The richest man starts with a blind box

Chapter 537 Top Luxury

After reporting and announcing the recall, the Jiangnan Group basically didn't care about the milk powder, as long as it followed the instructions from above.

However, the public opinion was very heated. Many reporters rushed to Fuyang immediately, and then published the first-hand news, and then dug out more big news.

This time it was discovered four months earlier than in history. Although most of the children were still irreparably injured, many lives were saved.

Because it was discovered earlier, and the reason for the treatment was identified earlier, it was because of the malnutrition of milk powder, and the right medicine could be prescribed in time, so a large number of children recovered their lives from the edge of danger.

However, it is worth mentioning that this is not the SL milk powder incident that everyone remembers. The SL milk powder incident happened in 08, and the cause of the disease is also different.

Fuyang milk powder uses starch and saccharin to fake milk powder. This fake milk powder itself is not poisonous, but lacks the nutrients needed by infant formula milk powder, resulting in malnutrition for infants.

The SL milk powder that happened 5 years later had SLQA added to the milk powder, which is a poisonous chemical substance that was actually poisoned in the milk powder.

And in fact, SL milk powder is not the only company that added SLQA to it. It is only because of the outbreak on SL milk powder that everything seems to be the fault of SL milk powder.

Of course, this is also beneficial, that is, to use the SL milk powder company to set the fire, so as to prevent the entire milk powder industry from being wiped out.

The reason why all enterprises across the country poisoned collectively is that it is not the milk powder manufacturers that poisoned, but the dairy farmers, who added SLQA to their milk.

Because there were many milk produced by dairy farmers at that time, the platform purchased the milk in the milk, and the requirements for milk protein content.If the requirements are not met, dairy companies will not purchase the milk, and the milk will either be sold to some small brands at a low price, or it will have to be dumped.

In fact, all dairy farmers have signed an exclusive purchase agreement with a dairy company, and their milk can only be sold to this company, and as long as the milk is tested up to the standard, the company must purchase milk.

Therefore, if the milk protein of their own milk is not up to the standard, then the milk will only be dumped.

In order to allow their own milk to pass the test and be acquired by companies without incurring huge losses, dairy farmers came up with the magic method of adding SLQA to milk.

Adding SJQA can't actually increase the milk protein content in milk, but it can fool the detection methods at that time, so that the protein content detected by the equipment can be significantly increased, so as to meet the standards required for purchasing milk.

At the beginning, this routine was discovered by dairy farmers in the main milk source of SL milk powder, and then this method quickly spread throughout the milk source, so SL milk powder is the most injured, almost all milk powder produced contains SJQA .

Later, this method was spread to the dairy farmers of other companies, so other milk powder companies also produced such milk, but at this time, it was revealed, so although other dairy companies also detected the corresponding results, there were no serious problems. The consequences, so he escaped by luck.

Only SL milk powder exploded completely, dozens of executives including the chairman were sentenced, and a large number of dairy farmers were sentenced, including three death sentences.

But this is not the most ridiculous thing. The most ridiculous thing is that the industry association later formulated new standards.

In this standard, the standards of various milk products are comprehensively reduced, especially the requirements for the amount of milk protein in them are greatly reduced.

Really perfect logic, it has to be amazing!

Huang He does not want such a situation to happen again, so Huang He took this opportunity as an entry point to exert a certain influence on China's dairy industry and avoid similar situations from happening again.

Just how to cut in, Huang He has no idea. After all, Huang He and Jiangnan Group have no ability to influence the entire dairy industry at this time. It is really a very difficult thing to affect the change of the entire industry.

Just when Huang He was thinking about what to do, an unexpected visitor came to the door.

The person who came was Qu Wei, who was the boss when she was in Qushui Caiwei. She is famous now. With the big news in Paris earlier this year, Han clothing has once again become a world-class hit. Blind boxes are limited to 1000 million boxes worldwide, and the price is as high as 99 yuan, or 19 euros per box, including 500 million boxes in the domestic market and 500 million boxes in the foreign market.

As a result, all of them were sold out within three days, not to mention creating an astonishing sales performance of 15 billion RMB for the company, and it also made Qu Wei a top fashion designer in the world.

She has even received an invitation letter for next year's Paris Fashion Week... Now it's not that Qu Wei's appearance in Paris Fashion Week is big news, but that Qu Wei's absence from Paris Fashion Week is big news!

Qu Wei came to Huang He to talk about the new business model of Liushang Qushui Caiwei, that is, to open a specialty store and engage in a regular sales model, rather than the somewhat deformed blind box model now.

