20 years of restarting life

Chapter 3305 Sun Zhengyi
The highest-ranking person from LG who came to pick up the plane was Son Jeong-il, followed by Cho Jun-ho, a young man in his thirties who is the executive director of the mobile phone business department.

Previously, Sun Zhengyi worked for many years at China's LG Electronics CRT display (cathode ray tube) company, supplying TV/computer monitors to Lenovo, Changhong and other companies.

Later, I joined LG Electronics Huizhou CD-ROM drive manufacturing company and worked there for a few years. I can be considered an expert on China.

After being transferred back to Seoul, he served as the Executive CEO and Chief Operating Officer of the newly established 'LG-Philips' display manufacturing company (in 99). The company's main products and R&D direction are TFT-LCD liquid crystal panels, which are currently in the world's image display field and have mature technology.

Of course, it also inherited LG's large number of CRT manufacturing plants for computers and televisions around the world.

Andreas Wente, the president sent by Philips, focuses on the manufacturing and R&D of TFT-LCD panels.

With the maturity of TFT-LCD panel technology and the continuous decline in manufacturing costs, almost everyone can clearly see where the future development direction of display screens is.

As for Zhao Junhao, Kim Seung-woo met him for the first time and was not familiar with his resume.

"It's strange that Sun Zhengyi suddenly got involved this time, but the performance of LG's mobile communications (MC) division has always been disappointing since its establishment in 2000. Previously, it relied on the group's reputation to sell well in China, and its performance was slightly worse than that of Samsung mobile phones, but it was not too bad in comparison. Moreover, their global rankings in the mobile phone industry are similar, outside the top ten. However, since Samsung mobile phones suddenly gained momentum last year, especially in the East Asian and Southeast Asian markets, LG has become passive, and the top management seems to be very dissatisfied with Lu Yongyue's performance."

Jin Shengyu stopped talking just enough, because this kind of matter is quite sensitive, and if the judgment is wrong, but Zhao Changan thinks it is so, it is likely to affect some of Yinnano's cooperation decisions.

LG ranked 14th in the world mobile phone market last year, selling 718 million units.

If we simply count the quantity, this amount is indeed quite impressive. The problem is that most of the models launched are feature phones with basic functions of making and receiving calls and sending text messages. They are not only cheap, but also have very low profits. They mainly meet the needs of low- and middle-end users in underdeveloped areas at home and abroad.

Several other so-called flagship products launched by other brands are no match for SAMSUNG phones, not to mention big players like Nokia and Motorola.

Although Zhao Changan has never met Lu Yongyue, he has his information. He was born in 40 and became the chairman of LG Electronics China Co., Ltd. eight years ago. He was transferred back to Seoul last year and served as the vice chairman of LG Electronics, and was in charge of the subordinate LG Mobile Communications (MC) Business Headquarters.

Zhao Changan nodded, and put himself in his shoes. If he were a senior executive of LG, and after investing heavily in the mobile phone industry with great ambition, but the result has been mediocre while his neighbor next door is doing very well, it would be strange if he felt happy.

Moreover, Lu Yongyue is already 62 years old this year. He certainly does not have the energy and drive of young people. Moreover, he is definitely not as fashionable, radical and keen as young people in grasping the cutting-edge technology of mobile phones.

It can be seen from the new model data sent by their mobile phone business department to RIM that they have been imitating SAMSUNG mobile phones.

Sun Zhengyi, who is a dozen years younger, has been working in the field of display screens. Although there are a lot of new elements of mobile phone technology now, the new elements of mobile phones that can be technically produced with high quality have the color screen as their biggest selling point.

Because of the sensitivity of his identity, Jin Shengyu did not send Zhao Changan to the hotel where LG was staying for the visiting team. Instead, he got off the car when they were still some distance away from the hotel and asked the driver to follow LG's welcoming convoy to the hotel.

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At noon, Sun Zhengyi warmly entertained Zhao Changan and his party, but Lu Yongyue, the head of LG Mobile Communications (MC) Business Division, did not show up. Zhao Junhao, the representative of MC, explained that Lu Yongyue was unwell and was on vacation in a sanatorium. He and Sun Zhengyi were responsible for the reception and negotiation with RIM. At this point, Zhao Changan basically knew that LG was going to change its leader temporarily, but it was not bad, after all, Sun Zhengyi and Lu Yongyue had worked in China for many years, so it was convenient to deal with each other.

In the afternoon, Sun Zhengyi led Zhao Changan and his party to visit MC's Seoul factory and R&D department.

In the R&D department, ten models of mobile phones or mock-ups were displayed and introduced by Cho Joon-ho.

"Currently, there are only two companies in the world that can manufacture TFT mobile phone color screens that meet quality control standards and are commercialized on a large scale: Sony Ericsson, Nokia, and our LG-Philips joint venture. Moreover, our color screen mobile phone can be launched on the market soon and become the world's third true color screen mobile phone."

Seeing that Zhao Changan and his group were indeed very interested in the two color-screen mobile phones that they had rushed to produce overtime, Zhao Junhao began to brag and did not forget to flatter Sun Zhengyi.

Kicked out Sony Ericsson.

Obviously, before SAMSUNG officially announced that they were developing SCH-X430 and would put it into mass production this year, Zhao Junhao thought that Zhao Changan and his group did not know this information.

By the same token, Zhao Changan first contacted SAMSUNG mobile phone company and did not tell LG Electronics about this matter.

Even though both companies now have a strong tendency to cooperate, they still hope to conduct negotiations and bargaining that are more favorable to themselves by using information that the other party does not have.

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In the evening, LG Electronics Business Head and Vice President Yu Nanjun attended the banquet. In Zhao Changan's opinion, this kind of banquet was reasonable.

Although Sun Zhengyi's rank is not low, he is still a senior executive of LG-Philips. In terms of business division, LG-Philips is parallel to MC. As the saying goes, if the name is not right, the words will not flow.

It is reasonable for LG-Philips and MC, the third-ranking figures in the upper-level companies, to attend the reception, which is a subsidiary of LG Electronics.

It was not until this time that Zhao Changan, who had not mentioned a word about the intention of cooperation during the visit, took the initiative to mention it, hoping that the two sides could form an efficient communication mechanism to lay a solid foundation for the next round of negotiations and cooperation.

Yu Nanjun readily agreed to Zhao Changan's proposal, glanced at Sun Zhengyi, and then instructed Zhao Junhao to take the lead in implementation as a special director.

Zhao Changan understood the ins and outs of this. To put it bluntly, it is a common problem of a huge enterprise controlled by a big family. There are definitely many factions inside. At present, it is estimated that they want to transfer Sun Zhengyi to this position, but it is estimated that they have not yet reached mutual compromise and reconciliation in all decision-making links.

As for LG Electronics, they still don't know that the company that came to discuss cooperation with them this time is the North American Pro Mobile Phone Division of Nanotechnology, not the Toronto-based RIM Mobile Phone Company.

At this time, this information is still a hidden and unspoken game between each party.