Top of the Great Era

Chapter 1304 Fairness and Justice
Social games are free to play, and the most important source of revenue is advertising.

On-page ads and built-in ads.

Previously, the social games of Friends.com relied on page advertisements to make money, and the built-in advertisements did not develop very well.It is also related to the Internet environment. At that time, merchants did not recognize this advertising model enough.

With the development of the industry, the business of built-in advertising has finally started.

Zhou Buqi specially found relevant materials.

There are more than 40 customers with built-in advertisements, including auto companies such as SAIC, Mercedes-Benz, BMW, and Hyundai, as well as daily necessities companies such as Procter & Gamble, Unilever, and even Singapore Tourism Board, Vanke, Visa, COFCO, Coca-Cola, and Adidas Waiting for the company.

Basically, they are large international companies.

It is not surprising that only companies of this level have enough funds to do marketing in this emerging field.Small companies have a little money, so they will choose traditional TV advertising in all likelihood.

The contribution of Liang Rubo cannot be ignored if this business can be started.

This made Zhou Buqi pay more attention to him again.

In the matter of page advertisements, Liang Rubo must have selfish motives.This is normal, as long as an individual has selfish desires, this is human nature.

Making good use of this selfish desire and turning it into motivation is the most brilliant means of employing people.

According to Adam Smith's point of view, the protection system of private property is the fundamental reason for the rapid development of human society in the past two hundred years.

In fact, it is to take advantage of the shortcomings of human "selfishness" and turn them into a driving force for progress.If such shortcomings are not allowed to exist, there will be no motivation, and even if the best quality resources are monopolized, it will be difficult to produce the expected benefits.Most of the motivation to make the impossible possible is self-interest rather than altruism.

Zhou Buqi asked his secretary to check Liang Rubo's stocks. He only has 560 million shares, and there are 3 million redeemable options in the next three years.

Chatted with He Yang for another half an hour.

Then he made a phone call and called Liang Rubo to his office.

Zhou Buqi knew that he was busy, so he didn't play tricks with him, "There are three things to ask you to come here. First, I think you have performed very well after you took over Friends.com. I never thought of the circle of interests and the circle of secrets. Yes, you have done it. The built-in advertising of social games has not been done before, but it has been done in your hands.”

Liang Rubo smiled, "It should."

Zhou Buqi said: "I talked with He Yang just now, and we both agreed to award you 100 million shares in recognition of your achievements. At the same time, the personnel department will talk to you during this time, and plan to promote you to M7. Well... and tomorrow's decision-making committee, you should also attend, and you will also be a member of the highest decision-making team of Ziwei Star from now on."

"Ah, this..."

Liang Rubo blushed, as if he couldn't believe it.

He was already mentally prepared.

The proposal to cancel page advertisements has no effect on Friends.com, but it hurts colleagues a little.Wang Gang, vice president of the research institute, talked about it before. He used to work at Baidu, and the coordination and competition among departments was very fierce. It was so fierce that Boss Li was helpless.

For example, Baidu's new e-commerce platform "Baidu Youah".

If you want to build this platform, you must be inseparable from Baidu search.For example, keywords such as "e-commerce", "online shopping", etc., the first link given should be Baidu.

But here's where things go wrong.

The search department and the e-commerce department are two departments.

Why should we cooperate?
The search department has profit requirements and performance indicators. These keywords have already been sold to other e-commerce platforms, and they can sell for a lot of money.

The e-commerce department is happy to give so many expensive resources to the e-commerce department for free, but the performance of the search department is not up to standard, so that they can't get the bonus, whose fault is it?Let the e-commerce department pay the search department to buy resources. This resource is so expensive that they simply cannot afford it.

As the boss, Li Yanhong has to be fair and just, and treat everyone equally, which is very embarrassing.In the past, when his wife was helping him with housekeeping in the company, it was easy to handle. His wife could come forward to help and coordinate the relationship between various departments and conflicts of interest.

But in order to avoid the dissatisfaction of shareholders caused by the mom-and-pop store, after Baidu went public, his wife had already returned home.

Internal management is problematic.

Liang Rubo's proposal to cancel page advertisements is more serious in nature.If you meet a villain, you may call him "killing one thousand enemies and harming eight hundred", which is an act of harming the interests of the company and engaging in workplace struggles.

If this met a mediocre master, he might be beheaded!

Still Zhang Yiming is more courageous.

Feeling that this matter must be done, Ziweixing was the first to withdraw when colleagues in the industry were trying every means to make money from page advertisements.For longer-term value, bear short-term pains.

Although everyone passed the plan to gradually cancel the page advertisements at the meeting, Liang Rubo was worried these two days, and he was also afraid of being put on small shoes.

It is a bit exaggerated to say that it is a workplace struggle, but there must be tactics in the workplace.

