The Su God of the Reopening of the Sports Arena

Chapter 2037: Kill three birds with one stone, I want both money and face

Chapter 2037: Killing three birds with one stone: I want both money and face
The next day.

China Sports Channel.

"Tianchao Sports Channel, this is Tianchao Sports Channel, I'm Yang Jian. Today I'm talking about the 2013 IAAF Diamond League Doha in Qatar, which is also the venue for the first Diamond League race of 2013."

"I think everyone knows why this game is suddenly interrupted. Our athlete, the new Olympic 100m champion Su Shen, will make his debut here this year."

"Originally, Su Shen's plan was to make his debut in Shanghai, but for some reason, it was changed to Doha."

"I hope he can perform well here this season and warm up for this year's World Championships in Moscow."

"But this game is scheduled as the last game tonight, so everyone can take a break and watch it later."

Yang Jian looked at the information given by the director and gave a general introduction to the game so far.

Then he suddenly received a message, and you were obviously stunned.

Because of this news, the director gave out——

This year, SU became the largest sponsor of the Diamond League.

S U?

Isn’t that Su Shen’s brand?

what's the situation?
Yang Jian was recalling something——

"Although the new main title sponsor of the Diamond League has not yet been found, the IAAF remains strong." This was revealed by IAAF President Diack at the press conference of the first stop of the 2013 IAAF Diamond League the day before yesterday morning.

In response to a reporter's question about whether the IAAF is facing a financial crisis and will have an impact on the Diamond League due to the withdrawal of Trident from the Diamond League as the main title sponsor, Diack said that the IAAF is currently working hard to find a new main title sponsor and that Trident's withdrawal will not affect the 14 races held worldwide this year and the $3000 million in athlete bonuses.

"We are working hard now to find new partners for the Diamond League, but this is not a matter of life and death," Diack said.

Diak believes that Europe is a golden market for athletics, but the continent has always been dealing with various debt crises, and companies usually cut sponsorship of sports and entertainment. But the IAAF has other income, including television broadcasts until 2018 and market development until 2019. In addition, with the success of the London Olympics, the IAAF has also increased its income from the International Olympic Committee.

……

This is Yang Jian’s rough recollection, but no matter how you look at it, due to the sudden withdrawal of Sanxing Company, the IAAF Diamond League is now in a state of no owner.

However, Su Shen actually knew this news a long time ago.

Even prepared in advance.

In 2013, the global economic situation was unstable, Europe was facing a debt crisis, and companies were under increasing operating pressure, so they cut their sponsorship of sports events to save money. Although Sanxing's net profit in the first quarter of 2013 increased by 41.6% year-on-year, the uncertainty of the global economy still made it more cautious in its investment decisions. Sanxing also needed to consider reducing investment in non-core businesses, and Diamond League sponsorship might have been considered non-essential expenses at the time.

Previously, as the main sponsor of the Diamond League, Sanxing’s brand logo presentation effect in the event did not meet expectations. There were many billboards and trademarks at the event site, which made Sanxing’s logo not prominent enough, affecting the effect of its brand publicity and promotion, and made Sanxing question the value of continuing to sponsor.

This turns Sanxing's overall investment into a personal investment.

For example, investing directly in Bolt.

Sanxing has reached a personal sponsorship contract with Jamaican sprinter Bolt. Compared with sponsoring the entire Diamond League, they believe that Bolt's personal influence and commercial value in the field of track and field are more attractive to Sanxing. His personal outstanding performance and global fame can bring Sanxing more direct and significant brand exposure and commercial returns. Therefore, Sanxing is more inclined to invest resources in Bolt's personal sponsorship.

In addition, the performance of each division of Sanxing Electronics was different. In 2013, the performance of the memory chip division was good, but the performance of the display division declined. The performance of the consumer appliance division improved due to the hot TV sales in the seasonal peak season, while the performance of IT and mobile divisions was not satisfactory due to the year-end inventory adjustment and increased marketing expenses. This also prompted Sanxing to reallocate internal resources and adjust its strategy, tilting resources towards business segments with greater development potential and profitability, and thus giving up the sponsorship of the Diamond League.

Of course, the core is...

Su Shen knew very well that Han Country was losing a lot of money because of its poor performance in the Daegu World Championships, and his own country had no foundation for athletics and was weak internationally.

It also made the Great Cold Nation, which is centered on the universe, deeply heartbroken about athletics.

