The richest man starts with a blind box

Chapter 116 Blind Box Upgrade
On November 2001, 11, when the battle between OO and QQ was still raging, Huang He did not appear at the head office to preside over the overall situation. Held the opening ceremony of the box flagship store.

This is the first physical store under Jiangnan Group, and it is also the first attempt to put blind boxes in the store for sales in Jiangnan Group's national strategy. It is also one of the achievements of Huang He's hard work in the past two months. .

After leaving Hangzhou, apart from arranging some strategies for Leng Zhimeng, Huang He's most important job was to prepare the upgrade of the entire blind box sales strategy with Leng Zhiruo.

Huang He is very clear that it is difficult for a blind box to become bigger and stronger by relying on leather goods alone. After all, the market for leather goods is too small, which can be seen from the sales of blind leather boxes all over the country.

After more than half a year of blind box sales, the performance in the market has begun to decline every month. For example, in Shen Yuequn’s northeast market, the sales performance of a single booth has dropped by more than 30% compared to last month. , The speed of this decline is really scary.

However, the overall performance of the entire northeast market has risen, because with the end of the August meeting, Leng Zhiruo continued to build subsidiaries in various regions, and the subsidiaries began to attract investment. In three months, more than 8 people were attracted. There are 600 mobile booths for different units or individuals. According to Huang He's requirements, each county has 2400 booths, each prefecture-level city has 4 booths, and each large city has more than 10 booths. The layout of the stalls is based on the standard of the booths, covering many areas that Jiangnan did not cover at an extremely fast speed.

The common people in these areas have never seen the routine of blind boxes. In addition, it is not the Internet age, and they are not sensitive enough to products in other areas. These newly added areas and cities are equivalent to no development. The gold mines in the past are naturally making money every day, which makes the overall performance of the blind box skyrocket.

So even though the performance of some old stalls has fallen crazily, the newly joined leeks have been gratifying, so the overall performance of Jiangnan is also extremely amazing.

Throughout October, the total sales of blind boxes exceeded 10 million yuan, and the net profit was around 2 million yuan. In November, the total sales exceeded 8000 million yuan. , the net profit also reached 11 million yuan. Boss Huang made all the money he spent on the OO server in one go.

At the same time, all the dealers under Jiangnan are also smiling and full of vitality.

But Boss Huang was not dazzled by such a bustling and lively scene. He is very clear that what he is earning now is leek money. Maybe in 2002, this performance will start to decline wildly, so the most important thing right now , is to find a way to introduce new blood into the blind box, so that those leeks who have already owned too many leather goods and left will return to the cutting board to be harvested by our boss Huang.

In this regard, the later generations of Bubble Mart have made a good demonstration. Every month, dozens of models, or even more brand-new blind boxes will be released to harvest users' wallets.

Regarding this point, Boss Huang is very disdainful. No matter how many new products are on Bubble Mart, they are still plastic villains, and they are still making money from those trendy leeks.

But in China, how many trendy leeks can there be?Maybe not even 1%. In China, most of the leeks are old leeks. If you want to cut these people’s leeks, you can’t use things like plastic figurines, you have to use more practical things.

So at this moment, the first Jiangnan blind box flagship store in the country, which is holding its opening ceremony, has twelve sets of brand new blind box series products inside.

The location of Boss Huang's first flagship store can't be too bad. It's directly on the bank of the Huangpu River. It's the place with the most tourists. It's also very big. It was still Du Yuesheng's property back then, and the rent alone cost about 5 a month.

This is still the price in 2001. If it comes to 2002, the rent of such a store will be around 50 a month.

However, our Boss Huang is very proud. He directly spent 1200 million to buy such a three-story old house by the Huangpu River... that is, now, after this year, when the relevant legal provisions come out, these old people A bungalow is not for sale, let alone a renovation.

But now, the rich are the uncles. Boss Huang bought the old bungalow, but he didn't renovate it. It should only be the approval procedures for the remodeling, and it won't be completed for more than half a year.

So Huang He made a very cute change, which is to re-coat the old bungalow with a layer of glass and metal iron, and then build it according to the appearance of those blind box vending machines in 2021, and abruptly make this The old bungalow on the third floor of the building is packaged like a blind box vending machine. From a distance, it looks like a giant vending machine, standing on the bank of the Huangpu River.

Well, although such a building may still cause some troubles in urban management, but with the help of a Shanghai local store manager and dealer invited by Boss Huang, no one will come to trouble , after all, such a giant vending machine, from the perspective of attracting tourists, the effect is full marks.

I want to know with my butt, how eye-catching effect such a wonderful building will have. When the house was rebuilt, there were already a lot of tourists gathered nearby, holding fool cameras and staring at the building. made a bid.

When Boss Huang came to officially attend the opening ceremony and the whole building stood upright, the effect was even more impressive. Not only were the inner and outer third floors full of people, even reporters from several TV stations heard the news. Watching the blind box machine shoot wildly, so when Huang He cut the red silk rope with scissors and announced the official opening, the crazy crowd tried to pour into the store in an instant.

Fortunately, Huang He had already made preparations. He installed a queuing barrier with a length of hundreds of meters at the entrance, notified the relevant departments to maintain order, and invited more than a dozen temporary security guards to maintain the entire store. situation.

"Dear customers and friends, I'm very sorry. Our store can only accommodate up to 50 customers shopping at the same time. Please wait patiently for customers who line up. We will send you some snacks and drinks. Please forgive me!" There was a flight attendant wearing The uniform is similar, the female store manager with black silk and long legs, holding a microphone and speaking to the customers queuing outside.

At the same time, there were four or five waiters in the same dress, carrying a basket full of small packets of crispy rice, and glasses of lemonade, constantly shuttling around the queue and delivering these snacks and drinks at the same time.

This kind of service that will be carried forward by Haidilao in the future is still very rare in this era. Many Shanghai natives who are used to looking for cheap feel deeply warmed. Praise that this is really the most humane store with the best service they have ever seen.

Well, the factory purchase price of this basket of crispy rice is only about 6 yuan. At the same time, this is a heavy-flavored crispy rice specially customized by Huang He.

The taste is very good, but after eating a pack, it is guaranteed that the body will resist this kind of food that makes the mouth dry and has an inexplicable feeling of fullness.

As for lemon water, it can quench your thirst, but it will be too sour if you drink more. The most important thing is that a lemon can be soaked in a bucket, and it can be used several times, which is not too refreshing.

(End of this chapter)