Top of the Great Era

Chapter 1386 Internet + Clothing
It was very foggy in the morning and it was not convenient to land.

According to the captain's suggestion, Zhou Buqi and his party left Seoul at noon and arrived at the Capital International Airport in an hour and a half.

On the plane, Zhou Buqi asked Ning Lu and Sun Guanran about their understanding of the clothing industry.

As a result, I don't know when I ask three questions.

Let them buy clothes, let them talk about the status quo of the industry, and they don't know anything.Especially in the past year, I worked as a secretary for Boss Zhou, and my taste level has improved. The clothes and skirts I usually wear cost hundreds of dollars more.

It has broken away from the demand stage of fashion fast-moving clothing.

If there is no other way, then go to Shi Jinglin and ask.

Before meeting Lei Jun, one must first have a general understanding of the industry.

A few years ago, when Shi Jinglin was the president of Xiaonei.com, she wanted to promote group buying of clothing. She tried to do it a few times, but then she stopped.With this experience, she should know better.

In fact, the clothing industry has never been in Zhou Buqi's business plan.

Even the Yuanwei Group was the result of unintentional insertion. He led an experimental small business of the Ten Schools Entrepreneurship Alliance. He opened a batch of milk tea shops, and then it became bigger and became a nationwide business. The milk tea chain store has also started a solid cup of milk tea, and even developed a mineral water business.

However, since Lei Jun took the initiative to call and mentioned Fanke emphatically, Zhou Buqi was moved and wanted to participate.

Not for making money.

If he wanted to make money, he wouldn't bother to engage in physical sales of clothing, even if he wanted to, it would be better to buy LV stocks directly than anything else.

At the level of Zhou Buqi, there is always something worthwhile to do.

In the future, almost all the fashionable fast-moving clothing in the domestic market will be occupied by foreign brands. Uniqlo, MUJI, ZARA, Gap, H&M... none of the domestic brands can compete.

It's such a shame.

The clothing of these foreign brands is actually made in China, and after a foreign brand is attached, it can become popular.Behind this is not consumers??? admiration for foreigners, just like Tang Binchen???s description of the Japanese IT industry, the root cause is the problems of product quality, product service, and product experience.

As long as it is a good product with high cost performance, no matter whether it is a domestic brand or a foreign brand, ordinary people will rush to buy it even if they vote with banknotes.

If it's a technology industry, it's fine, the skills are not as good as people, and the difference is hard power.

What technical content does the clothing industry have?
How can it be killed by foreign brands?
Zhou Buqi's business philosophy is a series of emerging industries around the Internet.From this perspective, "Vancl" is an alternative investment target. This team used to be the entrepreneurial team of Joyo, led by Chen Nian.

It used to sell books, but now it sells clothes.

They know the internet well.

There is also the big Buddha Lei Jun behind him.

The only hidden danger is that Chen Nian understands the Internet, but he may not understand clothing.If you want to do the industrial Internet, you must understand both the industry and the Internet.

In the previous life, Fanke had a lot of ups and downs, and once almost went bankrupt.Later, Lei Jun insisted on going his own way, betting on his personal reputation to continue to increase, Chen Nian cried bitterly and broke his wrist, and finally came back to life, but he has become unknown and has become an outdated unknown niche brand.When a brand is down, it will be too difficult to get up again.

If Zhou Buqi wants to participate, he must solve this hidden danger.

After returning to Beijing, Zhou Buqi did not go to Sohu Building.

It has moved to Ziweixing headquarters park.

Although the construction of the headquarters park has not been completed, three ancillary buildings have been completed, which can accommodate 4000 people.In this way, the several major business groups under Ziwei Star do not need to be distributed in various areas of the capital, but can be gathered in one place.

As for the Sohu Building, it is temporarily reserved for Xiaonei and Ziweixing Research Institute.

"Is the move over?"

"Ah."

"How's the office?"

"It's too small." Sun Guanran complained a bit, "The secretary's room is like a small bathroom, but it's crowded. Mu'er also said that there is only a glass door between your office and the secretary's office, which is inconvenient."

Zhou Buqi asked strangely, "What's wrong with the glass door? What's the inconvenience?"

Sun Guanran said with a smile: "We changed clothes, didn't you see it?"

Zhou Buqi said: "It doesn't matter, it's a temporary office now. The construction period is expected to be in June next year, and it is estimated that we will be able to move in officially in September. Let's go to Yuanwei Group."

Yuanwei Group is also building its headquarters building, which is only 3 kilometers away from Ziweixing headquarters, which is located on the Fifth Ring Road.The main reason is that it is close to home, not far from the Asian Games Village, it takes only 10 minutes by car.

After going there, I found that there was a person in Shi Jinglin's office, her second sister Shi Jingmei.

"Second sister, are you there?"

"Follow, report to Linlin for some work."

"You can't really joke."

Zhou Buqi smiled, "How is your side, is your work going well?"

"Well, it's pretty good." Shi Jingmei was very satisfied, "Wu Yu and Ning Yameng are very supportive of me."

"Ning Yameng?" Zhou Buqi frowned slightly, "Is she in the capital?"

"Ah."

