Top of the Great Era

Chapter 1705 Apprentice QQ
Zhou Buqi put forward a very correct direction, that is, when the strength is poor, don't think too much and aim too high, find a successful template, and almost copy it.

For a long period of time, the domestic Internet industry followed the American template and imitated it.

In fact, Jin Beomxiu has a lot of ambitions.

Now South Korea's largest Internet giant NHN Group, he was one of the two founders back then, and later chose to leave for various reasons to start a new business.

I chose the game industry and started my business several times, but all failed.

Later, when the mobile Internet was discovered, it achieved great success. With Kakaotalk, a chat product that is popular all over the country, it is invincible.

After this product was made, Jin Fanxiu was a little bit in high spirits.

For Internet companies, the South Korean market is too small.

He started to do overseas market.

Stepping on thunder everywhere, I can't do it at all.

The American-style Internet model couldn't go on, so I started to learn the Chinese-style Internet model and began to transform, mainly imitating WeChat, and began to use Kakaotalk's super traffic effect in South Korea to start the era of swallowing.

When others start to do something, he will follow suit.

Relying on Kakaotalk's strong traffic, it quickly wiped out its competitors.He still wants to learn from China, and when he finds out what the big brother next door is doing, he also copied it and released the Korean version.

The WeChat model is actually very friendly. It uses WeChat as a platform and allows many third-party products to join the WeChat open platform.The Koreans are more ruthless. Kakaotalk does not cooperate with any third party. As long as it is optimistic, it will end by itself and let everyone else die.

This is also determined by the size of the market.

The domestic market is huge, and many businesses on WeChat don’t need to be done personally. It is enough to build a good platform and provide infrastructure-level services for other Internet companies.

Not in South Korea, the market is too small.

Only commissions can’t meet Kakao’s development needs, so you can only force yourself, just like a whale hunting in the sea, swallowing everything as soon as it opens its mouth, such as payment, social networking, online banking, taxi, takeaway, etc. E-commerce, games, search, live broadcast, comics, novels...

Everything is available.

After such a wave of operations, relying on the Korean market with a population of 5000 million, Kakao has finally become an Internet giant with a market value of 600 billion US dollars.

There is no originality at all, it is basically copied one by one according to the Chinese model, and it has been intensified, and the monopoly nature is stronger.

Zhou Buqi does not recommend Kakao to develop overseas, which makes sense.

At this level, just honestly develop in South Korea!

Overseas markets are interconnected. It is easy to conquer the country, but difficult to defend it.

In the previous life, WeChat started to do overseas business in 2012, focusing on Southeast Asia.By 2014, the number of users in Southeast Asia had reached 2 million, making it the largest social product in Southeast Asia.

What was the result?

When Facebook and WhatsApp came, they quickly robbed the market.

There is no separation wall on the Internet overseas, and users in Southeast Asia can freely connect with users in the United States, Europe, South Korea, Japan, South America and other countries.

Although WeChat has been established in Southeast Asia, it has no market in other countries.

As a result, WeChat is only a regional product and lacks global attributes.If it's just a regional product, wouldn't it be better to choose a local product?Don't you know more about the product habits of the local people?
When the globalized Silicon Valley social giants entered the market, WeChat could only fail in Southeast Asia.

Kakaotalk wants to enter the overseas market, basically the same.

Except for Koreans overseas who will use Kakaotalk, there is no reason for others to do so.If you want to do it, you must be like the Helo made by Ziweixing International. It starts with an English-centered global product positioning, and first develops the core markets in Europe and the United States.

Europe and the United States are highly developed and guiding, and to a large extent represent the trend of the world today.

Unless, like China and North Korea, they can use administrative means to set up a firewall to deny the entry of European and American products; or like South Korea and India, there are strong right-wing nationalist sentiments, the people will emotionally reject imported products and choose localization.

Otherwise, as long as mainstream products from Europe and the United States can block the invasion for 1, 3, or 5 years, it will inevitably be corroded after a long time.

Just like the Internet industry in Japan, local companies were quite powerful in the early years, beating Google, Amazon, and eBay.But with the passage of time, the local power is getting worse and worse. Global products rely on their own strong technology, service and connection attributes, and sooner or later they will be able to defeat local products.

Even the search market dominated by Yahoo Japan once beat Google to the ground.After five or six years, Google will be able to overtake.

Zhou Buqi has been in the international market for several years, and now he has rich experience.

He can accurately judge at a glance that Kakao wants to go out of Korea, and it is basically useless.It's better to just do the local market honestly, and dig out the potential of the local market!

