Top of the Great Era

Chapter 1717 Let's cooperate happily

Zhou Buqi is a director of Softbank, but he was invited. He has never participated in the board of directors of Softbank, and he has not even read any relevant materials. Senior sister Zhenyu is the agent.

This time is different, he really came up with an idea to help Softbank's operator business.

The more you consider each other, the more cooperation you can achieve.

Japan's mobile phone sales are all contract phones, and most of them are "zero yuan purchases".That is, when users come to buy a mobile phone, they can get a mobile phone for free without spending a penny, and then sign a long-term contract with the operator for 2-4 years.

This can also be regarded as a loophole in the mechanism, which needs to be supported by the credit system of the whole society.

There are many people in China who went to "buy" a mobile phone for zero yuan, and then ran back to the country with the mobile phone, and the contract was not fulfilled.As a result, operators have been revising their policies in recent years to treat Chinese users differently.

Similar examples are not uncommon, let alone overseas markets, and the same is true in China. The iPhone is implementing a globally unified no-reason return policy in China, which must be changed within a year or two.Many people return the fake iPhone with a counterfeit one, only to replace it with a new licensed one.

This is also a big problem for Esta.

Foreigners are still too brain-dead.

In the future, I will find a chance to talk about this matter with Zhou Shaoning.

What I need to solve next week is the share of the Japanese market, to ensure that Samsung will not take away users, and said: "I have talked with Yoshino Ren several times in the past two days. Your operator here has opened the number portability transfer policy."

Sun Zhengyi smiled, "Yes."

He was the one behind the scenes at the beginning.When Vodafone's carrier business in Japan couldn't continue, Softbank bought it and started its own carrier business.

Subsequently, Softbank carried out a series of industry changes.

The first thing is to promote the relevant departments to introduce the number portability policy!
In the past, it was not possible to port the number to the network. After the user opened a mobile phone number with NTT, he could only order the package provided by NTT.If users don't want to change their numbers, they will be tied to NTT for the rest of their lives.

This has the nature of a monopoly.

Japan's carrier business is a stock market with only so many users. If NTT's users don't lose, SoftBank will not be able to start the carrier business.

Number portability can provide this convenience.

This is Sun Zhengyi's proud work. He was able to start the business of Softbank's operator, mainly relying on three tricks: Yahoo Japan, number portability and the introduction of the iPhone.

This will inevitably attract the hatred of colleagues.

"After number portability was allowed, it directly disrupted the market. In order to prevent the loss of users, operators have to please users, and they have all started to adjust the original package tariffs, which really benefited consumers."

"It also benefits SoftBank."

Sun Zhengyi said indifferently: "In those years, NTT relied on its number one market share and i-mode's control advantages to seriously kidnap users. Before the introduction of the number portability policy, NTT's market share increased year by year. It once reached In the past few years since its launch, their share has shrunk to 60%. In the next few years, it will definitely shrink further.”

The i-mode wireless system was developed by NTT, and they have control. With this huge advantage, NTT has firmly secured the number one position in the mobile phone operator market.

Once the number portability policy came out, those users who were bound by NTT's mobile phone number finally had a chance to escape.

The specific market performance is also a substantial reduction in communication charges.

Without the mandatory requirements of administrative means, the liberalized market competition has adjusted the mobile phone bill to a normal level.Later in China, number portability began to be implemented, and it has been done for more than ten years.

Zhou Buqi said: "In order to cope with number portability and network transfer, operators have to find ways to retain users and attract new users to join. All of this requires better package conditions. TT strategy can simplify this part of the work and give up The tedious negotiations between different mobile phone manufacturers put more energy into serving customers."

Sun Zhengyi was unmoved, "This is a good strategy, and I believe it will be in the interests of SoftBank. But don't go around in circles, what do you need?"

Zhou Buqi laughed.

He helped SoftBank with ideas, and of course it wasn't free.

"Tell me, if I can do it, I will do it!"

"I thought about it. Asda now has three tasks, all of which can be solved by relying on the Japanese market."

"Tell me."

Zhou Buqi said: "First, Asda wants to reconcile with Apple, which is not an easy task. The current situation is not good for Asda, and Google and Samsung are colluding. However, you have the chips that Apple needs. "

"Huh?" Sun Zhengyi raised his eyebrows, his face changed slightly, "Exclusive sales rights?"

Back then, the iPhone was ridiculed all over the world. No one believed that a company that made computers could make mobile phones.It was very difficult for the first-generation iPhone to find an operator to sell it, and it was even difficult to go out of the United States. No operator was willing to represent the iPhone.

At this time, Sun Zhengyi made a move, betting on the iPhone!

The risks are high, and the conditions for obtaining them are quite good.

He got the five-year exclusive right to sell the iPhone in Japan.In the previous life, NTT finally had the opportunity to sell iPhones until 5.

