Top of the Great Era

Chapter 1824 Advanced Strategic Promotion Business
For the traditional business model, the normal logic is to make money from consumers, or press the supplier's payment, or go to the bank for a loan... Then, use the money to advertise to expand the market and attract more consumers and earn more money.

On the surface, traditional companies can ???cheat money??? from banks or suppliers.

For example, the money borrowed from the bank is not repaid, and the payment to the supplier is not paid.

It's actually pretty hard to do.

If you want to use a bank loan, you must have collateral; if you want to suppress the supplier's payment, you must have a strong goodwill guarantee.

Therefore, for traditional industries, if they want to make money, they still have to rely on the final consumers and their consumption in the final analysis.

The Internet is different.

This is also the reason why many entrepreneurs of the older generation do not understand the Internet, so that early domestic Internet companies have to rely on foreign capital for investment.

There is no guarantee of any collateral or goodwill in the Internet.

When Internet entrepreneurship makes a product, it is impossible to have consumers.It can only be used by users for free, and then continue to burn money to make products, do research and development, do marketing, and do operations.

What's the future?

do not know.

Anyway, we have to burn money now, a lot of money to make this Internet product that can't see any future.

Where does the money come from?

Loans are out of the question.

Not to mention start-up companies, Ziweixing has grown to the scale it is today, and it is impossible to get loans from domestic banks.Ziweixing's domestic loans do not rely on Internet business, but on real estate.For example, the Capital Headquarters, Pengcheng Headquarters, Modu Headquarters, and the data centers of branches across the country can only rely on the mortgage of these physical assets to obtain loans.

For start-up companies, consumers do not give money, nor do they get loans, so what should they do?
That can only rely on venture capitalists.

Especially when starting a business, they are called "angel investors".The origin of this name is because there are a group of people who descended into the world like angels. When the Internet entrepreneurial team was most difficult and helpless, they stood up. They could not see any possibility of making money, but they had the courage to pay for their dreams. .

However, after so many years of Internet development, this whole set of industrial models has matured day by day, and the attribute of "angel" is not so strong.Because everyone has a thorough understanding, and they are all betting on the future to gain super profits.

Then, more and more big capital poured in.

In other words, in the entrepreneurial stage of an Internet company, it is not the bank, the supplier, the consumer, or the entrepreneurial team that pays the bill... but the big capital!It's a venture capital institution!
Pursuing bubble value from consumers is a bit immoral.It is logical to make this big money from capital, and if you don't make money, you don't make money!
The probability of success in Internet entrepreneurship is extremely low, and everyone chooses one.

For those entrepreneurial projects that fail, they basically rely on capital institutions to pay for them.The money poured in by these institutions is doomed to fail and to be wasted.

Shameful waste!

It's better for Ziweixing to win as much money as possible.

Professor Han Leshui's analysis made the thinking more clear.

Zhou Buqi concluded: "Yes, the bubble value we are pursuing is derived from the upcoming capital boom in the Internet industry. But Boss He is right, the bubble value is too floating. Once the capital boom cools down, this The business will be in trouble. Therefore, Ziwei Star has to walk on two legs. On the one hand, it can make a lot of money by trying to chase the bubble value. Stay on the basic board."

He Yang nodded and stopped talking.

Then, it was Guo Pengfei's turn. He was more aggressive, and said indifferently: "The pursuit of bubble value does not mean that Ziweixing wants to create bubbles, but to help other start-up companies create bubbles."

Meng Houkun laughed and said, "Do good deeds?"

Guo Pengfei said: "Yes, it is to do good deeds. Help start-up companies create bubbles, and they can get more funds from venture capital institutions. If Ziwei Star wants to become a platform that helps others create bubbles and do platform-based business, it must Earn commissions like taxes."

Zhang Yiming made an accurate explanation on this, "It is a virtual project based on all the promotion channels of Ziwei Star."

"Yes!" Guo Pengfei patted his thigh, "It seems that we want to go together!"

This discussion is actually mainly about the business of selling traffic.

In addition to several departments such as cloud computing and the Academy of Engineering, the main core business of Ziwei Star is actually the traffic business.Ziweixing makes the best free products and attracts the most users.

With more users, traffic will increase.

Then, rely on these traffic to help third-party customers do promotion.

The so-called bubble value...is that when the capital hot money pours in, it is easy for Internet entrepreneurial projects to obtain funds far beyond the actual meaning.

How to get the most money?

The most intuitive judgment is that this entrepreneurial project has a very beautiful data.

