The richest man starts with a blind box

Chapter 579
Director Liu is under a lot of pressure.

He is the person in charge of the program department of Hunan Satellite TV, and he is also the person directly in charge of the decision to introduce Huanzhugegesan this time.

Last year, because a colleague won the bright sword, he has now been promoted to the vice president of the Hunan Provincial Film and Television Company. You know, he was still a soldier under him back then, but now he is riding on his head.

This made Director Liu very depressed, and at the same time he made up his mind to win an explosive TV series to help himself get promoted.

So he set his eyes on "Han Zhu Ge Ge San", even if he threw away the shame of Hunan Satellite TV, he licked it hard, got Huan Zhu Ge Ge San back, and risked offending Jiangnan Group, and exchanged it for him. schedule.

It can be said that this wave of Director Liu's operation is success or failure.

Director Liu is not greedy, as long as he can exceed 30% of the ratings and reach the same level as Liangjian, then he will be considered a success.

The first two episodes of Huanzhugege created an average audience rating of 60%, and the third episode also created an audience rating of 3% in Fengtian. Even if the taste of that region is a bit unique, but in terms of the whole country, it won 50% % ratings should not be a problem!
So he rushed up.

Facts have proved that the market is indeed very welcome to Huanzhugege 3. At least the audience is very interested. Everyone wants to know what happened to Little Swallow. The audience ratings came out, and "My Fair Princess III" directly won 1% of the national audience ratings.

This made Director Liu very happy. According to the past practice, it only needs to be doubled to break through 30% of the ratings.

It is not uncommon for the average ratings to double the ratings of the first episode. In the past, Liang Jian set a record of less than 1% for the first broadcast, but the ratings for the ending broke through 36%. Putting it all together, the average ratings have increased by more than 30% compared to the ratings of the first episode. Amazing results.

As for the later "Soldier Assault", it was doubled by 12 times in one go. Now I only ask for twice the number. This is not an excessive request!
At least the ratings of the third and fourth episodes broke through 3%, which is not too much.

然后收视率调查出来，第3和第4集的收视率直接从18%掉到了12%，1/3的收视率没了。

At the same time, within a day, comments on "Huan Zhu Ge Ge 3" appeared one after another on various news media, and there is no doubt that they were all negative reviews.

Especially on the Internet media, two hours after the premiere of the first and second episodes, various satirical reports with pictures appeared on some media.

In the beginning, these media all mocked the actors this time.

After all, compared with the first two films, the biggest problem with Huan Zhu Ge Ge III is that it changed all the main actors except Zhou Jie.Ziwei, Xiaoyanzi, Yongqi, and even Huang Ama have all been replaced.

It would be fine if these people acted well, but the problem is that these people acted very problematically.

There are those who completely play the character's temperament into two roles, such as Ma Lili's crape myrtle, who has changed from a smart, beautiful and kind girl to a tearful young woman full of sorrow.

As for Huang Ama played by Dilong... Well, in fact, Dilong's performance is not bad, but except for Huang Ama, no one in the world can act like his Huang Ama, and the audience disliked it adapt.

Yong Qi is no longer that boy with light in his eyes, but an old boy.

The most outrageous one is of course the little swallow. In fact, Huang Yi has worked very hard to play that kind of little swallow who is smart, chirping, jumping around, and feels aura all over his body.

But in the end, Huang Yi turned into a twisted and crazy man, that's all, the most frightening thing is that in the end, the little swallow turned into a boudoir and resentful woman, can you believe it?
The only one who has maintained high acting skills from beginning to end is Erkang. It's a pity that Erkang can't save this TV series.

All in all, the TV series collapsed from the moment it was chosen to be completed.

Someone in later generations analyzed the reasons, and it turned out that all the problems were directed at Chen Jiji himself.

First of all, the solution to the problem was caused by Chen Jiji himself. Some people in later generations said that these actors did not want to be imprisoned by the role of Huanzhugege, or that the schedule was not right.

In fact, it's totally bullshit.

What actors are least afraid of is being imprisoned by the role, what they are afraid of is not being popular.

Secondly, if the schedule doesn’t match, it’s farting. This is Huanzhu 3, what TV series and movies you want to make, don’t you have to give way to Huanzhu 3?

In fact, the reason why all the actors were changed is very simple, that is, Chen Jiji was reluctant to spend money.The main actors in Huanzhu 3 were basically not popular, not to mention that Xiao Yanzi was a newcomer who was pulled directly from the academy. She basically didn't get any salary, as long as she had the opportunity to act up.

So it's not surprising that these actors are paid very little.

The problem is that after Huanzhugege became very popular, Chen Jiji actually wanted to use the price they paid for the first and second movies to invite them to shoot the third movie, which would really turn the sky upside down.

Among other things, Xiao Yanzi's net worth has changed from free to 1500 million yuan per movie. She vaguely became the hottest actor in China at that time. If she didn't kill herself, she probably would Keep it on fire.

