last year's Double Eleven, Bandai sold nearly 4 million lucky bags and earned at least 3 million, but the evil capitalist did not give him a penny salary increase. No. began to work overtime for Double Eleven.

The same principle applies to Jiangnan Leather Factory.

Leather bags, belts, leather shoes, although the cheapest market retail price is 20 yuan, and the customer's psychological price is also 20 yuan, but the performance cost of these three products does not exceed 10 yuan, and it is absolutely impossible to stuff these things in the blind box. No loss!

The only thing that loses money is the leather jacket that costs 40 yuan, and a blind box will lose 30, but our boss Huang gave an order to put a leather jacket in 100 blind boxes, which is equivalent to buying a blind box of 1000 yuan. A leather jacket that costs 40 yuan.

Then there are 60 wallets, 30 belts, and 9 leather shoes. The total cost is 340 yuan, and if you count the train ticket and other costs, it will not exceed 400 yuan, and the remaining 600 yuan , is the pure profit of the blind box.

Tsk tsk, our boss Huang really started to vomit blood at a loss!
(End of this chapter)