Top of the Great Era

Chapter 1876 Significance of low-end patents

Zhou Buqi hummed: "Anyway, this time is really an opportunity! Relying on Twitter, we must get enough resources from Google!"

Zhou Shaoning took a deep breath, "Motorola?"

"Correct!"

The plan is not as fast as the change. Zhou Buqi thought that he would have to wait for two years, and then sell it after Google finds out that it is not capable of doing a good job with Motorola.

Now it seems that there is no need.

Larry Page didn't care that much about the business at all. What he cared about most was the social business.For socializing, he can give everything!
Just like cloud computing.

You must know that the core technical concept of cloud computing was created by Google. It is only after Google's technical promotion that it is possible to realize the concept of cloud computing from imagination.

However, the development of Google Cloud is not smooth.

In addition to the wrong strategic direction of Google Cloud in the early stage, and the high-end products of Google Cloud in the mid-term are too high, the high probability is also related to Google's overall strategic structure.

Google did not develop cloud computing as a core business at all, and devoted itself to socializing.

Later, socializing failed, and Larry Page also dismissed get out of class sadly.After Google gave up its social business, it was possible for Google Cloud to move forward bravely and become the fastest growing cloud computing vendor in the world.

After all, cloud computing is a technology-based business.

Google is not afraid of any business with technology as its core.

In this situation, it seems that Asda can start to move towards the low-end mobile phone market in advance, and maybe there will be a chance to directly win Motorola's mobile phone business in a short time!

Zhou Shaoning is of course the happiest, "If it can be done, that would be great! With the popularity and development of the smartphone market, more and more markets around the world have opened up to smartphones. In the past few years, only developed countries in Europe and America market, so it is a good strategy for us to only sell high-end phones. Now that many developing countries and regions have come in, we must develop the business of low-end phones. Not to mention anything else, the domestic market. Aster’s domestic The market share is not even as good as the four traditional IT vendors of 'China Cool Union', the main reason is the price."

Zhou Buqi followed him to the tea room. The two took off their shoes, sat cross-legged on the kang to drink tea, and asked, "How much is Motorola's mobile phone business worth? Have you evaluated it?"

Zhou Shaoning said: "I haven't made a very specific assessment yet, but I have a brief understanding of some situations. Motorola will be split into two halves, one half will be Motorola Mobility, and the other half will be for solutions...that is the outsourcing business. Google will acquire It is Motorola Mobility. In Motorola Mobility, I think it can be divided into five major businesses.”

It's not easy for Zhou Buqi to let the secretary come over to make tea in front of Zhou Shaoning, a foreigner, so he can only do it by himself.

Now, he can more and more feel some of the practices of the ancient literati.

The women in the family do not see outside men.

Really not stingy.

On the contrary, this is a big picture!

The women in the family are more beautiful than each other. If they go out to the left and right for others to see, it might make the outside men lose their mentality. This is for their sake.

Zhou Buqi felt that he was becoming more and more like an ancient sage, and he was quite satisfied. He smiled and asked, "The five major business sectors? Tell me in detail."

Zhou Shaoning said: "Motorola is a large international company. It is one of the world's top 500 companies. The decline in performance cannot cover up its huge size. The five major businesses are patent group, high-precision group, set-top box group, and mobile phone group. and foundry group."

"Ah."

"Apple has thousands of mobile phone patents, and Google has less than 1000. Therefore, when Android and iOS systems compete, Android phones will suffer a lot in terms of patents, and even Samsung has suffered a lawsuit. Google acquired Motorola, the most fundamental reason is to get the more than 17000 patents in Motorola's hands."

"A lot..."

"Yes, the number of patents is almost 20 times that of Apple. If this deal is realized, the patent dispute between Android phones and iPhones will basically come to an end. Even if there is plagiarism, it is iPhone copying Android."

Zhou Buqi was very excited about patents, "Is it possible..."

Zhou Shaoning understood what he meant at a glance. This was because he was moved by such a huge patent portfolio of Motorola, and he immediately responded, "Impossible!"

Zhou Buqi was pouring tea in his hand and looked up at him.

Zhou Shaoning said: "These 17000 patents can be divided into three grades: high, middle and low. High grade patents are the top technologies in the field of communication in the world today, and it is impossible for us to get them. Even if Motorola and Google are willing to resell them to us , the U.S. regulatory authorities will not approve, these are related to satellites, navigation, and cruise missiles, and are related to national defense security."

Zhou Buqi then asked: "What about mid-range patents?"

Zhou Shaoning said: "It's not necessary."

