The richest man starts with a blind box

Chapter 827 A-Level Marketing Plan 【Addition】

The popularity of Lianliankan is unreasonably popular, and it can even be said that the popularity is dozens of times higher than that of the previous bastard bird.

This is not a joke. Although the bastard bird was very popular on the Internet before, and many celebrities participated in it, but in fact, because of the limitations and high difficulty of the game itself, most players just tasted it. Relying on the extremely high degree of publicity and promotion, he won the persistence of more than 10,000 hardcore players. I stayed on the basis of tens of millions of players trying, and the remaining rate did not exceed 2%, which is typical The applause but not the seat.

And with the passage of time, basically no one plays the bastard bird now. After all, even with a professional gaming phone like Zhong Mi, the top score is only in the early 1500s, which is extremely difficult to break.

Of course, the most important thing is that the circle of friends has passed the heat, and no one will be interested in such records anymore, so although the data released by the OO Mobile Game Center is very good-looking, it is just like that, and now it has basically fallen into a trap. A state of silence, with hardly any future left to speak of.

But Lianliankan is completely different, although the upsurge and discussion that Lianliankan has created on the Internet is not even one-fifth of that bastard Xiaoniao back then.

But this game is really fun. The most important thing is that the difficulty is not high and it is suitable for entertainment for all. Even an old man who is five or 60 years old can play a few games on his mobile phone.

There is also the popularity of Zhongmi mobile phones. The current sales volume of Zhongmi mobile phones has exceeded 2500 million units. Bought a Zhongmi mobile phone.

As a result, even if Lianliankan became popular on the mobile phone, within a short period of time, it directly climbed to the top of the download list of the OO mobile game center.

At the same time, the users of Zhongmi mobile phone itself cover a large number of middle-aged people, so the development speed of this game is naturally conceivable.

The birth of Zhongmi mobile phone is after the OO mobile game center, so all Zhongmi mobile phones naturally have their own OO mobile game center. Users even omit the steps of installing and downloading the OO mobile game center for their phones. Just click Just install and download from Game Center.

It is worth mentioning that it was not until this time that the hot news of Lianliankan was delivered to Boss Huang. At this time, about 10 days have passed since the game was launched.

"Wow, I actually forgot about this game!" Boss Huang's first sentence was like this after reading the report.

To be reasonable, although Lianliankan in the previous life was indeed very popular, but because Boss Huang's mother liked Lianliankan the game the most, Boss Huang didn't like this game very much at the beginning. He felt that if he and a middle-aged woman It is a very shameful thing to have the same hobby.

Of course, it was mainly because of Lianliankan this game. For a player who is used to World of Warcraft and Warcraft, the difficulty is too easy. After a few games, Boss Huang put it on the shelf and lost interest.

So after rebirth, Boss Huang almost lost his impression of this game, let alone copying and pasting this game.Until this game appeared in front of Boss Huang on his own initiative, our Boss Huang was taken aback, and he almost forgot about this original masterpiece.

At the same time, I was even more surprised that even though I forgot, this game jumped out by itself and took the initiative to deliver it to my hands.

"This is the size advantage!" Thinking of this, Boss Huang couldn't help sighing.Because the company has almost monopolized the entire mobile game market, and the volume is extremely large, so even some classic games from the previous life that I have forgotten will take the initiative to jump into my hands.

At the same time, this is also the reason why the company of Shuangma in the later generations developed so fast. It's not that the two people have so much vision, but because they are bigger and have more money in their hands. In other people's arms, even envy can't come.

And now, Boss Huang can be regarded as experiencing the refreshment of a size advantage.

But now that Lianliankan has taken the initiative to jump into his arms, Boss Huang will naturally not let go of the opportunity to make good use of this game.

After some deliberation, Boss Huang approached Hu Jing, and said directly, "We haven't promoted Lianliankan enough, please contact Weibo immediately and ask them to give Lianliankan the most popular search for ten days. The top position on the list, and at the same time carry out marketing and promotion according to the A-level scale!"

"A-level?" Hu Jing was a little surprised. With more and more products of Jiangnan Group, more and more marketing resources are needed, so there is a situation of marketing resources for various products within the company.

At the same time, there have also been a lot of excess or scarce marketing resources, resulting in serious internal friction.

So at the end of last year, under the auspices of Boss Huang, the company launched a marketing rating system, which stipulated in detail the marketing efforts of products, the resources to be used, and so on.