At that time, her traffic was the traffic that all 4 little flowers in the future would not be able to fight together.

As a result, Chen Jiji only wanted her to shoot Returning Pearl 100 for less than 3 million yuan. It would be a ghost if she agreed, and then she said that she didn't want to be imprisoned by the little swallow for the rest of her life.

The same is true for the other leading actors, that is, Zhou Jie, who felt that he should be kind, so he agreed to the invitation of the third part... Actually, at that time, Zhou Jie's young Bao Qingtian was broadcast, and he was really kind. people.

Chen Jiji is also a top performer, and feels that it is not a problem to change all the actors. The success of Huanzhugege lies in his own script and character design, so he can be successful if he changes actors.

Then, the biggest problem with Huanzhu 3 was the script. Huanzhu 3 completely destroyed the characters created in the first two parts.

Ziwei became moaning, sentimental, crying, which made people feel uncomfortable.

Yongqi actually took a concubine, and that concubine was nothing more than that, but she actually gave birth to a child.

In the end, little Yanzi really became a bitter woman, and all her aura was tortured.

Of course, you can say that this is actually the brilliance of the script, showing how the dirty court tortures human nature, and finally turns them into distorted appearances.

But the problem is that this kind of script is used to write world famous novels, not to write this kind of slobbering idol TV series. In addition to the complete change of actors, the audience naturally cannot accept such a huge change.

So after a few episodes, the original old viewers began to run away one after another, and the TV ratings dropped again and again. After "Huan Zhu Ge Ge 3" ended, the ratings at the end were only 3.2%. The average viewership rating is 4.9%.

Well, it's actually not bad. After all, he is already No. 2004 in the ratings list of TV dramas in 1. The premise is that the TV dramas broadcast in the next 11 months can't surpass him.

And such ratings naturally caused a huge disturbance in the whole station. After all, this is the first broadcast right bought by the station for 1 million yuan, and according to the psychological requirements of the station, at least 1.5 million yuan must be earned.

Originally, when the TV series was just broadcast, a large number of advertisers rushed to insert advertisements in the middle. According to calculations, after the TV series is finished, the advertising revenue alone can get back 8 million, and the remaining 000 million will be replayed several times , and then sell variety shows or something, and you can easily get back your money.

However, less than the first 10 episodes of the TV series were aired, and almost all advertisers ran away, or asked for a price cut for the spot ads.Because the price of inserting an advertisement in Returning Pearl 3 is more than 10 times that of other TV dramas.

If Huanzhu 3 can maintain the popularity, that’s all. They accepted the advertising fee, even if it was 20 times, they would still wave the money to grab it.

But now with the appalling ratings and the national media's madness, these brands have broken their heads, so they ask for commercials in this TV series!
Well, because the estimated prospects for Huanzhu 3 are extremely good, the people in the advertising department have made a very coquettish operation, that is, they will no longer package and sell commercials for TV dramas, but take every advertisement in each time period. Come out and sell alone.

There are two advertisements inserted in one episode of TV series, the time is 5 minutes, and the total is 10 minutes. Calculated on the average of 30 seconds for each advertisement, that is 20 advertisements.

And the price of each advertisement ranges from 3 to 8.

The 8 one is the first ad when the ad just started, and the last ad when the ad ended.Other advertisements cost a minimum of 1 yuan depending on the time of insertion.

The advertising fee for one episode alone can earn back 200 million, wouldn't it be 40 million for 8 episodes?

And if the TV ratings continue to rise, then the advertising fee will also continue to rise, and it will be a new price every day.

But the problem is that if TV ratings and word of mouth go down, then everything goes down.

Anyway, by the time of the finale of the Pearl Return, the most expensive ad is only 1.5 yuan, and half of it is given to some big customers for free to maintain user relationships. You know that this ad is losing money How cruel.

And the advertisements are like this, it is impossible to expect 1 million yuan to return the cost, and the 1 million yuan cost is bound to become the annual deficit in 2003. Thinking of this, Director Liu's legs kept trembling.

"I just hope that the ratings of "Legend of Sword and Fairy" will also explode, so that I will feel better!" Director Liu prayed in his heart.

In 2003, Hunan Provincial Satellite TV spent hundreds of millions of dollars to buy two TV series, one is Princess Returning to the Pearl 3, and the other is Legend of Sword and Fairy.

Now Huanzhu 3 has been blown up, if Xianjian is also blown up, then the person responsible will change from one to two, and the person who made the decision to introduce the Legend of Sword and Fairy is already one of the main persons in charge of Hunan Entertainment one.

Then if Legend of Sword and Fairy loses, he will definitely not be able to continue to rise, and he may be severely punished, otherwise, how can he be a man!

Then Legend of Sword and Fairy exploded.

(End of this chapter)