The Su God of the Reopening of the Sports Arena

Chapter 2276 Becoming the Decident in the Entire Industry
[Top 10 Players Absent from World Championships: Liu Xiang and Robles Lead the List]

Liu Xiang's retirement marked the end of an era for this two-time Olympic champion and three-time World Championship winner, as he never had the chance to compete a fourth time.

If he were here.

The 110-meter hurdles will be a huge highlight.

There is no doubt that ticket prices will be much higher.

Moreover, it will have a huge market of 1.4 billion people.

Second Rudisha.

在2012年伦敦奥运会上，鲁迪沙以1分40秒91的成绩打破了由他自己保持的男子800米世界纪录并夺取金牌。

At the end of last year, he was also shortlisted as one of the final three candidates for the IAAF Male Athlete of the Year 2012, along with Usain Bolt and American hurdling star Merritt.

As a double champion of the World Championships and the Olympics, Rudisha was the biggest favorite to win the 800m event at the World Championships. However, in July of this year, the 24-year-old Rudisha injured his knee while training in New York and was subsequently confirmed to miss the Moscow World Championships.

Third Semania.

South African athlete Semenya rose to prominence at the 2009 Berlin World Championships, winning the women's 800-meter title with a time of 1 minute 55.45 seconds. After the race, Semenya's masculine appearance sparked questions about her gender. This highly publicized "gender controversy" only subsided a year later. After experts reviewed her test results, the IAAF announced that Semenya could continue competing in women's events. It was Semenya's case that prompted the International Olympic Committee, the IAAF, and other sports organizations to establish clear regulations to determine whether female athletes with excessive levels of male hormones, medically termed "hyperandrogenemia," could compete.

Semanya won the silver medal at the 2011 Daegu World Championships.

At the London Olympics, Semania appeared as the flag bearer for the South African delegation at the opening ceremony and won another silver medal in the competition. However, in 2013, Semania's performance declined significantly, with his best time being only 2 minutes and 01.87 seconds, which did not even meet the World Championships B standard, and therefore he was not included in the South African team's World Championships roster.

Fourth, Li Yanfeng.

At the 2011 World Athletics Championships in Daegu, Li Yanfeng, a renowned women's discus thrower, won China's first-ever World Championship gold medal in discus with a throw of 66.52 meters. After winning a medal at the London Olympics, this veteran, born in 1979, was unable to train systematically due to a back injury and even failed to meet the A and B standards for the Moscow World Championships.

Although Li Yanfeng, as the defending champion, was still eligible to participate, her performance before the World Championships hovered around 60 meters, far from her best form. In the words of her coach Zhang, "With her current condition, she cannot shoulder the responsibility of competing in the World Championships; such a performance wouldn't even qualify her for the final rounds." Out of consideration for protecting the veteran athlete, it was ultimately decided that Li would withdraw from the World Championships.

……

[Top Ten Generals Shine in Moscow, Su Bo Leads the Way!]

Tenth place: Teddy Tamho, a French triple jumper. He possesses excellent physical attributes, explosive power, a fast approach speed, and outstanding take-off and flight technique. He has steadily improved his performance through continuous experience in international competitions. Even before 2013, he demonstrated medal-caliber potential. At this Moscow World Championships, he is expected to shine in the men's triple jump, aiming for a medal or even gold.

Ninth place: David Stoll, a German shot putter with superb technique, combining power and skill perfectly. He won the gold medal at the 2011 World Athletics Championships and the silver medal at the 2012 Olympics, with a personal best of 21.88 meters. He maintains a stable mindset and performs at his best during competitions. At the Moscow World Championships, his goal is clear: to return to the podium in the men's shot put, and perhaps even challenge for the gold medal.

Eighth place: Mutaz Issa al-Bashim, a Qatari high jumper and Asian record holder with a personal best of 2.43 meters. He trains diligently, constantly refining his technique, and dares to challenge himself in competitions. On the international stage, he has competed against the world's top athletes on numerous occasions and has held his own. He has the ability to compete for a gold medal and will be a strong contender for a medal in the men's high jump at this World Championships.

Seventh place: Bogdan Bondarenko, a strong Ukrainian high jumper. He won bronze at the 2006 World Junior Athletics Championships, showcasing his exceptional talent. His technique is fluid, with explosive power at takeoff, allowing him to easily clear very high bar. He has achieved numerous outstanding results in past international competitions. At this Moscow World Championships, he is one of the favorites to win the men's high jump and is expected to create new glories on the field.

