20 years of restarting life

Chapter 3493 New Business Models

What many people don't realize now, and even for the next decade or so, is that traditional business models are already struggling to keep up with the new economic characteristics of rapid, explosive growth through the internet.

Some of the original models are outdated and will be replaced.

Moreover, this cross-industry disruptive force will impact and dismantle traditional business and sales models from the latest fields, forcing these industries to make radical changes.

In this regard, the business community in Europe and America, as pioneers in the theory of time machines, has been the most successful.

Apple and Steve Jobs, Tesla and Elon Musk are all outstanding examples of companies that aggressively seize market share by combining personal charisma with product performance.

However, China, as a rising star, is striving to catch up, and its students are even better at telling stories than their predecessors.

The rise of media, in particular, is shaking the foundations of traditional business models at a deeper level.

This also led to the rapid decline of traditional, outdated newspapers, magazines, television, and radio, which held a monopoly.

This is certainly a good thing; however, in the absence of sufficient regulation and oversight, some forms of "spiritual opium" have also proliferated and spread wildly in this field.

For example, slogans shouted out of imagination and sentimental appeals, such as Jia Yueting's "suffocating for dreams" and Martin Luther King Jr.'s "I have a dream, and even that has to give way to him."

This includes utilizing social media in the future to export elements of Western fantasy novels and short dramas featuring domineering CEOs who like menopausal women weighing 200 pounds.

They all use elaborate and elaborate methods to coax users into willingly and obediently paying for their products.

In this respect, Japan is stubborn, conservative, and closed off from the world. They still foolishly boast about their craftsmanship every day. Meanwhile, the chaebols of Seoul, a small country with few people, are indulging in playing games with female celebrities every day and living a life of endless revelry.

Therefore, it has fallen far behind in the wave of the new economy, and can only sit alone at the village entrance in the twilight of its life, like Ah Q saying "I was rich back in the day," while watching the giants around it rise with a bitter and jealous heart.

However, Zhao Chang'an does not think this kind of cultural export, especially the export of short dramas featuring domineering CEOs, is a good phenomenon. He believes that the real value export is the cultural export of tough guys like those in movies such as First Blood from Europe and America.

Given the current economic and technological disadvantages, it is difficult to resist the invasion of such cultural values. However, a counterbalance can be achieved by exporting some of the essence of traditional Chinese culture in a softer way.

Zhao Chang'an proposed this idea to Ke Yaqing because she is currently the most authoritative and capable manager of senior talents in traditional culture and folk arts in the province, and she can influence Zou Huanan's interest and decision-making in this area.

Of course, this isn't something that can be done overnight. Domestic veteran artists—including those specializing in Henan Opera, Huangmei Opera, Sichuan Opera face-changing, shadow puppetry, iron flower performances, water sleeve dances, martial arts, traditional magic, sword swallowing, monkey shows, fire breathing, blindfolded knife throwing, and more—

All of these require creating a complete program list, and then finding the right people based on that list.

Furthermore, it involves the coordination and cooperation of relevant departments, as well as advance publicity abroad, and related supporting facilities such as venues.

Zhao Chang'an estimated that if the entire process could be completed by the time summer and autumn of this year, it would already be considered a very good and rapid progress.

Of course, while Zhao Chang'an did intend to use the guise of letting the world understand China's profound traditional culture, ultimately he still adhered to the underlying core logic that 'cultural activities should serve the development of OneNano,' aiming to better integrate his personal image and OneNano International into the Western world. Then, he would try to become the leader and dominate the market.

So Zhao Chang'an, who hadn't sung on stage for two years, decided to plagiarize a few awesome English songs this time, so that his voice would be heard throughout the English-speaking world, in streets and alleys, airplanes, ships and cars abroad for a certain period of time.

This is called cultural invasion paving the way, followed closely by commercial encroachment.

Zhao Chang'an had often thought about this idea before, and he was originally prepared to wait a little longer. However, today, in the bright light scattered in by the blue sky and white clouds, Zhao Chang'an saw very faint crow's feet at the corners of Ke Yaqing's eyes.

Zhao Chang'an felt that the public's aesthetic standards were actually based on a kind of deceptive propaganda, which centered on the beauty of young women.

In reality, women in their early forties who are beautiful, have great temperament, and maintain their skin, figure, and hair very well, possessing a charm reminiscent of early autumn transitioning from summer, can sometimes be more captivating to men than beautiful women in their twenties.

Take Ke Yaqing, for example.

If Zhao Chang'an were to give a general description of the older women he knew, Shan Qiang would be like the peony, the national flower, elegant and graceful; Tang Li would be like the peony, bright and beautiful; Ju Han would be like the gardenia, white and fragrant; Weng Meiya would be like the red rose, fiery and passionate; and Ke Yaqing would be like the slender and fragrant white magnolia, elegant and alluring.

Beauty fades quickly, especially within the crucial two or three years. Once aging accelerates, it becomes very difficult to reverse.

Zhao Chang'an didn't want to wait a few more years until Ke Yaqing had more of the "middle-aged woman" factor before bringing up the idea of ​​exporting Chinese culture and letting the world know about China.

"But putting everything else aside, just take Henan Opera for example. There are hardly any viewers in Henan Province, let alone in China. Will it work abroad?"

Although Ke Yaqing was tempted, she was not stupid. If this matter could be done well, that would be great, but in her understanding and intuition, she thought it would be very difficult.

She was not a woman who coveted power and wealth, but the reason she took the position of head of the troupe was that in previous years she had wanted to incorporate some modern elements into Henan Opera, such as modern dance, ballet and other elements into the stage movements of Henan Opera.

However, it was clearly a failure, and the headaches became increasingly severe, to the point that he had to take medication to control them year-round.

She is a proud and self-respecting woman. When she leads a troupe to perform abroad, there are very few audience members, and some even find it boring and leave halfway through. Even though she engages in self-deceptive publicity and boasts that the audience is huge, she can never deceive herself and the people around her.

Since Ke Yaqing doesn't care about fame or fortune, why should she humiliate herself and cause herself trouble and unhappiness?

"Sister Ke, this is really not a problem. In fact, the things passed down from our ancestors are truly good things. It's just that any form of entertainment must conform to the current thoughts, values, and aesthetic characteristics of the people, and keep pace with the times, rather than being conservative and stuck in the past, insisting that nothing passed down from our ancestors can be changed. For example, the reason why the Five Daughters Paying Homage to Their Mother on TV is so popular is because of its innovation."

Zhao Chang'an thought about his previous life, especially the folk arts that Xiao Panpan had modified, which were so enticing that they were almost unbearable.

Of course, we can't go to such extremes, but this incident illustrates a fact: it's not that no one listens to or likes traditional opera anymore, but rather that those who say such things have been resting on the laurels left by their ancestors for decades, wanting to do nothing and think about getting rich quick without making any changes.

After all, a good job like excavating the Qin Emperor's tomb, which can remain unchanged for hundreds of years, can only be done by a small group of people.