The richest man starts with a blind box

Chapter 351 Yibei Enters the Game
"EBay has already been acquired?" Li Guoqing stared in shock, looked at the other party, and then asked subconsciously, "Who? Who bought you?"

"Mr. Berger, it's up to you to talk to them in person!" Shao Yibo said with a smile, and then a blond foreigner came out from the rest room of the chairman's office, and looked at Li Guoqing with a slightly reserved look and Wang Juntao.

"Hello, Berger, the executive vice president of eBay!" The other party announced his identity in fluent English, and when he heard the name of eBay, Li Guoqing and Wang Juntao's bodies shook at the same time.

It was eBay, and eBay actually acquired eBay!
Ebay, a name that does not seem to exist in the memory of many Chinese people, in 2003, Ebay was the second largest online e-commerce company in the world.

As for the number one, it is Amazon.

Like most well-known companies, eBay was founded entirely by chance.

In September 1995, a Jewish man named Pierre had a girlfriend who loved a brand of candy boxes called Pez.

But this was a very niche brand at the time, and it was difficult to find like-minded people to communicate with in reality, so Pierre set up a candy box forum for his girlfriend, hoping to attract like-minded people.

But this forum has never had a few users.

As a result, Pierre had an idea and changed the forum into an auction website. From the original forum for Pez candy box lovers to communicate, it became a website dedicated to auctioning various Pez candy boxes.

Because Pez candy boxes are famous for their wide variety of styles and very few sales, this has caused many Pez candy box lovers to find it very difficult to buy their favorite styles.

So when this auction website appeared, it immediately attracted a large number of Pez candy box lovers.

At the same time, what Pierre did not expect was that not only Pez candy box lovers were seduced, but also other very small circles, such as Barbie dolls, Transformers, etc., and various other Fans of special products flock to the website to list the products they want to sell.

Because these circles are very small, it is difficult to find a store that specializes in selling these products in reality, so when the online store appeared, it immediately won the attention and use of a large number of users.

Soon, not only lovers of these niche commodities, but all kinds of weird and weird lovers began to auction their own things on this auction website.

For example, there are those who sell stamps, flashlight bulbs, laser light indicators, phone cards that have no balance, and beer bottle caps. Anyway, there are all kinds of weird things that you can’t find on weekdays. Products from any sales channel are placed on the eBay website.

At the same time, it also attracted a large number of like-minded people to join. How should I put it, at this time, eBay is a bit like a salted fish, an online flea market.

It is worth mentioning that eBay later placed an advertisement on the movie Transformers, asking the protagonist to put the broken glasses of his grandfather the explorer, which also recorded the location of Megatron who fell to the South Pole, on eBay. An auction was held on the website, and then the Kuangpai found the protagonist's location by hacking into the computers of the US military base.

At the same time, Optimus Prime and others also found the position of the protagonist through the same means, and a war between Decepticons and Autobots began.

It can be said that eBay's advertising placement is very clever, and it is many times better than Yili Shuhua Milk, which is also implanted in the movie.

Of course, this does not mean that domestic advertisers are too stupid, it can only be said that film production organizations have different levels of intentions.

For the former, they specially designed a clever plot to allow Yibei to integrate into it as a whole, while Yili's Shuhua milk appeared at an inappropriate time and in an inappropriate venue, and was quietly covered by an inappropriate actor. Just drank it.

All in all, through these things, you can understand the positioning of eBay.

Later, eBay went further and further on the road of Xianyu, and obtained a large amount of investment. Although Pierre himself is the chairman, his success is all due to chance, but he also has cleverness.

For example, he was very aware of his lack of ability, and in 96 he simply gave up the position of president to a professional manager.

Later, this professional manager was unable to operate the increasingly large eBay, and he took a fancy to Meg Whitman, who was the vice president of Disney at the time, and the other party really lived up to expectations, and finally successfully brought eBay to The second position in the world.

Throughout 2002, annual sales reached 230 billion U.S. dollars and net profit reached 18 billion U.S. dollars, which is not much different from Amazon's data.

But one thing to say, this is almost the limit that eBay can achieve at present, because Amazon's advantage is too great.

Just like the suppression of the entire industry by Jiangnan Mall at this time, Amazon has also suppressed the entire e-commerce industry in the United States. business website, but has always been difficult to succeed.

Ever since, Meg Whitman decided not to compete directly with Amazon on the frontal battlefield for the time being, because the chance of winning in this way is less than 10%, which is too dangerous.

