Top of the Great Era

Chapter 1936 Still have to flip the table
Bargaining is an art, especially when both sides are famous people, if you can't negotiate, you will offend the other party.The performance of higher emotional intelligence is that the other party knows that they are in a disadvantaged position, but they feel warm and comfortable in their hearts.

Zhou Buqi is obviously very good at this.

He will help Xiaomi for many reasons.In terms of business cooperation, one of them is to use the social influence of Xiaomi mobile phones in the early stage to bundle WeChat.

Let WeChat this product remain invincible in the competition in the domestic market.

Even though WeChat is already the number one in the industry in this field, it is far ahead.

But the more stable the better.

As for the 10-20 apps that are pre-installed in Xiaomi mobile phones, it is good to have them, but it doesn’t matter if they don’t exist. Three or five apps are also fine. This is the negotiating space left by Zhou Buqi.

Ziweixing has deployed the mobile Internet so early, and several major business lines have all launched, and the grand strategic direction of "mobile first and cloud first" has also been determined early.

It can be said that the prospects are bright.

With or without Xiaomi’s channels, the impact is not too great.

However, this third requirement is really hard to accept.

Zhou Buqi nodded, "It's the early stage of the industry, and it's not surprising that there are some chaos. I believe that the market will gradually bring the price of smartphones to a normal range."

Zhou Buqi has too much information here. He can advance, attack, retreat, or defend. He knows more about Xiaomi and the future trend of the company than Lei Jun.

Why not raise the price?

Lei Jun said: "It's not easy, but it doesn't mean it won't happen. For example, Wal-Mart. I have been to some small towns in the United States, and there is basically only one large shopping mall, Wal-Mart. There, Wal-Mart has no competitors. It is said to be a 100% monopoly. But when I walked around inside, I found that the prices were very low, and there was no price increase because of the monopoly.”

After two glasses of white wine, Lei Juncai plucked up the courage to say that he can agree to the first two requests, and he will go to the company to disband the "Mi Chat" team tomorrow.

I didn't expect the other party's attitude to be so soft and cautious.

When the industry becomes unprofitable, many people will leave, many companies will go bankrupt, and the industry will be restructured, with the few remaining big companies sharing the remaining profits.

Lei Jun felt a psychological gap, and his speech became more and more polite, more friendly, more social and routine.

Zhou Buqi is as motionless as a mountain.

Fortunately, I feel at ease now.

"Is it?"

After the negotiation was concluded, Lei Jun heaved a long sigh of relief, and an inexplicable excitement surged in his heart.

Caught up with Ziwei Xing's relationship!
Lei Jun was very happy when the big framework of cooperation was negotiated, so he could tell the truth further, and said with a smile: "In the middle of this month, Xiaomi will have a development conference, and the price of the mobile phone...hehe, it will cause market shocks. "

Zhou Shaoning was present.

"Hey."

In the two-person world of Lei Jun and Zhou Buqi, he has more opportunities.

"The technology industry is at the forefront in the field of business model innovation. If economic concepts can have a new interpretation of monopoly, it must not come from Wal-Mart, but from the technology industry."

The next step is simple.

First, Xiaomi can provide Ziwei Star with 5 pre-installed apps for free.Which 5 apps are all depends on Ziweixing's arrangement.However, this is not a permanent clause and is limited to 5 years.

It’s all about Lei Jun’s performance, persuading him to drink cup after cup, and then fighting for Xiaomi’s rights and interests again and again. We must greatly reduce the pre-installation requirements of these 10-20 apps!
Mainly three points.

In the industrial Internet, mobile phones are just tools, and the Internet is the soul.

If you don’t cut prices, earn 100 yuan a year, but no competitors enter the market, it means that Wal-Mart can survive here for 100 years, 200 years... From a longer-term perspective, Wal-Mart will earn more.

This makes Lei Jun's situation very delicate.

In private, the two have a good personal relationship; in public, Xiaomi is also an excellent company, and Zhou Buqi plans to take a share in his own name.

Now it seems that it is a free pick-up, don't don't want it for nothing.

That's a pity.

Back then... It didn't take too long, even two years ago, when the two parties sat down to discuss business cooperation on YY, the two parties could maintain a very equal status.

A total of 10 yuan was earned in 2000 years.

Walmart has a 100% monopoly in a small town.

It's completely different now.

