Top of the Great Era

Chapter 1840 4+3
Restricted by the influence of the penguins in his previous life to dominate the world through WeChat, Zhou Buqi paid special attention to it.

In this life, Ziweixing preemptively registered the trademark of WeChat, and Penguin launched Q-letter. In fact, it just changed the name, and the resources and operation methods behind it remained unchanged.

In Zhou Buqi's view, this Q letter launched by Penguin has become Ziwei Star's biggest opponent in this initial stage of mobile Internet deployment!
Don't look at Ziwei Star's current business is booming, but this is all an illusion, it is the fiery cooking oil that stands at the peak of the PC Internet.

Baidu is also very popular, so what?

You must follow the times and keep up with the times.

The confrontation between WeChat and Q letter is actually a battle between Ziweixing and Penguin planning for the next era.From the current point of view, it is not eye-catching, just two small products.

But Zhou Buqi knew that this was related to Ziwei Star's future survival and development.

Only to succeed, not to fail!
In order to develop "WeChat", Zhou Buqi endowed this product with extremely high specifications, and even set up a large business group with the name of this product——WeChat business group.

You should know that there are two most important products of Ziweixing, Helo and Youwang, in this business group, and these two products should serve the WeChat ecosystem.

It can be seen that Zhou Buqi attaches great importance to it.

That's not to mention, the product manager of the WeChat product is directly served by Guo Pengfei, the president of the business group, with extremely high specifications and the most resources to enjoy.

In comparison, Guo Pengfei, Fu Hongliang and others were relatively relaxed.

When everyone arrives, the meeting begins.

Guo Pengfei said easily: "Let me make a report first. As of January 2011, 1, the number of WeChat users was 3 million. Among them, 1260 million were on the iOS side, 248 million were on the Android side, and 484 million were on the Symbian side. There are currently 520 similar products in China, and the two main competitors are Michat and Qxin. Among them, Michat has 17 million users, and Qxin has 220 million users. Fetion has more than 140 million smartphone users Users, but the products of state-owned enterprises are not enough to worry about, and are not under consideration.”

This is a very beautiful data. Zhang Yiming said with a smile: "After all, our products were launched earlier, and we have seized the market opportunity."

Meng Houkun is cautious about this, “WeChat’s advantage is only because it was launched earlier than Michat and Q Letter. Qxin was launched 4 months later than Michat, and it has already reached 140 million users in just over a month since its launch. users, which shows the rapid growth.”

Guo Pengfei smiled, "I'm not that nervous."

Zhang Yiming agreed, and his tone was equally relaxed, "Judging from the current situation at all levels, WeChat has a great advantage in every level."

"What about mobile QQ?" Zhou Buqi looked serious, "This is the most powerful product on the mobile terminal, even more powerful than UC browser, so we must be careful."

Mobile QQ is so powerful that it has been around for six or seven years, and it can be called the product with the highest installed volume of mobile phones in China.

This is also the most powerful foundation behind Q Letter.

There is Helo behind WeChat, and QQ behind Q Letter, and the current scale of Helo and QQ is about the same... At first glance, the platform foundation of WeChat and Q Letter is the same.

Actually not.

Both WeChat and Qxin are mobile-end products, and the drainage mainly depends on mobile-end products, and mobile QQ is invincible in this field.

Fu Hongliang explained: "The product features are different. The main users of mobile QQ are teenagers, especially middle school students. Sending text messages is too expensive, and they don't realize the benefits of Fetion, so they use mobile QQ for a long time. College students and other groups use QQ mainly on computers.”

Guo Pengfei said with a smile: "There is strong competition from Helo on the computer side. QQ cares more about the entertainment attribute, and Helo cares more about the message delivery attribute. The product characteristics of WeChat and Q letter are actually not in line with the positioning of mobile QQ. It is more about the attribute of delivering messages. Products like WeChat, Michat, and Qxin will be replaced by text messages, not mobile QQ.”

Zhou Buqi shook his head, "You are all right, but there is an undeniable fact that mobile QQ has a stronger user attracting function than Q letter."

There were only 6 people in this small meeting, namely Zhou Buqi, Zhang Yiming, He Yang, Guo Pengfei, Meng Houkun and Fu Hongliang.

Then it split into two factions.

People inside WeChat, such as Zhang Yiming, Guo Pengfei, and Fu Hongliang, all acted relaxed and full of confidence; Zhou Buqi, He Yang, and Meng Houkun, who did not participate in the design, management, and operation of WeChat, were cautious on the contrary. , serious and full of worry.

Sure enough, Zhang Yiming acted very relaxed, "Even so, there is no need to worry too much, because the competition within Penguin is also very fierce."

"Oh?"

Zhou Buqi's eyes lit up.

