Top of the Great Era

Chapter 1714 Break through three levels

Zhou Buqi asked, "Are there any other options besides Toshiba phones?"

"Not at all, and..." Yoshino Ren was somewhat embarrassed, "Even if there is, I'm afraid it will not be sold to outsiders. The group company is a barrier, the consortium is a barrier, and the country is a barrier."

You don't need to go into too much detail, Zhou Buqi can understand it.

There are three levels in total.

First, the level of group companies, such as Sony, has thousands of subsidiaries and sub-companies, and not every company is wholly-owned.For example, if you hold 30% of the shares of company A and 40% of the shares of company B, and the business of company B cannot continue, if company A is interested, you can push company A to acquire company B. This is within the group. business integration.

Second, the consortium.

If the group cannot be integrated, like Toshiba mobile phones, the entire Toshiba group will give up, and the consortium will come forward.Coordinated by the consortium, the mobile phone business of Toshiba Group under the consortium system will be merged into Fujitsu under the system.

The third hurdle is the national hurdle.

This hurdle is difficult to cross.

It is not aimed at Chinese companies, but at the whole world. Those old Japanese companies have a very traditional Japanese workplace concept, which is a lifetime employment system.

The business of Toshiba mobile phones is not very good. Can it be sold to Nokia and Samsung?

The answer is no.

If it is sold to a foreign company, it must be managed according to the rules of the foreign company, and the employees may face collective layoffs.Therefore, if there is a choice, it must be to transfer assets within the country and continue to follow the rules of the country.

As far as Toshiba mobile phones are concerned, if there is a problem with the business, the Toshiba Group will carry out internal reorganization first; if the reorganization cannot solve the problem, it will be reorganized within the consortium; Sell ​​to companies under other consortiums in the country to complete the restructuring.

If none of these three barriers can be resolved, it will be open to overseas companies.

It should be said that Japan’s technology industry is also very miserable. At the beginning, it was taken over by the United States and Britain, and it lost the number one in the world; in the past ten years, it was taken down by China, South Korea, and Taiwan, and the number one in Asia was gone.

However, despite being hit hard, the Japanese technology giants have not shaken their foundations too much, and they can still support them flickeringly.When the mobile era comes, it will be completely over. Basically, all the giants are constantly breaking through, and many of them break through three times in a row and sell to foreign companies.

For example, Foxconn acquired 38% of Sharp’s shares for US$66 billion, KKR acquired Hitachi’s logistics business for US$47 billion, Western Digital acquired Hitachi’s hard disk business for US$43 billion, and Nuvoton acquired Panasonic’s semiconductor business. Hisense acquired the TV business of Panasonic and Toshiba, Midea acquired the electrical appliances business of Hitachi and Toshiba, Lenovo acquired the computer business of NEC, Fujitsu and Toshiba, and Bain Capital spent $180 billion to acquire Toshiba’s memory chip business...

At this stage, it's still early.

They can still struggle to survive.

Asda wanted to acquire Toshiba's mobile phone business, but it didn't seem feasible, let alone pass three levels in a row, the second level was blocked.

Zhou Buqi was very dissatisfied.

For Asda, now is the most critical stage. It is a period of competition with Samsung to be the top brand of Android mobile phones. It needs a strong reserve force to support it.

After a few years, when the general trend came, the Japanese technology giants could not survive and began to sell their properties one after another. The day lily was cold, and it was of little help to Asda's global competition.

Have to find a way to solve this problem!
It's a pity that Yoshino Ren's rank is too low, his right to speak is limited, and he doesn't dare to be arbitrary, which disappointed Zhou Buqi and sent him away.

Let's wait until Masayoshi Son comes back!

After Yoshino Ren left, Chen Dong said with a smile: "I don't think you need to worry, I have experienced a lot in Japan these years."

Zhou Buqi stretched his waist, didn't care much about his personal image, stood up and stretched his arms and twisted his waist in his office, and said while recovering from fatigue, "What do you feel?"

Chen Dongdao: "The technology industry here is going downhill obviously, and it's getting worse and worse. The products are extremely expensive, and looking at the performance, they are all losing money."

Zhou Buqi nodded, "It's inevitable, it's a systemic defect. Japan's technology industry exploded in the 80s and [-]s. That was the heyday of Japan's technology industry, and it went straight to the number one in the world. Why? Because it was in a Drawing on blank paper. At that time, the employees were all young and middle-aged people in their prime, without the pressure of old employees and retired employees, so they could make bold innovations and bold investments. Now it’s not possible.”

Chen Dong looked serious, "Well, lifetime employment."

Zhou Buqi said: "Yes, the lifetime employment system, the employees of those years are all retired now, and they would have been eliminated by the times if they hadn't retired. They can only sit in the office drinking tea and reading newspapers, and they can't contribute any value. Such a big Of course, the financial pressure is huge, and of course it will lose money year after year."

"Correct."

"Also, the class nature of the workplace is too strong. Not to mention anything else, look at that Yoshino Jin just now, when he talked about Sun Zhengyi, he was like his ancestor. I made a few jokes, and he broke out in a cold sweat. Under this kind of system, many old qualifications and senior qualifications have been eliminated by the times, and they rely on their own class to dictate to young people, which will stifle young people's innovation."

"Yes," Chen Dong felt the same way, "You are right, young people are the present and the future. But some old men are very self-righteous and always want to manage young people according to their own ideas, as if they are more important than young people. Like patience."

Zhou Buqi said: "Yes, if you look at Silicon Valley, including these major domestic Internet companies, the higher the status of young people, the more vitality and economic vitality. The main reason for the ills of Japanese companies is that the status of old men is too high. gone."

