The richest man starts with a blind box

Chapter 349 No, I Can Live Another Life

[PS: The last chapter of today is 6000 words, and the chapter of 3000 words will be resumed tomorrow]

"What have I been doing these three months?" Sun Tongyu said with a serious face after he understood the settings of Jiangnan Mall as quickly as possible.

Indeed, he has no idea what the meaning of his existence these past few months is, because the Taobao Mall he wants to build has been completely made one step ahead of time.

Moreover, this mall is even better and more comprehensive than Taobao Mall, and even Taobao Wallet, which is still in his expectation, has been made.

Originally, Sun Tongyu thought that someone might have plagiarized his ideas, but now after seeing Jiangnan Mall, he realized that plagiarism is impossible to copy in front of him, it just happened to coincide with each other.

"Boss, what should we do next?" Sun Tongyu asked unwillingly.

"This is actually a question I want to ask you. What do you think...?" Brother Ma asked Sun Tongyu instead. After all, Sun Tongyu knows his opponent best now.

"There is almost no way!" Sun Tongyu gritted his teeth and said, "We have lost the opportunity. If we can release it a month earlier, no, even if it is released at the same time, I have the confidence to compete with Jiangnan Group."

"But now we have lost the opportunity, and the opponent has already occupied a large number of markets. It is almost impossible for us to initiate a recapture of the market!"

"Don't be so desperate!" Old Ma frowned and said, "Didn't QQ dominate the entire market back then, but it was overthrown by 00. What OO can do, can't we do it?"

"Behind 00 is the Jiangnan Group, and what we are going to overturn now is also the Jiangnan Group. The difficulty is completely different!" Sun Tongyu subconsciously said, "Boss, I think we still have to find a way to find another way!"

Hearing Sun Tongyu's unconfident words, Lao Ma was a little unhappy, but he still asked, "How to find another way?"

"Now Jiangnan Mall occupies a large and comprehensive market. If we also want to become large and comprehensive, it will be impossible unless we use several times the funds of the other party to forcibly occupy the market. This may require billions or even more It is very difficult for us to do it with tens of billions of funds.”

"On the contrary, we can find a way to specialize in a category. The biggest weakness of Daerquan is that we cannot do a good job in a separate category. Then we can concentrate all our efforts to operate a category first. For example, digital products, or large home appliances. , Both of these are industries that need to be closely connected with manufacturers, and it is difficult for individual merchants to enter the industry.”

"After all, these two products are only produced by large factories, and at the same time, they are highly technical, and it is difficult for small companies to get involved in these two industries. When we were operating Alibaba, we had already cooperated with many domestic companies. The company has reached a cooperative relationship and has rich network resources, so we can take advantage of this advantage to expand and strengthen the digital product and home appliance category.”

"When we become No. [-] in the market in these two categories, we will have our own base, and we can rely on this base to continue to compete with Jiangnan Group, and finally catch the opponent's mistakes and gain the opportunity to defeat the opponent!" Sun Tongyu will He said all his thoughts in one breath.

Sun Tongyu is worthy of being the founder of Taobao. Even if he has not started to operate Taobao, his insight into the entire online e-commerce industry has reached an astonishing level.

If Brother Dong was here, he would be astonished when he heard Sun Tongyu's words, and felt that his thoughts had been completely seen through by the other party.

These are excellent strategies for Sun Tongyu. If Brother Ma implements them immediately, he will have a chance to become JD.com.

But Old Ma Ge is not the case, he is still a little unwilling in his heart.Because if you choose to focus on one or two categories according to what Sun Tongyu said, it is equivalent to handing over most of the market to your opponents, and you can be the second child with peace of mind. How could Marco stand it.

Brother Ma still remembers the scene when he and Huang He met for the first time more than a year ago, and thought of the five small goals that Huang He mentioned. It's very likely that it was me who became a shit.

At least Huang He is already richer than himself.

"Old Sun, if you think about it again, do we really have no other way to rise?" Old Ma asked again.

"Then I can only use the first method I mentioned, throwing money, spending money crazily!" Sun Tongyu sighed and said, "I saw the recent business war history of Jiangnan Mall, and found that their business logic is actually very simple, that is, to use low price to attract customers and become their users.”

"So if we can come up with lower prices to attract customers, then we can beat Jiangnan Mall very simply."

"As far as I know, the price of Jiangnan Mall is already terribly low. Do you have a way to lower our price than our competitors by controlling costs?" Old Ma said.