For example, how many times a product should be popularly searched, how to divide the time period, and how to choose the delivery platform. The most important thing is the limit of the number of various resources, etc., directly giving a unified standard to avoid wasting the company There are a large number of internal marketing resources. After all, these marketing resources and advertising spaces can hardly be sold through advertising alliances for direct exchange for money.

At the same time, this rigidly stipulated standard can also prevent some situations of eating kickbacks and spam marketing to the greatest extent.When Boss Huang worked in some companies in his previous life, he often met the marketing staff of many companies in order to make profits for himself.

I deliberately find some platforms that seem to have a large platform, but the advertising effect is extremely low to promote, and then get a feel for the exchange of benefits.

For example, the marketing of some manufacturers once spent more than 1000 million on radio advertisements for marketing.

Radio advertising sounds very decent, and the price in the industry is also very high, but the problem is that you advertise an online game on the radio, which is simply nonsense.

What kind of group listen to the radio?

Basically, they are middle-aged and elderly people. Will such people listen to your online game advertisements and play online games?It doesn't exist. To put it bluntly, it is collusion between inside and outside, and marketers get a lot of rebates from it.

After the introduction of this marketing standard, there are detailed requirements for which types of products should be placed on which types of websites, what kind of advertisements, etc.Of course, if you have special opinions, you can make a report and ask for special handling, but this kind of application is usually sent to the vice president for review.

Of course, it is impossible to carry out all products according to one marketing standard, there is always a priority, so a total of SS, S, A, B, C, D, six different marketing levels are set.

Among them, the SS-level marketing plan was only obtained by the OO mobile game center, and it was designed and approved by Boss Huang himself.

I got an S-class Zhongmi mobile phone before, and it was also approved by Boss Huang himself.

There are only two SS-level and S-level products, and there are not many marketing plans for A-level. Since the self-help creation, only two products have been promoted by the A-level marketing plan.

Now there is another Lianliankan.

"By the way, we need to add an item in the A-level plan, let the OO mobile game center take the initiative to send a notification to all users, tell them that there is a game that is highly recommended, and ask them whether to install it. Just click to agree, and you can install it directly !” Boss Huang added, and Hu Jing blinked.

The background push program installation function of the mobile game platform, although this function was added when the OO mobile game center was written.But Huang He knew very well how disgusting this function was to users, so he imposed very strict restrictions on this function. Without the permission of the headquarters, this function absolutely cannot be enabled.

The OO mobile game center has been in operation for more than half a year, and this is the first time that the active push function has been used. This is the treatment that only S-level marketing plans can enjoy, and it is actually directly used on an A-level plan.

"Also, inform Zhong Mi and all the cooperative production companies that Lianliankan should be the same as the OO mobile game platform, as a default program installed in the system, so that all new mobile phones must directly install the Lianliankan game!" Boss Huang continued, and Hu Jing opened his mouth.

A recommendation of this strength is only possible with an SS-level marketing plan, and an A-level marketing plan actually has a function that is only available at an S-level and an SS-level... Wouldn’t it be better to directly set an S-level?

As a result, just as Hu Jing thought so, she heard Boss Huang say directly, "In addition, you can ask the marketing department to draw up an S-level plan for me to market the PC version of Lianliankan!"

"What?" Hu Jing was really stupid this time, and then said helplessly, "Chairman, Lianliankuai is a mobile game, there is no PC version!"

"I know, this thing is actually not difficult, you just ask the technical department to make a PC version in the shortest possible time...Well, I will give them a week, and they must come up with a finished PC in one week. And it must be a high-quality product, otherwise I will deduct my salary and bonus!" Boss Huang said very simply.

"Chairman, is this our game? It was made by an independent producer, and the copyright is no longer ours..."

"It doesn't matter. You should send someone to talk to the producer first, and buy the copyright directly with money. Don't be stingy with the money. You don't need to apply for approval from me if it is less than 1 million." Boss Huang said very simply.

"Then what if people don't agree?" Hu Jing asked in a low voice.

"It doesn't matter, then ask me to add money. If it is impossible, then don't worry about it. Let's change the name, what is it called Super Lianlian, find the difference, what is the amount of finger linking, there will be no legal problems, just copy and paste Just paste the game mode!" Boss Huang said very simply.

Suddenly, he added a sentence: "By the way, you have to apply for the relevant copyright as soon as possible, and you have to send someone to watch the market. If you find that other companies copy Lianliankan, you will sue me to death." !"

(End of this chapter)