Top of the Great Era

Chapter 1491 Popcorn

Zhou Buqi is the chairman and chief executive officer of Ziwei Star Global. Now that he has finished in person, he will do a good job in this matter. This is an all-round and systematic project.

It's not about using your foresight to cast a few blockbuster movies and make a lot of money.

That would be too Hollywood.

To do great things, you must first have a great positioning.

A great company will have a soul pillar, a belief pillar, which has nothing to do with capital, and represents a certain kind of blind worship.

For example, Jobs is to Apple, Gates is to Microsoft, Zhou Buqi is to Ziweixing.

Generally speaking, it is usually the founder of the company.

MSI Global is different.

This is not a start-up company in the true sense. It is the product of buying, buying, buying and buying under the operation of capital. It is a forced merger of several companies in the form of capital.

How can the internal culture of such a company with a strong capital nature be cohesive?How can there be higher pursuits and ideas?

Just thinking about making money!

Making money is right, Zhou Buqi also wants to make money.

The premise of making money is to have a cohesive and combative team, able to issue orders from top to bottom, unimpeded by government orders, and a strong execution team!
If you focus on making money, but without team culture and corporate value, and without the leadership of a soul, you may be able to make a small amount of money, but it is impossible to make a lot of money.

Who is the soul of Ziwei Star Global?

Zhou Buqi did his part.

But he is not enough now.

He can't even easily move the management of Universal Pictures, so as not to cause turmoil.

To put it bluntly, his prestige has not been established, and what everyone respects is his power, not his ability.

He is just a capitalist who played with capital and acquired a group of companies to integrate, but he is not an entrepreneur who is respected and firmly believed by everyone in Ziwei Star Global.

This matter is very important.

The traditional forces in Hollywood are very wary of streaming media. If Zhou Buqi rashly launched Ziweixing Global's own streaming media platform under the circumstance of insufficient authority, it would be easy to lose people's hearts.

Even if many people would obey him, it would not be sincere enough.

Just like the army, if soldiers are skeptical, confused, anxious, or even dissatisfied with the commander's military orders, even if they obey the military orders and go to the battlefield, they will not be able to fight.

Therefore, Zhou Buqi must do something to gain the trust of the entire system, so that the executives of Ziwei Star Global can be as confident as the executives of Ziwei Star, and will be firm no matter how difficult or tortuous the decision-making is. Carry out unswervingly.

A very effective strategy is to use my own understanding of the Internet to help solve the current huge impact on Hollywood due to the rise of the technology industry!

From the reaction of Bob Friedman, it can be seen that some cutting-edge thinking of Boss Zhou has brought him a huge conceptual shock.

It's not enough to make a "Twilight Saga"!
This is just an accident.

Hollywood is an industrialized assembly line.

A set of standardized production concepts is needed to help Ziweixing Universal produce and discover more series of films similar to "Twilight".

Zhou Buqi was ready a long time ago, and shouted at the secretary in front of him, "Wanwan, where are my materials? Get them here for me!"

Sun Guanran was watching a drama over there, trotting all the way, dropped a piece of material, that is, a few pages of A4 paper, and then ran away.This scene alone made the experienced Mr. Friedman discover the clues!
This little secretary must have had an affair with Boss Zhou!

Otherwise, don't dare to be casual!

Zhou Buqi didn't take it seriously and focused on the big things, "This is the North American box office ranking for the past ten years, which is of great reference value. Ten years ago, the second box office was "The Sixth Sense of Spirituality", a thriller; Small-budget comedy movies like "Fake Dad" and "Runaway Bride" are on the list. Looking at last year, the situation has completely changed, "Batman 2", "Iron Man 1", "Raiders of the Lost Ark 4"..."

Bob Friedman said: "Yes, adapted movies and sequel movies have become mainstream. This is caused by Internet rating websites, and inertial effects can penetrate rating websites."

"Not only that."

"Ok?"

"The top ten movies at the box office last year were all big productions and special effects movies with big scenes! Technology is changing Hollywood, and this is another trend!"

Zhou Buqi took out a piece of paper and pushed it over.

The above are the films produced by MGM in the past few years, including dramas, comedies, horror films, suspense films... just lack of special effects films.Even the big production "007" is a realistic action film, unlike "Mission: Impossible" and "The Bourne Shadow", which piled up many shocking special effects shots to capture the attention of movie fans.

Although the investment in "Twilight" is very low, it is undeniable that this is a low-effects movie about a vampire love story.

Bob Friedman took a deep breath, "Yes, technology!"

Zhou Buqi said: "In the past, if people wanted to watch movies at home, they could only buy DVDs, DVD players, and connect them to the TV. For many young people who live alone, they don't have so many devices, so they go to the cinema to watch movies. Movies are the cheapest and easiest way to save money, so dramas, horror films and many other themes can flourish. But now it’s different, the computers they use for office and study can replace the functions of DVD players and TV sets.”