Sixth place: Wilson Kiprop, a Kenyan long-distance runner, primarily focuses on the 10000 meters and half marathon, and is also the defending champion in the men's 1500 meters. He possesses exceptional endurance and tenacity, often surging ahead in the later stages of races to overtake opponents. He won the 2010 IAAF World Half Marathon Championships. In previous competitions, he has repeatedly defeated numerous strong opponents, demonstrating his formidable strength. At this World Championships, he will launch a strong challenge for the gold medal in his preferred event.

Fifth place: Messeret Defar, a renowned Ethiopian long-distance runner, is dominant in the women's 5000 meters. She possesses a light stride, exceptional endurance, and flexible tactics. Defar is a two-time Olympic champion in the women's 5000 meters and has won numerous titles in world athletics competitions. She has extensive experience in major competitions and can adjust her tactics based on the opponents during races. At the Moscow World Championships, she aims to win the women's 5000-meter gold medal again and continue her glorious run in this event.

Fourth place: Ashton Eaton, an American decathlete and world record holder, is renowned for his all-around talent. At the 2012 London Olympics, he won the men's decathlon gold medal thanks to his consistent performances in the 100m, long jump, shot put, high jump, 400m, 110m hurdles, discus, pole vault, javelin, and 1500m. He possesses exceptional strength in each event, demonstrating precise technique and mental fortitude. At the Moscow World Championships, he will be a strong contender for the men's decathlon gold medal and is expected to defend his honor once again.

Third place: Shelly Ann Fraser, representing Jamaica's MVP club, stands at only 1.60 meters tall but possesses immense power. At the 2008 Beijing Olympics, she ranked second in the Jamaican national trials before winning the women's 100-meter gold medal with a time of 10.78 seconds, catapulting her to fame. At the 2012 London Olympics, she again won the women's 100-meter title, proving her strength once more. Her quick start, stable pace, and outstanding sprinting ability make her an undisputed top athlete in women's short track speed skating. At this World Championships, she will go all out in the women's 100-meter, 200-meter, and 4x100-meter relay events, aiming for gold medals.

Second place goes to Usain Bolt: the Jamaican sprint superstar, standing at 1.96 meters tall with astonishing physical gifts, boasting a 2.2-meter wingspan and a 42-centimeter Achilles tendon. On the track, Bolt is an absolute king. He once held the men's 100-meter record and is currently the world record holder in the 200-meter, achievements that seem insurmountable. At the 2008 Olympics, he burst onto the scene, winning gold medals in the 100-meter, 200-meter, and 4x100-meter relay with record-breaking times, shocking the world. At the 2009 Berlin World Championships, he further improved the world records in the 100-meter and 200-meter events, once considered the most legendary figure in track and field. However, consecutive setbacks in major competitions in recent years have affected his reputation, especially his loss to Chinese athlete Su in London last year, which tarnished his reputation for being absolutely superhuman. If he wants to reclaim the top spot, he needs to prove himself at this World Championships.

First place: Su Shen, a super athlete from the mysterious East, and another super track and field athlete after Liu Xiang. Although he is only a little over 1.80 meters tall, his physical attributes cannot be compared with Bolt's, and he was born in an Eastern country with a very poor track and field environment. However, he relied on his own efforts and the Superman Award to continuously improve and finally won his first men's 100-meter gold medal in Daegu in 2011. This was also the first OW-level 100-meter gold medal in the history of the entire Asian race. Not to mention his last-minute victory over Bolt in the London Stadium last year, which created the peak of viewership for the London Olympics. It was through this competition that he truly entered the ranks of super athletes, holding both an Olympic gold medal and a World Championship gold medal. This was also the first 100-meter gold medal in the history of the entire Asian race and Asia in the Olympics, creating the impossible and breaking countless worldly prejudices. Especially this year, he went even further, even competing with Bolt continuously, and finally broke the world record, becoming the first person in human history to break the 9.50-second barrier under legal customs. Currently, he holds an Olympic gold medal, a World Championship gold medal, an Olympic record, and a world record, so it's not an exaggeration to say that he surpasses Bolt to rank first.

This ranking immediately shocked everyone.

This is because the World Championships were announced on the official website of the IAAF, featuring top athletes.