Once there are only a few big companies left and a monopoly effect is formed, they may raise prices in pursuit of higher profits.

Lei Jun said in a deep voice: "Nowadays, the price of smartphones is too high...Of course, I'm not talking about the Aster series, which are high-end models just like the iPhone, and the higher price is acceptable. But many domestic phones , China Cool Union, any low-end mobile phone, the price is at least 3500 yuan, 4000 yuan, and the cost may be 1500 yuan, which is too unfair to consumers.”

Pre-installed apps are one of the main sources of software service revenue for smartphones.

If it matches, Weidian Music will invest 1 million per year to squeeze out QQ Music and pre-install it in Xiaomi phones; if it doesn’t match, the app QQ Music can be pre-installed in Xiaomi phones.

However, QQ Music is a third-party App.

Once there is psychological inequality, the personal relationship between the two parties will become weaker and weaker, and will become more and more superficial.

Zhou Buqi gave him a meaningful look.

The number of pre-installed apps in the mobile phone is not unlimited, and the total space is so large.All of them are pre-installed with Ziweixing's App, which is equivalent to killing many imaginations of Xiaomi's future.

In the final analysis, what the market economy looks at is confidence.

Dancing with a pair of invisible shackles on the feet, it is difficult for an excellent dancer to dance gracefully.The audience can't see the shackles on the dancer's feet, so they can only criticize his poor dancing level.There is even a misjudgment of admiration for foreigners, thinking that foreign dancers are better and more outstanding than domestic dancers.

The pre-installation requirements of these 10-20 apps are deliberately left for Lei Jun to bargain.

If Xiaomi launched a Xiaomi Music App, it would not be a third party, and Ziwei Star would not have similar priority.

As more people enter the market and the competition becomes fiercer, prices will continue to drop and profits will decrease.

But that would offend people.

The profit margin of the industry has appeared again.

Lei Jun was a little uncomfortable. After all, both parties have to make mobile phones, and they will definitely be competitors at the business level in the future.Seeing that the sun was about to set, he temporarily put aside the discussion and went to eat first.

Zhou Buqi said "hmm", "Monopoly is an economic concept 100 years ago, and it is related to the operating principle of the market economy at that time. The profit models of enterprises decades ago were basically simple and crude monopoly models. , so monopoly must be strictly controlled to prevent large companies from harming the interests of consumers. This has all developed into 2011, and there are more and more innovations in business models, and the understanding of monopoly will become more and more sufficient.”

Zhou Buqi continued to hide the known situation and remained calm.

Of course he was not willing to accept this third request, but he was cautious and didn't dare to refuse directly, so he had to find a way to find out what Boss Zhou said first.

"Are you so confident?"

Yes, it is icing on the cake; no, it will not affect the overall situation.

Don't look at "China Cool Union" now dominating the market, but these are traditional mobile phone manufacturers. Although Lei Jun has not revealed it, he somewhat looks down on him from the bottom of his heart.

As the more dominant party, Zhou Buqi must make some self-concession and show his personal style; as the inferior party, Lei Jun can win greater rights and interests.

Someone will rush in again.

Even though the two parties had a good friendship in the past and had cooperated many times, Lei Jun's waist was somewhat bent, and he was suppressed by the international reputation and world-class influence of Boss Zhou.

Zhou Buqi said: "Of course I know that you have confidence in Xiaomi. I'm talking about long-term entrepreneurial confidence. Wal-Mart will adopt that model instead of a monopoly strategy in the traditional sense. It comes from Wal-Mart's long-term future confidence in existence."

Lei Jun looked suspicious and his eyes were piercing.

The function of the market is to compete.

Lei Jun is an Internet-based entrepreneur. His long-term plan for Xiaomi is still Internet-based, and he must hold long-term software service resources in his own hands.

Compared with this kind of Internet giant, Xiaomi is so weak that it can be drowned by a mouthful of spit.

Zhou Buqi secretly sighed in his heart.

At this time, because Ziweixing has the priority, it can get news from Xiaomi, saying that QQ Music has offered a price tag of 1 million per year, and whether Weidian Music should match it.

This is an Internet mobile phone. In essence, this product does not belong to the hardware industry, but to the Internet industry, which is the industrial Internet after the consumer Internet.

Zhou Buqi nodded, "This is not an easy choice."

If the price is raised, it is true that it can earn 200 yuan a year, but the profit is too high, and competitors will come.At that time, Wal-Mart may only survive in the small town for 10 years.

