The richest man starts with a blind box

Chapter 1208 Comeback
At a time when the United Ultra Vacuum Railway Pipeline Company does not know when it will be able to actually start construction, after a full year of delay, Apple and Google have finally announced that they will hold a press conference for their second-generation products.

It's just different from the huge attention they received when they held a new product launch conference two years ago, this time the news was released, except for some media that had greeted in advance, only some electronic product media gave reports, and the rest The media has no interest in understanding this matter at all.

This is because the United Ultra-Vacuum Railroad Pipeline Company has dominated the headlines recently, and they don't have the extra energy to care about other news.

The second thing is that this news is really not a big news. After all, compared with the first generation, it has been two years, and the popularity of the previous first generation products has basically been exhausted.

In addition, the first-generation product was completely crushed by the universe terminal and became a complete failure, with few users using it. If you expect the media to pay attention to their press conference now, it would be too strong.

Just like before 2008, Motorola's new product launches have always been hard to find.

But now, who knows that Motorola will hold a new product launch conference!

This situation obviously hit the two companies hard, so just two days later, new news was released in the media.That is, the new products released by the two parties this time are not simple, and even surpass the latest Tian Universe 3 terminal in terms of product performance.

As soon as the news was announced, the popularity of the news began to skyrocket.You know, Cosmos 3 was just released on October 10th, and its performance has been improved by more than 12% compared with the 2nd generation product. Not to mention, it also surprised everyone with the launch of the fingerprint unlocking function, which once again broke new ground. It has broken the imagination of human beings for terminals, and shocked the whole world with the technical capabilities of Jiangnan Group.

But who would have imagined that the two companies that were defeated by the Universe Terminal two years ago would actually announce that their products could surpass the performance of the Universe 3. This is exciting news!

You know, recently many Westerners, especially Americans, feel very upset, because their own country does not have excellent end products, so they have no choice but to buy end products produced by foreigners.Is this still the largest country in the universe?
Fortunately, the vacuum maglev pipeline railway announced half a year ago made them proud and let the world see the strength of the great United States again.It's a pity that the Huaxia people suddenly appeared to disrupt the situation, abruptly snatching away the glory that originally belonged to the United States.

Now finally, a terminal belonging to the Americans has appeared.

Of course, the United States has already had its own terminal products. Although a big company like Motorola still insists on producing traditional mobile phones, and firmly publicizes that the terminal is not a mobile phone, but a handheld computer, everyone should Owning your own mobile phone does not conflict with owning a terminal.

This can be regarded as a typical dead duck with a hard mouth.

However, not all companies are as stubborn as Motorola. In the past two years, at least three or four hundred terminal brands have emerged around the world, and each brand has launched its own terminal products. Brands in the entire market The variety is also rich, and the competition is relatively fierce. Otherwise, the United States would have launched an anti-monopoly investigation on the universe terminal long ago.

However, the performance of these terminal products is too bad. Although some functions can be used, compared with the universe terminal, it is still not at the same level at all.

Over time, in the hearts of users, terminals have always been divided into two types, one is the real terminal like the universe terminal, and the other is the fake terminal produced by other brands.

It's as if in the future, smartphone users only have two product cognitions: Apple mobile phone and other mobile phones. This is the strength of Apple's product marketing.

So when users learned that Apple and Google were about to launch a terminal with a performance that surpassed that of the Universe terminal, they were still very excited, so the attention on this new product launch began to soar, and many media also began to sign up enthusiastically Participating can be considered as a way to help them succeed.

This kind of feeling is like a certain LPL team that was not well-known at first, relying on the external publicity that it is an all-China class, and then quickly gained a lot of attention and became one of the famous LPL teams.

Of course, the all-China class later became the main label they were ridiculed. After all, if the all-China class couldn't win the championship, it would instead arouse more people's anger.

However, no matter whether it is the users who are watching the excitement or the media who are going to the conference site, they don’t know. Whether it is Apple or Google, there is a very important question that has not been clarified, that is, what should their products be called?
In fact, if you carefully observe the external publicity of Apple and Google, and if you have the ability to get the invitation letter for their new product launch, you will find that neither of them has written what the new product is.

Whether it is a mobile phone, a terminal, or CP and PT, it is just a new generation of products.

It stands to reason that this new generation of products should definitely inherit Apple's CP, or Google's PT, two terms created by themselves, but in fact until now, the management of the two companies still have not reached an agreement, and even on the Even Page, or Jobs himself, suffered greatly from this problem.

Among them, Larry Page is simply indecisive. The entire PT department of Google, that is, the former Android company, has held meetings for more than half a month for this name. Not sure.

Half of them believe that their own products should continue the term PT created by themselves, otherwise what is the new generation of products?
And PT also helps to distinguish its own products from the damn terminal, make a more distinctive brand identity, and so on.

But the other half think PT is a huge liability for Google.

The term PT does not have any brand image, and even because of the previous castration of PT in terms of performance, the impression of PT in the market has almost become a joke.

At this time, if the new product developed by the company is still called PT, wouldn't it mean throwing the freshly cooked rice into the cesspit?

At the same time, they also shouted, hoping that everyone can see the reality clearly.The reality is that the term terminal has formed an inherent impression in the minds of users all over the world. Just like mobile phones, it is already a general term for handheld computer communication devices.

If we use the product name of terminal, we can directly borrow the product image created by our competitors, and explain to users what our products are in an easy-to-understand manner, instead of a PT that we have never heard of. The reduction in product awareness.

No matter how many meanings there are behind your PT, users don't know what PT is, and they just want to buy terminals, so they won't take a second look at your product.

The two factions have been arguing for half a month around the nouns of PT and terminal, and they still haven’t made a decision until they find the new product launch conference. Larry Page himself is also hesitant until he sees it on the Internet. One post, which was posted by a child on an online forum, contained only a very simple sentence, which read "Christmas is coming soon, I wish I could receive a terminal as a Christmas present!"

This post was just randomly recommended to Larry Page, and no one paid attention to it, only two or three replies.

Of course, at this moment, these words made Larry Page's head clear and made him finally make a decision!
Unlike Larry Page's hesitation, Jobs on the other side is actually very firm. His new product should be called CP, and he will never follow suit and call it a terminal. He won't be allowed to do that.

However, Jobs' status in the company is now a bit shaky, because he has not achieved great success like launching the iPhone in history.

On the contrary, because the company put a lot of resources on CP and spent billions of dollars back and forth, but in the end, the first-generation CP only sold a few million units, which made Apple's board of directors have begun to have a feeling for Jobs. doubt, so Jobs can no longer be the same authority as before.

This is why some of Apple's high-level executives still hope that the second-generation products launched can be directly called Apple Terminals even though Jobs expressed clear opposition.Even at the moment before the upcoming new product launch conference, these high-level executives still stubbornly expressed their opinions.

Jobs, who has always been tough, naturally couldn't give in to this situation. He simply sat in the backstage of the press conference and watched the staff replace all the materials with CP, while the publicity about the terminal prepared by others All the materials were burned on the spot, and with their own authority, they still called Apple's second-generation product Apple CP2.

Finally, on the day of the press conference, the two companies launched their new product launches at 2 pm at the same time.This is also something that the two companies have discussed a long time ago, because the two companies actually use the same technology, except for a slight difference in appearance design, and some functional parts have their own trade-offs.

In terms of the most important chips and the underlying architecture of the system, the two are actually exactly the same, which leads to the same performance data of the two products.

In this case, if one company holds a press conference first, the one that is held later will definitely suffer, so the two simply decided to hold a new product launch conference at the same time, even though the start time of the conference is exactly the same.

(End of this chapter)