Top of the Great Era

Cloud computing seems to be quite tall, but it is out of reach for ordinary people. I don't know what it is.

In fact, it is not that complicated at all, and it is often caused by "industry slang".

Just like many slang words of bandits, "tear", "golden stick", "shoulder to shoulder", etc., sound powerful at first glance, but in fact they all have the simplest meaning.

It is a mechanism formed within the industry to distinguish outsiders.

Our own people can understand it, but outsiders can't understand it.

The computer industry is similar, there are many similar terms.If a person can speak these internal words very skillfully, it becomes a kind of screening. For the industry, they are "our own people".

Therefore, there will be some professional liars in all walks of life based on this habit.

They are proficient in all kinds of jargon and speak hype.Write your own fake resume, and during the interview, all kinds of big words in the air are on the top, and then many HR, vice presidents and even big bosses are fooled.

Then I got hired.

Just like when HR asks "Heavenly King Gaidihu", you answer "Pagoda Town River Demon".

The answer is correct, hit it off.

In his previous life, Dr. Wang Jian worked in Alibaba Cloud, and was once widely regarded as a liar in this industry.Dr. Wang Jian is certainly not a liar, but another musician surnamed Gao made a fuss about Boss Ma, and then became the top executive of Ali Entertainment, which really made Ali miserable.

Zhou Buqi has been in the industry for so long, and he already has a basic understanding of these words in the computer industry.

What is a cloud native database?

When this product was born, it appeared as a cloud database instead of a local database like the Oracle database. Later, when the cloud era came, it transformed towards the cloud.

What is a cloud database?

It is a database applied on a cloud computing platform.

What is a database?
This is one of the most typical industry terms, and it is really hard for ordinary people to understand.To put it bluntly, it is the most common ledger around.

How to manage a huge warehouse full of goods?

It would be too complicated to manage the goods directly.

The easiest way is to keep accounts.

When purchasing goods, each product is registered in the book, and the price, quantity, appearance, shelf life, and location in the warehouse are clearly marked.

In this way, management is convenient.

When it is time to ship, you only need to find the ledger, match the price and quantity according to the information recorded in the ledger, and then go directly to the storage location to pick up the goods according to the recorded address.

After shipment, enter new information.

From physical management to information management, work efficiency can be greatly improved.

Just like Netflix.

As a streaming video platform, Netflix has too much video content, the volume is too large, and it cannot be stored on its own server. What should I do?
Either spend a lot of money to buy a new server, which is too expensive.

Either use Ziwei Cloud, rent a server on a cloud computing platform, and store a huge amount of content in the cloud, which is more convenient and cheaper.

If Netflix stores 1000TB of content, how should such a huge amount of data be managed?

In the same way, it is necessary to point physical objects to information and do information management.

For a 3GB movie, the registered information may only be 1KB in size.

In other words, only needing to process and manage the 1KB of information is equivalent to managing 3GB of content, which will greatly reduce management costs.

The "ledger" for this kind of information management is called a database.

The "ledger" on the cloud computing platform is called a cloud database.

The "ledger" specially developed for the cloud computing platform is called a cloud-native database.

It can be seen that the cloud database will be the most important and indispensable product of the Ziwei Cloud platform. Any company that wants to store data content on the Ziwei Cloud platform needs to manage these data through the cloud database.

This is just needed.

Not only does it mean making a lot of money, but it also has an extremely important strategic role.

At this level, Kurian has a clearer perspective than the heads of the domestic cloud computing team, saying: "There is a concept in economics called the prisoner's dilemma..."

"Well, China's Internet is more determined than Silicon Valley on this road!"

Of course Zhou Buqi knew this.

Nothing new.

The so-called prisoner's dilemma means that when the cost price of a product is 10 yuan, if it is priced at 15 yuan at the beginning, it seems to have earned 5 yuan, which is a very good business.

In fact, such a high profit will make the competition in the market very fierce, and then start a price war until the price is lower than the cost price, and everyone will die together.

In order to deal with this kind of vicious competition, many smart businessmen simply self-destructed, and the cost price of 10 yuan was only sold in the market for 10 yuan.

Competitors will not participate if they see that it is not profitable.

You can make a fortune silently.

Many domestic commodities have high domestic prices and low foreign prices. There are various reasons for this phenomenon.Among them is a very important policy orientation, that is, selling at low prices abroad can put foreign markets into a "prisoner's dilemma".

However, if the domestic market price is high, profits will be high, there will be many competitors, and the market will be very active, which will provide more job opportunities and create more GDP.

But in the Internet age, the situation has changed.

