Great Power Reclamation
Chapter 2792 Playing with Kittens and Puppies
In fact, he rarely answered not only Linda's calls, but also Zheng Qian's calls. It's just that Zheng Qian is not a clingy woman, so she won't call if she doesn't answer.
Now the mother and daughter are busy with their own things, how can they have time? Especially Zheng Qian, since she had a child, her daughter has no time to take care of her, and she has no time to spare for the fruit shop.
Now she has more than a dozen stores, and her daily sales are not small, so the purchase volume is naturally astonishing as well.
The fresh fruit industry suffers the greatest losses because fruits have a short shelf life. Some fruits will wilt if they are not sold within a day.
But if you want to build a good reputation, it naturally has to be fresh. In addition to the necessary insurance measures, the most reliable way is to sell it.
This is also a problem that Zheng Qian and her colleagues have not been able to solve, because the sales volume cannot be the same every day, but how can the purchase be so perfect?
Once a certain kind of fruit is unsalable, it will definitely be thrown away. This kind of thing is usually dealt with by those merchants before it goes bad.
For example, if I make cakes or juice, we cannot guarantee that all of them will be sold out, but there will definitely not be a shortage of stock in the store.
Zheng Qian kept thinking of a solution, but there was really no solution. Otherwise, so many people selling fresh food would have solved the problem long ago.
While Zheng Qian was busy in the store, she was also racking her brains to think about the problem of fruit loss.
Looking at the colorful fruits on the shelves that might have to be dealt with because of poor sales today, she was anxious.
These fruits are like her hard work. Every time she has to discard unsaleable fruits, she feels like she is throwing away her hard-earned money.
On this day, Zheng Qian, as usual, asked the store staff to sort out some slightly damaged but still edible fruits, preparing to contact the businesses that made cakes and juices.
Suddenly, her cell phone rang. It was an old customer who often bought fruit in Zheng Qian's store, but always came late to buy discounted items.
"Boss Zheng, I want to ask, do you have any fruit in your store that is a little bruised but still edible and is cheaper?"
"There are many people in my family and the consumption is quite high. It would be great if I could buy fruits that are both affordable and edible."
The customer said on the other end of the phone.
This phone call made Zheng Qian's heart move, and an idea gradually formed in her mind. After she hung up the phone, she immediately called a meeting with the store managers.
"Everyone, stop what you are doing for a moment. I just thought of an idea. Let's discuss whether it is feasible."
Zheng Qian sat in the conference room, a hint of excitement in her eyes.
The employees gathered around and looked at her curiously.
"We have been worrying about what to do with the unsold but not completely spoiled fruits. Just now a customer called to ask if we have any cheaper fruits that have some minor flaws but are edible."
"I think we should set up a special area called 'Affordable Fruit Zone'.
"What do you think about putting these fruits together and selling them at a relatively low price to people who have the same needs as the customer just now?" Zheng Qian said.
After hearing this, the employees began to discuss among themselves.
"This idea sounds good. It not only solves the problem of fruit waste, but also attracts some price-sensitive customers."
A young employee spoke first.
"But will it affect the image of our store? After all, we have always been focusing on fresh and high-quality fruits."
Another employee raised concerns.
Zheng Qian pondered for a while and said:
"It is indeed a problem. We can make the fruit section clean and tidy and put instructions next to it."
"Tell customers that although these fruits have minor flaws, they are not edible and are priced favourably."
"This will not only meet the needs of different customers, but will not have too much impact on our brand image."
After hearing this, everyone thought this method was feasible, so Zheng Qian and her employees took action immediately.
In the corner of each store, they built a simple but tidy area with wooden boards and plastic boxes, and hung a sign that read "Affordable Fruit Zone".
Then, the fruits to be processed are classified and arranged according to their variety and degree of defect, and the prices are marked next to them.
As soon as the affordable fruit section was launched, it immediately attracted the attention of many customers. Some budget-conscious middle-aged women and men came over to make their selections.
"Hey, these fruits look OK, just a little bruised. The price is so cheap, it's perfect to buy some for my family."
An old lady said with satisfaction while picking fruits.
"Yes, it was hard to find cheap fruits like this before, but now Boss Zheng's place has really made things convenient for us."
