Top of the Great Era

Chapter 1702 The Virtuous Cycle of Ziwei Galaxy

The work itinerary for September has already been arranged. I will go to Korea first, then Japan, and then fly to Singapore. On September 9th, went to London to deal with the matter of EMI, and had a meeting with Taifeng Capital, the current controlling party of EMI.

But before going abroad, Zhou Buqi had an important meeting that he had prepared for a long time, and it was going to be held here in Shanghai.

There were as many as 32 participants, all of whom were executives at the vice president and president level.

Ziwei Xing: Zhang Yiming, He Yang, Guo Pengfei, Han Leshui, Meng Houkun, Zhou Feng, Nie Caijun;

Ziwei Star International: Lu Qi, Tang Binchen, Paul Kona, Ross Lee, Shen Xiangyang;
Ziweixing Digital Media: Douglas Merrill, Richard Carbon;
Ziwei Star Global: Ann Sarnoff, Jason Kilar;

Chaowan Commune: Shi Jingmei, Wu Yu;
Chaowan Football Group: San Dezi, Rangnick;

Eight auspicious stars: Ma Pingshan, Wang Tao;

Asda: Zhou Shaoning, Yan Guangming;
Manchester United: David Gill, Gilbert Lawrence;
In addition, there are Japanese e-commerce platform Jingtao, South Korean Internet company Kakao, American streaming media site Netflix, social networking site Twitter and other important components of the "Ziwei Galaxy" executives.

Zhou Buqi wants to do something big!

The scene is huge.

In particular, so many high-level foreigners have come, and the city leaders have heard about it, and even asked whether the comrades from China Merchants Port should come to receive them.

Zhou Buqi said no.

But they showed up anyway.

The two most hospitable objects, one is Hollywood's Universal Pictures, and the other is football giants Manchester United.

As everyone knows, these two companies belong to the relatively low-end business under the large industrial system of "Ziwei Galaxy" and purely produce content.

But there is no way, the brand is good, the reputation is big, and it is easier to attract attention.

The official reception was offered, and Zhou Buqi couldn't refuse, so he followed the official guidelines and became a "tour group". Everyone visited several important scenic spots in Shanghai together.

On the second day, it was the real meeting.

With so many people and executives here, everyone knows that it is a very important strategic overall layout.To be honest, many people present have rich business experience, and many of them have also worked in giant companies.

But such a magnificent situation is really rare!

It's not that I haven't seen it, in fact, I have seen bigger scenes.

However, those are policy actions, not commercial actions, and they are all organized by the government.For example, for a period of time, the semiconductor industry in the United States was under strong competition from Japan, and the industry was in depression.

At this time, the U.S. business working group came out to gather some elites and presidents of the semiconductor industry to discuss countermeasures.Money should be given to money, policies should be given to policies, everyone brainstorms, and we must solve this problem!

Later, the UK was also brought in.

To do it together.

Under this kind of transnational political and business cooperation, Japan's semiconductor industry has really been suppressed.

But this time is different. This time so many industry executives gather in Shanghai, it is not a government action, but a business action. This is the first time I have seen such a situation!

It is especially incredible that most of them come from different industries, including the Internet, sports, film and television entertainment, and even manufacturers of mobile phones, drones and toys.

For Zhou Buqi, it's actually not a big deal, it's mainly about common sense.But even if it is common sense, not many people can understand it in this era.

Then take this opportunity to let the heads of these companies get together and get to know each other.

In order to promote communication more harmoniously in the future.

The content of the meeting is mainly three points.

First, content brings traffic, and traffic brings revenue.

Good content can bring more traffic.

This applies to all Internet social platforms, whether it is Twitter, Helo, Netflix, Ucgram, or the football-like Internet platform Goal launched by Ziweixing Digital Media.

First of all, there must be high-quality content, which is the leading core competitiveness among many similar products.

Zhou Buqi explained this with an example: "For Netflix, it is a self-made TV series; for Manchester United, it is to edit interesting football tidbits, including recording at any time and filming season documentaries; for drones... It is necessary to make full use of the marketing resources of new media in the new era."

San Dezi suggested that he should talk more about new media marketing.

He is now the chairman and CEO of Chaowan Paotao Football Group. Next, he will work with Rangnick to acquire some football clubs and establish an advanced football tactical system. At the same time, the most important point is to maintain profitability !
In traditional football, it is really difficult to make money.

Few of the football leagues in various countries in the world are profitable, and they must rely on blood transfusions from investors to survive.

