The richest man starts with a blind box

Chapter 140 Adding to the flames 【Add more one】

On December 2001, 12, a shocking news broke out on the Internet, that is, Jiangnan Games signed an agency agreement with Blizzard Games in the United States, and will fully represent the copyright of Blizzard's latest Warcraft 24 series games.

However, this news did not cause much disturbance. First, because the word-of-mouth and impression of Blizzard’s games in China is only so-so, and not many people know about it. Apart from Diablo 2, there are not many games under its banner in China. Big response, so response is average.

Only Ogilvy Electronics said that they were very hurt, but no one cared about them. After all, the size of Jiangnan Group and Ogilvy Electronics was not at the same level. Ogilvy had no other choice but to cry.

The second reason is because the entire gaming circle is now discussing the news that the Chinese team won three gold medals in the first WCG.

In the original history, in fact, the popularity of WCG in China during this period was very average, even most people in the game circle did not know that there was such a game.

This can be seen from the fact that these champions have no reputation in the e-sports circle of later generations. Except for those who love e-sports, no one really cares about WCG.

Historically, that is, some media reported on WCG, and that's it.

But this time, the situation seems to be a little different. First of all, Dazhong Software, the most famous game media in the game circle, actually published an extra special issue to report on WCG.

This special issue has about 50 pages, half of which are color pages, but the price is only 1 yuan, which is almost like a free gift.So when this special issue was sent to various newsstands, it was quickly sold out by the students.

And this special issue is full of reports about WCG, including the preliminary preparations, the domestic qualifiers, and then the players' itinerary after entering Korea, the schedule, and every important battle, etc., especially every gold medal won All the projects are reported in the special issue.

In addition, there is an affectionate commentator's article, which took a full five pages, more than 20,000 words, to describe the process of helping these players fight hard.

The contestants couldn't afford to sit on the bus, so they had to walk to the venue.They couldn’t afford a hotel, and there were only 21 of them in a rental house. Many of them didn’t bring winter clothes, and there weren’t enough quilts in the rental house, so they had to put all their clothes and the curtains in the house. Take it down and use it as your own bedding and so on.

Some players also caught a cold on the spot because of the lack of air conditioning in the venue.

But even so, all the players still put the motherland, victory, and e-sports in the most important position in their hearts. They kept fighting and finally won three gold medals and won world-class honors for China. People are also No.1 in the e-sports arena.

The writing style of this editor is very good, at least it is much better than a certain pudding, and it moved many readers. Fortunately, in the end, the editor said that the outstanding performance of these contestants was also moved. President Leng Zhimeng, the person in charge of OO who is also an e-sports enthusiast, decided to become the sponsor of all Chinese players with a swipe of the pen, so that the players can finally live in a hotel, have a warm down jacket, and sit on the bus , At the same time, he also hired an Internet cafe to play training games for them.

In addition, there are several interviews with players in the special issue, and they all tell their stories.

Usually it starts from one's own family, without the support of parents, breaks up with the family to play games, and finally wins glory for the country, etc., and later in the article, there will be more or less words of thanks to Leng Zhimeng, saying that Leng Zhimeng Moe is their greatest warmth in cold Korea.

By the way, this is the first time in the history of Volkswagen Software that a CD is included in the special issue, but don’t get me wrong, this CD is not that kind of CD, nor is it a game, but a CD that collects all the videos of the game at that time .

Users only need to insert the CD into the computer, and then they can read all the important game videos of the WCG competition from the CD. To put it bluntly, it is the video of the three players who won the gold medal. They started from the rematch and went all the way to the final. .

With your ass, you know, after the release of such a special issue, it will cause a huge sensation in the domestic game circle. After all, it costs only 1 yuan to bring a special issue of Volkswagen Software with a CD. As a result, the first batch of Volkswagen Software prepared 30 special issues , All of them were sold out within two days, forcing Dazhong Software to reprint, second reprint, three reprints, three reprints in a week, and finally nearly 200 million copies were distributed nationwide, setting a new record for Dazhong Software. unprecedented peak.

More than ten years later, when an editor of Volkswagen Software participated in an interview, he lamented that he never dreamed that the pinnacle of his life would be an unexpected special issue, and this special issue was at the request of investors. published special issue.

