The richest man starts with a blind box

Chapter 678 Passive Hunger Marketing
Fan Rui's mother probably never imagined in her dreams that the one she rejected would sell a Skystar 8000 mobile phone for 5 yuan.An hour after she left, she was bought by a player who hurried over.

And the three Tianxing 5s in the whole scene were also sold out within one day.

Then the market also realized that something was wrong, so they began to increase the price of Tianxing 5 one after another, but they found that even if the price was raised to 9000 yuan per unit, they could still buy it in a short time.

And when the sellers in the market excitedly wanted to increase the price to 1 yuan, they found that they could not get the goods. The Tianxing 5 mobile phone purchase page of Jiangnan Mall actually showed that it was out of stock.

This is the first time that the Tianxing 5 mobile phone is out of stock in several years after it was opened for exchange.

Because of the noble and arrogant temperament of Tianxing before, people who like it will like it very much, and those who don’t like it will hide away, so although the volume of each model is less than 10, basically you only need to wait a little bit One click, and you can buy them all.

But with the launch of the Skystar 5, buyers soon realized that something was amiss.

In the first half a month, those who are willing to gamble can draw blind boxes, and those who are not willing to gamble can go directly to the market and spend 8000 yuan to buy them.These Tianxing mobile phones are basically drawn out through blind boxes, and then directly resold to Erdao dealers for RMB. Basically, no one will directly exchange the drawn Tianxing mobile phones into Jiangnan currency.

Because if the Tianxing 5 mobile phone is directly exchanged for Jiangnan currency, the official price is 45000 Jiangnan currency, and if purchased in the exchange mall, the official price is 90000 Jiangnan currency, and 10 Jiangnan currency = 1 RMB, which is basically a fixed exchange that everyone recognizes value ratio.

Of course, RMB can only be exchanged for Jiangnan currency, but Jiangnan currency cannot be exchanged for RMB.

If you have to exchange Jiangnan currency into RMB, you can only exchange RMB by bartering. After all, Jiangnan currency cannot be traded between accounts, and dealers cannot intervene in it.

Therefore, if you sell the Tianxing mobile phone directly to the official website for recycling, you can only exchange it for 4500 yuan worth of RMB, but you need 9000 yuan to buy it.

But if they are sold directly to Erdao dealers, they are willing to buy it at a price of 7000 RMB. Although they sell it for 8000 RMB when they change hands, it is still higher than the price of selling it to tourists.

Erdao dealers are also happy to do such things, after all, they can make a profit of 1000 yuan if they change hands.

At the same time, the price of 8000 yuan is also difficult to change. After all, there is a Tianxing 90000 that can be exchanged for 5 Jiangnan dollars directly on the official website. You only need to recharge 9000 yuan. That is to say, the official price is 9000 yuan. seller.

But the exchange channel on the official website is actually empty.The keen second-hand dealers immediately raised the price of Tianxing 5 to 9500 yuan per unit, and this is still a price without a market.

Because the Tianxing 5 in their hands was basically sold at a price of 8000 yuan before, and they did not expect that this time the Tianxing 5 would be so popular. When they reacted, there were only a few hoarders left. There are still goods in hand.

Then the price went up all the way, from 9500 to 1, from 1 to 11, and now it has reached a high price of 000.

It stands to reason that this premium is really terrifying, no buyer will accept this premium, at worst, everyone just goes to the store to smoke blind boxes.

However, when these Skystar 5 mobile phone enthusiasts arrived at the store, they found that the Skystar 5 that was originally displayed in the store was gone, and all the mobile phone blind boxes were also taken off the shelves. In the words of the store staff, it is This batch of Tianxing 5 has been completely sold out. It was already sold out half a month ago. In the middle of a replenishment, it was all sold out within a day, and it was completely out of stock.

If you still want it, you have to wait for the company to replenish it.

Then the price of Tianxing 5 directly crashed towards the high price of 15000... If Fan Rui's mother bought the 8000 yuan Tianxing 5, then she only needs to wait another half a month to sell it, and she can make a net profit of 7000 yuan by changing hands. Several Nokias just came back.

And this situation keeps making the fans of Tianxing mobile phones stupid, even Boss Huang himself is also stupid. After he returned to China, Hu Jing immediately told him that the shortage of Tianxing 5 mobile phones reached more than [-]. , Now the whole internet is scolding Boss Huang.

"The whole network is scolding me? This is impossible!" Boss Huang is astonishing. He has been working hard to manage the character design, and at the same time doing all kinds of good things. He is simply a morally perfect person. How could someone scold him.

As a result, as soon as he logged into Facebook, good guy, Boss Huang found out that he had become someone like Lei. There were tens of thousands of people scolding him on Facebook, treating them like monkeys, and saying that Huang He must have played monkeys in his previous life. Curse Boss Huang's brother is as long as a monkey's...well, as long as a lemur's.

Looking at the various greetings to his family members on the Internet, Boss Huang felt very uncomfortable. He had never been scolded so miserably in his life, even when he was 315 before, but it turned out that because of a Tianxing 5, he It exploded directly.