However, if Zhou Buqi is not interested in continuing blood transfusions to the football industries of countries such as the United States, Australia, Switzerland, and Brazil, it can only be their own blood.

If the traditional model doesn't work, then it can only be a strategy of following Boss Zhou and adopting new media around the Internet.

Documentaries about Manchester United work well on the Internet.

Zhou Buqi explained this, "We must fully understand the Internet, and the next is the era of Internet celebrity economy. Whether it is drones, mobile phones, toys, or football teams to attract fans, hard advertising strategies are very ineffective. Make good use of the Internet celebrity effect. There are many broadcasters on YouTube, and you can cooperate with them to shoot some interesting content. For example, Manchester United, you can invite popular YouTube broadcasters to visit and allow him to shoot some videos. This influence and The spread will come out."

Then, Ma Pingshan, Tang Binchen and Gilbert Lawrence explained some strategies of new media marketing from different angles.

The reason why new media marketing works better is because users have the nature of "anti-advertising".

Nobody likes watching ads.

However, everyone likes to watch high-quality and interesting content.As long as the advertisement is made into interesting content, the attraction will be strong.For example, find a YouTube broadcaster and ask him to use a drone to take some sports pictures. This is a new shooting angle, which is very interesting, and it can attract the favor of many sports enthusiasts to buy similar drones.

Building a brand is mostly about repeating it over and over again.

Too monotonous repetition is not conducive to brand image.

Only by repeating in different ways can the user's impression be further deepened.

Drones should be made into Internet celebrity drones; teams should be made into Internet celebrity teams; toys should be made into Internet celebrity toys.Using the Internet's global coverage of the platform attributes, you can overcome the dilemma of regional marketing.

With content, there is traffic.

With traffic, there is income.

It can even ask loyal users to pay like Netflix and the official website of the giants in Goal.

The second point is mutual assistance between industries.

For example, a film and television company helped Manchester United shoot a documentary, and then put the documentary footage on a free public platform, attracting traffic through the content, and guiding users to watch the full version on Netflix through the traffic.

Manchester United has done it, and the European giants will definitely follow suit.

Just like Manchester United's blind box sales are very good, and soon other giants began to launch their own blind box products.The same is true for the Internet. Manchester United puts its self-timer content on Goal and high-quality content on Netflix. European giants must follow suit.

This means that Goal and Netflix have almost occupied the content of the entire European football world, winning over all European fan groups.

There is no chance to fight for the live broadcast of the game, and the broadcast fee is too high.

But locker room videos, training ground videos, football programs in front of and behind the scenes and football documentaries, these are all worthy of attention.The more local fans, the more interested in this kind of content.

"Ziwei Galaxy" is a huge ecology, and there are many competitors, but it doesn't matter, the whole ecology must advance and retreat in coordination, and work together!
To this end, Zhou Buqi gave an example.

If Ziweixing International launched a new short video product TikTok, there are many similar products and the industry competition is very fierce. It may confront industry giants such as Google, Facebook, and Microsoft head-on.

At this time, other companies in the galaxy should not be too fussy.

Let's win first!

For example, Manchester United, Manchester United's short video content must be exclusively licensed to its own TikTok; such as Netflix, can Netflix open up one or two exclusive dramas, allowing users to watch them for free on TikTok?
For example, Twitter should give the best resources and call on users to watch Netflix’s popular movies and TV series for free on TikTok; Looking at Aster's mobile phone, he took a short TikTok video and posted it.

At this time, don't pay too much attention to copyright or promotion fees.

All their own family.

Don't worry about profit distribution!
Let's make the product first!
If all parties work hard and really defeat Google, Microsoft, Facebook and other technology giants to start TikTok, then TikTok will have the most invincible traffic, and then they will feed back the traffic to the "Ziwei Galaxy" other product business.

This creates a virtuous circle.

If in the early stage of TikTok’s development, everyone would care too much about local gains and losses, ignoring the overall situation of the industry. In the short term, some parts may benefit themselves, but in the long run, the overall failure will inevitably further affect the partial failure.

In business, you must delay gratification.

There must be a longer-term pursuit of value.

"Purple Micro Galaxy" is a big family, if anyone has caused their own losses in order to help other people's products, sooner or later they will be able to make up for it.If you don't help others when they are in need, others will not help you, and a vicious circle will form.

"Ziwei Galaxy" is a cross-company eco-industry matrix distributed in many industries and fields. Only by working together can the greatest competitiveness be exploded.

The second point of industrial synergy excited many people present, especially Netflix CEO Hagentings, who was the first beneficiary of this strategy.

(End of this chapter)