"Didn't I let her go to the south to raise a baby?"

"No, I just came here yesterday. We are studying the acquisition of a toy factory. Why are you so fierce?" Shi Jing rolled his eyes at him.

Zhou Buqi said: "How big is the dust and smog, alas! Let me tell you, you can just move the administrative center of Chaowan Commune to Shanghai. The factories, warehouses, and ports are all there. It's nothing to stay in the capital." use."

Shi Jingmei was slightly taken aback, "Is this okay?"

Zhou Buqi waved his hand, "Isn't your home also in Shanghai? It's always troublesome to travel between the two places. Well, Linlin, you can also make arrangements here. You can't handle Fang Qiwen, so you can simply leave the capital city." Let him here, let him manage the mineral water business. You move to Shanghai to work and take charge of the milk tea business."

The mineral water base is in Changbai Mountain, which is very close to the capital.

The milk tea factories are all in the central region, which is closer to Shanghai.

Shi Jinglin was reluctant, "I don't want to give up yet."

Zhou Buqi said: "What's the point of fighting back and forth, mineral water... well, how much is a bottle of mineral water now? It seems that other brands have become 1 yuan."

"Our dollar."

"Will the price increase?"

"There is no such plan at the moment."

Zhou Buqi said: "The cost of bottles has to go up. When you buy mineral water, you are actually buying bottles. Poor quality of bottles means lack of market recognition. I think mineral water can follow the trend and increase in price. However, you can expand new businesses."

"Drinks?" Shi Jinglin shook her head lightly, "This market is too intense."

Zhou Buqi said: "Drinking water."

"Ok?"

"Drinking water is not mineral water. It is directly taken from rivers and lakes, and then sterilized and filtered to reach a drinking level far exceeding tap water. Although it is not mineral water, it is better than tap water."

"I'll think about it."

Shi Jinglin nodded.

Mineral water belongs to minerals, and the cost of water quality is relatively high.Moreover, the factory building should be built on the side of the mine, which is too far away from the living area, and the marginal cost is relatively high.

Drinking water is different, site selection is easy, and there is no cost of contracting mineral resources, so the cost is reduced.There is an advantage in price when selling.

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In the office, there are two sisters, Shi Jinglin and Shi Jingmei.

There are also two little secretaries, Sun Guanran and Ning Lu.

Shi Jingmei felt that it was inappropriate for her to be there, so she found a reason to leave.

Zhou Buqi suddenly said: "By the way, second sister, I will go to England at the end of this month. I have already found the designer team. Then you can go and have a look and connect with them. The image of the players is fixed. The design of hand-made models will be simpler than that of historical figures.???

Shi Jingmei walked to the door, looked back and smiled, "Okay, I have a lot of British classmates, and I can help."

After she left, Zhou Buqi felt much more relaxed, and leaned on the sofa, "Linlin, listen to me, and go to Shanghai to work later. Then call Baoshan and Aunt Xue, and we will The family mainly lives in the south.???

"What about you? Where's Ziwei Xing?"

"In the future, I will mainly do some domestic and foreign business integration and docking work. The Shanghai International Building has been erected, and I will go there to work."

"Oh."

Shi Jinglin looked suspicious.

Sun Guanran pursed her lips and said with a smile: "Ziweixing has moved, to the headquarters park, but the construction has not yet been completed. Now it is a temporary office, crowded."

Zhou Buqi waved his hand, "Don't talk about this, Linlin, do you know Fanke?"

"I know!" Shi Jinglin really knew, "It's been very popular recently, and the advertisements are overwhelming."

"what do you think?"

"Hard to say."

"Ok?"

Zhou Buqi raised his eyebrows.

Shi Jinglin said: "There are too many problems in the clothing industry, and the profits are too low."

"Isn't it?" Zhou Buqi frowned, "I remember you told me that the sales price of clothing is sold by multiplying the cost price by 10."

Shi Jinglin said softly: "It's about the same, but this is a traditional industry, and there are many miscellaneous taxes and fees. A shirt with a production cost of 10 yuan, the market price is 100 yuan. In this, it also includes Warehousing fees, transportation fees, and 10% of profits must be reserved for suppliers and 20% for sales terminals. More importantly, the inventory rate of the clothing industry is extremely high, generally reaching 40%-50% , probably means that 2 pieces can be produced and only 1 can be sold.???

"The biggest problem in traditional industries is the middlemen."

"Yes, so well-known brands are popular with the direct sales model, bypassing middlemen to open direct sales stores. However, the operation of the store, the salary and commission of the salesperson, and water and electricity bills are also a lot of expenses. In the past year, clothing companies Thousands of businesses closed down."

"What about the Internet?"

"It's also difficult." Shi Jinglin shook her head, "Group buying on campus is for making clothes, but then I felt that the time was not ripe. Fancl is very hot now. But there are still several similar companies, such as PPG, BONO, There is also Maiwang, which is all B2C clothing. But clothing is different from selling books, and the risk is greater. It doesn???t matter if the sales of books are stagnant, just sell slowly. It cannot withstand long-term storage."

"Tell me about these three B2C e-commerce companies. What is PPG?"

"Yes! PPG!"

(End of this chapter)