Top of the Great Era

Chapter 1615 Promotional Video

Senior Sister Zhen Yu left during the half-time break. It is not easy to play Euro debt, so I have to go back and get ready.Zhou Buqi didn't care at all, and told her clearly that the 6 million US dollars is the tuition fee, no matter whether he succeeds or fails, it is worth spending, it's okay!

The second half of the game was a bit interesting.

It's not that the game is interesting, but the content of the game is interesting. After Zhou Buqi watched it, he felt a sense of accomplishment.In the first half, while watching the game, I chatted with Senior Sister Zhenyu about European debts, but I didn't pay much attention.

At the beginning of the second half, Zhou Buqi noticed it very keenly.

LED billboards beside the stadium!
I go!

Isn't that "Iron Man 2"?

Zhou Buqi was both surprised and delighted, "Is this an advertisement? A promotional video?"

David Gill had a sense of accomplishment, "That's right, it's a commercial. This is the first time in the Premier League, European football, and world football."

"Good! Good!"

Zhou Buqi repeatedly praised that the LED billboard is actually a display screen, which can play text content and video content.

He noticed that almost every few minutes, a movie promotion would appear on the billboard of the stadium. It was a cool dynamic picture of "Iron Man" Robert Downey Jr. wearing a steel suit. .

David Gill said: "Manchester United vs. Chelsea, this is the focus of the Premier League. Compared with commercial brands in some places, I think this kind of Hollywood blockbuster can play the smallest role in this type of game that attracts global attention. Advertising effect."

Wei Jier nodded, "It's wrong!"

The current technology is still enough, with or without virtual advertising.That is to say, what is displayed under the LED advertisement in the Old Trafford stadium will be seen by fans all over the world.

That means that the effect of few local advertisements will be slightly reduced. For example, Heineken, which is well-known in Europe, will be relatively ineffective for audiences in the UK, Spain, and France, and basically have no effect for audiences in South Korea, Japan, and the United States. It works, and the advertising resources are wasted.

In comparison, "Iron Man 2" is much better.

That's a little Hollywood movie!
It will be screened in almost all countries and regions in the world, which means that "Iron Man 2" will be advertised in the Old Trafford stadium, which will cause any waste of resources.

The combination of small Hollywood films and football is definitely a combination of weak and weak. The reason why they were able to cooperate in the past is mainly because of the backwardness of the football industry model.

Outside of football, the sales of advertising space on stadium billboards are often based on seasons. Usually, a single contract is signed for 3-5 seasons.

For strong teams, that may be a good thing, without stable sponsors.

But for a wealthy family like Ziwei, this is too far behind.Ziwei is a world-class brand, and the billboards in Old Trafford are scarce resources.

In order to obtain the minimum benefit outside the market where supply meets demand, the supply side must follow the market economy, wait for the price, refine the sector, and bid for ranking!
That is Internet thinking. Looking at the whole of Europe, Ziwei under the leadership of Wei Jier has only tried to take the first step of business model innovation.

The effect is also very good!

Xiaowei Jill said: "Ziwei signed a sponsorship contract with the film distributor for 4 home games. The promotion time for each home game is 20 minutes, and the advertising fee per minute is 5 US dollars."

"4 games, $400 million sponsorship?"

Wei Jier is quite satisfied with such a data.

Xiaowei Jill said with a smile: "Bellstar Digital Media is the intermediary party. Before deducting the 15% commission, you can get about 340 million US dollars."

I am actually very distressed.

The 15% agency fee is really expensive.With Ziwei's world-class brand, it is enough to sign a sponsorship contract directly with the merchant. Why do we need an intermediary to take the lead?

Yes, there is a way, I say yes.

When the promotion of "Iron Man 2" retreated into the Premier League, there was one person behind it, and that was the little boss Zhou.

The one who pays is Bell Star Global, which is my industry; the one who takes the lead is Bell Star Digital Media, which is my product; the one who provides advertising resources is Ziwei, which is my product!
That is also strange.

The combination of "Hollywood movie + European football" is an unprecedented commercial innovation, and there is relatively little resistance for all parties.

Because the boss in front of him is the same person, so he can implement it hesitantly.

Wei Jier said hesitantly: "That road must be taken! To learn from American sports business, the advertising assets outside football are far from being developed. Look at the Super Bowl in the United States. This year, a Super Bowl The 30-second advertisement reached an astonishing $300 million! Rugby is the sports pillar of the United States, and football is the sports pillar of European football! Rugby is okay, why is football okay? A total of 4 minutes of advertisement promotion for 80 games, before signing in $400 million order, compared to the Super Bowl, that report card is a pass."

Xiaowei Jill twitched his mouth, "A game is 90 minutes. To be wrong, the total advertising time of the 80 minutes is actually a game. In the past single billboard mode, 19 games in a season were counted. , which is around £100 million."