The old man next to him also echoed.
Zheng Qian felt relieved to see that the affordable fruit section was so popular.
But she knows that this is only the first step, and she needs to continue to improve the model to truly solve the problem of fruit loss.
As the affordable fruit area began to operate, Zheng Qian discovered some new problems.
For example, some customers will pick and choose in the special area, making the fruits messy and affecting the overall image of the special area.
In addition, different fruits lose value at different rates, and sometimes if there is too much storage of certain fruits, there is still a risk of waste.
In response to these problems, Zheng Qian discussed countermeasures with her employees again.
"We have to assign someone to be in charge of the affordable fruit area, to sort out the fruits that customers have randomly picked out and to keep the area clean and tidy," said Zheng Qian.
"For the overstocked fruits, we can contact some schools and corporate canteens to see if they have any demand."
"The fruit consumption in these places is relatively high, and the requirements for the appearance of the fruit may not be so high."
one employee suggested.
Zheng Qian thought this was a good suggestion and immediately arranged for her employees to contact nearby schools and company canteens.
After some efforts, they reached cooperation with several schools and enterprises.
These units will purchase a certain amount of affordable fruits from Zheng Qian's store every day according to demand to prepare meals for students and employees.
In addition to these, Zheng Qian also thought of using social media to promote the affordable fruit area.
She asked her employees to shoot some delicious videos made with affordable fruits, such as fruit salads and fruit cakes, and post them on the short video platform. She also introduced the location and discount information of the affordable fruit area in the video.
Once these videos were released, they attracted the attention of many netizens. After watching them, many people came to the store specifically to buy affordable fruits.
With the gradual implementation of these measures, the fruit loss rate in Zheng Qian's store has been significantly reduced.
The affordable fruit area not only solved the problem of unsalable fruits, but also attracted more customers to the store, bringing new profit growth points.
However, Zheng Qian was not satisfied with this. She knew that if she wanted to continue to develop in the fiercely competitive fresh fruit industry, she needed to continue to innovate.
One day, Zheng Qian was browsing the Internet and saw some articles about fruit processing.
She suddenly had an idea: why not process some of the remaining fruit into other products?
This can not only extend the shelf life of the fruit, but also increase the added value of the product. Zheng Qian took action immediately. She bought some simple fruit processing equipment, such as a juicer and dryer, and hired an experienced pastry chef to try to make fruit juice, dried fruit and fruit cakes.
After many experiments and adjustments to the recipe, they created fruit juice that tastes fresh, dried fruit that is sweet and tasty, and fruit cakes that are soft and delicious, which are very popular with customers.
These processed fruit products can not only be sold directly in the store, but can also be packaged as gifts to meet the needs of different customers.
With the development of fruit processing business, Zheng Qian's fruit shop has gradually formed a complete industrial chain.
From the sale of fresh fruits, to the special operation of the affordable fruit area, to the development of fruit processing products, each link is closely linked and promotes each other.
Zheng Qian's fruit shop became more and more famous in Hong Kong Island, not only attracting more customers, but also attracting the attention of other peers.
Many colleagues came to learn from her and learn her methods of solving fruit loss and innovating management.
Ordinarily, this is a trade secret and should be kept confidential, but Zheng Qian was very open about it and taught everyone these methods free of charge.
During this process, Zheng Qian also made many like-minded friends.
They exchanged experiences and discussed the development trends of the fresh fruit industry.
Zheng Qian gained more inspiration from these exchanges, and she began to think about how to make her business model more perfect and solve the problem of leftover goods as much as possible.
Therefore, Zheng Qian decided to hold an exchange meeting for store managers to share their respective experiences and methods with others.
She invited industry experts, marketing masters and her own outstanding employees to give lectures to her employees.
The content of the training course covers many aspects such as fruit procurement, storage, sales skills, loss management and innovative operations.
These measures produced immediate results, reducing losses in her chain stores and increasing sales, while each store manager became more and more accurate in controlling purchase and sales volumes.
"Boss Zheng, the affordable fruit section is indeed a good idea, but our customers don't seem to be particularly sensitive to price,"
A store manager from a wealthy area asked, he has been a little distressed recently because the performance of other stores has been growing rapidly, only his store has been lukewarm.