Yes, this special issue is not initiated by Volkswagen Software at all. After all, it only took more than ten days to create a special issue that is no less content than the monthly magazine, and it costs 1 yuan a copy. This price did not sell For one copy, Volkswagen Software will lose nearly 3 yuan, and the sales of 200 million copies will lose 600 million yuan. This is not the money that a poor editorial department like Volkswagen Software can afford.

In fact, on December 12th, the organizer of Volkswagen Software, the China Association for Science and Technology accepted the investment of social funds. The other party invested 8 million yuan and obtained 300% of the shares of Volkswagen Software, and then jointly established Jiangnan Media As a result, Dazhong Software has changed from a public company to a private company.

There are pros and cons in this. The good thing is that all the editors were pleasantly surprised to learn that their salaries have been raised, from the basic salary of 600 yuan to 1000 yuan, which is a huge improvement.

The bad news is that they have to work overtime, and at the same time produce such a special issue according to the requirements of the new boss.

The editors of Volkswagen Software originally wanted to refuse, but seeing the soaring wages and the pride of the Chinese team for winning multiple WC championships, they took the initiative to work overtime for more than ten consecutive days, tossing out Such an unprecedented special issue came out.

The result is such a special issue, which has created an unprecedented sales miracle in the six years since the publication of Volkswagen Software, and made Volkswagen Software shout that it can't understand the world.

But how to say, this special issue is very successful. Firstly, all the players who saw the special issue knew about these things, and then spread it to the entire game player base at a geometric speed, and even spread it through these players. into the ears of their parents.

Why did it reach the ears of parents?
Naturally, it was because 90% of the players were severely stopped by their parents and families when they were playing games, and then the two sides had conflicts.

The most common excuse used by parents to prevent their children is that games cannot be eaten as food, and playing games is a waste of time, and there is no future.

Players have been unable to refute their parents on this point before, because playing games does not seem to make money, until this time WCG wins, these players have the most advantageous weapon to quibble with their parents.

"Look, I can not only make money by playing games, but also become an international athlete and win glory for my country. You can't stop me from playing games. You are stopping a world champion!"

All in all, the influence of this special issue is very huge, which makes other game media see the heat of the incident, and follow up the report one after another. At the same time, they try to dig out more new materials to increase the sales of their own magazines. In this way, The influence is further expanded.

And several game TV programs in China, such as "Game Things", "Games as I Go", etc., also smelled the news, and began to produce program news one after another, and even special reports. In the end, even CCTV also reported Out, I'm thinking of making a game show like Gossip or something.

Finally, it is not limited to the game media, even the traditional news programs will give tens of seconds to tell everyone that the Chinese athletes have won three gold medals in the WCG, ranking No. .2, this fully proves that no matter what kind of competition we Chinese are in, we all have extremely strong capabilities.

In the words of 2021, this matter can be regarded as breaking the circle.

As for the protagonists of this incident, that is, the players who won three gold medals, they are all gathered in a villa in Wenzhou at the moment. There is also a sign that has just been hung outside the villa, which says The words "Jiangnan e-sports club training base" filled with passion.

They suddenly found that their world seemed to be different overnight, all their friends came to congratulate them, many people praised them on their network, even fans appeared, and even their parents were willing to take the initiative Called, Xu Wen and their situation, said that those relatives who usually ridiculed them were congratulating them, and at the same time asked if they could let their children, who usually play games every day, also become e-sports players or something.

Some players even received invitations from other organizations, asking them to be the top players of another team or something. Anyway, the world has changed from a bleak winter to a hot summer.

At this moment, everyone seemed to start to swell, until Pei Le pushed open the gate of the base and appeared in front of them.

"Do you know how much the boss spent to hype you?" Pei Le, the team manager, asked very simply when they met.

"Hype?" Everyone was taken aback.

"Let me tell you, it took a total of more than 1000 million yuan to buy the entire popular software, and it gave you the fame you are now. If there is no boss, we all don't know which Internet cafe Mao eats instant noodles in!"

"The boss specifically asked me to tell you, don't be inflated, train hard, and don't think about doing stupid things. After all, you signed a five-year contract, and the liquidated damages are 300 million yuan. You have thought it through yourself." Pei Le was very clear. Know how to calm down these bloated guys again.

(End of this chapter)