This is also the first time an Asian has stood in first place.

He outperformed Bolt, who had been number one for many years.

This ranking caused quite a stir.

Many people have criticized the ranking as unreasonable.

But this time it's the IAAF.

Quite assertive.

He spoke frankly and bluntly—

The 100-meter dash is the most jewel-like track and field sport.

If an athlete holds an Olympic gold medal, a World Championship gold medal, an Olympic record, and a world record, and is at the peak of their career...

I really can't think of any reason not to put him first.

If you have a more suitable candidate, please let me know.

The IAAF will certainly consider this matter.

……

While it's true, as the IAAF says, that Suarez's honor and achievements rightfully deserve to be ranked first, he was indeed ranked that way under Western political correctness.

It's still surprising.

After all, political correctness lessons in the West don't just include ridiculous statements like "having children" or "more than 200 genders."

There are many other aspects as well.

It's genuine political correctness.

Su Shen is ranked first.

For the first time, an official organization like the IAAF has certified Suarez as a leader in the field of human athletics.

The reason is simple, just as they say.

A 100-meter sprinter who has won World Championship gold medals, Olympic gold medals, Olympic records, and world records.

Even if the King of Heaven himself came, he would have to be ranked first.

Otherwise, the IAAF would lose face.

Of course, there is another possibility.

The IAAF is envious of the Diamond League.

Since the Diamond League switched its main sponsor, Three Stars, to the Su brand, its promotional efforts and transparency have increased significantly, its influence has grown dramatically, and most importantly, Su is now paying out more money.

In addition, their entire process is more transparent, which means that organizations like the IAAF will see their income increase from top to bottom.

Moreover, it prevents wealth from being concentrated in the hands of one person.

In a few days, everyone from top to bottom will be envious of this person, and the Diamond League organization will be well-fed.

In addition, the IAAF has been plagued by doping scandals every year.

This made his major financial backers impatient, and they issued an ultimatum that resembled a threat.

The president of the International Association of Athletics Federations (IAAF) has been working with Nike for over 30 years.

Including major sponsors, there is also Adidas.

You need to know, in the world of track and field...

The biggest sponsor on the international stage is not Nike, but Adidas.

And just recently.

According to the BBC, Adidas has informed the IAAF that it will end its sponsorship of the IAAF four years ahead of schedule if it cannot properly address the doping issue.

Previously, Adidas was the largest sponsor of the IAAF.

According to reports, this move is widely believed to be a direct consequence of the recent doping scandal. Sources say Adidas's action will cost the IAAF tens of millions of dollars in revenue. Terminating the sponsorship contract will be a heavy blow to IAAF President Sebastian Coe.

The BBC reports that Adidas has not yet commented on the matter. The IAAF issued a brief statement on the 25th, making no mention of its contract with Adidas, but stating that it "maintains close contact with all sponsors and partners during the reform process." The BBC understands that Adidas informed the IAAF in November that it was considering ending its sponsorship relationship after a doping scandal involving state-sponsored athletes surfaced.

Furthermore, on a deeper level, if this matter were to actually proceed, it would be detrimental to the IAAF president's re-election. Therefore, even Sebastian, whose actions have been questionable, must resolve this issue, and more importantly, he feels extremely aggrieved. In his mind, he is the IAAF president; even Nike wouldn't dare treat him this way, so why should Adidas?
Of course you could say that the same applies to the field of football, right?

This year, Adidas not only made a "coup" to the IAAF, but also to major European leagues. Although they look the same, they are actually very different.

Given FIFA's leading position in the football industry, the "coup" by major sponsors, such as Adidas, seems more like a way of making a statement.

After the storm subsided, the sound of the waves continued as before, as if nothing had happened.

In comparison, the IAAF clearly doesn't have such "privileges." A series of corruption scandals and persistent doping issues have ultimately pushed it and its main sponsor, Adidas, to the brink of separation. Earlier this year, the BBC reported that Adidas intended to terminate its sponsorship contract with the scandal-ridden IAAF four years ahead of schedule, although Adidas did not make a clear statement at the time.

Back in late 2008, Adidas signed an 11-year contract with the IAAF, reportedly worth at least $3300 million. Compared to Nike, Adidas doesn't have as many resources in professional athletics. Sponsoring the IAAF is essentially the same strategy as sponsoring FIFA: maintaining widespread brand exposure and laying the foundation for deeper collaborations.

