The richest man starts with a blind box

Chapter 375

"Is it just a qualification for bidding?" Huang He had a vague smile on his face.

"Of course, isn't this what your company wants now?" Yang Zhiyuan said with a smile.

"Just a qualification for bidding, instead of handing over all the server orders to us, you want me to recommend 00 and Facebook's homepage..." Huang He grinned and said, "Mr. Yang, you know that our 00 and Facebook are currently How much is the price of the recommended advertisement on the homepage?"

"How could I know this"

"Okay, then let me tell you, our OO's home page recommendation is 1000 million yuan a month, and if you make up a whole number for a year, it will be calculated as [-] million yuan!"

"As for Facebook, the price is the same."

"Mr. Yang is going to leave these two recommendation positions, and they are still recommending indefinitely. If calculated in 100 years, it will be a full 200 billion yuan, which is 25 billion US dollars in advertising costs. Mr. Yang bids only one The qualification is to want to take these things, even if it is a dream, I dare not do it!" Huang He said with a sneer.

"Boss Huang is really good at joking. As far as I know, your homepage doesn't recommend any advertising space on the website at all. How can you create an advertising space of [-] million a year out of thin air? In this world, you can talk nonsense with your eyes open." I'm afraid there are not many of yours!" Yang Zhiyuan also responded with a sneer.

"It didn't exist before, but it will be available next month!" Huang He smiled slightly, and then said, "Originally, this news will only be announced next week, but since Mr. Yang took the initiative to mention this today, I will make it in advance." Show it to Mr. Yang. If Yahoo needs it, you can also order the above services in advance!"

After Huang He finished speaking, Leng Zhiruo took out his laptop, and after some operations, he showed a PDF file to Yang Zhiyuan.

Yang Zhiyuan took a look, and then his pupils shrank instantly.

Good guy, the title of this file reads "Jiangnan Advertising Alliance Opening Announcement and Quotation List"

As you can tell from the name, Jiangnan is going to start advertising business.

But this is also a matter of course. For all websites or software that operate for free, their best way to make money is advertising.

According to the description in this leaflet, the Jiangnan Advertising Alliance actually brings together all the advertising resources of the Jiangnan Group to form an advertising business alliance that is open to the outside world and makes inquiries.

All these website resources include OO, and various website pages under 00; Facebook; 00 Game Center; Jiangnan Mall, Jiangnan Search.

In addition, there are offline Jiangnan Blind Box, Tangren Film and Television, and some advertising resources under the larger Jiangnan Council.

So this list of advertising resources has quite a lot of pages, a total of 38 pages, a total of more than 460 different advertising resources, all of which are clearly marked on this list.

And at the top of the list is the 00 homepage recommendation.

According to the description, after OO is opened, there will be five fixed advertising links on the side and top UI borders. Players only need to click the button to jump directly to the corresponding website or opponent's software through OO go.

This also has a nice name, called 00 through train.

This is the most expensive advertising position in the entire advertising network, so I enjoyed the two-page introduction alone, and the most text in it is all kinds of success stories.

The first case is the case of Facebook. According to the above case, after adding a through-train button on the 00 homepage, Facebook has attracted more than 1700 million traffic in a week, with more than 400 million registered users, and currently has 2000 million users. The registered account has become the leading social networking site in China.

The second case is from 00 Game Center.

The third case is that of Jiangnan Mall

The fourth case is that of OO Farm.

Good guy, just write all of 00's top brand products.

Although this seems to be very suspicious of Wang Po selling melons, but one thing to say, all kinds of data are listed in great detail, and some business routines are even written down.

Any buyer who sees these copywritings can't help but have the desire to advertise their products on the OO homepage.

In fact, Huang He didn't lie to anyone. He knew with his ass that when OO was the hottest at that time, having a through button on the homepage of 00 could attract a huge amount of traffic.

Looking at it in 2021, all WeChat users who joined suddenly discovered that a top-mounted WeChat official account suddenly appeared forcibly on their own pages, and how much traffic value this official account can obtain in an instant.

In fact, Yang Zhiyuan himself understands this very well, and this is why he wants the home page link positions of OO and Facebook. It is true that OO and Facebook now occupy the largest traffic in China, and also have extremely high users viscosity.

However, the development of Yahoo China is not going well. In the competition with Sina and Sohu, they found that this majestic enterprise with hundreds of billions of capital cannot compete with these two small companies, which are only a few hundred million yuan. This really makes Yahoo up and down a little shameless.

So after Yang Zhiyuan learned that Jiangnan Group wanted to bid for the server, he immediately thought of the idea of ​​using this bargaining chip to let the main products of Jiangnan Group attract traffic to his Yahoo China homepage.