The project Guo Pengfei mentioned is to help other startups create beautiful data, such as daily active users, registered users, page views, etc., and create bubbles through data.

Help other start-up companies to blow bubbles. When the bubbles are blown, start-up companies can raise more money.Naturally, the start-up company had to pay Ziweixing a fee that far exceeded the actual advertising value and included the bubble value.

Ziweixing is an Internet company. Over the years, it has actually been on the road of starting a business without stopping.Now the biggest entrepreneurial project within Ziwei Star is WeChat, which has high expectations on the mobile terminal.

Therefore, when this group of people analyzes the needs of their peers, they can often be more sharp, direct, and accurate.

Zhang Yiming and Guo Pengfei have similar ideas. He always speaks slowly, "Internet start-up companies often encounter some very urgent critical moments, such as scrambling for the track. A new product must occupy the minds of users as soon as possible; For example, financing, the calculation of valuation has a leverage effect; for example, competition, the law of winner-take-all will greatly intensify the competition among the industry's first, second and third in the industry. These are all related to data. "

He Yang also agreed with this statement, saying: "Yes, the more critical the moment is, the more he will spare no expense. Many enterprises have private lending interest rates as high as 40% for capital turnover, which is the usury among usury loans."

Zhang Yiming smiled and said: "Yes, it is along this line of thinking. When we do business, we can divide it into two types, one is daily situations and the other is emergency situations. The value of bubbles that can be pursued in daily situations is relatively limited. Emergency situations Only then will there be the greatest benefit.???

Zhou Buqi agreed with this statement, "Yes, just like Yahoo's strange order, 1000 million US dollars to make 2 new users, this is an emergency situation on the eve of financing, and there is fierce competition from the opponent. So the other party will do whatever it takes. Huge sums of money are spent to achieve the goal.???

Zhang Yiming said: "Yes, so a new senior strategic business department will be established in the marketing department to deal with some large orders in emergencies. For example, I heard that Jumei Youpin will start financing. A beautiful data is very important to them. Very important. If at this time, Jumeiyoupin reaches a cooperation with us, the senior strategic business department will design a complete promotion plan for it, using Ziweixing's Friends.com, Toutiao, Weibo, Helo, Xiaonei.com, Weidian Security Guard, Meitu Xiuxiu, Weidian Notes and other products, all the resources are put together and promoted together...The most conservative estimate is that their registered users can increase by 3 million within 1000 days."

Guo Pengfei was very supportive, "It makes sense!"

Zhang Yiming went on to say: "The current middle-end business, the quick registration fee is 3 yuan. This plan is too monotonous, I have asked them to make changes, and it must be progressive. No matter how much the price is, the daily situation is a new one. Users, if we earn 5 yuan, the price of the exclusive marketing strategy created by this advanced business department will definitely be higher, maybe 10 yuan or 20 yuan."

He Yang is in charge of the marketing department, and when it comes to this, he knows it all too well, "We are very good at this matter!"

The business of the so-called advanced strategic business department is really often done inside Ziwei Star.

For example, Ziweixing launched a new product called Weidian Music.

In fact, there are already a number of excellent music products on the market, such as Kugou, Kuwo, QQ Music, Tiantiandongting, Xiami Music, and Baidu Music.

The entry of Micro Music is already very late.

At first glance, it looks like there is no chance.

However, Ziweixing is the Internet company with the highest traffic in China and has the highest exposure.When Micropoint Music is strongly promoted, a high-level meeting will be held within Ziweixing, and then several major businesses will be mobilized collectively, Friends.com, Micropoint Search, Today???s Toutiao, Xiaonei.com, Weibo, Helo???s gold coin mission, Micropoint Security Guardian's software business recommendations and more.

All out!

2-3???????????????????????????8-10??????????????????????????????2-3???????????????????????????8-10?????????????????????????????????2-3??????????????????

In one month, the number of users of Weidian Music has exceeded 1 million.

At present, the user scale of Weidian Music has reached 1.7 million, ranking third in China after QQ Music and Kugou Music.

This is what flow means.

It can even be said that with the current strength of Ziweixing, if it makes a product by itself, there is no possibility that the product is good but there is no market.

As long as the product is good, Ziweixing's own channels will definitely be able to launch this product.

In a similar business, Ziweixing has matured in the past few years.

The high-level strategic business department proposed by Zhang Yiming in the internal structure of the marketing department is actually not new at all. It is to sell to the public the promotion plan of a set of products that Ziweixing is familiar with in the past few years!

Whoever has the money can buy it.

Of course, the price will be very high and it will be full of bubbles.

(End of this chapter)