Recently, Adidas finally gave a final explanation of its partnership with the IAAF.

If things go as expected, Adidas will terminate its sponsorship of the IAAF three years ahead of schedule. Even though the IAAF is trying its best to salvage its image under the leadership of Sebastian Coe, as previously reported by the media, Adidas should have made this decision a long time ago.

In addition, Sebastian Coe has another identity: a Nike consultant, a position he has held for over 30 years.

This unique position inevitably made Adidas wary. The IAAF was embroiled in scandals, and Adidas lacked confidence in its future sponsorship prospects, which led to its embarrassing withdrawal.

However, Adidas also issued a statement saying that it will continue to support track and field and will provide support to more individual athletes in the future. This shift from association to individual athletes is not the first time Adidas has made a similar strategic change. Last June, Adidas relinquished its NBA sponsorship rights to Nike and shifted its focus to star player sponsorships. Now it seems that the two approaches are somewhat converging.

in history.

The IAAF's version was to hire ASICS.

Let them replace Adidas with a new contract.

The contract Adidas made in 2008 was worth £2.3 million, which was roughly 230 million RMB at the time.

In the original timeline, ASICS entered the market in 2017 and continued until 2019.

Only then was a new contract signed.

Then in 2019, they signed a new 10-year, $100 million contract.

On this timeline, track and field is clearly more popular, but the price isn't much higher.

After all, who would be willing to raise the price if they could get the profit at a lower price?

The blame lies with the IAAF for always being in a hurry to sell itself and for not properly building its brand image. No wonder Mills criticized them after Bolt retired.

Once this is completed, the IAAF will be surrounded by all five of Japan's major sponsors. It should be noted that with the addition of ASICS, all five of the IAAF's major sponsors will be Japanese companies, the other four being Canon, Seiko, TDK, and Toyota.

But this time.

The IAAF's first choice is definitely not ASICS.

Su brand's sponsorship of anti-doping organizations and the Diamond League has been very successful.

And these people clearly received better treatment.

So what else do these ordinary working people want?

Moreover, in order to salvage his image, the cooperation in combating doping is obviously with Suarez's team, which sponsors anti-doping organizations and produces the world's most advanced anti-doping equipment.

That is the most suitable.

"Heh, that's capitalist countries, everything's about profit. Don't think they'd do anything for no reason. If I'm not mistaken, this is just a pledge of allegiance. Maybe my call will come later..."

Su Shen is very familiar with the changing international landscape at this juncture.

He was aware of the fluctuations that had occurred within the IAAF at this point in time, so his request was perfectly reasonable and appropriate. It was a very fitting historical context.

And this lifetime of mine.

They are very capable of taking on this task.

At that time, we can complete a one-stop service from the World Anti-Doping Agency to the Diamond League to the IAAF.

At that time, I will become the biggest financial backer in the entire international athletics industry.

none of them.

At this time, it can not only create a more favorable environment and conditions for oneself, but also for all track and field athletes in the country.

Do you think these sponsors are stupid? They donate for free without any benefit whatsoever...

For Su Shen, who has reopened.

It was completely useless.

Therefore, when he received a sponsorship invitation from the IAAF.

They quickly made contact.

However, we only make initial contact and don't discuss specific matters frequently.

We need to delay a little, otherwise people will think we're so easy to deal with.

Moreover, during this period, they will also try to please themselves even more.

This will also be more favorable to our various rulings and biases.

When these people look back, they'll realize, alas, that they didn't even know when...

The IAAF Diamond League and the World Anti-Doping Agency.

The biggest financial backer behind them is the same person.

So, the preferential treatment that the United States used to enjoy in this industry.

Now they can enjoy it too.

And it can also make them...

It will be more fair, just, and transparent.

Su Shen himself.

I'm really looking forward to the day when people with asthma and ADHD can no longer be athletes in the US.

That must have been a very exciting time.

It's just that he's operating within the context of this era.

It's just that not many people have seen it yet.

When everyone thought Su Shen was just an athlete, a boss, or a researcher...

In fact, the entire industry.

He relied on his prophetic knowledge.

They delivered a strong counterattack.

and this.

These are things that most people don't know.

Su Shen.

The goal is to quietly integrate the entire industry.

Replace the entire America.

To become the entire track and field industry.

The person in charge.