Lei Jun said: "A truly great company will definitely reduce its own profits on its own initiative to break the market cycle linked to monopoly."

In fact, Zhou Buqi doesn't like this domineering status advantage. He prefers the feeling of being with Lao Zhang and Lao Ma. It is a very equal communication and makes him feel more comfortable.It doesn't matter if you scold me in front of me, I'll scold you if you scold me, but don't bend down or bow your head.

That's going to cost money, though.

Zhou Buqi sighed in his heart.

For example, QQ Music invests 1 million yuan every year and wants to pre-install it in Xiaomi mobile phones.

However, the current situation is clearly asymmetrical in information.

He is also a big man with a head and a face, and he can't be made to obey like a schoolboy.With the strength and influence of Boss Zhou today, he can actually do it. He can completely oppress Lei Jun so hard that he can only grit his teeth and accept all unequal treaties.

"However, many large domestic companies still follow the simple and rude business model decades ago. This is the case for state-owned enterprises, as well as for private enterprises. Whether Xiaomi can become a great company, I don't know, but I will move towards that work hard in the direction."

Lei Jun smiled and said, "Yes, of course!"

Xiaomi is alive.

At this time, the two parties were drinking tea in the teahouse.

Even with the strong support of Ziwei Star, Xiaomi is likely to stand out in the fiercely competitive mobile phone market!

Reciprocating cycle.

If the price is high and the profit margin is high, many smart people will rush in to find opportunities to make money when they see an opportunity.

Zhou Shaoning left knowingly.

Zhou Buqi’s attitude towards the previous requirements was very firm, and there was no room for Lei Jun to maneuver. He had only two options: either accept it, and make a bright future; or give up, and Xiaomi continued to be trapped in the lack of supply chain channels, lack of Difficulties in sales channels.

Third, Xiaomi can reach a strategic cooperation with Ziweixing, and Ziweixing’s App has priority to third parties.

Xiaomi will give a relatively large discount on the price.

Second, after the 5-year free period expires, Ziweixing can choose to renew the contract.

If you take the initiative to lower the price, you can earn 100 yuan a year; if you take the initiative to raise the price, you can earn 200 yuan a year.

Zhou Buqi analyzed and said: "Because once Wal-Mart raises prices, there will be profit margins in the market, and competitors will find profitable opportunities, and they will enter the market, and there will be a circular effect."

Lei Jun smiled and said: "Yes, so I just took the initiative to cut prices and squeeze the market profits. I earned less, but competitors couldn't get in. Small profits but high sales, Wal-Mart's survival time has been extended , and the total social cost has not been lost due to meaningless internal competition.”

In his opinion, Xiaomi’s future opponents will not be this kind of traditional mobile phone manufacturers, but will probably be Baidu and Ali, which are about to end. Both of them have great appetites and want to build a powerful smartphone. platform.

"Correct."

These traditional manufacturers, of course, have rich experience and strong channels in making mobile phones, but they lack the understanding of the Internet.Lei Jun is different, he is an Internet expert.

With Zhou Buqi's current status, it is really difficult for him to make new friends. He had a good relationship with Lei Jun...but in the past two years, Boss Zhou has grown too fast, and he has already entered the ranks of the world's top entrepreneurs .

Zhou Buqi didn't have much expectations in this regard, and it doesn't even matter if he completely loses this clause.

On a deeper level, it is actually a transfer of power.

Many large domestic companies cannot choose a route similar to Wal-Mart. They all want to make money quickly, and if they can make a fortune, it is a fortune.Maybe ten years later the policy will change?Is this industry outlawed?Or a lot of messy things happened, the shares were forcibly bought out at a low price, the company was taken away, and the company appointed the Supreme Emperor...

Lei Jun was silent for a long time, and then slowly said: "At least this is the key to breaking the game. Only in this way can Xiaomi break the monopoly pattern formed by the 'China Cool Alliance'. I will not comment on Asda's high-end machine strategy, but the high-end machine After all, the audience is limited. Conventional means cannot break the high price blockade of 'China Cool Union', so they can only turn the table."

flip the table...

Sure enough, I still have to flip the table.

There is no way, the "China Cool Union" is too powerful, even Zhou Buqi can't afford to offend.For Xiaomi, a small start-up company, it is impossible to play without turning the table.

(End of this chapter)