The new generation of young entrepreneurs, who grew up under the influence of Western individualistic culture, often listen to the tune and not to the propaganda.For their own success, they don't care about the life and death of the industry, and are desperately lowering the price.

Even Xiaomi mobile phones are still selling at a loss.

Kurian said in a deep voice: "Ziwei Cloud and Amazon Cloud are now adopting similar business strategies, with small profits but high sales. They use low prices to attract customers without attracting the attention of other giants in the industry. Wait for the business to scale up. Now, large-scale profits have appeared, competitors have heard of the profits, and the market structure has been settled, it is already too late."

Zhou Buqi smiled, "That's right, Ziwei Cloud and Amazon Cloud are able to achieve today's status. This is the way of thinking. Taking the initiative to minimize profits, which seems to be self-destructive, actually cuts off other people's financial resources." Behind this is the dividend of the first-mover advantage shared by the Internet industry.”

Kurian said: "So Ziweiyun's cloud database must become the world's first cloud-native database!"

"There is no need to state it from this angle." Zhou Buqi heard that he was still persuading himself, so he took the initiative to express his position, "I have been persuaded by you, I will think about it for two days, and I will most likely support you."

Kurian was not very satisfied, and couldn't afford to waste two days, so he continued to fight: "Next, I will reduce the price of Ziweiyun's charges."

Zhou Buqi supported, "You decide."

Kurian explained, "This is mainly determined by the price of hardware costs. Affected by Moore's Law, the prices of servers and processors will be lower and lower. Under the scale effect, the cost will be further reduced. As long as the price is reduced The magnitude is less than the decline in cost, and the more you sell, the more you will earn."

Zhou Buqi said deeply: "Ziweiyun's early development is our huge advantage. No matter what, we must firmly grasp this first-mover advantage and maintain this advantage continuously." .”

Kurian went on to say: "So the cloud database product, the most important thing, is the key for Ziweiyun to maintain this first-mover advantage."

"Is it cheap?"

"Low price is of course a strategy. Cloud databases have a better scale effect, and the cost is only 10% of commercial databases. That is to say, even if our database price is only 20% of Oracle database, our profit margin is theirs. 200% of that. However, this is at the commercial level, and there are more important strategic implications.”

Zhou Buqi asked: "What is it?"

Curian said loudly: "Cloud databases can establish a strong binding relationship between platforms and users."

"Ah."

Zhou Buqi was not too surprised.

Kurian said: "In the current cloud server leasing market, Ziwei Cloud's market share has reached 49%, 8 points ahead of Amazon Cloud. To maintain this lead, we must ensure that users become Ziwei Cloud users. , cannot quit and switch to other platforms.”

Zhou Buqi pondered and said: "The data scale is too large, and migration is too difficult."

This is also the reason why he has focused on the streaming media industry for Ziweiyun. Video platforms such as Netflix, Hulu, P Station, and YouTube have huge data scales, making it almost impossible to migrate data.

Kurian said: "Yes, this is a good idea you proposed before. However, in the long run, this is not enough. Data migration is very difficult, but it does not mean that it cannot be migrated."

"Why can't it be migrated?"

"Use our database to bind!"

"Oh?"

Zhou Buqi was a little surprised, he didn't expect such a factor to exist.

No wonder Kurian is so urgent and impatient. He has formulated a huge long-term strategic plan around the development of Ziweiyun.

Kurian said: "If you want to manage data, you need to go through the database. In order to improve usability, commercial databases are trying to be compatible with most platforms. For example, Oracle database, users use Oracle database locally to manage data. Go to After being installed on Ziweiyun’s platform, Oracle can also be used to manage data, which is very convenient.”

Zhou Buqi nodded, "Yes."

Kurian said: "If Oracle changes its strategy and makes the Oracle database incompatible with Ziwei Cloud... Then it will be very troublesome. Many companies will not be able to use Ziwei Cloud's services. The database cannot be migrated, even if the data can There is no point in transferring it. However, this does not conform to the nature of Oracle Database's third-party products."

Zhou Buqi suddenly realized, "Oracle bone inscription database can't do it, but Ziwei cloud database can! This is our self-operated native cloud database!"

Just like the iPhone.

If users want to use iMessage this product, they can only buy an iPhone. iMessage is a social product developed by Apple itself and is not disclosed to the public.

Once a consumer becomes a loyal user of iMessage, it is equivalent to being bound to the iPhone, and it is no longer possible to switch to the Android camp.

Compared with relying on user experience and usage habits to guide consumers, the bond between iMessage and consumers is the real strong bond.