"Impossible. No matter how you control the cost, the cost price is there. Moreover, Jiangnan Mall also has its self-operated Jiangnan Express, which has a great advantage in postage. It is impossible to control the cost."

"And it is not us who control the cost, but the merchants themselves. The merchants decide their own prices. With the stable price system of Jiangnan Mall, it is impossible for merchants to take the initiative to go to our platform and use lower prices. price to help us attract users!"

"So the only way, there are only two words, subsidy!"

"Subsidy?" Ma Gecheng repeated these two words.

"That's right, it's a subsidy. We promise to all merchants that as long as they come to our platform to sell goods and keep the price down to 90% of the Taobao platform price, then we will subsidize them with an additional 15% of their income."

"In this way, merchants on our platform can actually earn 5% more profits than Jiangnan Mall. At that time, merchants will naturally flock to Jiangnan Mall, and our Taobao platform will naturally be able to buck the trend. Fight back!" Sun Tongyu said.

Well, if Huang Zheng were here, he would definitely call Sun Tongyu his confidant. This is entirely the logic of Pinduoduo.

From this, we can see how powerful Sun Tongyu is. He not only created Taobao, but also brought out the ideas of JD.com and Pinduoduo by the way.

Don't think I'm bragging about Sun Tongyu, because this is what Sun Tongyu did in history.

The story of Sun Tongyu is very magical, and it is another legend in the history of the Internet.

Sun Tongyu was originally a salesman who pulled advertisements. In 95, he went to the China Yellow Pages, which was just founded by Ma Ge, in order to persuade the other party to advertise.

As a result, three times, five divisions, and two were conquered by the old Ma Ge. He resigned and ran to join the old Ma Ge's team, becoming one of the eighteen arhats. He also brought his wife Peng Lei with him. The husband and wife are two All became one of the Eighteen Arhats.

Afterwards, Sun Tongyu has been determined to work with Lao Ma, and gradually became the second in command of the team. He also led the team before, spent three months in retreat, and came up with the Taobao thing.

After that, Sun Tongyu spent about 5 years. By 2008, Taobao had become the unique king of China's e-commerce industry. No one could compete with Taobao.

But what no one expected was that at this moment, without any warning, Ma Ge announced that he would let Sun Tongyu go to the United States to study for two years, and it would be a paid vacation. It seemed that the conditions were quite good.

However, after two years of paid leave from the top position of Taobao, or going to the distant United States, the fool knows that after two years, Taobao will already be someone else's property.

It is said that when Sun Tongyu learned of this order, he was dumbfounded, because he hadn't heard any news before that. He was still in a meeting with his subordinates one second ago, arranging the next work and tasks, and then the next second Then I learned that I was going to the United States to study for two years.

This is a very perfect drink to release the military power, which has been boasted by the supporters of the old man, saying what a successful and wise decision it is.

On the third day after receiving the order, Sun Tongyu packed his bags very simply and went to the United States for further studies.After two years of white-collar salary, Sun Tongyu directly announced his resignation. Since then, he has nothing to do with the Forty Thieves, and has become one of the few people among the 3 Arhats who parted ways.

But do you think Sun Tongyu just disappeared?

Of course it is impossible, otherwise I would have no need to write these words.

It is said that before Sun Tongyu went to the United States, he had to take a plane at the Imperial Capital International Airport, with a rest period of about 5 hours in between.

Then Dong Ge, who was still in the ground at the time, heard the news, and immediately rushed to the airport in person, and invited Sun Tongyu to dinner in one of the most luxurious restaurants near the airport. The two chatted for nearly 2 hours.

At that time, JD.com had already started its e-commerce business, but was so suppressed by Taobao that it was hard to breathe. A fool could see that JD.com had no future at that time. Many people had already begun to estimate how long JD.com could last, and then bankrupt.

As a result, after eating this meal, JD.com began to quietly change its business strategy, that is, to put all its strength into the two categories of digital products and major appliances.

Because JD.com was the largest distributor of optical and magnetic products in the country at the time, and at the same time received investment from Japan, they had great resource advantages in some digital home appliances.

Secondly, JD.com had already started to build its own logistics system in 07, but at that time the company was very critical and felt that there was no need for such a thing.

After all, the logistics system is too expensive, and it is far less convenient than entrusting express companies in other counties... If JD.com could have the volume of Taobao at that time, it would be a good idea to set up a express company by itself.

