The richest man starts with a blind box

Chapter 720 Box Office Curve
"Without any prior information, Cameron suddenly appeared at the scene of Iron Man, declaring that he is a loyal fan of Iron Man!"

"Cameron scored 8.2, his highest rated work on Tomatoes"

"The average tomato score is 8.0, the highest-scoring superhero movie in history!"

Headlines like this keep appearing on Weibo and other online platforms. Although the methods and promotional headlines are very low, it has to be admitted that the effect is very good, at least successfully attracting the first batch of audiences to the cinema. Watch this movie called Iron Man.

And the next thing does not require Huang He to do more things, because the quality of the Iron Man movie itself can attract more audiences to watch in the cinema, which has been fully proved in history .

In fact, Boss Huang knows better than anyone that a movie's box office can only be influenced by the box office appeal of so-called actors, various pre-publicity campaigns, and various scoring methods when it is in the top 3 million.

But after the box office range of 3 million, it must rely on the quality of the movie itself to speak.

Of course, this refers to the Chinese movies of later generations, and for blockbuster movies in the United States, the box office is about 4 million, which is a standard dividing line.

As one of the main members of the Avengers, Iron Man has a lot of popularity in comics, but after all, he has not logged in to theaters, so he needs certain means to stimulate audiences to enter movie theaters.

And the next task is enough for Iron Man himself.

Facts have proved that the same is true. Although the box office of Iron Man is only a little over 2 million US dollars in the first weekend, although this result is better than most movies, but based on past experience, the possibility of breaking the 000 million box office in North America is basically impossible. Yes, at most it's just over 2 million at the box office. If it's not good, it won't even have a box office of 1 million.

But soon, all the viewers who have watched this movie couldn't help promoting and publicizing it to their friends, saying how good this movie is.

Facts have proved that no matter how extravagant the various comments on the Internet are, it is actually not as good as a friend around me saying that this movie is really good.

And so Iron Man's counterattack began.

According to the consistent law of American movie box office, the box office of the first weekend is an important data. If this data is increased by about 6 times, it is the upper limit of the total box office of a movie.

Because Americans have a strong habit of watching movies on weekends, and they prefer to chase popular movies, so more than 90% of the movies are at their peak when they debut, and the first weekend box office is their highest weekend box office.
And if you want to break through this box office limit, the only possibility is that the box office in the second week will exceed the box office in the first weekend.

Generally speaking, if the box office of a movie in the second week can surpass the box office of the first weekend, then it is an excellent movie, and if it can add a name with full stamina, it will have the possibility and opportunity to break through the upper limit .

If the box office of the third week can also exceed the box office of the first weekend, it will be amazing. Not only will this movie be able to break through the previous upper limit, but it will also have a chance to achieve the status of the top of the year.

The so-called Nian Ba ​​is the film hegemon of the year.

If this movie is a commercial film, it will be the ceiling of the commercial box office this year.

If this movie is a literary movie, then this year's Oscars must be him, that is, the overlord of the movie of the year, but this kind of movie is definitely one in a thousand.

However, there is still a situation, that is, the box office of the second week is higher than the box office of the first weekend, and if the box office of the third week is higher than that of the second week, it means the birth of a masterpiece.

The last such film was Titanic in 1997, and the film's highest weekend gross came in its fifth week.And the box office of each week is higher than the weekend box office of the previous week, so until now, Titanic is still the ceiling of all movies.

Although Iron Man did not have the domineering box office results of the Titanic back then, it undoubtedly shocked the jaws of many film critics.

In the second week after Iron Man was released, the first 2 days were all working days. It is reasonable to say that the box office of these 4 days should have plummeted, and the combination may not necessarily beat the box office results of Friday.

Let alone surpass the opening weekend box office.

But on August 8th, an extremely auspicious Monday, Iron Man won a box office of 8 million US dollars that day, but surpassed the weekend box office of any day in the previous three days, and even surpassed nearly half of the total. , this is definitely a result that surprised everyone.