Zhou Buqi said: "If a company's overseas business cannot gain a foothold in the United States and the European Union at the same time, then such business will hardly have long-term value, and the transnational model can only be a short-term model. Kakaotalk is now going overseas...you are right , Now there are many blank markets, and the Silicon Valley giants have not yet entered the market. But so what? When the European and American giants enter the market, Kakaotalk will not have any chance.”

Jin Fanxiu actually had a different opinion, but he couldn't say much.

Seeing that he didn't seem convinced, Zhou Buqi said indifferently: "Back then, NHN Group invested 1 million US dollars to acquire 50% of the shares of Lianzhong, a game platform company in our country. What happened?"

"very bad."

Jin Fanxiu was very embarrassed.

Depend on!
Which pot is not open to mention which pot!
Back then, Kim Bum-soo started his business with games, and later merged with the search company naver to become the NHN Group.After forming the new group, Kim Bum-soo will continue to be in charge of the game business.

Back then, he was the one who led NHN to acquire 1% of the shares of Ourgame at a price of US$50 million.

It ended badly.

Originally, Lianzhong was the largest platform for light board games in China. After NHN entered the market, Lianzhong soon failed and suffered a huge investment failure.

Jin Fanxiu left NHN, in addition to his own pursuit, a very important reason is that the business has been marginalized, which is the consequence of the failure of investing in Lianzhong.

Zhou Buqi glanced at him, "What do you think is the reason for the failure of investing in Lianzhong?"

"Three reasons." This can be regarded as a major turning point in Jin Fanxiu's life. He has already summed up, "First, the climate is not acclimatized; second, too much pursuit of short-term profits; third, QQ is too competitive."

Zhou Buqi said with a smile: "In fact, there is only one reason, that is, QQ is too strong. Without QQ, Lianzhong will still be the largest platform for chess and card games."

Jin Fanxiu intended to compliment, "There is no QQ, but there is Helo. The game hall of Helo is also very good."

Zhou Buqi said: "Helo is made by imitating QQ. It is actually a model. There was a time when this kind of chess and card game hall was very popular, but there was no competitor that could compete with QQ and Helo. Even Lianzhong , has achieved the absolute number one in the country, as long as QQ enters the market and launches the QQ game hall, Lianzhong will have no chance, only a dead end."

Jin Fanxiu took a deep breath, "Yes, QQ has the most extensive user base."

"It's traffic."

"Well, traffic."

"You are Korean, and I don't know how much you know about China's Internet development over the years. In my opinion, the most successful Internet product in our country, and the best product operation model, is QQ. Compared with an Internet product, QQ is world-class.”

Jin Fanxiu was very surprised, "Where is Ziwei Xing?"

Zhou Buqi said frankly: "To a certain extent, the model developed by Ziweixing is basically a disguised imitation of QQ. It is all commercial realization based on user relationship, and the layout is based on traffic. Whether it is the early Xiaonei, Youyou.com, or Micropoint Antivirus, Micropoint Security Guard.”

"Yeah, traffic."

At this moment, Jin Fanxiu felt enlightened.

Obviously, this guy has been making games for the past few years, and he still lacks a deep understanding of the real way to play Internet traffic.

Kakaotalk has been so successful in South Korea. It has grown to 1200 million users in just over a year.Judging from South Korea's Internet infrastructure and consumption capacity, it is estimated that by this time next year, Kakaotalk may have more than 3000 million users.

Basically, you can dominate the social market in South Korea.

You should know that Kakaotalk is a highly used product that can replace the SMS service.

This is the big killer of traffic.

With such a strong user relationship, this is the biggest Internet asset, what can't be done?
Jin Fanxiu is still at a loss about the next development plan.

Fortunately, behind him stands a great revolutionary mentor - Zhou Kes.

Zhou Buqi pointed out: "I have been paying attention to the development of Kakaotalk, because this is not a simple social product, but a strategic product with unlimited imagination."

"Well, just like QQ!"

Jin Fanxiu felt like it was dawn.

Zhou Buqi said: "Yes, it is QQ. What is the largest game platform in South Korea? NHN? You can look back at the case where QQ defeated Lianzhong. At least on the mobile side, Kakaotalk can monopolize the mobile game platform."

Jin Fanxiu didn't know much about QQ, but he had a good understanding of Ziweixing's development history. He said: "Not only can we be a game platform, but we can also use Kakaotalk's powerful traffic to make information flow news like Toutiao. Social media platforms like Weibo. There are also live broadcasting services, and by the way, there is also quick login! Once quick login is implemented, it will become Kakaotalk’s long-term core competitiveness.”

Zhou Buqi smiled, "The big idea is right. If you have time, you can learn more from QQ and find new projects and product inspirations from Ziweixing."

(End of this chapter)