Top of the Great Era

Chapter 1858 Group Thinking

Zhou Buqi and Lao Zhang will stay in New York for an extra week to completely resolve all temporary problems in the follow-up to Changyou's IPO.

Lao Zhang seems to be on vacation, very leisurely and relaxed.

It will not work if you don't use it every week, and work and life are often inseparable.

Simply pull Lao Zhang together.

Today I'm going to the headquarters of Universal Distribution.

Lao Zhang was very reluctant, "Issuing company? Why should I go there? No!"

Zhou Buqi said: "Please, you are the chairman of Changyou!"

Zhang Chaoyang asked, "What does this have to do with Changyou?"

Zhou Buqi said: "Of course it does. Changyou's games want to be released all over the world. Do you have such industry resources? You don't, I do! I've integrated them all!"

Zhang Chaoyang didn't believe this, "Don't talk about it, the distribution of Universal Pictures is a movie, and the distribution of games is not the same concept."

"The similarity is very high, okay?" Zhou Buqi knew that he had been with the big star International Zhang recently, and wanted to take the time to go out with the beauty, so he wanted to stir it up and let him change his taste. "The release of the movie It also includes the distribution of DVDs, which need to be sold all over the world. The distribution of games is very important, and it is also sold all over the world.”

The mode of distributing games through DVDs is very outdated, with high costs, inconvenient transportation, many middlemen, and high channel costs. This is a very traditional business model.

It has long been out of fashion in China, and they are all downloaded from the Internet.

However, it is different in foreign countries. Developed countries such as Europe, America, South Korea and Japan have become accustomed to the DVD trading model.For example, computer games such as "Warcraft" are downloaded from the Internet in China, and many American users still spend more than ten dollars offline to buy genuine DVD discs.

In fact, not only the game industry, but also the streaming media industry.

Domestic streaming platforms such as Youku, Tudou, iQiyi, and Sohu Video are developing much faster than Netflix in Europe and America.

Poor restrictions on piracy are part of the reason.

The more important reason is user habits.

Just like the era of cash payment can be easily transferred to the mobile payment era in China, foreign countries have to stay at the level of credit cards. Only when the generation born in the 90s and 00s grows up slowly, will overseas countries gradually transform to mobile payment.

Mobile payment is more convenient than credit cards. This is an undoubted fact. As long as the timeline is extended and the habits of the older generation have less and less influence on society, a new era will come.

In this regard, the country has a huge advantage.

However, if Changyou wants to develop in overseas markets, it cannot look at the world from a domestic perspective, but must adapt to the local customs.

Zhang Chaoyang was actually very interested in movies, so after chatting for a while, he got into the car with Zhou Buqi and headed to the headquarters of Ziweixing Global's distribution business department.

On the way, he asked: "Isn't Universal Pictures in Los Angeles? Why is the distribution department arranged in New York?"

Zhou Buqi said: "This is the east coast, closer to Europe. This is an international metropolis, more suitable for global business. I came here this time mainly to discuss business integration."

"Integrate what?"

"EMI, you know, right?"

"Well, I read the news, and you bought it." Zhang Chaoyang nodded, "It seems like a year of lawsuits?"

Zhou Buqi laughed and said, "It's not me who is suing, but Citigroup is fighting for control. Citigroup won the lawsuit and sold it to Ziweixing Global."

Zhang Chaoyang let out a "hmm" with a calm expression and sighed inwardly, his admiration for this kid spread all over his body in an instant.

Zhou Buqi said: "This distribution department used to be the distribution department of Universal Pictures. After I reorganized the company structure, I expanded and developed it. It is the development of China and Taiwan. It will undertake Universal Pictures, Marvel All the film distribution business of the studios, Lucasfilm, MGM, etc.”

Zhang Chaoyang expressed his understanding, "Well, maximize the use of resources, reduce costs, and improve efficiency."

"Yes, I'm considering whether to integrate EMI products."

"Release of music?"

"Correct."

Zhou Buqi didn't hide anything.

Global distribution in different industries may look different at first glance, but they all have highly similar characteristics.To distribute movies globally, or distribute music, games, and books, including Ziweixing's "manual", in fact, it is necessary to use local contacts and social resources to help, act as an agent, and let the local grassroots organizations complete the work. Final sales jobs, such as movie theaters, video stores, department stores, bookstores, operators, etc.

This makes for a nice integration.

All forces can be concentrated to form a joint force.

At the same time, it can also optimize and integrate many repetitive departments and positions, saving a lot of salary expenses.

Zhang Chaoyang understood immediately, "Through this business department to coordinate all the distribution business, those film studios and music studios at the front desk are only responsible for producing good products?"

Zhou Buqi smiled, "Yes, that's what it means."

Zhang Chaoyang glanced at him, "Don't you think such an arrangement is risky?"

"adventure?"

