The richest man starts with a blind box

Chapter 329

The entire month of March was spent amidst the turmoil of the princess incident. After more than ten days of decline, the sales of blind boxes of Jiangnan Group began to rise rapidly again, especially the sales of blind boxes of clothing and leather goods. more than three times, everyone wants to open the second set of luxurious rewards in the Hanfu blind box, a set of Hanfu called Shuitian Yise, which is a blue and white Ming-made Hanfu, and the previous gorgeous dragon and phoenix Chengxiang is different, this set of water and sky is actually closer to ordinary clothes, that is, the clothes that are worn out under normal circumstances.

Of course, in this way, the cost of water and sky will be greatly reduced, so the deluxe version is not as exaggerated as the previous Dragon and Phoenix Prosperity, limited to 100 sets nationwide.

Water and sky are limited to 10 sets, and a total of 1000 million boxes are released, which means a 1% winning rate, which is much higher than the one-ten-thousandth winning rate of Dragon and Phoenix.

What is very conscientious is that this set of water and sky is also optional in size, so there is only one exchange coupon in the box, and buyers can directly receive the water and sky that they need with the coupon.

However, there is no uniformity in the store. After all, there are not so many sizes in the store, so buyers are pleasantly surprised to find that Jiangnan Group has launched a new door-to-door delivery service.

With the address, size and other information filled on the exchange voucher, the buyer can go home directly. Jiangnan Group promises that ordinary sizes will be delivered to the door within 24 hours under normal circumstances, and rare sizes will be delivered within 5 days. Basically solve the user's worries.

However, the sales of Water and Sky were not very good at the beginning. After all, in terms of visual effects and gorgeousness, Water and Sky are still far inferior to Dragon and Phoenix.

And looking at the output, we know that this cannot be made by hand, it must have come off the assembly line, and in addition, it cannot be picked up on the spot, and it needs to wait for about 24 hours, or even longer.

In the era without online shopping, you can't get your own things directly on the spot. This is still a very strong blow to the desire to consume. Only after more than ten years, the habit of online consumption has been cultivated, and more and more people After adapting to waiting for about three days for logistics and delivery, these designs will not have more impact on consumption desire.

Therefore, a total of 1000 million boxes of water and sky color blind boxes have been sold for more than a month, and a total of less than 100 million boxes have been sold. It can be said that the sales volume is relatively bleak.

As a result, this time, due to the impact of the princess incident, all the water-sky-color-blind boxes in all cities and stores, with a total of 200 million in stock, were sold out in one day, catching Jiangnan Group by surprise.

At the same time, many people began to report to Jiangnan Group that many blind boxes were taken away by scalpers. What scalpers hire people to queue up, even if one person is only allowed to buy 10 boxes at a time, scalpers can still get hundreds of boxes at a time. Then all of these are sold at a price increase of 20 yuan.

Even so, the Shuitian Yise Blind Box in the hands of scalpers can still be sold out, and there is no shortage of sales at all, which makes all customers and users complain constantly, and the number of complaints soars.

Although there were scalpers before, but at that time, scalpers were mostly acquired products, which did not have a great impact on users, and could also prosper the market from the side, so scalpers were beneficial to Jiangnan.

But this time the situation is different. The scalpers started to buy the blind box itself directly, and then sold it at a higher price, which led to an increase in the direct purchase cost of a large number of users.

The important thing is that the Shuitian Yise Blind Box is not like most of the blind boxes sold before. There is no upper limit on the quantity. As long as Jiangnan Group does not play the monkey game, it will sell as much as it sells, and scalpers have no value at all.

But the Shuitian Yise blind box is different. This blind box is limited to 1000 million boxes nationwide, and the Shuitian Yise set is also limited to 10 sets nationwide, which gives scalpers a lot of room to operate.

After all, the total amount is only so much. Once the Jiangnan Group sells out, the blind box in the hands of the scalpers will become out of print and can be sold at a higher price.

In this way, it became extremely harmful to the Jiangnan Group. After all, the excess money was taken away by the scalpers, but the buyer's resentment fell on Huang He.

So when there were a lot of complaints like this, Leng Zhiruo found Huang He immediately, and asked the scalpers more and more questions.

"Brother-in-law, I suggest that the first thing is to restrict purchase qualifications more strictly. Buyers must use ID cards to link purchase qualifications. An ID card is only allowed to purchase 10 boxes."

"Secondly, I think we can announce that we will increase the sales of water and sky color-blind boxes from 1000 million boxes to 2000 million boxes, and simply announce that this will change from a limited product to a regular product. I think as long as these two policies As soon as the announcement is made, all scalpers will disappear in an instant!" Leng Zhiruo suggested.