They have always believed that the universe was invented by themselves.

Now, in the field of track and field, there is not a single talented person in our country.

Then just use the trick of covering one's ears and stealing the bell.

As long as I turn a blind eye.

Just pretend that this project doesn't exist.

Our Great Han Ming Kingdom is still at the top of the universe, without any flaws.

So after Daegu, they wanted to get rid of this sponsorship.

But I never found an opportunity to sell it.

In fact, they overlooked an important factor:

That is the rise of the mobile Internet era.

Isn't it a coincidence that after Sanxing Company refused, it was actually our company that took over in the future. After Occasionally accepting, the income of the Diamond League is indeed getting better year by year.

NBC Sports has signed a three-year media rights agreement with the Diamond League, acquiring television and streaming rights to the event.

World Athletics has signed a 10-year agreement with NBC Sports covering all World Athletics series events including the World Athletics Championships.

Flosports has signed a multi-year agreement with the Diamond League to stream and distribute 15 of the 14 events.

In the future, long-term broadcasting agreements will be signed with the United States, Russia, Germany, the Balkans, Portugal, the Netherlands and other places.

By then, the direct economic benefits of just one domestic competition will be close to 1.5 million.

This way both brand sponsorship and streaming media will get a piece of the pie.

In fact, it is a global trend that broadcasting rights will be sold at higher and higher prices.

不管是足球篮球还是别的体育项目都是这样。就拿nba举例，2014年10月，NBA联盟与 ESPN、TNT达成了为期9年价值240亿美元的电视转播版权协议，该合同从2016-17赛季开始生效。

This contract is already astronomical in price, causing the value of all NBA players to skyrocket, and ordinary players are beginning to have various billion-dollar contracts.

What is even more shocking is what happens next.

NBA's next TV broadcast contract will be reached with ESPN, NBC and Amazon, with a total price of about $11 billion for 760 years. Among them, ESPN pays $26 billion per year to obtain the exclusive rights to broadcast the finals, one conference finals, one prime time per week and WNBA games; NBC pays $25 billion per year to broadcast about 100 games; Amazon pays $18 billion per year to broadcast the regular season, playoffs, mid-season championships and playoff play-in games.

What's more, the NFL signed a deal worth $1130 billion.

This is the future of sports broadcasting.

The value will rise like crazy, and the accelerator of the fast lane was actually stepped on in 2013. You can see that the prize money of the Diamond League has been increasing year by year, which means that the profitability is getting better and better.

Unfortunately.

Sanxing Company made a wrong judgment.

Lost this lucrative contract that should have been in his hands.

Suarez knew that this was the best time to ask for money, as television broadcasting rights around the world were being sold at sky-high prices, and track and field were also reaching their best heights because of the emergence of himself, Bolt, and various other geniuses.

It is also because of the human limit game between himself and Bolt.

After winning this exclusive contract.

He also wants to eat alone.

Paying such a high sponsorship fee is not just to increase his popularity and make a little money, his goal is to get the sky-high broadcasting agreement for the upcoming global sports events.

Now is the time when the IAAF Diamond League is short of money. This is the time to provide timely assistance. No matter how stringent the conditions you offer are, others will agree to them.

This is the real way to remove the firewood from the bottom of the pot.

A wave of bottom fishing.

At that time, Su Shen only needs to take the negotiation of the broadcasting rights into his own hands, and the money will be his no matter how much it is sold for.

and then?
It’s here in black and white.

If you want to get a piece of the pie from me after the Diamond League, you will have to depend on my mood.

The key point is that if you go to them now, they will treat you as their savior.

You can see that the NBA is getting worse and worse, and there are basically no more superstars or historical superstars. However, this does not prevent their broadcasting rights income from doubling wildly.

So just take this one.

Don't say anything else.

You can easily get hundreds of billions of US dollars later.

Besides, the track and field events in this timeline are of higher value. And the intrusion of my own butterfly has raised everyone's competitive level to a higher level.

Now it can be said that people all over the world are waiting.

Everyone is waiting to see the battle between Suarez and Bolt.

Waiting to see the showdown between Red Lightning and Black Lightning.

Want to see where the limits of human beings are?

This is the most primitive stimulation.

It can definitely bring considerable commercial value. This is just the profit aspect.

