The richest man starts with a blind box

Chapter 794 "Mysterious Travel · Entering Heaven is a Mistake"

Just as the finals of "Caiwei Fashion Apprentice" was broadcasting here, on the other side of the United States, a movie called "A Journey into Heaven" was also screened all over the United States.

That's right, after three months of supplementary filming and careful editing, the misty journey of TV drama to movie version has finally launched in the United States in a hurry.

It is worth mentioning that although the title of the movie was translated into English this time, there was a dispute over the translation.

According to the opinions of translation experts, the English name of this movie should be translated as "magic journey·Enter heaven by mistake".

If the English name is translated directly, it will be called "Miraculous Travel·Entering Heaven Is a Mistake".

In fact, judging from the practice of the industry, there is nothing wrong with this translation. Therefore, it is completely wrong to translate Piaomiao into miraculous and Heavenly Court into heaven.

But the problem is that the two Chinese phrases Piaomiao and Tianting have no matching words in English, so it seems that there is nothing wrong with translating them into the similar consciousness of Shenyi and Tiantang.

Mystery is originally the consciousness of gods and gods, and heaven and heaven are the places where gods live, so there is no problem at all in this way.

But after pondering for a long time, Boss Huang still rejected the translation and asked for a new translation.Then Boss Huang became the devil Party A. Party B, who was in charge of the translation, proposed nearly 16 versions of translation proposals, and each of them was rejected by Boss Huang. In the end, Party B went crazy and said that he was living on his own. quit.

Boss Huang expressed his understanding and asked people to pay Party B directly the fee agreed in the contract, and then he set a title called "seek xian·tianting"

Good guy, once the name of this title is translated, there is no English word in the whole title except seek, and everything else is Chinese pinyin.

Among them, xian is the celestial being in the Chinese pinyin, and tianting is the Chinese pinyin of Tianting.

For such a translation result, everyone from the company's president to the director to some grassroots staff members objected. They thought that Boss Huang was simply crazy. He gave such a [-] points to a movie released in Hollywood. The third is the name in Chinese pinyin, which is clearly to drive the audience away from the movie theater.

So the opposition was so fierce that director Peter Jackson almost went straight to Boss Huang.After all, when this movie was being promoted, the most important point of publicity was his director Peter Jackson, and the most expensive advertising line was "another oriental fantasy after the Western fantasy epic of "The Lord of the Rings" director Peter Jackson Epic movie series!"

From this advertisement, it can be seen that Peter Jackson and this movie are basically bound together.

You know, when many movies are promoted, those famous directors have the right to ask the movie not to use their names as the main promotional point. Some strong directors even ask that their names only appear in the subtitles. Your own name is not allowed on marketing.

The reason is that they are already famous, and they are afraid that because of the failure of a movie, they will ruin all their previous fame.

Such examples are not uncommon, and the most famous one is Zhang, who originally claimed to be a national teacher, but ended up making a two-person movie, and then lost his reputation for half his life.

After filming the Great Wall, the whole person basically became a joke. Although he still holds the title of national teacher, the image of the national teacher in the audience's mind has basically lost his hips.

To take a simple day, before the 21st century, the most famous director in the entire West was Spielberg, but after entering the 21st century, Spielberg seems to have been silent, and it is rare to hear that he can win What shocking works come out, the only movie that is still fresh in my memory is "Ready Player One".

So much so that people think that Spielberg has retreated behind the scenes and no longer makes movies.

But if you say it, you may not believe it. Throughout the 21st century, Spielberg actually directed 19 films, basically producing one film every year, and there are quite a few famous films, such as "Artificial Intelligence". ", "War of the Worlds" and so on, but few people know that the director of these films is Spielberg.

That's because Spielberg is deliberately hiding himself. He has already achieved fame and does not need movies to achieve his reputation. Instead, he is afraid that movies will drag down his reputation.

So I chose to keep a low profile in the publicity. Although the name will still appear on the director column, on various publicity materials, he is rarely promoted as a director as a selling point.