It is better to find another way, give up on the US domestic market, but find a market that has not yet been developed, and use the fastest speed to grow bigger and stronger in these markets, and finally encircle the US mainland and launch a final encirclement battle against Amazon. .

This decision of Meg Whitman was unswervingly implemented. Throughout 2002 and 2003, eBay successively invested in the e-commerce markets in Europe, South America, and Asia.

He successively invested in e-commerce companies in Japan, India, and Bay Bay, etc., and adopted very domineering methods of wholly-owned acquisitions, and used the fastest speed to get leading companies in various regional markets at that time. .

The Chinese market is no exception.

In fact, as early as May 2002, eBay had acquired 5% of eBay's shares and invested 30 million US dollars at the same time, allowing eBay to beat 3 at that time and reach the top position in China. Shao Yibo at that time was Chunfeng is proud of his horseshoe disease and feels that he is invincible in the world, so he resisted the idea of ​​eBay's next full acquisition of eBay.

It's just that no one expected that at the beginning of 03, Dangdang's latecomers caught up, defeated eBay, and became the number one in China.

But Dangdang.com's China No. [-] only worked for less than two months, and then it was rubbed on the ground by Jiangnan Mall, which turned out to be out of nowhere. In the blink of an eye, it lost its future.

After experiencing these two blows, coupled with a big problem in his family, Shao Yibo suddenly found that he was not a person suitable for running a business, so he finally agreed to eBay's request and completely sold all eBay shares to eBay , retreated by himself.

In fact, Shao Yibo had already signed a relevant agreement with eBay yesterday, and it was Berger's intention and request to bring Li Guoqing and Wang Juntao here today.

"Everyone, we, eBay, are willing to acquire Dangdang.com for US$1.5 million and 2 e-commerce.com for US$000 million. Because of time constraints, I don't want to waste time negotiating, so this is the reserve price I offered , if you two don’t accept it, you can leave directly!” Berger said very simply.

"I'll do it!" Wang Juntao said without hesitation. At this time, the entire 8848 is already an empty shell, and there are only debts left in it. Now there are still fools who are willing to spend 2 million to buy 000. If anyone refuses , that's a bigger fool.

So Wang Juntao agreed without hesitation. As for whether the investors behind him agree or not, it doesn't matter. Anyway, 8848 no longer has his shares, and it has nothing to do with Wang Juntao whether he can sell them. , he just needs to make what he thinks is the right decision.

Some people may be surprised, since it has nothing to do with Wang Juntao whether he sells it or not, and he can't earn a penny of interest, isn't it the same if Wang Juntao refuses to agree?
This is of course different, because eBay wants to acquire 8848, so in order to appease the management of 8848, even if it does not give itself real power, it will give itself a position with a good salary.

How could Wang Juntao refuse such a good thing, if you don't work and get money for nothing, if you miss this village, there will be no such shop.

Seeing 8848's straightforward attitude, Berger nodded very satisfied. Of course, he must not know that 8848 is all negative assets now, otherwise it would never offer the price of 2 million US dollars.

After Wang Juntao defected, only Li Guoqing was still struggling.

He kept calculating in his mind.

In terms of price, 1.5 million US dollars is definitely a high price. After all, up to now, Li Guoqing's real family capital, including his wife's, is only 3 million US dollars.

Therefore, after financing, the equity was diluted to about 60%, but 1.5% of the 60 million US dollars was a full 9 million US dollars, and his assets had more than 000 times. Li Guoqing was satisfied.

And now it is obvious that Jiangnan Mall is the only one, and Dangdang may not be able to persist in the later stage, and it will go bankrupt directly. So selling Dangdang at this time is undoubtedly a very correct decision.

But Li Guoqing was still unwilling, so he hesitated for a while and asked Berger, "Mr. Shao Yibo told me just now that I will become the president and CEO of the new company..."

"Don't worry, Shao's promise is my promise, because I instructed him!" Berger said very simply, "Li, you are the most talented person among the three of you, and you have also worked and studied in the United States. , and we Americans are of the same mind, so I believe that you can successfully take on the burden of helping eBay occupy the Chinese market!"

"At the same time, our head office will give you a lot of supplements, so that you have enough funds to beat your opponents in the Chinese market!"

"Thank you for your trust. I am willing to sell Dangdang.com to eBay!" Hearing that he would be the CEO of the new company, Li Guoqing agreed very simply, not to mention the financial support from the parent company behind it.

This is an Internet company with an annual profit of nearly 20 billion U.S. dollars. Just showing a little hair under the nails can crush Jiangnan Group to death.

He is now full of fighting spirit again.

(End of this chapter)