The richest man starts with a blind box

Chapter 262 Nikon
Boss Huang really didn't expect that he would go to Japan in a hurry after returning from the United States for a few days.

But for his own development, for his own lithography machine, Huang He still had to go to Japan.

Contrary to what many people think, the lithography machine industry has always been dominated by ASML in the Netherlands. In fact, in the early 2000s, the world’s lithography machine industry was dominated by Japanese companies such as Nikon and Canon. .

In fact, Nikon and Canon were the first companies in the world to manufacture lithography machines, because the original lithography machines were almost the same as a camera, and even an old-fashioned camera, with a little modification It can be turned into a lithography machine, so there is no barrier for Nikon and Canon to enter the lithography machine industry.

It’s just that until 80 years ago, the lithography machine industry was a very small industry. No one would have thought of the future. Lithography has the opportunity to become a business that determines the world’s science and even the future of the country.

After all, at that time, the global order for lithography machines for a year was only dozens of units, which was too small to be enough. At that time, the main market of Nikon and Canon was still cameras and video cameras with larger sales volume, so this period was still Some lithography machine companies in the United States dominate.

However, after the 80s, with the popularization of the concept of personal computers and the emergence of a series of companies such as Apple and Microsoft, personal computers quickly appeared in every family, which brought a huge demand for chips. As a matter of course, the engraving machine market ushered in a surge.

This rise has been rising until 2002, because almost every year more and more different types of electronic products appear, and every high-end electronic product needs the support of chips, which leads to an increasing demand for chips in the market. bigger.

Not to mention that with the emergence of mobile phones, high-performance chips can dominate the entire mobile phone market. Ever since, in 2002, the market with less than 50 units a year has expanded to about 2000 units, and each unit sells at the lowest price. Both are at the $1 million level.

In the late 80s, Nikon and Canon stormed the US market and ushered in a surge in market share. In the end, Canon and Nikon each accounted for 30% of the orders in the entire lithography machine industry.

But it is hard to imagine that this market has actually fallen into a stagnation state, because the lithography machine technology has been unable to break through for more than 10 years, so even the most advanced lithography machine, the price is not as terrible as the previous set of more than one billion US dollars .

Now the most advanced 120nm lithography machine only costs about 4000 million US dollars, while the 218nm lithography machine that Huang He wants to buy is generally around 1500 million US dollars.

This is the price of Nikon and Canon. Only a company like ASML can offer a price of 1 million US dollars. Because their technology is backward and the quality of their products is far inferior to that of Japanese companies, they can only win by price wars .

Considering that their own demand for chips is not that kind of product-level demand, it is naturally the most suitable choice to buy a cheap ASML lithography machine, but I did not expect that now ASML will cut Jiangnan's list, Huang He only I can come to Japan to buy a lithography machine.

In fact, it is reasonable to say that Huang He does not need to come, just send a purchasing manager to buy directly. After all, the Japanese lithography machines are only a little more expensive, and it is not impossible to buy them.

10 lithography machines are about 3 million US dollars more expensive, and our boss Huang, who spends money like water, seems to be able to accept such a price difference.

But the problem is that Huang He really can't accept it, he just let others shear the wool, how can he let the Japanese shear his own wool, it is absolutely impossible.

Moreover, not only did Boss Huang not intend to let the Japanese shear their own wool, but he also had to do the reverse to shear the Japanese's wool.

As a result, Boss Huang came to Japan in person, and immediately invited Nikon, the current leader in the Japanese lithography machine industry, to meet him.

"Jiangnan Group? Huanghe, what kind of company is this?" Seeing the news, Makoto Kimura, the president of Nikon (Makoto Kimura became the president of Nikon in 2010, but the author could not find the name of the former president , just let him take office ahead of time, anyway, it’s just a name, don’t worry about it.) Asked the person in charge of his own intelligence department.

"Hey! Jiangnan Group is a company from Wenzhou, Zhejiang, China. They started from leather goods in the 80s and became the number one leather manufacturer in Wenzhou in the late 90s. However, because the old president died, the new president Huang He took over. , due to the rapid expansion, they failed miserably in the leather industry.”

"But the new president, Huang He, is actually a very powerful person. He pioneered the launch of the blind box, which set off a wave of blind boxes in China, allowing the company to expand within a year, more than 10 times Coupled with very mature personal marketing, now Huang himself has become one of the most well-known private entrepreneurs in China, and Jiangnan Group is also among the top 50 companies in China's domestic capital."

"Their current main business products are blind boxes, some online products, and game agency business!"

The person in charge of the intelligence department read out the information they had collected about the Yellow Crane very skillfully. It's not that this person in charge of intelligence is so outstanding that he has information on all the famous entrepreneurs in the world in his head.

