Top of the Great Era

Chapter 1712 Young people are the future

For Zhou Buqi, the most urgent thing at the moment is the competition in the smartphone market, mainly between the two major Korean brands-Samsung and LG.

Fortunately for LG, the latest news is that LG plans to settle with Apple and pay a patent fee to settle the dispute.

Samsung is different, it chooses to go head-to-head with Apple.

The greater the risk, the greater the reward after success.

For Estar, the main competitor in the future is Samsung.

This matter must be planned comprehensively.

Samsung's strength is too strong, strong enough to challenge Google and Apple.Asda's talent, technology and channel reserves are not at the same level as Samsung.

In the past two years, Asda can do whatever it wants by relying on the blank market.

It won't work in the future.

If Astar wants to compete with Samsung in the international market, it must find a way to strengthen its own strength.In other words, we need to find enough helpers to fight against Samsung.

Domestic mobile phone manufacturers don't have to think about it, they are all playing assembly and lack core competitiveness.

Hyundai in South Korea is very good. Although the mobile phone business is poor, it has a strong foundation. Whether it is a strong quality system or a rich patent matrix, it can help Astar a lot during the cooperation period.

However, this is not enough!
Zhou Buqi has his eyes on the Japanese electronics giant again.

If you want to say who hates Samsung the most in this world, Hyundai may be the first, and this group of Japanese technology giants should be second.At that time, the giants of Japanese companies were all giants, and Samsung was just a puppet for Japanese companies, doing some inconspicuous fringe businesses.

Then, Samsung started slowly.

Then, Samsung passed a series of conspiracies and more advanced business concepts and business vision, and wiped out the entire Japanese technology industry.

The little brother back then has become the big brother who stepped on them and lorded over them.

This gave Asda an opportunity to cooperate with Japanese technology companies.

This is also a temporary idea and requires temporary arrangements.

Fortunately, Zhou Buqi has a lot of influence and face now, so he called Sun Zhengyi and asked him to fly back to Tokyo without any explanation, so that he could discuss things with him!

On the phone, Zhou Buqi briefly explained the reason, and Sun Zhengyi did not refuse, saying that he was busy looking at an investment project related to the "sharing economy" in Silicon Valley and would not be able to come back for a while.

However, it should be possible to return to Tokyo within three days.

In the past few days, Masayoshi Son has arranged for Hitoshi Yoshino, his right-hand man, who is in charge of the mobile phone business of the Softbank operator, to give a comprehensive and detailed explanation of the current status of the mobile phone industry in Japan to Mr. Zhou.

Zhou Buqi accepted this suggestion, declined the trip to Europe, and planned to stay in Japan for a few more days.

As for Yoshino Jin, let him come by himself.

On this day, Zhou Buqi went to Jingtao to investigate the development of this e-commerce platform in Japan.Looking at the data alone, it is quite good, and it has become the third largest e-commerce platform in Japan.

The first is Lotte, with a market share of 36.5%;

The second is Amazon, with a market share of 23.3%;

The third is Jingtao, with a market share of 12.4%;

The reason why it ranks third is that currently only these three e-commerce platforms in the Japanese market are investing heavily regardless of cost. Even Yahoo Japan’s e-commerce business is cautiously focused on making money.

Zhou Buqi encouraged: "The times are changing, and the current Jingtao still belongs to the previous era. Jingtao developed late, and it is not surprising that the share is less. It is necessary to optimize the simple and fast service of online shopping on the smartphone platform. .”

Chen Dong was embarrassed, "The gap with Letian is too big."

"Don't worry," Zhou Buqi smiled, "I read your email, saying that Lotte has great ambitions and wants to develop into the European and American markets?"

Chen Dongdao: "Yes, they are very ambitious. Maybe they are not satisfied with the small scale of the Japanese e-commerce market and want to develop globally. In May, they spent 5 million US dollars to buy Buy, an American e-commerce platform. Recently, it seems that we are still discussing mergers and acquisitions with Play, an e-commerce platform in the UK. It seems that we have also launched an e-commerce platform in China.”

"Well, Liu Qiangdong told me that his name is Le Kutian."

"Are you online?"

"No? I don't know. Anyway, Lao Liu is very confident. Unless Lotte can invest regardless of the cost, they will be defeated in two or three years."

Chen Dong laughed, "The boss of Lotte is Hiroshi Mikitani. I think he is quite courageous. I read a speech he made recently, saying that if no swift action is taken, Lotte's globalization will take a long time." For a long time. You either do it or you don’t.”

Zhou Buqi shook his head with a calm expression.

Chen Dong asked: "Don't you like it?"

Zhou Buqi glanced at him, "Do you think a Japanese team can create a world-class enterprise in the Internet industry?"

Chen Dong smiled, "I'm not optimistic either. The workplace atmosphere in Japan...how can I put it this way, it doesn't fit in with the mechanism of the Internet. The core element of Internet development is the survival of the fittest, which is constantly updated and upgraded. Internet technology is changing every day. , We must constantly lay off old employees and recruit young people who are more proficient in new technologies and understand new markets. Japanese companies do not have this gene.”

