The richest man starts with a blind box

Chapter 746 Value for money

The linkage with Michael Jackson is a bit expensive, directly costing 1000 million US dollars. This is mainly because Michael Jackson is in a state of economic isolation because of the child molestation case, and in order to maintain his Neverland Manor needs a lot of funds. Michael ·Jackson has almost reached the point where he wants to sell his property, so he only nodded to the promotional cooperation proposed by Jiangnan Group this time.

Otherwise, with Michael Jackson's previous advertising price, it is absolutely impossible to win it for 1000 million US dollars. After all, Michael Jackson's reputation is mixed now, and many companies are very afraid of getting involved with Michael Jackson.

You know, a previous collaboration with Michael Jackson started with at least 3000 million US dollars, which is the price of a top international superstar.

In addition, in order to maintain Michael Jackson's social status, this cooperation contract also specifically stated that the cooperation will only continue online and will not be extended offline.At the same time, it is not an advertising endorsement, but just asking Mr. Michael Jackson to play games on the OO game platform, or regularly publish some content on the Internet that has passed the review of Michael Jackson's team.

It turns out that the $1000 million was well worth the money.First of all, Michael Jackson created a Weibo account one month in advance. After all, according to the cooperation requirements, it is to promote on the Internet, so it is a matter of course to have the most extensive Weibo account.

Michael Jackson opened his own Weibo account very naturally, and after the news spread that Michael Jackson opened a Weibo account, it created a historical record since the creation of Weibo. In two days, Michael Jackson's account directly rose to 869 million followers.

That's right, it is this exaggerated number, and no one can break this number until 20 years later.Although later some people broke the news that at least 869 million of the 400 million people were posted by Weibo officials, and it was an overall marketing campaign to cooperate with Michael Jackson's Weibo login. It is impossible to gain 869 million fans in one day.

But this is just an urban legend, and the person who broke the news was only said to be a member of the marketing team at the time, but he never made an appearance in public, so it is impossible to know whether these news are true or not.

But this news instantly detonated the entire network, and the entire Weibo was completely trended by Michael Jackson.

Not only on the Internet, but in just one day, the news spread from online to offline. Almost all TV media in the United States reported that Michael Jackson opened a Weibo account and posted the first Weibo, As well as the news of a short greeting video posted on Weibo, which finally created unprecedented popularity on the Internet.

As a result, on the second day, Michael Jackson continued to increase his followers to more than 2 million people. After that, he increased his followers every day for three consecutive days to more than 700 million people. It took Michael Jackson only 500 days to become the Weibo fan list. The champion, with more than 5 million fans, crushed the second place by nearly 4 times, and became the well-deserved king of Weibo.

Although many people in later generations have analyzed that 3/4 of the fans here are water. After all, there were only 5 million Internet users in the United States at that time. How could 000/4 of them follow Michael Jackson? After all, Michael Jackson ·Jackson's fans are as many as his black fans.

But no matter what, the popularity is huge. During that week, no matter which magazine or TV station you read, you could almost see news about Michael Jackson’s Weibo popularity. You never knew this One thing will not work.

As a direct result, at the company's internal celebration held a few days later, Zuckerberg, the president of Weibo, reported excitedly to the chairman, Ms. Versailles, saying that Michael Jackson joined alone within a week. Added more than 1 million new users to Weibo, and these are all real accounts registered by living people, there are no troll accounts, so that the number of Weibo users has increased by 2/1 within a week , to the point of being terrifying.

And the 1200 million new users alone have already made the $1 million worth of money.After all, you put it in later generations and tell those online companies that their stable customer acquisition cost can reach about 000 yuan.

That is to say, you can get a living user for 6 yuan. These Internet companies are probably crying and shouting to kneel in front of you, begging you to help them get customers.

You know, in 2020, according to public statistics, the average customer acquisition cost of online companies has reached 35 yuan per person.That is to say, if you want to acquire users through marketing means, whether it is online or offline, you have to spend an average of 35 yuan for marketing to get a user to join.

So just for the income on Weibo, the 1000 million US dollars has been completely earned back.

But that’s not counting, because when signing the contract, he obtained the right to operate the Weibo account for a full year, and can use Michael Jackson’s account to post various news.

