The richest man starts with a blind box

Chapter 646 How Much Money Does Jiangnan Make 4
However, Jiangnan Mall is not all smooth sailing, because the previous e-commerce war has brought many merchants and more buyers.But with the end of the e-commerce war, all the previous subsidies disappeared, which led to the disappearance of 80% of the previous buyers.

After all, these buyers who come for the discount will leave after the discount disappears. At the same time, the e-commerce shopping experience in 2003 is still incomparable with that after 2008. At the same time, the logistics cannot be as good as that of later generations. Fast and comprehensive, so 80% of the buyers left soon after the end of the subsidy activity, but fortunately, 20% of the buyers stayed, and there were about 500 million people. It is the balance of an e-commerce platform.

But in this way, it becomes very difficult for sellers. If sellers want to attract a large number of customers, they must fight price wars, so the degree of introversion is very high, and many sellers cannot make money.

Therefore, in order to maintain the vitality of sellers, Jiangnan Mall often gives a part of rebates to maintain the profits of sellers. Therefore, the operating income of Jiangnan Mall is actually not high. The turnover of merchants in one year is about 600 billion. The profit income obtained from the commission is 9 million yuan, while the advertising space revenue is 11 billion yuan, which is about 20 billion yuan in total, which is far less exaggerated than the revenue of Ali and Taobao in later generations.

If the operating costs of Jiangnan Mall are included, Jiangnan Mall will still lose money this year, but I believe all of this will be resolved after the advent of smartphones.

In fact, it is the smart phone shopping platform that really makes online e-commerce explode in later generations. Because the mobile phone is in your hand, you can swipe your baby when you are bored on the walk, and you can swipe your baby when you are bored on the subway. When you need something At that time, you can immediately take out your mobile phone to scan the baby, instead of turning on the computer to log in to the website as before.

So this is the ultimate form of e-commerce.

But even without smartphones, things were much better in 2004, and the number of active users started to increase dramatically.The 80% of users who disappeared before probably remembered the cheapness of online shopping, so they would occasionally re-login to their online accounts to buy something,
Then there is Jiangnan Optoelectronics. The income of this company is also very astonishing, because the main business of Jiangnan Optoelectronics is to produce storage chips, and because of the addition of black gold, a special substance, storage chips have capabilities far exceeding similar products, and Or the peers can't imitate it at all, and they don't even know what is added to this chip.

In addition, the ex-factory price of this chip is even about 1/3 cheaper than that of traditional chips with the same storage capacity, so once this product is launched on the market, it is basically invincible all over the world. In a very short period of time, it is basically It swallowed up all the domestic markets, and even a large number of foreign markets. After the competitors reacted, they began to reduce the price of their own products in large quantities, so that the performance and price of storage chips were maintained at the same price as Jiangnan Optoelectronics products. At that time, the storage chips of Jiangnan Optoelectronics had occupied about 11% of the global market.

But this situation is destined not to last long, because the stability of Jiangnan Optoelectronics memory chips is stronger than that of competitors, and the cost of products is only about 1/4 of competitors, so at this price Jiangnan Optoelectronics can still get a huge amount. However, if competitors continue to sell at this price, they will definitely lose money. They just have to choose this in order to maintain their own market.And every day it lasts consumes a lot of money, which is basically tantamount to slow suicide.

If things go on like this, within a year, all these memory chip manufacturers will go bankrupt.

However, many countries are preparing to increase the import tax of Huaxia electronic chip products, so as to artificially help Jiangnan Optoelectronics to increase the price of its products, and maintain the competitiveness of its own storage chips by this means.

In this regard, Jiangnan Optoelectronics has no good solution, but fortunately, these countries do not dare to do too badly, and the degree of tax rate increase is limited. It is estimated that the market will still maintain about 10% by then, and the operating income of the entire year of 03 will be 9 billions of dollars or so.

But it doesn't matter, because Jiangnan Optoelectronics' memory chip production technology is still at a relatively low level, so foreign chips can maintain almost the same level of high technology.

However, once the chip production level of Jiangnan Optoelectronics has kept up with the times, that is, after Jiangnan Optoelectronics has launched a new generation of lithography machine technology and natural chip technology, then the storage chips that will be launched are basically in the state of Vulcan cannons and matchlock guns. .

The production cost of Jiangnan Optoelectronics' 1TB memory chips is the same as that of its rival's 1GB memory chips. It would be nice if they could raise the tax rate to [-]%.

It is also okay to get some countries to prepare for the most advanced electronic equipment in the world that their citizens will never use.

In addition to directly selling storage chips, the finger plates produced by Jiangnan Optoelectronics are also sold well at home and abroad.In one year, nearly 2000 million finger plates were sold, and the revenue of about 3 million U.S. dollars added up to 12 billion U.S. dollars, which is equivalent to about 96 billion yuan. It is the third most profitable company under the Jiangnan Group.