More importantly, this will bring more professional levels, professional competition services and professional standards to the country. When we hosted the Olympics, we spent a huge amount of money just to buy the preparation codes and experience of various countries. Now is the time to get them all at once.

Don't spend extra money.

This is a great benefit for domestic competition preparations.

Secondly, because he has become the biggest sponsor of the Diamond League.

Maybe in the future the Diamond League will hold several stops in China.

In this way, more management athletes can also get the opportunity to train.

Because the host athletes have special rights to participate, more athletes can get the opportunity to show their faces internationally and accumulate international competition experience.

This means that he has become the savior of the IAAF and the Diamond League.

Giving timely assistance will earn you a lot of fame.

6◇9◇Book◇Bar

You can also secretly take most of the future income into your arms.

Let the entire Diamond League listen to you.

Avoid all kinds of bad things.

Even if the IAAF wants to get a piece of the pie, it has to consider its own mood.

The most important thing is that not only can we make a lot of money, but we can also push the domestic track and field industry to a new peak and give more domestic athletes the opportunity to train and accumulate experience.

This one stone kills three birds.

What do you think.

Is there anything better than this?

Spend a little money.

By then, you will have made money, gained fame, and gained help from people in China.

This is simply...

You have to do it.

Therefore, when Sanxing decided not to do it, Su Shen contacted almost the next moment. Diack was worried that without sponsors, he would not be able to give bonuses to athletes. This was a worrying thing. Things were not as easy as he told the outside world.

Just when he was secretly cursing the ancestors of the Han people for eighteen generations.

At this time, Su Shen brought his sincere approach.

And because he knows that the value of various sports events will skyrocket in the future, he even offered a premium contract.

Although the premium is not much.

But at this time they had just withdrawn.

Can you handle it? It's good enough that you can take the opportunity to raise conditions and take advantage of the situation. You can even add icing on the cake on top of your timely assistance?
Europeans and Americans simply don’t understand this kind of operation.

Diak even wondered where he could find such a good sucker? He would quickly call an emergency meeting and agree to whatever conditions Suarez said.

The other members of the organizing committee must have no objection, otherwise they won’t be able to get their salaries.

Or it’s not easy for them to make money.

And so it was that the meeting that might have been the quickest in the history of the Diamond League was finalized.

SU brand becomes the exclusive sponsor.

And as long as they continue to sponsor, they can cover all the income from the Diamond League's broadcasting rights trading projects in the next 100 years.

At that time, Su Shen and others will only have the obligation to give some dividends.

But this number has not been determined specifically.

So whether to give or not and how much to give depends on one’s mood.

The old guys at the IAAF Diamond League must think they have made a great bargain, because the Diamond League has not been able to sell many copyrights in recent years, let alone online copyrights, which some people have not even considered.

There is another most important reason.

That was Diak's term, which didn't last long anyway. He didn't want such a mess to happen during his term. As long as he could make everything seem perfect during his term, then what would happen later...

What does it have to do with this former chairman?

Anyway, I have done it for you.

If anything goes wrong it's your own fault.

It's not your job to meddle in other people's business.

If there is anything hot at hand, just handle it yourselves.

He has earned enough fame and reputation.

Su Shen naturally knew the future information and direction. He also affirmed these conditions and did not bother with them at all, because compared with the future income...

It's all petty profit.

Directly won such a large amount of copyright time.

You will cry then.

Even if you want to make money, if you don't look at your own face, I won't even give you soup to drink.

The writing is clearly written in black and white.

Just for...

I'm going to trick you guys.

In this way, with both parties having their own ulterior motives and feeling that they had gained a great advantage, the two sides had extremely friendly and intimate exchanges and enthusiastic cooperation.

Then Diak began to make announcements.

Announced that he had successfully resolved the financial crisis of the Diamond League.

Su Shen.

Just do it secretly like this.

The Diamond League is the world's largest daily league for training track and field athletes.

Held tightly in his hand.

After getting the contract, he immediately ordered his team to follow his instructions and rush to negotiate cooperation and copyright with various TV companies, especially various emerging mobile media and streaming media.

By the time.

You will know soon.

Who should cry and who should laugh.

Su Shen lay on the bed and watched everything settle down.

I thought to myself, those damn Europeans and Americans are used to being robbers.

I can let them be sold by myself.

And count the money for yourself.

Just think about it.

Three words.

Delicious.

Go to sleep in a good mood.

Be in good shape tomorrow.