Top of the Great Era

Chapter 1371 Impulsive Consumption

With the strength of the Shi family, during the Spring Festival, there is no such thing as a daughter marrying off to her in-law's house to celebrate the New Year, only a son-in-law.However, things went wrong when it came to Shi Jinglin.

During the Spring Festival last year, Shi Jinglin went back to her natal home for the Spring Festival.After a year of development, the situation has changed, and I will not go back to my natal family for the holidays.

The entire Shi family also acquiesced to this.

No way, the environment has changed.

Now the entire Shi family has to rely on Zhou Buqi's breath.

Fortunately, Zhou Buqi is not an arrogant and conceited person, after all, he is an elder, so he always shows some respect and visits with some expensive gifts.

The Shi family gathered together and ate a meal, which was regarded as a pre-holiday feast.

To be honest, Zhou Buqi didn't like this feeling very much.

The eldest brother-in-law is like a transparent person, and sometimes works like a nanny.But his third brother-in-law was like the stars holding the moon, everyone greeted him with smiles, supporting him and flattering him.

This kind of low-level inequality can't bring him pleasure, it will only make him uncomfortable, it will increase the level gap between him and the eldest brother-in-law, and even cause marital conflicts between the eldest sister and the eldest brother-in-law, causing the eldest brother-in-law to further develop Was scolded by the eldest sister.

It stands to reason that Shi Guotai should come forward to ease this kind of matter, adjust the family atmosphere, and let relatives get along harmoniously.But the old man Taishan didn't have such awareness at all.

This time, Zhou Buqi understood.

My father-in-law is not as good as my own father!

How powerful Shi Guotai was in the past few years. He has been ranked in the top [-] in the rich list for many years in a row, and he is a real giant.With such an identity, how many women can't be dealt with?
How about creating several families outside?
Even if we usually live separately, we should always have dinner together during the Chinese New Year, right?What's the point of jealousy among women?Isn't it easy to solve?
Now it seems that it is completely a matter of level.

This father-in-law of the Shi family is really not very good at coordinating the family atmosphere. As the head of the family, he is the first person responsible for the tense family atmosphere.

There is no way, Zhou Buqi doesn't want to be a gunman and a tool for them to attack the eldest brother-in-law, the "husband-in-law". strife.

Oh, so tired!

"No wonder my little sister follows you willingly." Zhou Buqi went to the study upstairs and made a phone call. At some point, Shi Jingmei stood at the door of the study.

Zhou Buqi smiled, "What's wrong?"

Shi Jingmei was leaning against the door, wearing a dark blue cheongsam, with twists and turns, with the air of a mature sister from the Republic of China, "You are outstanding, I have seen it all, and the eldest brother-in-law will appreciate you."

Zhou Buqi waved his hand, "The eldest brother-in-law is also very good, he is under a lot of pressure, and ordinary people can't do it at all."

Shi Jingmei smiled softly, "No matter how good you are, I can't compare to you."

Zhou Buqi got up, intending to go downstairs with her, and asked curiously: "Where's yours? Why didn't you bring it here?"

"He's not qualified."

"what?"

"He's not even as good as a big brother-in-law."

Shi Jingmei's face was indifferent, and she looked down on her.

Zhou Buqi was silent for a while, but couldn't help but said: "I don't think this kind of thing should be compared...Second sister, I'm not proud, whether it's the eldest brother-in-law or the second brother-in-law, it's best not to use me as a reference standard."

Shi Jingmei pursed her lips, "I know, there is no young talent in the whole country who can compare with you. Linlin has a good vision."

Zhou Buqi got used to being praised all night, "By the way, what happened to the toy factory?"

"One company's acquisition intention has been negotiated, and there are two more that will continue to inspect after the Spring Festival." Shi Jingmei pulled the hair next to her ears, "Actually, the best choice is to start from scratch, buy land, and build factories. , importing production lines from Europe, recruiting employees, training, and establishing a management system. But the time is too tight, so we can only purchase two factories first, and set an expansion plan based on market feedback.”

Zhou Buqi nodded, "Well, after the Spring Festival, I will go to South Korea first, and then I will go to the UK to settle this matter. I have to hurry up. It is easy to reach an agreement with Manchester United, but the design model of the hand doll needs to be refined. Grind."

"When will it be online?"

"At the latest in mid-August, when the new season of the Premier League starts, the new season's blind box figures must be fully sold. It's best to be able to combine them with the supporting new players."

Shi Jingmei immediately understood what he meant, "Well, impulsive consumption."

Zhou Buqi was very happy, "Yes, that's the way of thinking!"

In the consumer market, impulsive consumption is the most important link, and all businesses must formulate marketing plans around the "impulse" of consumers.

Just like selling mobile phones.

Hold a press conference, show all the advantages, and publicize it in place, and then it can arouse the impulse of consumers, and they will pay for it.

But after a period of time, the public opinion effect of the press conference is gone, the "impulse" is gone, and the sales volume will shrink significantly.

In order to solve this problem, it is necessary to create wave after wave of continuous impulsive stimulation, triggering wave after wave of public opinion effects, so that consumers will continue to buy in impulse.

If you can't find more exciting points, you can only continue to launch new models and use this most primitive and crude machine-sea tactic to stimulate the market.

In short, consumers cannot be calmed down.

For football, the biggest impulsive period is of course the transfer of Xia Chuang. Every time a big-name new player joins the team, it will arouse the impulse and expectation of the fans for several months, and the related derivative products surrounding the player will explode. Big sale.

Shi Jingmei asked: "Whether the blind box business can become a hit depends on whether Manchester United can attract enough attention in the transfer market this summer."

"Ah."

Zhou Buqi frowned slightly.

This can be a bit embarrassing.

This is 2009. During this transfer period, Florentino became the chairman of Real Madrid again, created the second-generation Galacticos, and bought the best players from the Premier League, Serie A, and Ligue [-].

It is almost impossible for Manchester United to compete.

It's not about money.

Manchester United's brand appeal is not as attractive as that of Real Madrid, which makes it difficult to compete with them even if they pay more than Real Madrid.

Fortunately, he already has a target - David Beckham.

This handsome guy who has left the mainstream league to play in the United States is still the most popular and famous football star.As a Manchester United legend, his return will at least cause a certain sensation.

By the way, Shi Jingmei suddenly thought of something, "I haven't congratulated you yet."

Zhou Buqi was surprised, "What?"

Shi Jingmei smiled and said, "Ning Yameng is pregnant, and you are going to be a father again."

"Thank you."

"Her sister is pregnant too?"

"Ah."

"Both sisters are pregnant, which is amazing."

"Thank you."

Zhou Buqi laughed, feeling that the other party's tone was not quite right.

Shi Jingmei turned her head and asked, "Where's Linlin? How did you decide?"

Zhou Buqi said: "I respect her opinion."

……

The next day, Zhou Buqi brought gifts and gave them to all the businessmen and friends in Shanghai.

In the afternoon, I took my family back to the Northeast.

Prepare for the New Year.

(End of this chapter)