Top of the Great Era

Chapter 1970 Company competition is not a personal grievance

Now is the era when Weibo is becoming popular. All kinds of social celebrities, entrepreneurs, scholars, stars, and athletes are rushing to open accounts, and it has become a social phenomenon for a while.

It just so happens that the current network supervision is not so strict, netizens can have a lot of space for speech on the Internet, and it is the early stage of the industry, most people underestimate the social influence that Weibo may have.

This kind of thing like Liu Qiangdong is easy to happen.

It is a very clever and avant-garde marketing strategy to use Weibo's community communication to operate event marketing and to advertise for JD.com for free.

But don't attack people by name. They are all in the same industry, and they don't look up and down. There is no need to put the internal conflicts in the industry in front of the public.

If it gets bigger, it might become like the entertainment industry.

It's all insiders who are breaking the news to the outside world, exposing each other, reporting each other, and then everyone is in danger, and no one can live a stable life. After all, no one in this business has a clean ass.

Liu Qiangdong has a deep understanding of Weibo, but it is still not deep enough.

In other words, we don't know enough about the future changes of the times.

Zhou Buqi said: "Do you know Ni Ning?"

"Ah? Who?"

Liu Qiangdong looked blank.

Yan Xinlei knew it, and added, "Is it the girl who is seeking?"

Zhou Buqi said: "Yes, it's her, do you know what's going on with her?"

Yan Xinlei said, "I'm not sure, it seems like there's a lot of controversy."

"Then let me tell you that the Internet has memory. If you want to play a good social network, you must have a leading perspective, and you can't just focus on enjoying the moment."

Zhou Buqi was quite familiar with this matter, because Ni Ning was a signed actress of Jieyu Media, and Xu Baihui had recommended him several times, but he exercised restraint and did not act.

Liu Qiangdong said with a smile: "You created Weibo, no one knows better than you."

Zhou Buqi did not deny this, and said: "Ni Ning was originally a college student. Since she is a college student, she will definitely use Xiaonei. When using Xiaonei.com, she uploaded a lot of personal photos, many of which have attributes of the times. , are very non-mainstream, and some of them were filmed wearing suspenders, which is very bold."

"is it?"

Yan Xinlei looked surprised and pleasantly surprised.

The attractiveness of a female star is really extraordinary.

Fortunately, Liu Qiangdong is the big boss after all, he is well-informed and unmoved, he seems to be listening to the teachings and pondering carefully.

Zhou Buqi went on to say: "Unexpectedly, when she was in her junior year, she was favored by the Goddess of Fate, and she became a prostitute, and she became the heroine of "Thirteen Hairpins of Jinling"."

"Oh! It's her! I watched that movie, and she acted very well." Liu Qiangdong suddenly realized, and his interest suddenly increased by several dimensions.

Zhou Buqi said: "However, the Internet has memories, as I said just now. After she became popular, someone capable of digging up her history will find all these photos, even if she takes the photos from Xiaonei. It’s useless to delete it from the personal account.”

They are all people in the industry, which is easy to understand. Yan Xinlei said: "The content on the Internet has spread too widely. The photos were deleted from the Xiaonei website, but only from the server of the Xiaonei network. But after so many years, it has long been I don’t know how many servers have captured these photos and stored them on their own servers, even if there is administrative intervention, it is impossible to delete them all.”

Zhou Buqi said: "Yes, this had a very bad influence, especially many of the photos were taken by her in the bedroom and on the bed, which would be somewhat indecent. This became her black spot and attracted a lot of attention. Big controversy."

Liu Qiangdong remained silent, he knew he was talking about himself.

Zhou Buqi said earnestly: "Marketing through the Weibo channel belongs to new media marketing and is the most cutting-edge marketing strategy in this industry. No one in the country is doing better than you, we all admit it. However, when using When using this kind of marketing method, you can't just focus on the immediate gains and losses."

"But Baidu..."

Speaking of this, Liu Qiangdong was very annoyed.

In the matter of bidding ranking, what Baidu has done is really irritating.

In the past year, JD.com paid Baidu 500 million yuan in order to lock in the keywords of the word "Jingdong" on Baidu.The so-called locked keywords mean that when users search for the word "Jingdong" on Baidu, the link to Jingdong will pop up first.