Once Zhang Yiming is promoted to CEO, the vacated CEO position must also belong to young people. There are only five candidates: Liang Rubo, Guo Pengfei, Ji Zian, Wang Xiaochuan and the rising star Fu Sheng.Zhen Yu, Liu Qing, Pei Yao and several other branch presidents are candidates.

Of course, Guo Pengfei and Ji Zi'an were the most competitive.

The cancellation of page advertisements will hit them the hardest.

But everyone in the company doesn't know that these two are the best friends of the big boss!
Before that, Liang Rubo even prepared for the worst.

Unexpectedly, Boss Zhou was caught off guard!
raise!

promotion!

Into the decision-making committee!

Not only was he not suppressed, he also received a series of commendations!
At this moment, the iceberg in Liang Rubo's heart melted, and he felt the warm sunlight shining on his heart, and his whole body was warm, giving birth to an urge to die for his confidant.

100 million shares, according to Ziwei Star's current valuation, at least 3000 million US dollars!
Liang Rubo took a deep breath and wanted to decline politely, "I remember that the current highest standard for special contribution awards is 50 shares, so I won't make an exception."

Zhou Buqi waved his hand, "That's it. The 100 million shares are not a reward for your achievements in Youyou.com, but an incentive for your future achievements. To be honest, although Youyou.com has done a good job, in my opinion, it is still Far from enough."

Liang Rubo nodded quickly, sincerely and humbly, "Well, I will continue to work hard."

"Continuing to work hard is not enough," Zhou Buqi smiled, "The cancellation of page advertisements will have the greatest impact on Toutiao. I just read the financial report. Half of Toutiao's profits last month came from page advertisements. What do you think? manage?"

Liang Rubo said: "There should be no advertisements on the homepage, but news pages can. We don't want to ban advertisements across the board, but make appropriate adjustments to achieve a balance between website revenue and user experience. Many websites today, including the three major portals, There are too many page ads and pop-up ads, which seriously affects the user experience."

Zhou Buqi said: "I think it's a bit condescending for you to manage Moments. You can take on more important tasks."

"what?"

Liang Rubo was slightly taken aback.

Zhou Buqi smiled and said, "How about splitting Toutiao from the Internet Media Department and assigning it to you?"

"what?"

Liang Rubo was stunned.

Today's Toutiao is the most profitable business of the Internet Media Department. It is a big project built by Guo Pengfei from scratch. It is not a small website like Weidian ledger or job search website.

Guo Pengfei isn't desperate to split this business up for himself?

Zhou Buqi said indisputably: "That's it. The suggestion to cancel the page advertisement was proposed by you. Why don't you just take over Toutiao and strike a good balance between business and products. And I'll give you a piece of news in advance. , Ali next year will promote Taobao as its core business.”

"Taobao Ke..." Liang Rubo suddenly realized, "Let Friends.com and Toutiao focus on keeping up?"

Zhou Buqi said: "Yes, coordinate well and follow up in time. Under the general environment of economic downturn, consumers will become more and more sensitive to prices, and Taobao will play an increasingly important role in the consumer market."

Friends.com has a Taobao preferred channel, and the commission last month was 1900 million.Toutiao also has this channel, and the commission last month was 870 million.

In fact, these two channels are the same thing. It is a waste of manpower to divide them into two departments. It would be a waste of manpower to operate with two teams.

Liang Rubo pondered: "The most important thing for Taobao's preferred channel is traffic. Recently, Friends.com and Toutiao have linked up and launched an Internet celebrity using short videos. I think this direction can be developed with emphasis on social attributes."

"Short video?"

Zhou Buqi is very sensitive to this word.

Liang Rubo said: "There was a photographer who used a DV to film a girl singing "Angel's Wings" in the Xidan underground passage. The short video, which lasted a few minutes, was posted on Toutiao and then passed on to friends. Come to ferment, and it will become popular immediately, and is affectionately called Xidan girl by netizens."

"Oh," Zhou Buqi smiled, "Okay, this idea is right. To make full use of the self-media, there are many underground singers in the capital. The lower the singer, the more people can share with netizens. The more affection, the more it can move China. In the past, the Internet celebrities promoted by Tianya, such as Sister Furong and Sister Feng, were all ugly characters, and it will not be that kind of style in the future.”

"Well... that..." Liang Rubo is of course willing to take over Toutiao, he can start to integrate it with Youyou, "but what about Guo Pengfei?"

Zhou Buqi said: "Just let him take care of Helo and Weibo."

"Oh okay."

Liang Rubo was a little embarrassed, and it was too easy to win this time, and he snatched the biggest piece of fat from the opponent's hand.

Zhou Buqi said indifferently: "In corporate management, the most important thing is to lead by example and be fair and just. No matter who it is, this rule cannot be broken. Whoever has better performance and who has stronger strategic significance can get a salary increase. , promotion, there is no second reason!"

(End of this chapter)