"Yes, very good suggestion. Once this policy is announced, I guarantee that all scalpers will disappear in an instant!" Huang He nodded, but after thinking for a while, he shook his head and said, "But this policy is not good, and I cannot agree to it!"

"Why?" Leng Zhiruo asked puzzled.

"Because there is no such thing as a luxury that can be supplied in unlimited quantities!" Huang He said lightly, "Now the water and the sky are able to rise, half of the reason is because of Vivienne, and the other half is because it is limited. Once If the supply is opened, the water and the sky will lose their general value in an instant.”

"At the same time, Shuitianyise will also lose the symbol of luxury that has finally appeared on his body!" Huang He said, "You should know that I have already set the company's future luxury strategy, and Shuitianyise will become our business partner." The first stone of luxury goods, its luxury label must not be broken, on the contrary, I still need this label to continuously increase its sense of existence.”

"To a certain extent, these scalpers are still a good thing for us. Their appearance is equivalent to helping us further increase the value of Shui Tianyi Se's Hanfu!" Huang He said, tapping on the table lightly.

"Brother-in-law, you don't intend to just sit back and watch the scalpers keep sweeping up the goods, do you? In this case, our reputation will be tarnished little by little, and the buyers' resentment towards us will accumulate little by little. From a long-term perspective Look, we will gradually lose the hearts of consumers!" Leng Zhiruo said excitedly.

"Of course not!" Huang He smiled and shook his head and said, "Scalpers must be cracked down this time, but we will never lift the limit rule, so let's do this first. You can make an announcement first, and you can say it." After receiving a lot of feedback from users, our company also hates scalpers. "

"In order to ensure that all blind boxes are handed over to real consumers, we decided to suspend the sales of Shuitianyise blind boxes, and we will resume Shuitianyi color blind box sales after we find a better strategy to deal with scalpers. The sale of the color blind box!" Huang He said.

"That's not a problem, but brother-in-law, do you have a better way to restrict scalpers?" Leng Zhiruo asked curiously.

"No!" Huang He shook his head. "The scalper will never disappear in a lifetime. All we can do is to appease the angry buyers! By the way, use this matter to complete my other plans!"

"This year is already 2003, and there are only two months left before May. I have been dragged by various things before, and I have not done one important thing. Now it is time to speed up this process. This is the case!" Huang He said with a smile.

"What is it?" Leng Zhiruo asked subconsciously.

"Of course it's our Three Realms plan!" Huang He chuckled, "The two realms in the world, the Human Realm and the Celestial Realm, have already appeared, so it's time for the last remaining realm, the Earth Realm, to surface. gone."

The news that the Jiangnan Group announced the suspension of the sale of the Shuitian Yise Color Blind Box immediately set off an uproar in the entire market, and even reached the point where various media would take the initiative to mention it in the news.

There is no way, who made the two names Vivienne and Liushui Qushui Caiwei so popular recently.

First of all, Vivienne and her Hanfu in the form of dragon and phoenix became popular, and then when she made the Liushang Qushui Caiwei of the Hanfu in the form of dragon and phoenix, it quickly became another popular focus.

First of all, this name is special enough that many people still remember it. Coupled with the Hanfu made by them, it really surprised all the people in the country.

Not to mention the current price of a set of dragon and phoenix auspicious Hanfu, the customized version has risen to an astonishing price of 20 sets, which is considered one of the highest luxury prices even in Europe.

However, Vivienne is a princess after all, and apart from CCTV, no TV station can interview her, so as to obtain more news resources.

But Qu Wei was different from Qu Wei when she was in the water of Qushui. All of a sudden, many domestic media flocked to interview her.

As for Qu Wei, who was instructed by Huang He, she almost never refused interviews. At the craziest time, there were 24 hours of interviews out of 20 hours a day. Not a small carriage fee.

So just like the Jiangnan Group, which was popular all over the country last year, this company also became popular all over the country when Qushui Caiwei was popular, and Qu Wei's name was firmly remembered by many people.

So naturally, everyone knows that the next set of blind box products launched by this company will definitely become a hit, which means that the Shuitian Yise blind box will be so sought after and paid attention to by scalpers. s reason.

Now on the flea market, the price of an exchange coupon for a color-blind box of water and sky has risen to 2400 yuan a piece, and according to a 1% shipment rate, generally speaking, it only takes 1000 yuan to buy 100 boxes, and one can be issued. A voucher comes out.

So even if the scalper doesn't sell the blind box to the user, if he opens it himself, he can make a fortune.

So at this moment, everyone is staring at this set of blind boxes, and now you tell me that the sale is suspended. I don’t know how many buyers who are ready to pay are anxiously scratching their heads, unable to stop, and suffering endlessly. .

I have already recharged ten 648s, but you actually closed the pool and didn't let me draw cards, it is simply unreasonable.

(End of this chapter)