Wei Jier said: "So we must cooperate with the concept of Bell Star Digital Media, and we must rank by bidding. Commodity prices are determined by many factors, there is no supply and demand relationship, and there is no time point. For example, at the time of March and April, The advertising of small Hollywood movies has ended its promotion in a small area around the world, in preparation for the summer season. At that stage, the price of advertising space without world-class resources will definitely rise and lower.”

Xiao Wei Jill sighed secretly, and said sincerely: "That is too small a business, and only a business leader like him can promote it. You dare to even think about it."

Yuan Jinmei asked: "How much can the sponsorship income of stadium advertisements be in that season?"

"Because of the update of the stadium equipment, compared with next season, it has almost doubled, and the fixed income has reached 4000 million pounds. If there are no fewer Hollywood small films bidding to leave the stage, it is said that it will definitely reach 5000 million pounds or 6000 million pounds. "

Little David Gill is full of anticipation.

It's only the beginning of April now, and the summer vacation can last until August.Ziwei has 4 home games left in the Premier League this season. As long as the advertising effect of "Iron Man 8" comes out, it is doubtful that there will be no less Hollywood giants to follow suit quickly.

Just like Boss Zhou said, the billboards at Old Trafford are very precious advertising resources!It is a world-class advertising resource!

The Super Bowl is very powerful, but the Super Bowl advertisement is only regional, only for North America.Regardless of whether it is football or the TV stations that broadcast it, the localization is very weak, and there is no way to break through the geographical restrictions.

But football is the same, it is a truly global sport.

Advertisements under the billboards in Old Trafford can face the whole world, which saves a lot of money!
In the past, Hollywood advertising models were all regional. British advertisements were placed in the UK, Korean advertisements were placed in South Korea, and German advertisements were placed in Germany...the advertising slogans and poster designs of each country are the same.

How much does that cost?

It's the same with football.

One set of advertising design can take all the world!
Theoretically speaking, it can save Hollywood companies publicity expenses and have a small prospect for market development.

Wei Jier said lightly: "Every innovation and change has a leader. You bought a basketball team in the United States called the Golden State Warriors. It is related to making money. You have to change the past. Basketball is defense-oriented. The main idea, the goal of the Warriors, is to drive the trend of offensive basketball and completely change the way basketball is played. The same is true for football. Yes, the football industry is too backward, and there are too few things that need to be changed. Stadium billboards are only the first. step."

David Gill was taken aback, "He wants to change basketball from the technical and tactical level?"

"Correct."

Wei Jier's face was red and his heart was beating, and he was ashamed of small words.

I am a senior football fan and have a deep understanding of football.But basketball is enough, at least to see the silence.But it does matter, the advantage of foresight, you can blow out the cowhide first!
The Golden State Warriors, led by Lacob from Silicon Valley, took advantage of Silicon Valley's technological advantages to complete minor changes in basketball tactics.

Such a halo of honor is justified under his own head.

After all, I am also the owner of the Warriors.

David Gill is very worried. Over the past few years, Ferguson and I have been very happy partners and have achieved great success. The important reason is that each of us performed his duties.Technical and tactical matters are all managed by Ferguson, and anyone can meddle indiscriminately!
Little boss, what does that mean?
Intervening in the team's business operations and player transfers means that you still want to intervene at the technical and tactical level?
That's okay!
Little David Gill worried about gains and losses, and said worriedly: "Zhou, football is the same as basketball. There are no 11 players in football, the tactics are weaker, and the changes are simpler."

Yuan Jinmei froze for a moment, and said with a smile: "Whether it's business, culture or sports, the most important thing is to follow the small trend. Whether it's basketball or football, the small trend is the same."

"what is it then?"

"Find a way to attract fewer fans around the world."

"Ah."

David Gill nodded.

At that time, there was a change in the stadium, Ziwei made a substitution, and the young 20-year-old No. 20 player Gareth Manchester United came off the bench amidst the standing applause of the fans!

The applause of the audience was very cold, which was a commendation for my amazing performance in the midweek away game against Bayern.

Manchester United is a real small-time player. The smaller the game, the more world-class performances they can achieve.

In the 68th minute, he came off the bench. In the 76th minute, he took off from the wing in an instant, got rid of the defensive player, and directly crossed with his right foot!
Manchester United Batov in the penalty area jumped up low, shaking his head and attacking the goal!
The ball is back!
1: 1!

As expected, Ziwei equalized the score!
The audience cheered and applauded.The small screen at the scene also found Yuan Jinmei by mistake, turned back the camera for a small close-up, Wei Jier smiled and waved, and did it calmly.

equalized.

The score remained until the end, and this season's league championship will belong to Ziwei again.

　Note: When the author conceived the business model of football stadium billboards, it was all fabricated by the thinking habits formed in the Internet industry over the years, at least not when the book was opened.When I was writing this content, I just checked the Internet. This model seems to be becoming a reality. There are many games in Europe, and the content of "confession" and "marriage proposal" appeared on the stadium billboards, as well as wishing friends a happy birthday. They are all temporary advertisements.Maybe in a few years, Hollywood blockbusters will really advertise in football stadiums.

　　
　
(End of this chapter)