The richest man starts with a blind box

Chapter 784 Sales plummeted

"You want to tell me that within this month, we have returned to the level of last year... no, it was the level of the year before last!" Edward Zamp was furious at his subordinates. is the default.

Of course, there is no point in acquiescing. The real sales data is here.

Throughout October, the monthly sales volume of Motorola mobile phones was 10 million units!

This data seems to be quite good. After all, mobile phone manufacturers with an annual sales volume of 120 million units can be ranked among the top 10 in the world, but compared with the end of last month, this sales volume has dropped by nearly 100 million units.

Compared with the previous month, it was even worse, with a drop of more than 200 million units. It was not even as good as the same period last year, and it was similar to the level of the previous year.

What was the level of the previous year?
That is the level at which Motorola may go bankrupt at any time. Motorola was tossed by the Iridium project of the previous president. A lot of money was invested in the bottomless pit, but the sales of mobile phones dropped sharply, which eventually caused the entire company to fall into crisis. The board of directors directly broke the president.

You know, Motorola has always been controlled by the founder Calvin family, which has lasted for more than 100 years and is deeply rooted in the entire company.

As a result, such a president was also replaced by the board of directors because of performance problems, which shows how bad Motorola's situation was at that time.

The reason why they chose Edward Zamp is that Edward Zamp vowed that he would be able to lead Motorola back to the top. On the right track, he even made a bold prediction of sales exceeding 2004 million at the board meeting, but now, everything has returned to the level of the previous year.

The worst thing is that this is only the report card for October, and now it has entered November. According to the data currently available, the sales in November may be even worse.

"Sir, this time the enemy's means are really too bad. Who would have thought that they could raise the price to such an extent?" one of the subordinates said helplessly.

"Don't make excuses for yourself here, so you have no problems? What have you been doing for more than a month? Not only did you fail to handle a mobile game center, but even a new opponent appeared without noticing it!" Edward ·Zanpu scolded angrily.

Well, the current Edward Zamp is a firecracker, and it ignites at one point.

"Boss, it's not just us, this time whether it's Nokia or Samsung, almost all mobile phone companies are in the same situation, that is, the sales of mobile phones have plummeted, and all these data have been snatched away by that Zhongmi mobile phone! They sold 10 million units in October."

"This directly robbed the sales of our entire industry."

"That's right, the whole industry is basically in the same situation now, and I think the board of directors should be able to understand it. After all, this situation cannot be reversed by humans, unless we sell it at a lower price!" Everyone persuaded .

Hearing that the whole industry is like this, Edward Zamp's expression suddenly looks a lot better.

In fact, Edward Zamp also understands that his subordinates can’t take the blame this time. After all, no mobile phone manufacturer can afford a mobile phone that only sells for $240. Even if Motorola is a god, it can’t suffer. Live this kind of business competition!

"Have you found out the power behind this Zhongmi mobile phone?" Edward Zamp asked. , I know those scumbags better than anyone else, there is no way they can come up with such a mobile phone and such a price!"

"Yes, although it is not comprehensive enough, the basic information has been found out. About two months ago, Bell Mobile Communications was acquired. The current chairman of the actual holding company is a Chinese named Lei Jun. He has another company in China. The mobile phone company named Xiaomi is currently the second largest mobile phone manufacturer in China in terms of market share! This is also an old rival of ours!" said the subordinate.

"This millet again!" Edward Zamp touched his bare forehead, hey, it's too bad, there were still a few hairs, but now there is no grass growing here.

Edward Zamp actually knows Xiaomi very well. Although Edward Zamp has never paid much attention to the Chinese market, the problem is that the profits of the Chinese market are really considerable, and he can contribute hundreds of millions to Motorola every year. dollars of profit.

Like this kind of leek field that can grow leeks by itself without much care, although I don't care about it on weekdays, if anyone dares to step on it, they will jump their feet.

And Xiaomi is the one who stepped on it. With the low-price strategy, it forced Motorola from the second place in China to the fifth place in China. The sales volume is also declining, and it is about to fall to the sixth place. The name was caught up by other Huaxia enterprises.