Now it is 2010, although there are still differences in the mobile phone industry, whether feature phones or smart phones are better, but the general trend is already obvious.

Even a mobile phone giant like Motorola can't survive!
The iPhone is the hottest mobile phone right now!

NTT must also want to sell iPhones, but they don't have such an opportunity.At the same time, Apple also wants to cancel this exclusive sales agreement, so that more operators can sell iPhones, so that iPhone sales can grow faster in Japan.

Coincidentally, Estar also has such a demand.

perfect!

Zhou Buqi said frankly: "Softbank let go of the exclusive sales rights as a condition to facilitate the reconciliation between Asda and Apple. At the same time, NTT got the sales rights of the iPhone, and the additional condition is that they also implement the TT strategy."

Sun Zhengyi suddenly realized, "If you want NTT, you can only sell two smartphones? iPhone and Aster?"

Zhou Buqi said: "Yes, this is the second task, to keep Aster's market share in Japan. NTT's market share is too high. If they are asked to promote Samsung mobile phones, it may be difficult for Aster to compete. Android smartphones The homogenization of mobile phones is too serious, I don’t think there is much difference between Samsung and Aster.”

"It's not in SoftBank's interest at all," Masayoshi Son said.

Zhou Buqi shook his head, "I'm afraid it's not a matter of profit or not, it's the general situation. The iPhone is so successful that it shocked the whole world. The exclusive agreement you signed with Apple in the past has lost the cooperation between the two parties." Base."

Sun Zhengyi frowned.

This is true.

He was indeed under a lot of pressure from Apple.

Zhou Buqi said: "Yes, you did sign the contract, but this is only a short-term benefit. To ensure the long-term value of the operator's business, it is best to establish a more pleasant and equal cooperation with Apple. We all know the current situation. It can be seen that the exclusive agreement is too unfriendly to Apple."

Masayoshi Son nodded in agreement.

Zhou Buqi went on to say: "If you insist on implementing this contract, after the contract expires, the other two operators can also introduce the iPhone. At that time, because Softbank offended Apple, the supply contract won may not be too big. Well, it will greatly reduce the competitiveness of Softbank. If we make concessions in advance and establish a friendly and more mutually beneficial partnership, this will be more conducive to promoting the long-term cooperation between Softbank and Apple in the future.”

"Put this aside for now." Sun Zhengyi waved his hand. He had to go back and think about such an important decision, and communicate with the staff team. "What about the third task?"

Zhou Buqi raised his wine glass, touched him, and said slowly: "Find more technically capable helpers to fight against Samsung. What Astar lacks most is patents and accumulation."

Sun Zhengyi nodded and said: "Well, Yoshino told me that you are interested in Toshiba mobile phones."

Zhou Buqi said: "It's not that I'm interested in Toshiba mobile phones. I'm interested in the mobile phone business of all these technology giants. But he told me that currently only Toshiba has plans to sell the mobile phone business."

"You want to buy?"

"Correct."

"I'm afraid it will be difficult."

"Always fight for it."

Zhou Buqi laughed, so it's inconvenient to say more.

The "TT strategy" he wants to implement is not just to promote Aster mobile phones.In the short term, Astar needs to stabilize its basic market. In the long run, if it wants to compete with Samsung, it still needs to have a stronger and richer patent portfolio.

He set his sights on the Japanese mobile phone industry, which has rich accumulation.

"TT strategy" can be finalized!
TT stands for "Two-Top", which means that the operator will only recommend two smartphones to users, and the weekly defaults are iPhone and Aster.

Ostensibly, this is aimed at Samsung phones, which could guarantee Aster's market position in Japan.

The hidden motivation is actually aimed at the entire Japanese mobile phone industry.

Locking the iPhone and Aster will not only lose the sales guarantee for Samsung mobile phones, but also lose the sales guarantee for all local mobile phones.As long as this strategy is implemented... In a few years, all Japanese mobile phone manufacturers will die!
At that time, it will be a good time for Asda to make a big harvest in the Japanese technology industry, and start buying, buying and buying all the way.

Stabilizing the basic market in the Asian market allows Astert to guarantee sales; harvesting Japanese mobile phone manufacturers allows Aster to guarantee patents and technologies.

The achievement of these two goals will allow Asda to have a relatively stable market and a dual guarantee of technology in the long-term international competition with Samsung.

In the short term, however, it's best to have something to gain.

Zhou Buqi put forward a condition, "Softbank can be the lead investor in Asda's next round of financing."

Sun Zhengyi said: "If you want to acquire Toshiba's mobile phone business, it should not be possible. I asked Yoshino. Fujitsu intends to acquire... Then you will hardly have a chance. This is not a question of money."

"We can strive for cooperation."

"Okay, let me ask."

(End of this chapter)