"Why is the notch on this phone so big?" Boss Huang asked Hu Jing in puzzlement.

"Because she's so pretty, even I, a woman, can't help but want to own one!" Hu Jing glanced at the Tianxing 5 in Boss Huang's hand.

"If that's the case, then let Tianxing do its best to produce, and then replenish the goods as quickly as possible, and tell everyone not to buy Tianxing 5 from scalpers!" Boss Huang said very flatly, he doesn't know how to network All kinds of scolding above, and immediately increase the production of Tianxing 5.

First of all, Tianxing 5 is currently the most powerful mobile phone, some parts can only be produced by Tianxing's own production line, and some parts, such as the screen, have to wait for Samsung to supply. of.

In addition, Boss Huang actually thinks that the current situation is quite good. In fact, it is best that the supply of Tianxing 5 has been in short supply, because only in this way, Tianxing 5 will continue to have topics and spread among the public.

I didn't see that because of the scolding I faced on the Internet, many traditional media have come to follow suit and report, and a small number of self-media that have just formed have also come to complain.

In Facebook, the original discussion volume about the entry of Tianxing mobile phone is about 1 million... Note that this is the 100 million discussions that have been accumulated for more than two years since the birth of Facebook.

As a result, in the past half a month, the number of discussions has exceeded 300 million, which surpassed the accumulation of the previous two years in half a month.Moreover, the total number of users participating in the discussion has soared from the previous 2 to about 30, and the number is still increasing every day. Many people who were not interested in Tianxing mobile phones came to join in the fun and scolded Boss Huang together. .

Well, regardless of whether they need a mobile phone or not, it's right to scold Boss Huang anyway.

This is actually the most classic and explosive marketing method for mobile phone manufacturers.

At the beginning, Apple's mobile phone was actually in a tepid state in China. Why did it explode in an instant and become an arcade-level mobile phone?Many young people even sell their kidneys to get an Apple mobile phone, and at the same time regard the Apple mobile phone as a symbol of a delicate girl?
That's because of the frantic queuing up to buy Apple mobile phones in China, and the news that various scalpers increased their prices by tens of thousands of yuan.

In fact, in the era of iPhone4 and iPhone4S, there is no need to rush to buy Apple mobile phones in China, as long as you spend money, you can buy them at any time, and there is no such thing as a shortage of supply.

As a result, when the iPhone 5 was released, there were indeed crowds of people queuing up to buy mobile phones at the entrances of several Apple stores in Yanjing and Modu, and then the news was reported by the media. As a result, Apple was surprised to find that after the media reports, Originally, it was only a situation where some areas were sold out, but it turned into a situation where the entire Huaxia District was sold out.

So the people from Apple had an idea, and started a three-month hype. Every day, there was no need for the media to report that there were many people queuing up at the door of the Apple store. Some people ran over to set up a tent three days in advance before queuing up for the third batch of mobile phones. Kind of like that, and then the iPhone 3 was out of stock for three months.

Later, when Apple launched the local gold color scheme, and then supplied it in small quantities, the number of original local gold models sold for more than 5000 units was sold to 12 units by scalpers, and the sales of Apple's new models exploded again.

Of course, the most successful marketing was actually the death of Jobs. Once Jobs died, this unusual guy was completely deified. Some people called him the leader of Joe, and some SBs regarded him as the God of Joe, or Mr. Joe. Xian is such a disgusting title.

Well, that's about it.

Later, Xiaomi also followed suit to engage in hunger marketing, and happened to encounter the shocking effect of the full-screen mobile phone launched by Xiaomi mix1 generation, so Xiaomi miraculously used this mobile phone, and it was fired by scalpers for tens of thousands of yuan. Price, and it is still in a state of price but no market.

Then Xiaomi successfully entered the high-end field with the help of mix. Although Xiaomi was too stupid later, it really tried to make the mix series reach a level that can be mass-produced.

You must know that once a mobile phone wants to be mass-produced, it is doomed to give up a lot of low-volume high-end parts, and use those parts that can already be mass-produced. As a result, you will inevitably lose the top capabilities of the mobile phone and at the same time lose hunger marketing. The resulting scalper price will eventually lead to the collapse of the entire brand.

The simplest day is how far the price of mix4 has been reduced, and the launch of mix1 is unsurpassable glory!
Therefore, facing the calls of users, Boss Huang very simply instructed that there is no need to expand production, and it is enough to maintain the status quo.Anyway, after a few months, when the following mobile phones are produced, these people will all buy their Tianxing 5.
It is obvious that there will be a difference in treatment between a mobile phone bought after months of torment and a mobile phone bought directly at a store, or even a few hundred dollars cheaper during the event.

Anyway, when they bought the Skystar 5, no matter how much they hated Boss Huang when they scolded them before, they would lick him as hard as they did, because they now have the noble Skystar 5!
It's just that Boss Huang never dreamed that foreigners would intervene here.

(End of this chapter)