Chen Dong said with a smile: "So, there is no need to worry at all. The aging population is getting worse and there will be more and more problems. Time is on our side. In a few years, what NEC, Fujitsu, Kyocera, Sony, I think the mobile phone business of companies like Panasonic must be finished!"

"What's the use in a few years? Now I want to accumulate strength and start working with Samsung!" Zhou Buqi waved his hand, "Forget it, let's talk about your e-commerce business, you have to sum up your experience here, In particular, the exploration of the process of the management system must provide solutions for JTmall in South Korea. The modern express delivery business will be merged into JTmall, and I estimate that JTmall will have great development in the next few years.”

Chen Dongdao: "It should be. Jingtao has made great progress. At the beginning, the cost of logistics execution exceeded 20%. Now it can be reduced to 10%..."

He was not sure about the specific data, so he went to find a document on his desk, and said ramblingly: "In the first half of this year, after the re-integration of the logistics system, the proportion of external transportation costs in sales revenue increased from 13.8 % decreased to 9.7%, and order fulfillment costs decreased from 15% to 9.1%. From a profit perspective, product catalog maturity and economies of scale and lower transportation costs each contributed 3.5 points to gross margin. Order fulfillment cost declines , also contributed 5 points of profit margin..."

Zhou Buqi was not interested in hearing these messy numbers, and couldn't remember them at all, so he interrupted, "What does the order cost mean?"

Chen Dongdao: "It's the costs related to order operations, such as call center operations, order processing, warehousing, receiving and shipping, and payment systems."

"What is the profit margin?"

"There has been a certain business restructuring this year. The previous ones are not counted. Only in the first half of this year, it is about 27%. Well, it does not include the investment in logistics business."

"so much?"

Zhou Buqi was very surprised.

Afraid of causing disagreements, Chen Dong further explained: "You can't look at the sales. The sales of self-operated stores are considered Jingtao's income. There are many third-party stores on Jingtao, which are all the sales of stores. Jingtao receives Commissions and service fees are considered income."

Zhou Buqi asked, "How much income?"

Chen Dongdao: "In the first two quarters, the sales were nearly 18 billion US dollars, and the revenue was 5.3 million US dollars."

"How much profit? $1.5 million? Earned $1.5 million in the first half?"

"more or less."

"Is it a bit too much?" Zhou Buqi frowned slightly, "If you lower it appropriately, can you compete for a larger market share?"

Chen Dong was very helpless, "Last year, it was dropped for two months, and it was fed back in the form of subsidies, and people came to the door."

"Who?"

"Letian, I called seven or eight local e-commerce companies to form a team to negotiate with us."

"Talk about what?"

"Don't vicious competition. Jingtao's fees are too low, which will intensify competition, and let the industry follow the price cuts, which will lead to no money for e-commerce platforms. Business is still for making money, there is no need to compete for competition, To interfere with the normal price standard of the market." Chen Dong was a little strange, "I should have sent you an email to tell you? Didn't you pay attention?"

Zhou Buqi really didn't pay much attention.

He receives so many emails every day that he can't read them at all.Normally, three secretaries, Ning Yaxian, Sun Guanran and Ning Lu, would help him to screen through and mark important emails for him.

Chen Dongdao: "The e-commerce market in Japan is not large, and it is meaningless if the competition is too fierce. Rakuten Market started to make a profit ten years ago. In 02, Rakuten raised the system usage fee for third-party online stores. 5 times. By 06, small stores with sales of less than 100 million yen also began to charge store fees. There are also a bunch of changing fees, such as super auction service fees, store product promotion fees, regular shopping service fees, full-time Commodity mobile phone correspondence service fees, email sending fees, settlement service usage fees, e-commerce consultant services, store design promotion services...a lot of them, under various names, are constantly being charged.”

Zhou Buqi was amused, "Email sending fee? You also charge for sending an email?"

"Correct."

"Jingtao also does this? So many charging items?"

"No," Chen Dong shook his head, "It's too complicated, there are so many things to see, I only charge the store fee, and the sales commission, which is usually between 5% and 25%."

"25%? Such a high commission?"

"Yes, such as tobacco, alcohol, books, antiques, adult-level comics, DVDs and other high-margin categories, the commission is more than 20%."

"You can also sell antiques, alcohol and tobacco?"

"Yes, everything that can be sold in physical stores can be sold on the Internet. Selling antiques must comply with the "Antiquities Business Law", and selling wine must comply with the "Liquor Tax Law."

"Is it okay to sell guns?"

Chen Dong said with a smile: "Then you have to apply for a license, and you can sell it if you have a license. Jingtao is different from group buying on campus, and it is more of a physical business idea. The domestic Internet game is very exclusive to them. Anyway, there is money to be made. , then do as the Romans do.”

Zhou Buqi nodded, "The business is going well."

Chen Dong said modestly: "It's still far away."

Zhou Buqi said: "Since the ability to make money is so strong, let's buy a plane in the name of the company and use it yourself. It will be convenient for you to go on business trips to South Korea in the future, or go back to China to see your family."

"Really buy it?"

Chen Dong couldn't hide his excitement.

One must know that Tang Binchen, who led Ziweixing Japan to make brilliant achievements, did not deserve to be on the plane.The main reason is that Ziwei Star International is under too much financial pressure, and needs to issue bonds continuously to maintain financial balance.

"Buy it!" Zhou Buqi waved his hand, "The last time I went to see Nuan Nuan at your house, your wife still complained to me, it's so resentful. Buy a plane, you usually go back to see her more, and spend more time with your children. "

(End of this chapter)