Zheng Qian thought for a moment and said, "The market conditions in each place are different. You can make adjustments based on the consumption habits of customers."
"For example, high-end customers may pay more attention to quality and health, so you can select and package the fruits in the affordable fruit section more carefully."
"Emphasizing that although these fruits have minor flaws, their nutritional value remains the same and their prices are more affordable may attract more customers."
The store manager's eyes lit up and he nodded in agreement, but his mind was still racing.
In fact, not all high-end customers are accustomed to high consumption. There are always some people who are more frugal, but for the sake of face, they are embarrassed to buy discounted goods in front of others.
If the packaging was better looking, this problem would probably be solved.
As experience grows, business conditions naturally get better and better. Store managers adjust and innovate their stores based on local conditions, and their performance is very good.
This situation naturally made Zheng Qian feel full of a sense of accomplishment.
But she knows that she still has a long way to go in the fresh fruit industry.
But she believes that as long as she continues to work hard and innovate, she will be able to create a better future.
Her career was getting better and better, but there was one thing that always made her feel uncomfortable, and that was her son Yang Weihao.
In the blink of an eye, his son was ten months old and began to speak. But Yang Geyong was still forced by Ye Yuze to come once.
Zheng Qian knew that he didn't love her and they were together only out of sympathy.
But she doesn't care, because she really loves this man. He has a strong character and is daring. Although he doesn't like to take responsibility, he won't owe anyone anything.
She is not worried about herself now, but she doesn't want her son to be without fatherly love. If a child grows up without a father, his personality will definitely be affected.
My daughter Zheng Nannan is an example. If it weren’t for Ye Yuze, she would still be reluctant to see people.
But a son is not a daughter. He cannot have a future by finding a good man. A son needs a father to accompany him as he grows up so that he can develop a strong character.
The character flaws caused by lack of emotions are difficult to correct. But she really doesn't know how to solve this problem?
When she got home and saw her daughter playing with her brother, Zheng Qian couldn't help but ask:
"Ye Yuze has many ideas. Can you ask him to think of a way to let Yang Geyong take care of his son?"
Zheng Qian asked in confusion: "Didn't Yang Geyong say that he would give his brother a sum of money that would be enough for him to spend for the rest of his life?"
Zheng Qian cursed, "We don't need money now. What's the point of giving it to you? Have you forgotten how you lived in the past few years?"
Zheng Nannan fell silent. She was deeply touched by this. When she saw her classmates being picked up and dropped off, and when they talked about their fathers, she felt really sad.
The older I get, the stronger my inferiority complex becomes. So I picked up the phone and called Ye Yuze.
At this time, Ye Yuze and Yang Geyong were each sitting in a recliner, drinking coffee.
Several cats were lying on him, and a group of dogs were frolicking on the ground.
Yang Geyong had a pile of bones at hand, and from time to time he would throw a bone up, and a dog would immediately jump up to catch it. Then other dogs would come to grab it.
Ye Yuze picked up the phone, and Zheng Nannan's coquettish voice came from inside:
"Dear, did you miss me?"
Ye Yuze: "Of course I did. Do I need to ask this?"
Zheng Nannan: "What are you thinking? Describe it in more detail."
Ye Yuze: "This can only be understood but not expressed in words."
Zheng Nannan: "No, I want to listen. I want to know what you are thinking."
Ye Yuze: "Of course I think so."
Zheng Nannan: "You liar, that's because you don't want to think about it! How can a man only think about one place when thinking about a woman?"
Ye Yuze: "There are people next to me, I dare not say anything."
Yang Geyong immediately interrupted: "Yes, I'm here."
Zheng Nannan: "My mother said that my brother is an orphan."
Ye Yuze: “…”
Yang Geyong was angry: "Your mother and I are alive, so how come we are orphans? Are you an orphan too?"
Zheng Nannan: "Well, my brother and I are both lonely..."
Ye Yuze rolled his eyes. This thing has odd and even numbers.
Then he glared at Yang Geyong and said, "Hurry up and bring your son here to play with the cats and dogs." (End of this chapter)
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