"Ok?"

Zhou Buqi was a little puzzled.

Zhou Shaoning said: "Google is not a company like Motorola. These mid-range patents are owned by Motorola, and they have set up a patent business group to collect patent fees globally. Google is different. When it gets these mid-range patents Finally, I promise to open it to all mobile phone manufacturers in the Android camp for free."

Zhou Buqi nodded, "Well, this is in line with Google's style. In the face of strategy, making money is really not worth mentioning. This brand-new Internet strategic concept has ensured the core position of the Internet industry in guiding the global market. .”

According to the concept of a company in traditional economics, the primary purpose of a company is to make money and create benefits for shareholders.

The Internet giants driven by Silicon Valley play differently, completely changing the "company rules" in the past hundreds of years.

The meaning of a company is not to make money and create benefits for shareholders, but to "do something".

The meaning of doing things is greater than making money.

There are many companies, in the process of "doing things", they have to continuously burn money, invest continuously, and lose money continuously.Judging by the traditional business logic, this is a garbage company, and it should stop losses as soon as possible and stay away.

But the rules of the game in the Internet age have changed.

As long as you are "doing one thing", and this thing is supported by strong logic and imagination, it doesn't matter even if you continue to burn money, continue to lose money, and never make a profit. The capital market will maintain long-term favor, and then the company's market value will increase. will grow all the way.

This change in the rules of the game has made many entrepreneurs of the older generation and traditional enterprises feel miserable, and can only be abandoned by the times.

It has caused too many great companies to fall one after another, and Motorola is one of them.

The patent is in the hands of Motorola, and Motorola wants to authorize the patent to make money.

Patents are in Google's hands. What Google wants to do is to license patents to all Android-based mobile phone manufacturers for free, so as to attract mobile phone manufacturers to join them, so as to do Android "this thing".

The meaning is completely different.

Although Android is also a free system, Android is a super platform for mobile terminals.

How will Google rely on Android to make money in the future?do not know!But it doesn't matter, let's talk about making money later, let's do "this thing" first!

Strategic value is far greater than financial value.

This is not only Google's corporate view, but also Zhou Buqi's corporate values, even in traditional industries.

For example, Ziweixing Universal he formed, the first thing is to determine the strategy for future film development, blockbuster films should be developed in the direction of "inertia", "special effects", "popcorn", and "family carnival", like Universal Pictures last year Blockbusters like "Robin Hood" that have been dropped in the hands, should not be made again in the future.

Zhou Shaoning went on to say: "These mid-end patents have strong strategic value for Google. Even if we want to buy them, they won't sell them. Moreover, we don't need to buy them. Patents can be used free of charge in Google's hands." .”

Zhou Buqi asked, "What about low-end patents?"

Zhou Shaoning said: "That's not that important. The technical level of those low-end patents is not high, and the patent restrictions are not too big. They are all technical solutions developed decades ago, and many of them may be about to expire. Google can't see In fact, it has no practical significance to Estar."

Zhou Buqi pondered for a while, and said slowly: "It has no practical meaning, but it has symbolic meaning."

"Huh?" Zhou Shaoning was slightly taken aback, "Symbolism?"

Zhou Buqi said: "The most important hurdle for consumer-oriented products is brand building. How do consumers know the difference between high-end patents and low-end patents? As long as they are patents, they are valuable. In the general concept, it is The more patents, the stronger the technology. Ordinary people cannot distinguish the quality of patents, and often judge the technological level of a company by the number of patents.”

"Using patents as a means of marketing..."

Zhou Shaoning took a deep breath, thinking that this big boss Zhou was really wicked, and he was really tricked one after another.

Zhou Buqi said indifferently: "In the future smart phone market, the competition will be unprecedentedly fierce. Mobile phones have no technology, they all get goods from the supply chain, and then go to the foundry to assemble them. In terms of design, you copy me and me. Copying yours is similar. In terms of the performance and experience of mobile phones, whether it is Asda, Samsung, Blackberry, Nokia, or China Cool, the mobile phones are actually similar, and ordinary mobile phone users can’t feel the difference at all. Then the problem comes. , among so many brands, how will consumers choose?"

Zhou Shaoning felt terrified and suddenly realized, "Consumers will choose products produced by the best companies in their knowledge!"

Zhou Buqi said: "Yes, there are two factors. First, choose the one with the lowest price; second, choose the mobile phone produced by the company with the best cognitive structure. This is the inherent cognition of human habits, and we instinctively think that The quality of products produced by good companies will be better."

(End of this chapter)