In addition, there are two other subsidiaries that belong only to Jiangnan Group, namely Jiangnan Technology and Jiangnan Railway Transportation Technology Technology Development Company.

However, these two companies are research and development units at this time, and they don't have any income under their hands, so they won't make statistics.

To sum up, the total operating income belonging to Jiangnan Group in 2003 was 436.6 billion, but the actual complete statistical data is 438.32 billion yuan, which is 54.75 billion US dollars in total revenue converted into US dollars.

Because the ranking of the world's top 500 is calculated based on operating income, and at this time the last company in the top 500 is Kawasaki Heavy Industries, whose annual operating income is 101 billion US dollars.

Looking at it this way, Jiangnan Group is still halfway away from the world's top 500. It is only natural that People's Fortune magazine did not list Jiangnan Group in the world's top 500. The future of Jiangnan Group really has a long way to go.

However, there are also many people who think that Fortune magazine's ranking of the world's top 500 is unreasonable, because the world's top 500 cannot be calculated simply based on operating income, but should be calculated based on profits.

Otherwise, if a company doesn't care about any profit at all, and even relies on a loss-making way to sell products, wouldn't it be very easy to rush to the world's top 500 list?

So if you want to rank the world's top 500 companies, should you rank them by profit?

If this is the case, let's see which company has the lowest profit among the world's top 500 companies.

The result is that you don’t know if you don’t read it, but you are shocked when you see it. The most tragic one is Time Warner. In 2003, its profit was negative 986 billion, which means it lost 986 billion US dollars.

Of course, this is a very rare situation. Most companies still have positive profits, but their profits are basically below $10 billion, and only about 10% of them can make profits above $20 billion.

而剩下的40%的公司利润普遍在3亿美元左右，其中世界500强最后一名的川崎重工，2003年的利润为1亿美元。

So here comes the question, what was the profit of Jiangnan Group in 2003?

Then it is necessary to calculate the operating costs of Jiangnan Group in 2003.

Regardless of the 600 billion RMB loan, Jiangnan Group's main costs are divided into three major parts, one is scientific research costs, the other is server maintenance and network costs, and the other is commercial network costs.

Among them, the highest cost is scientific research. Jiangnan Group invested a total of 2003 billion US dollars in research and development throughout 18. Among them, Jiangnan Optoelectronics, which is the most important, spent 12 billion on One Plus, and another 6 million was invested in Jiangnan Technology. .

Jiangnan Optoelectronics is responsible for the research and development of lithography machines and computer chips led by Ni Guangnan, and the research and development of new materials led by Tong He.

Jiangnan Technology is mainly responsible for the research and development of natural chips, network technology research and development, and the research and development of smartphones that are now being accelerated.

说起来非常恐怖，江南集团的18个亿研发成本占到了总收入54亿美元的33.3333……%，也就是1/3的收入都投入到了研发之中。

而目前所有大型企业普遍的研发成本一般占到总收入的5%~20%左右，像这样将1/3的收入都砸进研发里面的企业，只有全部企业中凤毛麟角的1%而已。

In addition to R&D costs, server maintenance costs and network costs are about [-] million U.S. dollars, but this is already at the ceiling level in China. After all, the network traffic of Jiangnan Group is also at the ceiling level in China.

The last is the cost of commercial sales network, which is the cost of Jiangnan Commercial in order to maintain the layout of physical stores across the country.At present, Jiangnan Group has more than 1500 physical stores and 6 mobile stalls all over the country. Including other odds and ends of labor costs, the total cost accounts for about 4 million US dollars.

The cost of Jiangnan Group's purchase of blind box products is about 5 million US dollars, and the total cost of the two is 9 million US dollars.

The sum of these three major costs is exactly 30 billion U.S. dollars. Of course, there are some other fragmented costs from various companies, which add up to a total of about 2 million U.S. dollars. That is to say, the total cost of Jiangnan Group The cost came to $32 billion.

54-32, the rest is a net profit of 22 billion US dollars.

That's right, Jiangnan Group's net profit in 2003 reached a terrifying 22 billion US dollars. I said before that 500% of the world's top 80 companies have profits of less than 10 billion US dollars. That is to say, just this, Jiangnan Group It can be ranked among the top 500 of the world's top [-] companies.

If we compare profits with the top 100 companies, the actual ranking of Jiangnan Group is about 78th.

In other words, if we design a list of the world's top 500 companies based on operating income, Jiangnan Group's operating capacity will rank 78th in the world. Huhuaxia people can also have their own top [-] in the world!
(End of this chapter)