This is often the case. The embankment of a thousand miles is often not broken by the turbulent Yellow River and Yangtze River outside, but by ant nests.Internal contradictions are the fundamental contradictions, and no matter how powerful the external enemy is, it is not as threatening as internal strife.

Zhang Yiming said: "Mobile QQ and Q Letter are too similar in nature. Two teams are responsible for the two products. The former is in the Pengcheng headquarters and is the core product of the highest specification. It is managed by Penguin Group's second The handle manages it personally. The latter is developed by the mailbox team in the Yangcheng branch."

Zhou Buqi nodded, "So the QQ team is unwilling to drain QQ letters?"

"Correct."

Zhang Yiming felt like he was holding it in his hands.

Q Xin, which has lost the support of QQ, may not be much better than Mi Liao.In comparison, Ziwei Star's internal organizational structure is more cleverly designed.

This is also due to the strength, decisiveness and forward-looking of Zhou Daboss.

After Ziweixing's internal organizational structure was adjusted, WeChat, Helo, and Friends.com were all planned into the WeChat business group, and all became a BU business, which greatly reduced internal resistance.

There will be no fights between different internal BUs like the penguin.

Guo Pengfei smiled and said: "In order to promote WeChat, the Yangcheng team has no choice. Without the resources of QQ to promote, they can only rely on themselves. The team in Yangcheng is doing QQ mailboxes, so they adopted the method recommended by QQ mailboxes. , use QQ mailbox to attract traffic, promote, download and connect with users.”

"Is the drainage of QQ mailbox very bad?" Zhou Buqi poured cold water on it again, "Q letter has only been online for more than a month, and the number of users is almost surpassing that of Michat. In this matter, you must not be careless! "

Meng Houkun also said very cautiously: "That's right, Q Xin should still be in the stage of testing the waters at this stage, so the group level has not provided resource assistance. As long as Q Xin makes some achievements and the market performs well, it will be It will definitely attract the attention of Penguin President’s Office. At that time, the relationship between QQ and Q Letter will definitely be opened.”

He Yang took it for granted, and said slowly: "The most popular social outlet in China right now is Weibo. The best is of course our Weibo, followed by Sohu Weibo, NetEase Weibo, and Penguin Weibo. Although there are strong drainage from QQ and many registered users, there are too few active users and the stay time is too short. In the competition of Weibo products, Penguin has already fallen behind. Once they retreat from the Weibo front, they will go all out to attack WeChat That’s when the competitive pressure will really come.”

This remark is mature and prudent, and it does not lack a high-standard perspective.

Let everyone recognize it.

Guo Pengfei said: "Yes, that's why we got together today to study the strategic development layout of WeChat's core this year."

Zhou Buqi said: "In order to think about victory, first think about failure. Although WeChat has many advantages now, in terms of planning, we must have the worst-case considerations."

Zhang Yiming said: "That's right, there must be the worst plan. Once the worst situation really happens...Ziweixing's positioning of 'WeChat' is a core-level and strategic-level product, which cannot be missed and must be successful. So , once the bad signs happen, we will reverse the occupation at all costs!"

"Ok?"

Zhou Buqi raised his eyebrows.

It was as if Guo Pengfei and Zhang Yiming were singing a double reed, obviously they had communicated in private long ago.And encountered some difficult decision-making, so boss Zhou needs to make a decision.

Next, Guo Pengfei's performance began. He coughed lightly and said with confidence, "For WeChat's product competition and business promotion, we have mainly planned a '4+3' plan."

Zhou Buqi sat on the sofa, crossed his legs, "Okay, let's talk briefly."

Guo Pengfei said: "Let's talk about the positive first, that is, '4' in '3+4'. First, at the product level, a major advantage of smartphones is the GPS function. LBS functions are popular all over the world. There are new breakthroughs at this level.”

The LBS function is "people nearby".

Zhou Buqi met with Larry Page in London and saw the Google browser team in London. At that time, a browser standard they started to develop was H5-based LBS, which also provided the H5 component of the browser with the ability to find nearby people. Function.

Zhou Buqi is very familiar with this, "It's no big deal, this trend exists all over the world, and Mi Talk and Q Letter will definitely follow suit."

Guo Pengfei said with a smile: "But we have our own business, and we have college students."

"Oh?"

Zhou Buqi's eyes lit up. College students are the group he cares most about.

Fu Hongliang is in charge of the product, and he said methodically: "We need to make the best use of the resources of Xiaonei.com and use the power of college students to promote our products. This time, we are targeting the 'Xiaonei'. School Flowers and Grass Selection' business."

Guo Pengfei looked at Zhou Buqi and said with a smile: "You designed the page for the selection of the school's beauty and school grass at the beginning. Over the past few years, it has made great contributions to the popularity and activity of Xiaonei. However, the business has never been successful. Can go out of the circle. This time we launched WeChat, just to make good use of this business resource.”

(End of this chapter)