"Yeah, it's much more convenient."

"This is still the traditional way of renting and buying DVDs. There are more and more video sites, and streaming media has already appeared. In the future, even the step of DVDs will be omitted, and you can watch movies directly online."

"stream media?"

Bob Friedman's eyes were a little tentative.

Zhou Buqi ignored this, and said indifferently: "The convenience of watching movies makes the movie theater no longer an inevitable choice for watching movies. Unless the movie theater can bring a completely different experience from watching movies in front of the computer! Special effects movies are enough. To meet this requirement, the giant-screen movie trend set off by "Batman: The Dark Knight" has pushed this effect to the extreme."

"Yes."

"I'm sure that after the release of Cameron's "Avatar" this year, there will be a wave of new 3D movies."

As a traditional Hollywood person, Bob Friedman sighed with emotion, "Yes, technology has changed the film industry. Traditional themes such as dramas, horror films, romance films, and comedies have gradually been lost. It is necessary to go to the cinema to watch movies. The irreplaceable audio-visual experience is the big killer of the future box office."

Zhou Buqi said: "One more point, now is the era of great entertainment. In the past, people's entertainment methods were very limited, and movie theaters were an excellent place for family reunion, dating, and group building. Now it is different, there are too many entertainment items that can be Instead of a movie party. This makes it difficult for ordinary movies to attract audiences to buy tickets. It must be an explosive movie. Especially in the era of high-intensity information on the Internet, the inevitable result is that young people It’s hard to stay focused for long periods of time, and fragmentation challenges systematization.”

Bob Friedman said: "Actually, after the advent of mobile phones, this phenomenon became obvious. In the past, some feature films with complex plots, in-depth thinking, and long lengths, as long as the quality was good, were still good. It can sell well. But the mobile phone distracts too much attention. Many movies with complex plots, once the attention is distracted, there will be a huge viewing barrier. Yes, as you said. In the era of distraction In China, movie theaters are no longer suitable for screening films that are too in-depth and too long. Watch them in front of your computer at home, pause when you have something to do, and then continue playing when you concentrate. There is no such intermission in movie theaters.”

Obviously, he also paid attention to this phenomenon very early.

Zhou Buqi looked at him with a smile, "So, what do you think of the "The Hobbit" film project?"

Bob Friedman's heart trembled suddenly, he looked up at him, and said thoughtfully: "The Hobbit meets the requirements of adaptation and sequel, and it is also an absolute special effects production. But times have changed , the "Lord of the Rings" series ten years ago, a single movie lasted 3 hours, if "The Hobbit" is also 3 hours..."

"Yeah, it's been too long. From this we can conclude that if the "Hobbit" series is really made into a movie, it will definitely not achieve the unprecedented success of "Lord of the Rings" back then."

"And word of mouth."

"Oh?"

"After the filming of the "Lord of the Rings" trilogy, Mr. Tolkien's youngest son was very angry, thinking that director Jackson had ruined his father's masterpiece, and the film was made too simple, lacking the philosophy and revelation in the original work. He even said angrily that he would not hand over the copyrights of "The Silmarillion" and "Children of Hurin" to Warner again. According to the current market trend, if "The Hobbit" is made into a movie, it will only go further. Amusement and simplification will inevitably further annoy the Tolkien family."

Bob Friedman obviously caught the mind of Zhou Daboss.

MGM has already frozen the "Hobbit" project internally, and the reason given is that the distribution of benefits is less than expected.However, if Warner really compromised and gave up most of the benefits to MGM, would the movie be able to be made?

I'm afraid it will be even more difficult!
Benefits and responsibilities go hand in hand.

If MGM gets a substantial share of the profits from the "Hobbit" franchise, it will be blamed.A film that doesn't meet the Tolkien family's requirements can lead to a ossified relationship between MGM and them.

At that time, MGM will also be "banned" by the Tolkien family, and there will be no chance to adapt the entire series of "Lord of the Rings" novels. The "Lord of the Rings" series mainly consists of four novels, namely "The Silmarillion", "Húrin's Daughter", "The Hobbit" and "The Lord of the Rings". MGM only has the copyright of the latter two novels.

The logical particularity of movie theaters in the viewing mode sets a lot of rules for Hollywood blockbusters.

Can't be too esoteric.

It’s best to be as simple and straightforward as a popcorn movie, laughing and chatting while eating popcorn, without delaying understanding the plot of the movie.

It would be shameful to turn a classic fantasy masterpiece like "The Lord of the Rings" into popcorn.

Movies can't solve the problem, TV series can!

The audience can carefully study and watch at home, carefully taste every line and every paragraph design, and think about the philosophical meaning...

Just like the famous "Game of Thrones", it is very philosophical and has a large scale, and the protagonist dies at every turn... If it is made into a movie, it can be paid to grandma's family.

Made into a TV series, it can become popular all over the world.

(End of this chapter)