The richest man starts with a blind box

Chapter 1217 Apple's Road to Innovation

If you look at the global terminal sales rankings in early 2010, the No. [-] must be the Cosmos terminal, which is the first in the precipice, higher than the combined sales of all subsequent brands.

Welcome to the second place is Google Terminal, and the third place is Apple CP2.

Well, although Apple said that it is not a terminal and should not be on this list, everyone still defaults that Apple is on the list of terminals.

But at the beginning of 2011, the list changed directly. The universe terminal has fallen to the eighth position, and the Samsung terminal is ranked first, the second is Xiaomi, and the third is VIVO, No. 4 Blackberry, No. 5 to No. 7 are mainly emerging brands, Apple's CP2 ranks No.9, and Google Terminal ranks No. [-].

By the way, it is worth mentioning that No.11 is Nokia.

After a full 4 years of delay, Nokia, who is as strong as Nokia, finally woke up and started to produce and sell their own terminals. However, they missed the most precious time and fell from the former king to the No.11. s position.

Motorola is ranked 22nd, and Motorola has entered a stage of rapid decline after all.

After the terminal appeared, Motorola did not continue to develop its own mobile phones like Nokia, but changed its way of thinking and decided to produce watch mobile phones.

Motorola's new executives believe that in addition to becoming a terminal, there should be another development direction of mobile phones, that is, to keep only the communication function of mobile phones, and then make mobile phones as compact as possible to maximize the convenience of travel.

One is Motorola, which has devoted two years of business development to mobile watches, which they consider a blue ocean business.

The result is self-evident. The smart watch market in the future will look like that. If Motorola plunges into a watch with pure mobile phone functions, it will be suicide.

When Motorola wakes up and returns to the terminal market, it is too late.

This is also the epitome of the entire traditional mobile phone industry. Half of the traditional mobile phone companies still insist on staying in their comfort zone. It completely disappeared.

After all, almost no one in the market will buy old mobile phones anymore, otherwise they would not even have the courage to make a phone call in front of their friends.

On the other hand, mobile phone companies that have accelerated their dedication to the embrace of terminals have taken advantage of the opportunity of Jiangnan Group's opening up to re-emerge. For example, the top 4 terminal brands are basically the kings of the traditional mobile phone era, and they are still Occupy the pinnacle position.

However, Motorola needn’t be too discouraged. Their position is actually quite high. After all, this ranking is based on the top 100 terminal sales. Intense competition, this list will undergo a lot of changes every month.

Of course, there is one thing that remains unchanged on this list, that is, except for the unique systems used by Apple and Google, all other terminals on the list are all five-element systems launched by Jiangnan Group.

Therefore, not all mobile phone manufacturers will choose to use various parts and components supplied by Jiangnan Group and Huaxia Electronic Technology Industry Development Alliance to produce terminals.

With the increasingly fierce competition in the terminal market, many mobile phone manufacturers have begun to try their best to come up with various terminal designs and special functions.

For example, it was not until 2016 that there was a full-screen mobile phone with a popular Xiaomi MIX mobile phone. In early 2011, it was launched by Xiaomi Terminal. They also named it Xiaomi MIX, but abandoned the classic HOME button design. The screen-to-body ratio has been increased to 85% on the front, which is almost a whole screen terminal, and it has become a big hit.

The original price was US$999, but it was fired by scalpers to nearly US$3000 a piece. It really surprised the whole market, and also helped Xiaomi’s brand value to be greatly improved. It is said that now the entire terminal industry is beginning to want to design their own terminals. It has become a full screen, and it seems that even the universe 5, which is still under design, is said to adopt a full screen design.

"Did I adjust the speed of time too fast!" Boss Huang sighed at the round moon in the sky while holding a glass of iced cola.

Although this glass of Coke may only be worth two yuan, the goblet polished by natural crystal in his hand is worth more than one million.

And such a thing can only be used to hold Coke.

There is no way, there is too much money, Boss Huang doesn't know how to spend it.

"Brother-in-law, although you are rich, we don't have enough money to develop a time machine!" Leng Zhiruo, who was holding the child behind her, complained.

This little guy is more than one year old now, but he still has to be hugged, and he is very clingy to his mother. Huang He cries as soon as he hugs him, which makes Huang's father very upset.