Zhou Buqi said: "Lotte is beating Amazon in the Japanese market. In the early years, it beat eBay all over the place. I thought I was very good, and I wanted to make a lot of money in the European and American markets."

This ambition is really too big.

Even if Zhou Buqi has achieved such a large scale of his Internet empire now, he has no confidence to go to the European and American markets to do e-commerce.

Chen Dong said with a smile: "Yes, in Miki's speech... I feel like a pyramid scheme. He said that he would lead Lotte to become the largest Internet company in the world, surpassing Google and Amazon. He wore a T-shirt during the speech , with 'Beat Amazon' emblazoned on it."

Zhou Buqi doesn't really like to speak ill of people behind their backs, but when he heard such arguments, he couldn't help but sneer, "The more you know, the more you don't know. The less you know, the more you think you know everything. I don't think that guy even knows which way the door to Amazon's headquarters opens."

Chen Dong was stunned for a moment, "Is there a gate?"

Zhou Buqi waved his hand, "The ignorant are fearless, let them be demons! For Jingtao, this is an opportunity, don't be too ambitious, it is enough to build the Japanese and Korean markets, and seize the early dividends of the mobile Internet. "

Chen Dong was a little embarrassed, "Jingtao's product positioning seems to be fixed, and it is not easy to break the circle."

"what?"

Zhou Buqi didn't quite understand.

Chen Dongdao: "When Jingtao first started, didn't it focus on Two-dimensional, rice circles, and nerds and nerds as the main user targets, and it was inclined to select products. The product positioning has been realized. The Japanese Two-dimensional -dimensional and star-chasing fans all gather on Jingtao to shop online, but white-collar workers and middle-aged and elderly users are insulated."

After a pause, he further explained: "Middle-aged and elderly people and housewives generally use Lotte; white-collar workers and intellectuals generally use Amazon. Jingtao is mainly for young people such as Two-dimensional, star fans and otaku. There is an obvious difference in consumption power. From the perspective of the number of orders, Jingtao is similar to Lotte, but the turnover of a single order is too small."

It's the same all over the world, young people don't have much money.

Moreover, the large volume of transactions means that the courier brother has to deliver goods non-stop.

The little profit from the goods was used to support the courier brother.

Zhou Buqi was very optimistic, and said with a smile: "This is very good, young people are the future! Don't pay too much attention to short-term benefits, and have a longer-term pursuit of value. Lotte's main users are middle-aged and elderly people and housewives. The older people are, the share of Lotte will definitely shrink. Whoever owns the young people will own the future."

Amazon's user base is younger than Rakuten, which will inevitably form a trend to replace it in the future.

In fact it is.

Now Rakuten is far ahead of Amazon in the Japanese market, and in another seven or eight years, Amazon will catch up.

Jingtao’s user base is younger than Amazon’s.

As long as Jingtao’s users don’t lose, Jingtao is likely to surpass Amazon and become Japan’s largest e-commerce platform in ten or twenty years.

Zhou Buqi said: "Young people generally have not seen much of the world, and their material needs are also low. We need to add more high-quality and cheap products on Jingtao. This is the purpose of our Jingtao at the beginning. The products of small and medium-sized enterprises are sold to the Japanese market.”

Chen Dong had a headache, "It's very difficult. The Taobao model cannot be implemented here, and the express delivery fee is too high. The profit of small commodities is too small, and it is not enough to pay for the express delivery fee of an order."

"Let's make up the order, isn't there a certain amount of turnover on Amazon to get free shipping?"

"This is only one aspect. This kind of small commodities must be self-operated. Jingtao can't afford such a large self-operated system, and some small items are distributed every day."

"There is always a way, for example..." Zhou Buqi has a quick mind, "For example, pack 100 small items, such as toys, hairpins, socks, DVD discs, etc., like a blind box, with all kinds of small items. Toy, priced at $100. There is always a solution. These young people in Two-dimensional and fan circles like this fresh and exciting gameplay the most.”

Chen Dong was convinced, "You react so fast and have so many ideas!"

Zhou Buqi said: "The blind box game is made in Japan, catering to the local culture."

"It feels feasible, I will study it."

"Well, there are so many gadgets in the Yiwu Small Commodity Market, which can help domestic sellers. There are also clothes, which can become the core sales products. For example, if you buy a piece of clothing, you will get 10 packaged gadgets as a gift."

"clothing?"

When Chen Dong was doing group buying on campus, he did several times of buying clothing, but it was not very good.There are also clothing products on Jingtao now, but they are not self-operated businesses, they are all third-party merchant stores.

Zhou Buqi said: "Talk to the school group buying, they are doing clothing group buying, a new model. What young people don't want to look at is fashion, and it doesn't matter if the quality is poor. Shi Jinglin also said that day that there is the largest The clothing supply chain in foreign countries...especially in Japan, has been doing "traffic sales" for decades, and has the most mature e-commerce environment in the world. This matter is quite complicated, so you should pay attention to it."

(End of this chapter)