Top of the Great Era

Chapter 1396 Let Foreigners Step on Thunder

Zhen Yu is going to San Francisco to join Netflix's board of directors, to summarize the performance of the past year, and to formulate a budget plan for this year's development.

There is no way, Netflix is ​​a listed company, it must be open and transparent, it must be audited by a third party, verified by multiple parties, and confirmed by multiple parties.The efficiency is relatively poor.

For many non-listed companies, this type of board of directors is basically completed in January, and the board of directors like Marvel is completed in February.

Zhou Buqi plans to send her to San Francisco.

Zhen Yu blinked, a little surprised, "Huh? Are you going too?"

"Yes, see you off."

"Don't you have a lot to do in England?"

"That's not as important as sending you off." Zhou Buqi said with a smile.

Zhen Yu said angrily, "I'll say nice things, are you going to Silicon Valley?"

"Well, there is something. The promotion of Helo is very successful. I'll go over and have a look."

There is no way, Zhou Buqi can only use work as an excuse.

The real reason is hard to say.

I can't say that I have thoughts about you, and I want to get to the bottom of it, and then formulate the next battle plan and decide whether to launch the Normandy landing campaign.

This is related to the stability and life and death of the Zhou family.

This matter is very important.

The best result, of course, is that Senior Sister Zhenyu meets the requirements and enters the Zhou family's door with justification and integrity, becoming the "big steward" to protect the Zhou family's family funds.

If it doesn't go well, it may be necessary to train younger sister Bao, or Ning Yaxian and Sun Guanran to replace her as the big housekeeper.

Early in the morning, Zhou Buqi took Ning Lu with him and flew to San Francisco with Senior Sister Zhenyu.

Bought a dozen newspapers.

For Manchester United, the news was officially released last night.

The newspapers are full of relevant reports——

"Manchester Evening News": "Official announcement: From next season, Manchester United will resume the women's football team and compete in the Premier League Women's Football League in the 09-10 season! Manchester United Women's Football is back!"

"Daily Telegraph": "Manchester United has launched a comprehensive renovation plan for the Old Trafford Stadium, which is expected to take 12-15 years to complete, and the total cost is expected to be as high as 4.5 million pounds. The complete demolition of this centuries-old stadium was rejected by the board of directors. Manchester United also attaches great importance to history, and they do not want to destroy more than a century of heritage by remodeling the stadium. So that the culture of Dream Theater can be passed on.”

"The Times": "Manchester United announced the stadium renovation plan, including the optimization of the lawn, the expansion of the stands, the renovation of the stadium structure, and underground heating facilities. After the renovation is completed, the number of seats at Old Trafford is expected to increase to 90000 . but it will extend the adjacent rail line higher up."

"The Sun": "Reliable sources reveal that David Beckham is coming back to Dream Theater!"

"Daily Mail": "In addition to the renovation of the stadium and the reconstruction of the women's team, Manchester United will also renovate the Carrington training base. Since the new boss Mr. Zhou Buqi took over the Dream Theater in November last year, they have launched various The reform measures, every measure, highlight the difference between the new boss and the Glazer family in the past. The new boss is more ambitious, and they want to build Manchester United into a veritable world No. 11 giant!"

Zhou Buqi turned around and was very satisfied.

The response from the community has been very positive.

It is very important that almost every newspaper and every article contains praise and welcome for the new boss.

No matter how well Ziweixing's business is doing in the UK, the British will not pay attention.

But Manchester United is different.

It's like a flag.

Investing in Manchester United, what you gain is not profit, but reputation and social status.

"Huh? Here's your email."

Ning Lu next to her checked her phone and saw a rather important message.

Zhou Buqi continued to read the newspaper without raising his head, "What?"

"It's Mr. Zhou... Well, Zhou Shaoning's email, he said that China Unicom has reached an agreement with Apple. This year, Apple's new mobile phone iPhone3gs will cooperate with China Unicom to launch a China Unicom customized model."

"Oh? Good news!"

"He asked you, do you want to use our Ziyuan mobile phone?"

"No, no internet."

Zhou Buqi didn't think it was a good idea.At present, the domestic smartphone market is still a desert, and it cannot keep up with policies and infrastructure.

To open up wasteland, let Apple go first, and use the particularity of foreign companies to change some big environments.

Ning Lu asked strangely, "Why is there no internet? The 3G license has been issued, and several major cities in China already have 3G networks."

"Put it down, the domestic 3G network can't be applied to smartphones at all, the network speed is too slow. Such a network speed will only affect the experience of using mobile phones."

"What should I do?"

"Enable WiFi," Zhou Buqi waved his hand, "You can just reply him like this, don't worry about the domestic market, let Apple test the water first. Wait until next fall, and then launch the national bank version."

Because communication companies charge high data traffic fees, the domestic mobile phone industry now has a policy that mobile phones are not allowed to have WiFi modules.If it is a mobile phone of a foreign brand such as Nokia or Samsung, the WiFi function must be castrated before it can enter the domestic market.