But the problem was that JD.com’s daily order volume was less than 1 at that time. Under such circumstances, it was necessary to plan to construct a logistics system, which was simply courting death.

After talking with Sun Tongyu, Dongge made up his mind that he would not relax the strategy of self-built logistics system, and at the same time give up other classified products. While stabilizing digital products, he will devote all his energy to major home appliance channels. During the process of opening up, I communicated with many home appliance companies at home and abroad at that time, almost begging them to come to JD.com to open direct sales stores, and at the same time offer a slightly cheaper price than offline.

The results proved how wise Dong Ge's decision was.

Because at that time, Taobao’s digital products were very tricky, and they fell into various pits accidentally. They were not second-hand refurbished products, or they were simply fake and shoddy OEM products.At that time, Chinese people were not able to distinguish digital products enough, which meant that buying digital products on Taobao had a great chance of being cheated.

At the same time, the home appliance industry at that time was still reluctant to enter the e-commerce channel, because they felt that entering the e-commerce channel would harm the interests of their dealers, and at the same time reduce their own profits and bring various troubles.

After all, there are only so many competitors in the home appliance industry, and there are only a dozen or so domestic brands. Unlike other industries, it is normal to have tens of thousands of brands.

It is easy for everyone to reach a tacit understanding. There is no need to reduce their own profits in order to open up e-commerce channels. This is something a fool will do.

Therefore, these two industries of Taobao have always done relatively poorly, but there are no other competitors for comparison, and users can only recognize it.

As for Taobao's logistics system... Well, they don't have such a thing at all. The merchants can go to the courier company to cooperate. If there are any problems in the process, it has nothing to do with Taobao, after all. The courier company was not found by Taobao.

It can be seen from here that these were several fatal weaknesses of Taobao at that time, and then Jingdong seized all these weaknesses, and finally survived successfully, relying on the word-of-mouth of these two categories, and it is still impeccable until now. The service of JD Logistics has finally become a thorn that Taobao cannot remove anyway.

Although he is the second child of ten thousand years in his life, his total market value has exceeded [-] billion.

Of course, this is just a legend in the industry, and no one involved has ever admitted that there was such a two-hour meal.

But later, Sun Tongyu's counterattack was a real thing.

In 2015, Pinduoduo was established and received the first round of angel investment in the same year, and the investor was Tongyu Sun.It is said that he taught Huang Zheng hand in hand and helped him transform from a self-operated fresh product platform to a full-category e-commerce company.

At the same time, the first season of Dragon TV's Extreme Challenge premiered in China. After Sun Tongyu finished watching the first episode, he immediately called Huang Zheng and asked him to invest all his publicity funds in the column of Extreme Challenge. He also spent money to let that Zhu Bishi create a Pinduoduo saliva song in less than two hours, which became a pre-roll advertisement for the program.

As a result, Pinduoduo became popular overnight, letting countless Chinese people know that there is still a platform called Pinduoduo in the world, and successfully helped Pinduoduo take its first step.

After that, the concept of low price and small business was put forward.

At that time, Taobao was focusing on Tmall Mall, focusing on high-quality products, and cleared a large number of small and medium businesses from the Taobao platform.

Although this has indeed improved the overall quality of Taobao's products, it also made Taobao lose its original characteristics of high quality and low price.

At the same time, taking advantage of the competitive psychology among Internet giants, he lured giants like Tencent to join him, allowing Tencent to invest a large amount of money, and thus Huang Zheng sacrificed the super killer weapon of tens of billions of subsidies.

In this way, Pinduoduo has a very cheap price and a variety of small and small commodities.

At the same time, it also has a large number of high-quality and cheap genuine products under the subsidy of tens of billions, which gives Pinduoduo a comprehensive price advantage. Later, it also came up with a coquettish operation such as group buying, which was abruptly cut off from Taobao. In a large market, Jingdong was driven to the third position with the fastest speed, and the results were appalling.

Of course, this kind of operation has great side effects. Pinduoduo’s reputation has become extremely bad, and there is a huge risk of breaking the capital chain in the future. Finally, he successfully slapped his old club in the face. This is simply how Shuangwen's script was written.

Closer to home, when Sun Tongyu at this time directly put JD.com and Pinduoduo's routines in front of Ma Ge, Ma Ge himself couldn't make a decision.