This is definitely a lucrative business. After all, what I provide is just an opportunity to join the bidding. As for whether to bid for Jiangnan Group in the end, that is another matter.

Because Yang Zhiyuan discovered that OO's homepage had always only operated its own products, and Jiangnan Group seemed to have no business to operate advertising business, so he thought this must be a good opportunity to start, in case Huang He didn't realize the value If so, then Yahoo China will make a lot of money.

After all, this is not a big cost thing for Jiangnan Group, it only needs a hot patch, and it can be done.Of course, Yang Zhiyuan also knew that this would take a huge advantage, so he thought that if the Jiangnan Group agreed to the transaction, he would give the Jiangnan server a small order of about 1 million US dollars, which can be regarded as blocking the mouth of the Jiangnan Group.

Unexpectedly, it turns out that Jiangnan Group has already started brewing, and has taken out all the advertising resources of the group's subordinates for commercial operation, and even prepared such a detailed business plan, which shows that Jiangnan Group has already had this aspect. The work has even been almost completed, and the next step is to take these advertising resources to the market and sell them.

And the price is also completely marked on the list. The most expensive one is naturally the 00 through train. The price is the same as what Huang He said, 1 million yuan a month,

Of course, this does not mean that it is necessary to buy more than one month’s advertisement at one time. In fact, this advertisement quotation is quite flexible. The price of one day’s direct advertisement is 100 million RMB, and the longest one can be purchased for one year. , the price is 1 million RMB.

In short, the longer you buy, the more cost-effective it will be.

Of course, this does not mean that we will not cooperate after one year, but that we will renegotiate the price after one year. According to the meaning of Jiangnan Group, this price list will be revised every year, and the price will probably become higher and higher by then. .

In addition to the method of purchasing by time, there is also a method of calculating based on the traffic of the drainage. As long as the click of an IP is attracted through the through train, OO will charge a traffic fee of 0.5 yuan.

However, this calculation method cannot limit the advertising space. 00 will arrange the advertising space for these advertisements by itself, and it will be billed according to the traffic flow, so it doesn’t matter where it is placed, as long as it can attract traffic.

All in all, this is a fairly complete plan, with deep insights into online advertising, and it can be seen that the plan was made by a very professional person, so now, Yang Zhiyuan found that he wanted to use a random bidding right to pass Yellow Crane seemed impossible.

What, you ask Yang Zhiyuan how can he be sure that this is a very complete plan?

That's because Yahoo's main profit now is also relying on advertising. Yahoo had a profit of as much as 30 billion US dollars last year, and these profits were all brought by various advertisements embedded in Yahoo. Jerry Yang is the world's most One of the people who understands online advertising.

However, Yang Zhiyuan felt that he still needed to fight for it, so Yang Zhiyuan said, "Boss Huang, the two of us are engaged in business cooperation, not advertising sales, so it doesn't make sense for you to show me this. It's better for us to talk about cooperation!"

"Okay, how about this, I am very straightforward, if Mr. Yang can guarantee that all orders worth 20 billion US dollars will be handed over to our Jiangnan server, then the OO home page direct train and Facebook home direct train will be expensive in the next three years." What do you think of the company?" Huang He said domineeringly.

"Only three years? Even according to your pricing, the three-year cost is only 6 million RMB, which is less than a fraction of 20 billion US dollars." Yang Zhiyuan's face twitched.

"But we are not Boss Bai Deyang's 20 billion US dollars. We will pay for servers of the same value. If you trade with other manufacturers, you will only get servers."

"At the same time, it's not just selling 1 million yuan in three years. The price in the first year is just because our alliance has just been established, and the price is lowered a bit, so as to attract customers."

"We expect that from the second year, the price will increase by 2 million in one year, and another 5 million in the third year. After that, the price will be revised according to the market and the number of users, but it will never be lower than 000 million One year in RMB." Huang He said with a smile.

"Then your price is too expensive!" Yang Zhiyuan said. '

"Is it expensive?" Huang He smiled slightly, "As far as I know, if you want to buy Yahoo's homepage picture recommendation, although the price on that day is 100 million, it is 100 million US dollars, which is more expensive than our 00 8 times, it seems that we still have a lot of room for price growth.”

"Hehe!" Yang Zhiyuan laughed dryly, "Boss Huang, I'm not boasting. There is still a huge gap between OO and our Yahoo."

"Really? The total number of registered users of our OO has exceeded 1 million, and the average daily active accounts have exceeded 1 million. But as far as I know, the total number of registered users of Yahoo America is less than 300 million. , the average daily active account is only 3 million, and the number of users of Yahoo America is far less than that of our OO!"

"Who is the bigger gap between who and whom?" Huang He pointed out mercilessly.

(End of this chapter)