In comparison, Zhimeng's Huang You was much better. She smiled when she saw Huang He. Sure enough, her daughter was her father's caring little padded jacket.

"Yes! I just lament that the development of the terminal industry is too fast now, completely beyond my expectation!" Boss Huang sighed.

This is a big truth. After all, Boss Huang didn’t see a full-screen mobile phone until 2016. It’s hard to believe that in this era in 2011, he witnessed the birth of a full-screen terminal.

And the current situation was brought about by Boss Huang himself.

First of all, the smart phone or the terminal product was launched a year in advance under the promotion of Boss Huang.

Secondly, in the previous life, the golden age of smartphone development was ushered in in 2012, but in that era, there were still too few manufacturers capable of producing various spare parts for smartphones, and there were too few professionals in this industry. The most important thing is that there are Apple is on top, and other mobile phone manufacturers can only learn from Apple.

So even in the golden age of development, they basically followed Apple, and they copied whatever Apple designed, so even in the golden age, the mobile phones produced were almost the same thing.

To see explosive mobile phone innovations in that era, you still have to look at Apple.

It wasn't until several years later that Huaxia's entire Android-related industry and product chain became extremely rich, which gave birth to the birth of a full-screen mobile phone.

At the same time, the original situation of innovation led by Apple has been changed to an era in which the entire Android camp leads innovation in mobile phones, and Apple follows behind.

Some people may think it is very nonsense when they see this. Isn’t it always Apple’s innovation, and Android copied it?
If someone still has such an idea in his mind, it can only be said that he has been completely brainwashed by marketing and marketing.

That's right, before 2016, the entire market was still an era when Apple innovated and other mobile phones were responsible for copying.

But after the introduction of full-screen mobile phones, the whole situation has been reversed.

I won’t say much about the full-screen mobile phone itself. In fact, Sharp launched the first full-screen mobile phone as early as 2011. Of course, that mobile phone is completely conceptual, and its appearance is extremely ugly, so I won’t discuss it here. In this sense, it is Xiaomi's mix that opened the era of full screen.

After that, the entire Android camp began to copy the concept of full screen. Apple was a little reserved in 2016 and 2017, thinking that it could not follow Android's ass, so the iPhone 8 is still the same as it was. As a result, the iPhone 8 Sales have become the worst in history, and consumers voted with their feet, so the iPhone XR in 2019 has become a full screen.

But here Apple still leads a little bit of innovation.

For example, before the iPhone XR, all full-screen Android phones tried their best to hide the front camera outside the screen.

For example, in the original Mi Mix, the camera was placed at the bottom of the front of the phone, where there was a black line. It is not conspicuous to install the camera there, but the price is that the full screen is not comprehensive enough.

Subsequent Android mobile phone manufacturers have canceled the black line as much as possible in order to show that their full screens are more comprehensive, but this has left no place for the front camera.

Ever since, many Android mobile phone manufacturers have started various brain holes.

There is a way to make a micro-sliding cover design, and the camera hidden inside the fuselage can be popped up through the sliding cover.

There is also a lifting camera design, so that the small camera can be raised and lowered from the top of the screen through a motor, and a proper sense of science fiction overflows.

Of course, there are also some Android mobile phone manufacturers who simply dig a small hole in the screen and let the camera take pictures through this small hole, but even this is ridiculed by the majority of users.

So how did you solve the camera issue on Apple's iPhone Xi?
Instead of digging holes, they dug a notch directly on the screen, becoming the first mobile phone brand in the world to create a notch screen, and indeed created a mobile phone innovation.

Regardless of the front-facing camera, the world's first smartphone with an under-screen fingerprint is an Android phone, the world's first foldable phone is also an Android phone, and the world's first wireless charging phone is also designed by the Android camp.

After the launch of the Android camp, Apple mobile phones slowly announced in the second year that their own mobile phones also have these functions.And the most irritating thing is that many fruit fans shouted one after another, and Apple has carried out a great innovation, which is really pissing me off.

For example, the latest smart island function, even as early as 2017, when Huawei launched the first hole-digging screen mobile phone, some dynamic desktop designs have been launched, which can use this small digging hole to expand various functions. A notification message comes out of the smart desktop.

This was already a small innovation that was played badly by Android phones, but it turned out to be a huge invention by Apple and fruit fans, and it even took a damn name, what is called Smart Island.

(End of this chapter)