Once upon a time, Liushang Qushui Caiwei was also a normal clothing brand, but faced with the crisis of bankruptcy later, it had to succumb to Huang He and became the main supplier of Jiangnan Group's luxury blind boxes.

At present, the main business of Liushang Qushui Caiwei is to produce various Hanfu required for blind boxes. Although this model makes Liushang Qushui Caiwei not lose money, but after a long time, Qu Wei is a little unhappy .

After all, this is not a normal clothing business model, so Qu Wei also had the idea of ​​a specialty store that she had been thinking about, and came to negotiate with Huang He.

"I have no objection if you want to set up this kind of specialty store!" Huang He nodded, "After all, I am also committed to building China's own luxury brand, but now I have finally made the brand value of Liushui Qushui Caiwei. If it goes up, the brand will never fall down again.”

"Your store must be decorated according to the most luxurious standards, and at the same time, it can only be placed in the core of the top CBD in China and even in the world. In addition, the price of any clothing must not be lower than 10 yuan , the average price should be around 50 to 100 yuan!"

"The quantity must be small. In the four seasons of spring, autumn, summer and winter each year, only four new styles are allowed at most, two for men and women, and the production volume of each style must not exceed 100 pieces. It is best to set the number at 88 pieces."

"By the way, the top-notch CBD flagship store we're going to buy has an area of ​​more than 500 square meters, but there are only 8 pieces of clothing in total, all of which are protected by top-notch glass, and customers can't touch it under normal circumstances."

"Only by becoming a member of our flagship store, and then the member makes a request to the store staff, can the power supply be able to open the glass cabinet and let customers touch it with their own hands!"

"Of course, trying on clothes is absolutely not allowed. We don't accept any trying on clothes."

"If you want to buy, only members have the right to buy, but it must reflect our service. Members don't have to come to the store at all, because we will personally send our designers to the member's home to measure the member's body. Members have a small amount of but detailed personal hobbies, and finally each piece of clothing is carefully crafted."

"We want to make these 88 pieces of clothing seem similar, but in fact each piece of clothing has its own unique differences. No member will buy an identical piece of clothing from us!" Huang He became more and more excited as he spoke. stand up.

"It's broken, the price is set low, let's add zero to everything, the cheapest piece of clothing costs 100 million, but the most expensive cannot exceed 500 million, we are not some demons!"

"Boss... you really think highly of me!" Qu Wei was dumbfounded, there is no clothing brand in China that can afford such a marketing routine, even in the whole world, only the top few Only a luxury home can play like this!

"No matter how you do it, you have to set up this shelf first, and you have to firmly believe that our clothing is the most luxurious luxury in the world, so that buyers can also believe in your brand value!" Huang He laughed. .

"How can this make people believe that the buyer is not stupid!" Qu Wei muttered.

"Yes, buyers are not stupid, so what they need is that this dress can meet their own goals and needs!"

"Buyers of luxury goods use luxury goods to prove their status. In fact, it doesn't matter whether the luxury goods themselves are good or not. Just like Chanel's clothes and bags, they have to be thrown away after two or three wears. Wear it again!"

"If you dare to take these clothes to wash, you will find out. Once these clothes and bags are washed, there will be serious discoloration, shrinkage, thread tearing and other bad conditions."

"If it's a bag, there will be metal signs rusting, leather rot, etc... Can such things be said that their quality is worth their price?"

"But as long as everyone recognizes the price and thinks it's worth that much money, the value of luxury goods will be perfectly established!" Huang He said with a smile, "Anyway, remember, our bag Bags and clothes must be priced strictly according to any channel, and it is not allowed to secretly lower the delivery price in order to increase sales, or simply sell at a discount, or engage in other weird promotions!"

"You have to remember that for top luxury brands, once the price starts to drop from the sales side, it will be an insult to all buyers who bought the product at a high price. If you want to sell it at the same price next time, they I won’t let you. The price of your clothing can only keep rising, and it will never be allowed to drop!”

"This is the operation method of the top luxury brands! It is to let everyone know that we are not designed for ordinary people, and what we earn is the money of the rich. Anyway, their money is just a number!"

Huang He said a lot of things like this, and Qu Wei was dizzy. She never thought that setting up a luxury brand would be such a pain in the ass.

"Boss, do you know what my dream is?" Qu Wei couldn't help asking.

"What is it?" Huang He originally wanted to say that he was not interested, but thinking that he had eaten this little beauty several times, and he was still having a picnic, it seemed that he couldn't be too heartless.

"My dream is to allow more people to wear the Hanfu I designed, instead of making this kind of high-end clothes. Every piece of clothing is expensive, and few people can afford top luxury brands!" Qu Wei said. Seriously said.

(End of this chapter)