"Give subsidies to merchants, so what are we going to do?" Both of these methods are unacceptable to Lao Ma himself.

The Jingdong model is more reliable and more operable, but it needs to be willing to admit that it is the second child. There is no time for decades, and there is no chance of catching up from behind.

The Pinduoduo model is fast enough, and it may turn defeat into victory in a few months, but the problem is that it requires money, a lot of money, and the money is destined to be lost.

If this is 2015, then Ma Ge can accept it. After all, before the Meituan war and the Didi war, various capitals frantically burned tens of billions of funds just to compete for market control. People don't mind, but continue to invest crazily without worrying about money, so Ma Ge will use the Pinduoduo model without hesitation.

But in 2003, Mr. Ma did not know that investors would be so stupid, and the investment institutions at this time still had a high pursuit of investment stability. It is impossible for these investment institutions to approve this kind of burning money to occupy the market. After all, they could not have expected that when an e-commerce company occupies the market, it will be able to have an astonishing market value of trillions of dollars.

"Is there any other way?" Brother Ma wanted to find the third way.

"No more, at least I can't think of any other way!" Sun Tongyu sighed.

"Well, thank you for your hard work. I will give you three days off and go back to spend more time with your wife and children!" Old Ma said, and Sun Tongyu nodded. He was indeed very tired and needed to go home and have a good rest.

Sun Tongyu went back to rest, but Ma Ge couldn't rest, he was still frantically trying to find a third way.

Just because Sun Tongyu can't do it doesn't mean that his brother Ma is not good. His brother Ma is the king who leads everyone forward, and he can definitely think of a way.

Not to mention, after staying up all night without sleep and his head becoming more bald, Ma Ge really vaguely found a way, and this way is the bank.

Ma Ge discovered that Jiangnan Mall has another fatal weakness, that is, there are still deficiencies in the payment method.

At this time, the payment of Jiangnan Mall needs to find a way to recharge the Jiangnan Wallet, and then use the balance in the Jiangnan Wallet to purchase goods.

The way to recharge is more troublesome, or go directly to Jiangnan Mall's flagship stores across the country and recharge directly with cash.

Or just go to buy various phone cards to recharge.

Or recharge through ICBC Internet Banking.

It seems that there are quite a lot of channels for recharging, but they are all troublesome.

The first method requires an additional trip to the flagship store, not to mention, many villages and towns in China still have flagship stores of Jiangnan Mall, and they simply cannot recharge through this method.

It’s even worse to recharge the phone card. The communication operator in the middle has to take at least 30% of the fee. If you spend 100 yuan, you may only be able to recharge it to a cash balance of 70 yuan. People with bad brains will do such things. .

As for ordering cards in Internet cafes, although you can charge more, you will still be deducted after all.

As for ICBC's online banking recharge, this seems to be the most convenient, but it needs to go to the bank to go through complicated online banking procedures. At the same time, when recharging, it also needs to go through various verification methods and complicated network operations.

80% of the people in China cannot handle such an operation.

Finally, and the most important thing, is the problem of the Jiangnan Wallet itself. It is actually very inconvenient to use, and sometimes it can make people very angry.

For example, I went all the way to the flagship store, charged 100 yuan into Jiangnan’s wallet, bought something worth 80 yuan, and ended up with 20 yuan left.

When you want to buy a product worth 40 yuan next time, you will find that the remaining 20 yuan is very embarrassing. You can’t buy what you want at all. number.

If you want to use it, you have to go to the flagship store again and recharge 20 yuan.

So the old man thought, if he can find a way to solve the problem in the middle of the payment, so that users can conveniently carry out various shopping with only one bank account, then the shopping experience will definitely surpass Jiangnan Mall, In this way, they have the capital to fight against their opponents.

After he figured this out, Ma Ge became excited, and he felt that he could do it again.

So, Sun Tongyu, who was originally on vacation for three days, only slept at home for one night, and his wife didn't come home because of overtime work, so he received a call from Brother Ma, asking him to come back to the company immediately.

Although Sun Tongyu felt helpless, he could only return as quickly as possible, and then saw the spirited Ma Ge.

"I have a solution!" Old Ma said, "I will give you a new plan later, and you will go back and continue to retreat immediately after you get it. The functions of our existing Alipay are not enough. I need you to rebuild a brand new Alipay. .At the same time, I will communicate and negotiate with some guys, as long as we want to do it, there will be a way!!"

(End of this chapter)