"All Chinese manufacturers are actually accomplices of the Jiangnan Group, and they are all subordinates of the Jiangnan Group!" Soon, Edward Zamp said so.

In his view, these are obviously lackeys of the Jiangnan Group, and they all rely on the huge industrial chain behind the Jiangnan Group to rise at a low price.

"Yes, we also believe that Jiangnan Group is behind this. According to the information provided by some of our friends in Huaxia, Jiangnan Group once held a dinner, and their chairman Huang He attended the dinner in person. Not long after returning to China, a large number of Chinese companies have come to the United States and started to occupy the market, so we have reason to believe that behind this is the conspiracy of the Jiangnan Group!"

"What conspiracy?" Edward Zamp's expression changed.

"He wants to completely occupy the global mobile phone market conspiracy!" The subordinate said, "Jiangnan Group publicly announced on the surface that it will not release any new mobile phones. Let us lower the threat assessment to him. But in fact, he secretly introduced their own domestic mobile phones." Mobile phone companies, let these companies replace them to charge forward in the market and seize the market, but let us relax our vigilance."

After following Edward Zamp for a long time, these subordinates have fully mastered the skill of throwing the blame, that is, directly throwing the blame to Jiangnan Group and Huang He, which is absolutely right.

But this time they guessed right, this really means that our boss Huang's calculations are correct!

"This group of insidious bastards, I want them to pay the price!" Edward Zamp said cursingly, and everyone followed suit.

Of course, this was useless. After a while, Edward Zamp calmed down, and said, "Faced with this situation, do you have any way to deal with it?"

"No way, we can only lower the price. If we don't lower the price, we will lose most of the market!" said one of his subordinates.

"Price reduction..." Edward Zamp had a grim expression on his face. This was the last decision he wanted to make, because once the price was reduced, it would lead to a reduction in the company's profits, which would lead to a reduction in the dividends of the company's board of directors, and then anger from all sides. up.

But at this time, it is impossible not to lower the price. Without the price reduction, it is impossible to sell the mobile phone.

"How much do you think we can lower?" Edward Zamp finally asked helplessly.

"I think we can completely reduce the price to about US$800, and only reduce the selling price by about US$100. The loss for us is not too great!"

"It's better not to drop it, I think it's better to reduce it to 700 US dollars, so the price is more attractive!"

"Come on, compared with 240, there is actually no difference between 700 and 800. In my opinion, it is better to go straight to the end. We will reduce it to 500 yuan. In this way, with our brand, we should be able to regain a lot of the market. After all, many Americans still don't trust Huaxia's brand, and they trust our own products made in the United States even more!" Then the subordinates talked and said!

"Stop it, what is 500 yuan, do we still need to pay our cost?" Edward Zamp's face was already red when he heard that 100 yuan was going to be dropped, and it started to turn green when it was 200 yuan. 500 yuan, it will probably be hacked directly, disrupting the discussion of the subordinates.

"Sir, I calculated it at the first time. If all the components produced by Chinese people are used, our actual production cost can be reduced to about 420 US dollars, so the selling price of 500 US dollars can still make a certain profit. A method that can attract users to buy Motorola phones again, after all, our brand value is not comparable to that of Zhong Mi!"

"..." After Edward Zamp fell into silence, he hesitated for a while before shaking his head and said, "It's useless, the board of directors will not agree to such a request, they will just tear us apart!"

Everyone who heard what Edward Zamp said was silent for a while, and after discussion, everyone agreed that the price reduction to 700 US dollars should be a price that the market can accept.

But everyone knows in their hearts that the price drop of only 200 US dollars is still too big for Zhong Mira, and such a price cut has no practical significance.

But other than that, they were really helpless, there was really nothing they could do.

The same situation almost appeared in the meeting rooms of Nokia and Samsung. Everyone was discussing price cuts, but the lowered prices were still so arrogant and unbeautiful that they couldn’t compete with Zhongmi at all!

At this moment, these white people found that many things were really vulnerable in front of the selling price.

(End of this chapter)