Of course, the agreement also has restrictions on this, that is, the account cannot publish any negative news, and all content must pass the review of Jackson's official team before it can be released, and it is also not allowed to publish other products that have nothing to do with Jiangnan Group's products through the account. Advertisements for your products, etc., but this is still a huge benefit that is unimaginable.

This is equivalent to obtaining the Internet marketing income of Michael Jackson, a world superstar, in the next year.To be reasonable, even if we only need to wait another 5 years, it is impossible for Michael Jackson's team to do such an outrageous thing... It is not that it cannot be sold, but it is impossible to sell only 1 million. It must be sold no matter what. Let's reach 000 million, otherwise it will be a loss to grandma's family.

But because this is the initial stage of social networking at this time, no one knows how much profit a Weibo account can generate, so 1 million was sold... In fact, Michael Jackson's team didn't even think it was selling the network. The concept of marketing revenue, in their view, is just an addition to the company’s publicity. It’s the same as when you become the spokesperson of a certain company and then post a message on Weibo that you are using this product. It's just a promotional package, and I didn't expect how valuable it is in itself.

If it is not the Jiangnan Group that bought this right, but other companies, even if it is stated in this cooperation that the products of other companies are not allowed to be promoted, such rules obviously cannot hinder human ingenuity, and they have plenty of ways , break through the limit of this agreement.

Fortunately, Jiangnan Group bought it, and they didn't bother to do such boring things. For the next month, they just kept publishing some content three times a day.

These include some selfies of Michael Jackson's daily life, some small videos of his Neverland, or some rare life videos, anyway, it is to operate Michael Jackson's account according to the most mature model in the future.

In the end, the number of Michael Jackson fans exceeded 6 million. Almost all Michael Jackson fans with computers at home have become Weibo users, and what these fans do every day is to comment on various activities of their idols.

Any post of Michael Jackson can have millions of comments and reposts, making him the scariest top Weibo celebrity.

Until a month ago, Michael Jackson released the picture of the game score and the provocative "who else" statement.

There is one thing to say, when this post was first posted, many fans were confused, because they didn't know what it was posting and what it meant.

Fortunately, very soon, enthusiastic fans began to explain in the comment area, saying that looking at the screenshots of this game, it should be the unpopular game "Bastard Bird" on the recently popular OO mobile game platform, and this score is just that. clearance score.

And the clearance score of this game can be directly uploaded to the record list of each game through the OO game platform. According to the record of the game of the bastard bird, the number one is indeed 1, and his network The name is a person called "Big boy", which is the name of the first record released by Michael Jackson in his life.

Ever since, this enthusiastic fan's speech was immediately pushed to the top of the popularity rankings, and then was pushed to the top of the Weibo rankings. All Michael Jackson fans know that their idol is playing a game called Bastard Bird game.

All of a sudden, all the fans were excited.

You know, as fans of celebrities, their favorite thing to do is to empathize with their idols.Whatever clothes the idol wears, they have to have the same style in the whole set.

Wherever the idol went, they had to check in.

Whatever an idol eats, it must be eaten up.

Although the number of such fans is not many, maybe less than 1%, but if you meet a world-class super idol, such as Michael Jackson.

Even if there are only 1% of fans, multiplied by a total of 6, it will reach a terrifying 0 people.

But the same clothing, the same travel, and the same snacks mentioned earlier require huge costs, especially the cost of time and space. After all, you can’t spend a lot of money to go to another city or even a country. Go to restaurants where idols have eaten and scenic spots that idols have visited.

But if you pick up your mobile phone and play a game that your idol has played, it's not too simple, as long as you have a mobile phone!
Especially when they see their idol showing off their 107 so badly, they can't resist this impulse even more... If they can surpass their idol's score, wouldn't they be able to make their idol notice them.

Of course, for a qualified fan, it is absolutely impossible to surpass their idol, so even if they can reach 108 points, it is absolutely impossible.

They could only reach 106 points, and then hit the tree directly in the next level, leaning on the position closest to the idol, looking at the god in their hearts.

Oh, I am simply too great!

So the question is, how to play this game?
(End of this chapter)