The richest man starts with a blind box

Chapter 539: Liu Jing, Qushui, Cai Wei, Shi

Under Huang He's careful teaching, Qu Wei finally realized a little bit.

"By the way, this light luxury brand cannot be called the Liushang Qushui Caiweishi brand, because it is a brand prepared for top-level high-end luxury goods. Light luxury needs to be changed to a different brand!" After the theory is finished, we will enter the actual operation link up. "How about it, have you decided on a name for our brand?"

"No..." Qu Wei shook her head blankly. When she came to Huang He, she originally wanted to make her own flowing cup of water, Qushui Caiwei, into a popular brand, but inexplicably, it turned into a light luxury brand .Although she has accepted this sudden setting, but if you ask Qu Wei if she has thought about what to do, she still has not.

"Then just call it Caiwei, I think you have Wei in your name too, you should like this name!" Our boss Huang is really domineering, and he even thought of the name for others.

But there is one thing to say, Qu Wei really likes the name Caiwei. In fact, the brand Caiwei was originally called Caiwei when she was in the water of Qushui, but the brand Caiwei has been registered by someone, and she cannot register it. This brand came, just as she remembered a poem by a poet named Leng Mo in the Tang Dynasty, "The king's affairs are endless, and the cook is appointed back. I still remember the place where the mountains are red and the water is flowing. "

In fact, this poem is not very good, Tang Dynasty people don’t like it, you can’t even find it on Baidu, Qu Wei saw it in a small ancient book, but Qu Wei likes it very much.

Qu Wei especially loves the last line of this poem, "Caiwei Shi Liushang Qushui". Since the name Caiwei can't be picked, she can simply call it "Caiwei Shi Liushang Qushui", which sounds extremely tongue-twisting.

It's just that I never thought that this name, which I once thought of by patting my head, would now become the world's top luxury brand. On the contrary, it is the brand Caiwei, which I have never heard of.

"Caiwei is really good, but it's a pity that I can't use it, because it has been registered by someone else!" Qu Wei sighed.

"Here you are!" As soon as Qu Wei finished speaking, Huang He put a document in front of Qu Wei. Qu Wei looked down and saw that it was the transfer agreement of Caiwei's trademark. Huang He actually asked someone to transfer the trademark. I bought it.

"When did you buy it!" Qu Wei asked excitedly holding the transfer agreement.

"It's been a few months since I bought it!" Huang He scratched his head and said with a smile, "The owner of this trademark is an idiot. He actually used this trademark for catering, but he only opened a small shop, which has not been in operation for two years. Time is closed, and then the trademark has not been moved, and in a few years, it is estimated that it can be withdrawn directly.”

"But I didn't bother to wait any longer, so I gave him [-] yuan and bought this trademark. Fortunately, he bought this trademark only for catering. Although he applied for the whole category, he only made it Catering, so don’t worry that the brand image before this trademark will have a negative impact on us!” Huang He murmured.

"Thank you! Boss!" Seeing the trademark she had dreamed of returning to her hand, Qu Wei hugged Huang He excitedly, and then immediately began to ask for kisses.

This frightened Huang He. This is the mother-in-law's home, and it was Saturday. The two younger ones stayed at home, and the mother-in-law was also there. Now the two of them just found a room to report work. In case someone came in , then nothing can be washed.

So Huang He quickly responded to Qu Wei, coaxing the restless little girl, and then said, "In fact, I not only got the trademark of Caiwei."

"In addition, Liushang, Qushui, Caiwei, and sometimes I have bought all four brand trademarks. From now on, these four trademarks will be the four major sub-brands of Qiushang Qushui Caiwei. Let's not talk about Caiwei. It is the light luxury of the entire clothing category, in addition, Liushang can be used as a light luxury of jewelry, and Qushui can be used as a light luxury of perfume and cosmetics, and Shi is the best light luxury of watches!"

"Now the world's major luxury goods categories are covered in one brain. At the same time, the names of these four sub-brands are combined together, which is the name of the top luxury brand Liushang Qushui Caiweishi. Damn, just think of it. Very very excited, there is a feeling of Transformers, the four gods fit together!"

"The combination of the four light luxury brands is a top luxury brand. This concept is really amazing. In the future, the more we manage Liushangqushuicaiwei, the four sub-brands will follow suit."

