Top of the Great Era

Chapter 1364 Baotuan's Future Business

"David Geffen?"

Zhou Buqi thought the name sounded familiar.

Sun Zhengyi said: "A leader in the music industry, um...he founded DreamWorks, don't you know?"

"Oh, it's him!"

Only then did Zhou Buqi realize that this David Geffen was one of the Big Three who founded DreamWorks together with Katzenberg and Spielberg.

Just like DreamWorks' status in the film industry, David Geffen is also able to single-handedly challenge the existence of Sony Records, Warner Records, and Universal Music in the music industry.

The only regret is that his wealth is too small to do bigger things.

Zhou Buqi was surprised, "He's looking for you? He's also interested in EMI?"

Sun Zhengyi said: "I don't know, but he seems to look down on Warner Records, saying that they are too stingy and can't do big things. It should be that there were some festivals in the past."

"Do you think his judgment is correct?"

"Whether it's right or not, it can only be right. If we join hands to invite EMI Records, we will definitely not be Warner Records' opponent with the same bargaining chips."

"Wait for it to change?"

"Yes, let's observe the situation first."

"Ok."

Zhou Buqi didn't have a good solution for this. The price of EMI Records was too expensive. It would be too laborious and risky to buy it alone, so he still had to tie up a big consortium to act together.

Let's first look at how Warner Music operates, and then analyze the details.If Warner Music acquires EMI, it can only be accepted.

In this situation, the initiative is not in our hands.

Hopefully David Geffen is right.

In his previous life, Sun Zhengyi successfully completed the acquisition of the US telecommunications company Sprint in 2013, and then started the idea of ​​an entertainment industry empire. He hired David Geffen as a consultant, and offered 85 billion US dollars to Universal Music, 34 [-] million dollar bid for DreamWorks Animation, all ended in failure.

The timing was wrong.

too late.

At that time, the entertainment industry was popular all over the world, and it was one of the industries with the highest growth rate in the world. Even Internet companies frantically entered the market to engage in entertainment.

In this case, such a big-brand entertainment company is very popular, and it is very difficult to acquire it.

This life is different.

Under the leadership of Zhou Buqi, Sun Zhengyi conducted research on the entertainment industry in advance, with in-depth analysis and judgment on the future business direction.

Moreover, the current EMI Records has not been divided by Sony Records and Universal Music.

Coupled with such a bad economic situation, the difficulty of entering the market has been greatly reduced.

However, Zhou Buqi is wary of David Geffen.

Depend on!
There are quite a few people who are eyeing the fat of Softbank!
David Geffen has a great influence. If we cooperate with him to win EMI Records... then who will have the right to speak?Softbank definitely does not have the right to speak. They are just financial investments, only for financial value-added and inter-industry collaboration.So does EMI have the right to speak in Jieyu Media, or music giant David Geffen?
Zhou Buqi suggested: "The matter of EMI, I think it is still necessary to get rid of it as soon as possible. The person in charge of Ziweixing's European region has already been decided, and it is the former global vice president of Yahoo! Paul Kona. The next step is to choose a site. Probably still London."

Not surprisingly, it was London.

This is the English Department, which has close contacts with the United States, and can communicate with the Silicon Valley headquarters without barriers.However, the UK is not the only option, Germany is also good.

The EU is the center of Europe, and Germany is the core of the EU.Working in Germany, you can also work in English.

Ziweixing has established a London branch in London before, and this branch is only for the UK.The European headquarters is facing the whole of Europe and will provide a large number of jobs and taxes. The British authorities will definitely do their best to keep the European headquarters in London, so there is room for negotiation.

Sun Zhengyi asked: "What is your industrial layout in the UK?"

Zhou Buqi said: "Manchester United invested in Farfetch, a luxury e-commerce platform, Ziweixing Sports Digital Media Company... well, it is a subsidiary of the Internet football industry. There is also the game industry, Changyou and Ninetowns will participate .By the way, recently I also intend to acquire a special effects company."

"Special effects company?" Sun Zhengyi was very pleasantly surprised, "Ziweixing is going to officially enter the game?"

Zhou Buqi said with a smile: "Not yet. The main business of the special effects company is to undertake film and television works. You know that I also have business cooperation in Hollywood. I am also a shareholder of Marvel. There is also a side job, which is to do Advertising, that's the main purpose."

"advertise……"

Sun Zhengyi frowned slightly, and it seemed that he didn't need any technical content to make special effects for the advertisement.

Zhou Buqi said: "What I want to do is a Super Bowl-level advertisement. If it can't meet that standard, at least it can't be too bad. Traditional advertisements are too easy to cause rejection from users. We must make exquisite and attractive advertisements." advertise."

