NBA: Start with a three-point experience card

Chapter 426 Contract for 5 years and $1.5 million, signed sneakers
Two days later, on Christmas Day, December 12, the Kings will play against the Lakers.

Every year, the Christmas War League will take pains to arrange a few of the most interesting teams with grievances.

Arranging the Lakers and Kings this year is undoubtedly very interesting.

On December 12th, Wang Yi was training when he suddenly received a call from Rowling:
"Wang Yi, those sports brands and I have almost negotiated your endorsement contract. Now you just need to choose a suitable company to sign with."

Wang Yi asked: "Which brands are they? How much is the endorsement fee?"

罗琳回答道：“上个赛季刚结束时，耐克报价：5年2亿美元；阿迪报价：5年1.8亿美元；李宁报价：5年1.5亿美元；安踏报价：5年1.2亿美元。”

Wang Yi nodded.

Rowling continued: "Just yesterday, Nike made an offer..."

"I said, Nike and Adidas don't need to think about it."

Wang Yi interrupted Rowling's words.

罗琳解释道：“这我知道，我只是想听取一下他们的报价，从而决定其他几家公司该有什么样的价位。耐克报价10年5亿美元。阿迪报价8年4亿美元。李宁报价10年4亿美元；安踏报价5年2.5亿美元。”

Listening to the offer, Wang Yi nodded secretly.

With his hot state this season, his popularity has soared.

These brands have increased their quotations a lot.

And in addition to Anta, the number of years has also been extended.

This is already the largest contract that a star's sneaker endorsement can get.

You know, even James Harden's endorsement contract is only 13 million US dollars in 2 years.

Nike can give Wang Yi 10 million US dollars in 5 years. Of course, there is an inflation factor, but it is more important to the huge Chinese market behind Wang Yi.

Rowling continued: "In addition to them, there are also some less well-known brands, and their quotations are naturally lower. If you don't consider Nike and Adidas, then there are only Li Ning and Anta. Let me mention here, Anta Promise that as long as you agree to endorse, I will immediately issue signed sneakers for you."

"Signed sneakers?"

Wang Yi was a little surprised.

In the NBA, signature sneakers are the face of a star.

If you haven't released a signature sneaker yet, then even if you play well, sorry, your status in the arena is still a bit worse.

In today's NBA, there are more than 400 active players, but only 17 have signed balls.

Just look at the names of these people:

James, "Antetokounmpo" Antetokounmpo, Irving, Durant, Paul George, Westbrook, Zion, Paul, Harden, Lillard, Rose, Mitchell, Curry, Thompson, Hayward Germany, Leonard.

Almost every player who has signed sneakers is a well-known figure in the league.

Wang Yi weighed it.

Anta gave the contract period although it is only 5 years, but on average, the annual contract amount is as much as Nike.

Wang Yi did not intend to sign for too many years.

Because he knew that after he won the championship, his worth would rise even higher.

At that time, more benefits can be obtained.

So 5 years is a time that is more in line with his expectations.

And the signature sneakers alone are very attractive.

The ordinary endorsement contract and the endorsement contract of signed sneakers are not only very different in contract price.

And the most important one is that ordinary endorsement contracts have no royalties.

The endorsement contracts of signed sneakers basically have royalties.

For example, James and Nike's signature shoe endorsement contract, he can extract 5% royalties every year from the sales of all Nike's sneakers, sportswear, sports equipment and other products.

If a pair of sneakers sells for $100, James can take a $5 royalties from it.

Nike's turnover in 2020 is 391.17 billion U.S. dollars, from which James can get about 19.56 billion U.S. dollars in royalties.

So for players at this level, the annual player salary is only a small amount.

The endorsement contract is the big one.

As far as Wang Yi knows, Anta's sales in 2020 will be 133.5 billion.

If the signature boots are released, he can get nearly 5 million yuan a year at a 6.7% royalty.

Although it is much worse than James, after all, James is cooperating with the world's largest sports brand giant.

And Wang Yi will never cooperate with this brand.

And he believes that as long as he continues to fight like this, with his personal influence, he should be able to bring up the Anta brand.

At that time, Anta's sales will increase, and the royalties he can commission will naturally increase.

He even looks forward to the day when, with his strength, he can bring the Huaxia brand into the world's largest sports brand giant.

Of course, this will be extremely difficult.

It is even more difficult than conquering the NBA.

However, he just likes this kind of challenging thing.

"Wang Yi, we will meet and discuss the specific situation in detail. You should be prepared. If the negotiation is settled, we will fly back to China in the afternoon to sign a contract with Anta."

According to the legal provisions here in the United States, contracts signed in the United States must pay local taxes in the future.

And if you fly back to the country to sign the contract, although you will pay taxes in the future, it will be paid to the country.

Wang Yi and Rowling agreed that capitalism should not be cheap.

So now as long as they sign contracts with domestic brands, they will choose to fly 15 hours back to China to sign contracts.

Rowling finished speaking, pondered for a while, and said: "It's just that if you fly back to China today, it will take 30 hours to go back and forth. The Christmas battle will be the night after tomorrow, and I'm afraid it will affect your state. Or I'll tell them, wait until Christmas. After the war is over, return to China to sign the contract?"

But Wang Yi dispelled Rowling's doubts: "Don't worry, Sister Luo, only I can affect my state."

Just after hanging up the phone, Nicole's call came:

"Wang, you don't have a game today, and I don't have an interview, why don't we... let's watch a movie together tonight? What do you think?"

Hearing the words, Wang Yi pondered slightly.

After a while, he said apologetically, "I'm sorry, Nicole. I guess I have to go back to China tonight to sign a contract."

Nicole paused slightly: "But the night after tomorrow is the Christmas battle. You have to go back and forth for more than 30 hours. Can your body take it?"

Wang Yi replied: "It's okay. It's just... about watching movies, I agree, but... I'm afraid I have to push it back."

Many times before, Nicole invited Wang Yi to watch a movie or have dinner together.

But Wang Yi shirked it for various reasons.

But as time went by, although he hadn't really accepted Nicole verbally, he had already accepted Nicole subconsciously.

Nicole has done so many things for him, it is not too much for people to ask to watch a movie.

Wouldn't it be too unreasonable if I refused such a small request?
That's why he agreed.

Nicole looked very excited at this time: "Wang, I happen to be fine, I will accompany you to Huaxia. Take my friend's private jet, there is no need to transfer in the middle, and it only takes about [-] hours to go back and forth."

Upon hearing this, Wang Yi paused: "Nicole, I don't know how to thank you."

"If you want to thank me, just give me a kiss..."

During the phone call, it was obvious that Nicole's tone was playful.

"..."

Wang Yi was silent.

Nicole's voice came again, still very playful: "I look forward to that day."

(End of this chapter)