"Similarly, the prosperity of the four sub-brands is well known to everyone, and the value of the flowing water will also rise steadily. This is not only a prosperity for all, but a loss for all. One advertisement, five brands All the benefits, it's too fucking awesome! I admire my idea!"

"You don't know, among these four brands, Liushang and Qushui are okay. No one has applied for it. We just apply for registration. But the one-character trademark is not easy to get. The watch has already been applied for. Other categories have also been applied for a lot, after all, this is a concept related to time, and there are quite a lot of people who apply!"

"Fortunately, these trademark manufacturers are not doing very well. They are basically willing to transfer as long as they spend money. The only trouble is the trademark of the watch brand. At this time, the watch has been in business for almost 40 years. Bian is actually a not-so-big and well-known brand, and it will cost tens of millions just to buy it.”

"But it's not important. What's important is that timepieces have already formed their own brand value and concept. It is a very headache to break the original brand image."

"Fortunately, my brain is bright, so I just think about it, and no one stipulates that the time must be a watch. In fact, Liushang also has a little taste of the passage of time, and it is more compelling."

"So I switched the categories of the two trademarks Liushang and Shi, and used Liushang to make watches and Time to make jewelry. The brand Shi has never applied for jewelry, so I don't have any early impressions. It can be very I'm such a genius!" Huang He boasted, but suddenly he didn't notice that Qu Wei's expression had changed.

"So, you didn't buy the Caiwei trademark for me at all, you did it for your own layout of the light luxury industry!" Qu Wei asked indifferently.

"Ahem, you can't actually say that!" Huang He knew that he had stabbed a woman's heart.Hey, women are like this, they can get angry for some inexplicable reason.

So Huang He then said something that could be called a textbook, ahem, he took out his notebook and wrote it down, so that he can use it later.

I only heard Huang He say, "Indeed, this was originally done only for the layout of our industry, but it is precisely because of this that the karma in it is even more intriguing, isn't it?"

"My inadvertent action just happened to buy your favorite trademark. Isn't this a matter destined by God, tell us that these trademarks belong to us, this is God's will for us!"

"Really?" Women are like this, they can be angry for inexplicable reasons, and they can also be happy for inexplicable reasons, for example, now, Qu Wei is smiling like a fool, and is happy again.

He even looked at the bed from time to time, as if he wanted to roll the sheets on the spot.

Of course Huang He rejected this dangerous behavior, and at the same time said, "Wei Wei, do you know what the biggest difficulty is when we want to build our luxury brand?"

"I don't know?" Qu Wei shook her head, her head had been dizzy by Huang He, and she couldn't think anymore.

"That's why this is a brand born and bred in China!" Huang He said lightly.

"Although I don't want to admit it, compared with European brands such as Dior and Chanel, it is more difficult for us to create affordable luxury, because foreign monks are good at chanting scriptures, and the current Chinese concept is still too ignorant. It is natural to think that foreign People's things are good, and foreigners' things are noble, as long as the name is stained with a foreign name, it seems to be able to sell for thousands of dollars more."

"We have a disadvantage at this point, but sometimes this disadvantage is also an advantage, that is, once we get up, we will become the only domestic luxury brand in China and can monopolize a considerable part of the market."

"When you think about it, the beginning of a brand is the most important thing, because it is very difficult for a brand to go from low-end to high-end, but it is very easy to go from high-end to low-end, but once it goes from low-end to high-end, it is absolutely impossible. It’s hard to fall, do you know how to make a brand go from low-end to high-end?” Huang He asked again.

"I don't know!" Qu Wei continued to shake her head.

"It's very simple, you just give it an awesome parent, that is, find a designer for the brand, and let the designer lead the brand to take off. The current luxury brands in foreign countries basically follow this path!"

"Whether it's Dior, Chanel, or Versace, their brands are actually evolved from the names of their founders, which fully demonstrates the importance of designers for an affordable luxury brand!"

"So we need to find a talented designer for Caiwei to be her parents!"

"Originally, it was best for you to be the designer. With your current status, you can also be the chief designer of Caiwei, so that Caiwei's brand will rise in an instant, but the problem is that this will seriously affect Liushangqu. The brand value of Shui Caiwei Shi, this top luxury brand needs you to be bound separately. If you become the chief designer of some light luxury brand, then the forceful style of Liushui Qushui Caiwei Shi will fall, so we Find a way to find another designer to be Caiwei's designer!" Huang He said.

(End of this chapter)