"The cost of integration and splitting is not low!"

"How can there be so many worries?!"

Zhou Buqi waved his hand, deeply disapproving.

Zhang Chaoyang said: "Didn't EMI encounter financial difficulties because of too many debts and unable to make ends meet? What if you fail to manage well? It is not difficult to integrate EMI's distribution department into this large business department. It will be split in the future. That would be troublesome."

Once EMI Records does not develop well in the future, Ziweixing Universal will sell EMI...but the distribution department of EMI has disappeared and has been integrated into the distribution department of the group.

At that time, either EMI's assets will shrink significantly and the selling price will be very low; or it will cost a lot of money to re-spin off the EMI distribution business integrated into the distribution business department.

That's complicated.

Toss back and forth, the cost will be greater.

Zhou Buqi was very relaxed, "Don't worry, the times have changed, and the good days of EMI are coming."

"By what? Digital music?"

"Yes, streaming digital music."

"This department will also publish games?" Zhang Chaoyang glanced at him, "Can the games that you will play in the future also be distributed here?"

Zhou Buqi said: "Digital distribution is all Internet-based. This is very easy. It mainly cooperates with Ziweiyun, and then some online game platforms. It is impossible for Changyou to get involved in the offline distribution business. It can only be authorized to How can other agents operate layer by layer compared to a group of business units with such a powerful distribution resource?"

Zhang Chaoyang sighed, "Anyway, I plan to hand over the power, and you can decide what you want to enjoy in the future."

Zhou Buqi smiled and said, "What do you think of the city of New York?"

"what?"

Zhang Chaoyang was slightly taken aback, not understanding what he said.

Zhou Buqi said: "After the subprime mortgage crisis, the entire American economy was in a depression. The high-tech industry is the fastest recovering industry. The Nasdaq has already shown signs of a bull market, and it has been soaring all the way."

Zhang Chaoyang said: "Of course, otherwise Changyou would not choose to go public at this time."

Zhou Buqi went on to say: "The future is an era dominated by technology, and this sign has become more and more obvious. But New York is a diverse city, with finance, fashion, music, real estate, advertising, and publishing at the top of the list." , the technology industry is only seventh or eighth. This does not match the positioning of New York, the world's largest city."

Zhang Chaoyang reacted immediately and opened his eyes wide, "You mean New York is going to lean towards the technology industry?"

Zhou Buqi said: "After the subprime mortgage crisis, the California government offered a lot of preferential terms for technology companies in Silicon Valley, including large subsidies and tax breaks, and Ziweixing also enjoyed a discount of more than 6 million US dollars. Facts have proved that the strategy of the California government is correct, the recovery of Silicon Valley has driven the economy of the entire California, even the rent in Silicon Valley has been rising, and a certain housing crisis has emerged.”

If you don't take advantage of the bastards, especially the Americans, you should take advantage of it.Moreover, the more convenient conditions of subsidies and tax rebates you have, the more employees you hire and the greater your investment, the happier people will be.

Zhang Chaoyang's eyes were burning, "Is the news reliable? They want to attract technology companies to New York?"

"Of course it's reliable. Ziweixing has already received an invitation."

"Have you decided?"

"Of course! The headquarters of Ziweixing International is in Silicon Valley, and New York is going to develop towards the second headquarters, through New York to the global market. New York is the center of the global distribution business of major companies."

Zhang Chaoyang said: "The cost of living in New York is too high, and the traffic pressure is too heavy. This is a disadvantage."

"Looking at it now, the cost of living in New York is indeed higher than that of Silicon Valley. But the development of Silicon Valley is too fast. In a few years, the cost of living may catch up with New York."

Zhou Buqi's tone was firm.

Zhang Chaoyang understood as soon as he heard it, and said angrily, "You're not talking about Ziweixing International, you're talking about Changyou, right?"

Zhou Buqi laughed haha.

Zhang Chaoyang said: "You are not discussing with me at all, you are informing me."

Zhou Buqi coughed his throat and said, "Game development does not require any sophisticated technology, and there is no need to go to Silicon Valley to join in the fun. Games are different from other Internet products, and innovation is more important. The development trend of Silicon Valley, I It’s actually not very good.”

"Ah?" Zhang Chaoyang was surprised by this point of view, "Are you telling the truth?"

Zhou Buqi nodded seriously, "To be honest, in my opinion, Silicon Valley's single development model is far inferior to domestic cities where technology companies such as Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou gather together. The technology industry is everything in Silicon Valley, and it will lead to The oddity of 'groupthink', where everyone does similar jobs and reads the same things. Even if they are the best of the best, they are bound to fall into the trap of the mob."

"I go!"

Zhang Chaoyang was speechless, this statement was too clear.

In the current era when Silicon Valley leads the global technology industry, only a "madman" like Zhou Buqi can have such sharp and sharp insights.

(End of this chapter)