Search engines are still the most important traffic distribution platform in this era.

When a large part of users use Jingdong online shopping, they go to Baidu to search for "Jingdong", and obtain traffic for Jingdong through Baidu's distribution.

But after the contract expired, the lion on Baidu opened his mouth. He was dissatisfied with 500 million yuan and offered 1000 million yuan.

He also vowed that the price of 1000 million is already very low. If he sells the keywords of "Jingdong" to Taobao, Amazon, Yixun, Paipai, Dangdang, Suning and other eight major competitors, Baidu can make a profit of 1500 million.For the sake of morality, they would rather earn 500 million less.

PPC is actually a very normal business strategy, and all search engines around the world are doing it.

But the follow-up method is disgraceful.

This is a threat!

That is to say, if JD.com does not send money to Baidu, then Baidu will sell the keyword "Jingdong" to those eight competitors of JD. When users search for the keyword "Jingdong" on Baidu, the pop-up link Not JD.com, but other paid competitors.

The opponent spends money and buys keywords, and they can intercept JD.com's traffic and customers through Baidu, a traffic distribution platform.

This kind of routine of forcefully collecting protection fees is well known to Zhou Buzhi, so he doesn’t need to say anything. He waved his hand and interrupted him, “I started the micro-point, and you don’t need to say anything about it.”

"Weidian is okay." Liu Qiangdong's expression became much calmer, "Weidian sells keywords, and all they sell are follow-up links. The first link on the search page must be related to keywords, and it's free. "

Zhou Buqi felt very at ease now, and he was afraid that Wang Xiaozhou would do the same thing, that would be an idiot, and it would not fit Ziweixing's industry positioning, "So the market share of Weidian and Baidu is not much different, making money The ability is not even half of that of Baidu."

"But Baidu..."

"Okay, what others do is their business, you have to be yourself."

"Ok?"

"I won't talk about Baidu's affairs, but what does Ali say? Why are you always naming Boss Ma on Weibo? He also plays PPC?"

Zhou Buqi definitely had good intentions and wanted to help him.

At the same time, I also want to use my own influence to unite the domestic Internet industry, at least not to cross the border too much when competing, and not to offend other people's private lives.

The deeper reason is actually self-preservation.

Speaking of private life, his boss Zhou is not clean either.Although he usually hides well, the people around him may not find some clues.

If the competition in the industry is getting worse and worse, they will use their competitors' private affairs to make troubles.

This is a very bad sign and must be stopped.

Later, Lao Liu fell on it several times.

When a friend is in trouble, Zhou Buqi always has to help.

"Weibo marketing has both advantages and disadvantages. It's still the same sentence. You need to think more about it in the future." Zhou Buqi gave another example, "If you go against Suning and Dangdang, they will accept the move, because you are at the same level. .You are eyeing Ali and Baidu, do you think they will take care of you? Boss Ma and Boss Li will not surrender their identities to the end."

"Ah."

Liu Qiangdong humbly admitted.

Zhou Buqi said: "If you do this, it shows that you are not as good as others. When you become famous in the future, you will be at the same level as them or even stronger. How do you face today's events? How will others treat you? Competition is competition." , This is a matter between the two companies, not between the bosses of the two companies, especially if they cannot be named, turning the company's competition into a personal grievance."

In this regard, Boss Zhou has done a very good job.

In China, Ziwei Star has many competitors, but the bosses of those competitors can maintain a very friendly personal relationship with him.

Zhou Buqi went on to say: "Leave a line in life, so we can meet each other in the future. You have gone too far and offended too many people. I don't know when others will take action. It is not aimed at Jingdong, but directly at you. Go. Turn company competition into personal grievances, and then you will be in big trouble."

Liu Qiangdong was silent for a long time before slowly saying: "Okay, I know, I will reconsider the use of Weibo. As you said, you can't just focus on short-term gimmicks, you have to think about the long-term."

"I'm going on a business trip to the UK in a few days. Anyway, if you think about it, Weibo is letting you play now. I think it's quite dangerous."

(End of this chapter)