On Tuesday, although it did not surpass Monday, it also had a box office of 1 million US dollars. The combined results of these two days have already exceeded the box office of the first weekend.

Seeing this scene, all theater bosses began to add more films to Iron Man in a very tacit understanding.

In fact, another very important reason why Iron Man's box office was only 2 million in the first weekend was that it did not receive the support of major theaters.

In the United States, Hollywood film companies are not only film production companies, but also own a large number of movie theaters, controlling more than 70% of the movie theaters in the United States.

In order to pursue the box office with Another World, Marvel Pictures distributed the investment of Iron Man to three large Hollywood companies, so that the three theaters can share the final profits of Iron Man, so the theaters are very important for promoting Iron Man. Xia is very active, all kinds of proactively increasing film schedules are different from advertising.

Of course, Boss Huang in this world is reluctant to use Iron Man as a cornucopia to distribute a lot of benefits to other companies. Therefore, except for 21st Century Fox, which has become Iron Man’s only partner and owns 10% of Iron Man’s investment, it can A 10% share is taken from the final profit, so 21st Century Fox took the initiative to use its theaters to promote the difference to Iron Man.

Although the other film companies had to schedule films for Iron Man because of the agreement, they not only suppressed the film schedule to the minimum in order to disgust Boss Huang, but also gave a lot of non-popular time slots, which led to Iron Man's first film. The weekend box office was very bad, with only a little over 2000 million US dollars, and the 2000 million was basically created by the cinemas owned by 20th World Fox.

In the second week, because the working day is not important, the theaters didn't pay so much attention to it, and they didn't deliberately make things difficult for Iron Man, but just arranged the films according to the normal level.

So a large number of users finally had the right time to enter the cinema to watch Iron Man, which made Iron Man's box office a small explosion.

To put it simply, under normal circumstances, if the theaters have not tampered with the film schedule, Iron Man's first weekend box office should be around 4 million US dollars.

However, the theaters have fiddled with it, causing Iron Man's first weekend box office to drop by 2000 million for no reason.

However, as the saying goes, extremes must reverse, and the malicious obstruction of these theaters led to the fact that the results of the two working days exploded. Instead, these theaters began to exaggerate Iron Man's ability to make money.

The box office of 2 million US dollars in the first weekend can have such an explosion on weekdays, so if I give Iron Man the best film arrangement and the best show on the weekend, wouldn't I be able to make a lot of money?

Thinking of this, all movie theater owners have tacitly adjusted the original schedule, directly increasing Iron Man's screening rate from the original 8.2% to 36.7%, an increase of more than four times in one breath.

And the shows are basically in the prime time period, that is, the time period from 4 pm to 12 pm, and in the face of such a situation, other film companies or theaters want to stop it, but there is nothing they can do.

After all, the theater chain is not a real company, but a company similar to a chain franchise. Although they claim to have tens of thousands of movie theaters, these movie theaters are actually individual industrial and commercial households with stores. All kinds of film resources are chosen to join the theater chain.

So these bosses are essentially thinking about their own interests. They have absolutely no reason to show movies that can obviously make money, and only show those movies that don’t cost money just because of a ban on theaters.

Can the head office compensate itself for the lost box office?

So these bosses decided not to follow the order of the theaters, but to arrange the films according to their own plans. Faced with this situation, the theaters actually had nothing to do. They couldn't stop them, and they didn't even dare to scold them.

After all, if you dare to scold them, they will turn around and take the theater to other theaters. Anyway, the resources provided by the major theaters are basically the same. If you prevent me from making money, I will kick you fly!

So in the second week of its release, Iron Man created a box office of 3854 million US dollars throughout the working day, and the weekend of the second week was even more terrifying, with a box office of 5678 million, so the box office of the second week reached 9532 million U.S. dollars, almost breaking the [-] million mark.

(End of this chapter)