It was Huang He's letter, which was delivered to the president Makoto Kimura through the intelligence department. He knew with his ass that Makoto Kimura would definitely ask him about this Yellow Crane, so he spent two hours in advance. It took time to collect and memorize all the materials, and finally read them proficiently in front of the boss.

"Yoshi!" Makoto Kimura showed a puzzled expression on his face. "A manufacturer of leather goods, blind boxes, and computer games, he should go to Bandai to discuss cooperation. Why is he looking for Nikon?"

"Sorry, I don't know, but according to the visiting secretary of Mr. Huang He, Mr. Huang He now has important information and cooperation related to the fate of Nikon in the next 20 years. I hope to have a meeting with you."

"The secretary named Hu Jing also said that if you reject President Huang He, then you reject Nikon's future, and they will immediately turn to Canon!"

"Canon!" Hearing this name, Kimura Makoto's temples couldn't help but twitched. He was actually not interested in seeing this yellow crane at all. Let him have no interest in seeing this yellow crane at all! "

In Kimura Makoto's view, it is enough for any executive or even a minister of his company to receive it. Showing up by himself is like the president of a country meeting the mayor of another country, which is extremely unequal.

But when Huang He mentioned Canon, Kimura Makoto had to feel a little uncomfortable.

This Yellow Crane said that he has important information that will change Nikon for the next 20 years. Makoto Kimura himself does not believe it. How can a backward country have information that affects a top company in an advanced country.

But what if, what if this person really has some important information in his hands, even if it can't affect the future of 20 years, what about the information that makes Nikon uncomfortable for a year or two?

What if this information falls into the hands of Canon again?
So no matter how uncomfortable Kimura Makoto is, he still has to consider meeting this yellow crane.

"You invite him to my place tomorrow!" Makoto Kimura pondered for a while and said, "No, you won't come to the company. You can book a box at a nearby gin bar. I'll meet him at the gin bar tomorrow night."

"Remember, you can't use the company's name, but my own name!" Makoto Kimura said to the secretary.

"Yes!" The secretary replied respectfully. Makoto Kimura used his personal name instead of the name of the company. Able to meet in private.

In this way, the conversation between the two is a private conversation, and they cannot rise to the company level. This is a little pride of Makoto Kimura himself.

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On the night of the second day, Makoto Kimura saw the yellow crane in the gin wine room as scheduled. Although she was full of pride, Makoto Kimura did not delay for a second. It is also one of the prides of Kimura Makoto.

"Mr. Huang, do you have any important information to communicate with me?" Makoto Kimura sat cross-legged on the tatami mat, standing upright. Although he was shorter than Huang He, he forcibly looked down on Huang He. .

But the problem is, this kind of momentum seems to be completely useless in front of Huang He, because Huang He is just sitting lazily on the tatami, leaning against the side wall in a very unJapanese way, although there is a smile on his face , but it made Kimura Makoto frowned, and even a waiter beside him frowned.

This gin bar is a place often chosen by many executives of nearby companies. Over time, the waiters here have become more visionary, so the sitting posture of Huang He is so lazy, he looks like a playboy, whether it is Kimura A big boss like Makoto, or an ordinary waiter, doesn't look down on them.

However, this waiter also has a very uncomfortable place, that is, the secretary Hu Jing who is kneeling behind Huang He. Her beauty makes the waiter's teeth itch with jealousy. Even Makoto Kimura can't help but peek at it from time to time. Women are simply too beautiful.

"If he says even one nonsense, I'll turn around and leave immediately!" Makoto Kimura took another peek at Hu Jing, and then said to herself in her heart.

"5 days ago, ASML in the Netherlands rejected our company's procurement plan!" Huang He said slowly.

Note that here is Huang He himself speaking, not through the mouth of any translator, that is to say, Huang He himself has mastered fluent Japanese.

Ahem, this is mainly due to Huang He's three years of working in Bandai. Because it is a Japanese company, it is inevitable to have frequent exposure to Japanese.In addition, when Huang He was in the second year of middle school, he really planned to study in Japan, and he had a certain foundation in Japanese, so Huang He's Japanese has no problems in daily communication at all.

As for whether it will arouse other people's doubts, even Huang He's closest people can't say that they fully understand Huang He, and they don't know that Huang He didn't know Japanese before. After all, Huang He's parents and wife are gone. Leng Zhi Ruo didn't have much contact with her brother-in-law before this, and Huang He actually spoke Japanese in front of her several times, so she always thought that Huang He knew Japanese in the first place. .

As for outsiders, it is not a big problem for Huang He to know a foreign language.

(End of this chapter)