"Where do you put it?"

"Manchester United."

"what?"

"It will be placed on the big screens and billboards of the stadium at Old Trafford. During the game, more exquisite advertisements can be provided."

This is not Zhou Buqi's idea, but from the clever and wise Baomei.

Because of the stinginess of the Glazer family in the past few years, the infrastructure at Old Trafford is very shabby.Many Premier League teams have large screens in their stadiums, the size of a basketball court, to display scores.But there is no Manchester United stadium, only a few small screens displaying text.

After this season, Manchester United's infrastructure must be upgraded.

Mainly stadium billboards and big screens.

Xue Baoshan provided a very creative idea, why can't the naming rights be sold for the big screen in the stadium?Like "The Voice" she made.

The recording site of "The Voice" also has a big screen, which has the naming rights.For example, when introducing a draft singer, there will be a trademark of "Yuanwei Milk Tea" on it, followed by the singer's profile picture and personal information.

That's advertising revenue.

The traditional big screen in the stadium displays the score during the game, such as Manchester United 2:1 Tottenham.No redundant information.It's such a waste of such a good resource to use it unreasonably!

Many teams even name their stadiums, such as Bayern's Allianz Arena and Manchester City's Etihad Stadium. Why not name a big screen in a stadium?
In the Super Bowl in the United States, in addition to the game and the halftime show, there is another highlight, which is the advertisement.Merchants will shoot the most beautiful and sci-fi advertisements, which are the kind of advertisements that people can't bear to miss.Not only will this kind of advertisement not repel the audience, but they will even get caught up in it, as if watching a movie and not wanting to let go of the details.

Why not study?
In the commercial use of the stadium, there are really too many angles.

For example, when Wayne Rooney scores a goal, can the big screen on the scene and the LED billboards around the stadium dance with flames at the same time, like red sea waves rolling, so that the billboards can celebrate passionately with the players.

During the celebration, some sponsors of Heineken, Coca-Cola, or Chevrolet and Helo appeared.Create exquisite advertising special effects, deeply integrate advertising with football.

It's not like in the past, the billboards of the stadium are billboards, the green field is the green field, and the two sides are completely cut.Advertisements on the sidelines are out of tune with a football game and will only be offensive.In this case, how are businesses willing to advertise?

Only by planting sycamore trees can the golden phoenix be attracted.

Starting from next season, Old Trafford's stadium advertising system will be fully upgraded, and all of them will be updated to LED screens, changing from solid-state advertising to dynamic advertising.And add 1-2 game status advertisement dispatchers, according to the changes on the field, replace the advertisements that can match the game at any time.

For example, if the opponent attacks, it is very dangerous.

The billboards on the side of the court can flash quickly, creating a sense of tension: "Durex reminds you, it's about to shoot! Be careful!"

For example, if our side scores a goal, I am very happy.

The billboards beside the stadium can display the burning picture: "Budweiser celebrates with you to score goals."

Even free kicks, corner kicks, a wonderful dribble, a beautiful counterattack... can design some special targeted advertisements.

Turn a boring advertisement into a very interesting attraction in the stadium!
Turning in-arena advertising into an exclusive sign of watching football at Old Trafford is as appealing as a Super Bowl ad.

In this way, the attention of advertisements will be greatly increased, and advertisers will actively sign up.

Sun Zhengyi is also a fan. Hearing this idea, he was immediately moved.

The investment fund under Softbank Group is called the Vision Fund.

Vision means that his investment philosophy is like a "vision", investing for a certain "vision" and a certain "ideal".This investment philosophy has allowed him to achieve great success.

Buffett's annualized return is about 25%. There are a large number of outstanding private equity managers in the world who can achieve an average annualized return of more than 20%. Domestic private equity leaders also meet this standard.

Sun Zhengyi is very exaggerated. After decades of investment, the average annualized return is as high as 44%, so investors are chasing after him to give him money.

The picture described by Zhou Buqi is obviously a beautiful vision in the field of football.This made Sun Zhengyi excited and saw the possibility of working with him to change the world.

Sun Zhengyi was very excited, "Can football be combined with music in the future?"

Zhou Buqi said: "Sports are for health, but professional sports are for entertainment. Sports and entertainment must be deeply combined. Not only music, but also cooperation in film and television. EMI's headquarter is in London, so it can be more convenient to produce Multi-industry cross-platform collaboration. The future business model must be cross-domain, connected, cooperative, and win-win. The stronger the grouping attribute of the business map, the stronger the vitality and the stronger the competitiveness.”

"EMI..." Sun Zhengyi took a deep breath, "Okay, I will act as soon as possible."

(End of this chapter)