And even if his name is used, it means that he is the producer of this movie.

So although there are very few excellent works in these 19 films, Spielberg is still the most famous film director in the world. No one dares to question his ability, and he will not become a joke like a national teacher.

Of course, this is the privilege of top directors, because they have the ability to make producers not use their name as a selling point, but trust their ability as a director.

Although Peter Jackson's status has not yet reached this level, because the special effects company belongs to Peter Jackson, and he is indeed not the director of the whole movie, at most he can only edit the material, and he doesn't get much money. You can also quit at any time, so Peter Jackson can ask not to use his name as the main publicity to sell.

Not to mention taking advantage of the popularity of his precious Lord of the Rings, but Peter Jackson agreed, and even offered to use his name as a selling point to promote it. It can be seen that he has ruined his reputation went in.

So when he learned that Boss Huang was actually planning to create such a name, Peter Jackson immediately became angry and almost went to Huaxia to discuss with Boss Huang face to face.

Fortunately, Boss Huang finally persuaded him on the phone. He asked Peter Jackson, "Do you think that within the constraints of a movie title, if you want to perfectly reflect the connotation of the eight characters of this ethereal journey · strayed into heaven, can you complete it?" ?"

"..." Peter Jackson was dumb, because he knew it was impossible.The title of a movie is not a composition. You can use hundreds of English words to complete the content of the title. You can only use about ten words at most.

"That's right. In fact, I had people translate a dozen different versions at the beginning, but none of them satisfied me. None of them could properly express the charm behind the movie, but revealed a set of Cheesy feeling!"

"So I thought, what do I want the audience to know from the title of this movie?"

"Does it tell from the title of the movie that this movie tells the story of a cliché god?"

"No, I hope to let them know that this is a mysterious oriental mythical epic story, just like the Lord of the Rings, a mysterious and unpredictable world, but the current English thesaurus cannot meet our needs, so it is better to completely play the mystery Doctrine, directly use the oriental word vowel as the title. In this way, after all the audience have watched the movie, they will understand that immortals are immortals, and tianting is heaven.”

"This is equivalent to us creating xian and tianting, these two English words came out!"

The idea of ​​creating two English words is too cool. Hearing this, Peter Jackson was already half convinced, but he still asked with some concern, "But such a name is difficult to attract audiences to the cinema. Come inside, dear Huang, this has a huge impact on our movie box office!"

"Leave that damned box office aside, my dear Jackson, what we're after isn't box office at all, okay?" Boss Huang said solemnly. It was a hit, and I never expected the movie to make a lot of money at the box office."

"Because this itself is a TV series turned into a movie, and the main broadcasting market of this TV series is also in China instead of the United States. It can be said that the US market is just a supplement. How much box office can a supplement get? I'd be content to even say that those three movies combined would make $1 million."

"But my dear, Ethereal Journey is undoubtedly a great movie, a movie that brings a magical world like Lord of the Rings, what we really look at is the great art behind this movie, And this kind of art requires specialized talents to appreciate it.”

"If ordinary audiences are allowed to watch the movie, there is a high probability that they will not be able to understand the movie, and they may end up being infamous. So we need to screen, screen those who even see an inexplicable name. Audiences who are willing to come to learn about oriental culture out of curiosity, such audiences can give our films a real evaluation."

Well, this sounds a bit long-winded. To simplify it, ordinary Americans are attracted to watch the movie by the title, but find that they can't understand the content of the movie, so they give a bad review.

And even if the title of the movie is not attractive, the audience who are willing to come to watch the movie is the audience who is willing to understand oriental culture, so they should give a good review.

So Jackson was completely convinced. The reason why he took over the film was not just to bring together the two fantasy epics of the East and the West. He didn't really care about the box office, so such a title seemed to be better.

So the two parties reached a cooperation, and such a movie name that seemed like a bible to most Americans was born.

(End of this chapter)