The same goes for the iPhone, unless it is a parallel import bought by ordinary people through underground channels, and it can use the WiFi function.Authentic licensed products purchased through official channels cannot connect to WiFi.

If the mobile phone has a WiFi module, it can be connected to a wireless router, and there is no need to spend money to buy data traffic, and you can surf the Internet for free, which will greatly affect the income of communication companies.

This policy must be abolished.

But Zhou Buqi didn't want to touch this minefield.

If he is allowed to take the lead and encourage the relevant departments to cancel this policy, wouldn't it mean that Ziweixing or Asda offended operators such as China Telecom, China Unicom, and China Mobile?
So right now no matter what, Asda's mobile phone cannot be sold in China.

Let Jobs in first.

When Apple and China Unicom cooperate to launch a customized version of iPhone 3gs for China Unicom, however, the speed of the domestic 3G network is too slow, making the mobile phone almost unusable, like a stand-alone brick, which will lead to protests.

Apple pushing harder...

The policy has been adjusted.

By next year, mobile phones will be allowed to install WiFi modules, and the spring of smart phones will officially come.

The height is not cold.

The higher you go, the more cautious you have to be.

Ning Lu obviously didn't understand the logic behind it, she blinked her big eyes, "Then I'll reply?"

Zhou Buqi waved his hand, "Well, let's arrange it like this, let the foreigner go to thunder first!"

The flight from London to Los Angeles is long.

So they left early in the morning.

When you get on the plane, you always check your email to see if there is anything urgent.

Zhen Yu has already checked the emails, and quickly replied to some of the more important emails, then raised her head and said seriously: "By the way, I asked in a store in the UK yesterday, and they said it was an Aster mobile phone. The price is as high as 420 pounds. This price is 100 dollars more expensive than in the United States."

Zhou Buqi said: "Normal."

"normal?"

"Not to mention the UK, the price in the whole of Europe is more expensive than that in the US, making it the most expensive in the world."

"Why?"

"Well...Europe's taxes are high, and then there is competitiveness. European smartphones are not very competitive. The main ones are Apple, Blackberry, and Google's Android, which is our Ziyuan mobile phone. They are mainly based in North America."

Zhen Yu nodded lightly, "So, Nokia has fallen behind in the field of smartphones."

Zhou Buqi said with a smile: "Yes, if Nokia could compete, the price of mobile phones in Europe would have been suppressed long ago, just like computers. Among the computer companies in the world, the United States is the most powerful, followed by South Korea and Japan, and then our country. Yes. The fiercer the competition, the lower the price. The reaction in terms of price is that the US market has the lowest price of computers, followed by the Korean and Japanese markets, and then the domestic market.”

Ning Lu said suspiciously, "Isn't it? When I was shopping in Central, it seemed that the price of computers in Hong Kong was cheaper than those in China."

Zhou Buqi said: "Taxes, the Hong Kong government has no tariffs or value-added tax, so the price will be lower. There are also places like Singapore and Canada that are similar."

Zhen Yu keenly thought of something, "When marketing products, we can focus on this point."

"Catch what?"

"Many people in China don't have the concept of the world. When they talk about it, they say 'what about foreign countries', and then 'how about Europe and the United States'. Many people think that foreign countries are the same, and Europe and the United States are one. There is a marketing point of view. There are some disputes about the price of Lenovo computers in China. Asda’s mobile phone should learn from Lenovo and do a good job in public relations and marketing.”

"Well, that makes sense!"

Zhou Buqi thinks so.

The Aster mobile phone produced by Astar Group is a purely domestic mobile phone, but the price in the future must be lower in the United States than in China, because the tax rate in the United States is lower, and transportation fees, storage fees, and tolls are all higher. Low.

However, the price of mobile phones in Europe will definitely be much higher than that in China.

That's the point of marketing.

To shield the US market, mainly compare prices with Europe, and even set the mobile phone launch event in Europe, and then disclose the price in Europe at the launch event.Domestic consumers pay attention to the press conference, and they will immediately pay attention to the price of mobile phones. After comparing with the domestic price, they will find that the foreign price is so much higher than the domestic price, and they will be excited.

But those who are interested only need to go to the Amazon US website to check, and they will find that the price in the US will be lower.This is not important, because a US IP is required to log in to Amazon US, and domestic users need to reset their IP address after bypassing the firewall, and most of them will not.

Never learn Lenovo.

They focus on the concept of "foreign countries" on the United States, which leads to comparisons with the prices in the United States when comparing prices, which will leave the public with the impression that Lenovo computers are cheaper in foreign countries.

This public relations and marketing level is really a mess.

Good things can be turned into bad things by them.

When Astar makes mobile phones, it must focus on the European market, generalize Europe into "foreign countries", use the domestic information blockade to give consumers a commercial advantage of cognitive errors, and only compare the European price with the domestic one. Selling price, shield the US selling price.

In this way, the domestic price of Ziyuan mobile phone will be lower than that of foreign countries, and it will be able to win the support of consumers.

Well, this matter is very important. It is related to the future global development of Asda Group. I will have a good talk with Zhou Shaoning about this matter later.

(End of this chapter)