Top of the Great Era

Chapter 2058 Savage Growth
"Talking Cat" is a game jointly recommended by the secretaries. Zhou Buqi is very optimistic about it, so he directly put forward the request on the board of directors.

Buy the game company behind "Talking Cat"!

Before that, he had been checked by someone.

The game company called outfit7 is a European company headquartered in Cyprus.However, "Talking Cat" is now a world-class game. Although the overseas market is not as popular as it is in China, it is not bad in the game sector.

If this company wants to grow bigger, it must move.

The administrative headquarters can remain in Cyprus, but the actual headquarters still has to go to the UK or the US, just like Spotify.It's not that a small country can't do it, it's that a small country has no talents.

If you don't have talent, you can't do world-class events.

Nokia's headquarters is in a small Nordic country, all in name, and its core businesses are located in branches in major European and American countries such as the United States, Britain, Germany, and France.

However, it is not easy for a company in a small country to expand into a larger market, and it may collapse.Small fish are happy in the pond, but they may freeze to death in the sea.

Outfit7 in the previous life suffered from this kind of backlash.

Not only failed to develop more excellent games, but even the status of "Talking Cat" in the industry could not be maintained, and there were big problems in product, marketing, operation and other aspects.

Later, a domestic listed company bought outfit10 for US$7 billion, adjusted its business structure, and quickly regained its vitality.

Changyou is now a game giant in an absolute sense.

To shoot!
Outfit7 is facing a risky transformation stage from a small country to a big country, to acquire them!

What Zhou Buqi said was not unexpected.

He has said many times in the past, that Changyou needs to make efforts in mobile games, buy and buy along the way, and enter the market quickly while others are still watching and uncertain.

Why haven't the big game makers in the world made a move on popular casual games such as "Angry Birds", "Jumping Doodles" and "Talking Cat"?
The answer is simple, not sure.

I have doubts, can mobile games work?

The game is actually a line of code and a string of data. The more code and data, the richer and more fun the game will be.

And this requires computing power.

Smartphones are too bad, and the computing power is too weak.

The existing game giants are basically listed companies. They have been developed for many years, and their systems, structures, and thinking are somewhat rigid, and many of them are still traditional old routines.

They all want to rely on extraordinary computer performance to create some high-quality games.

And really let them do it.

Many senior gamers have to spend tens of thousands of dollars to configure their computers in order to play games well.

In the current situation, most people can see that the mobile Internet is the future, but many people still move slowly and focus on the PC side.

Because they don't think that the mobile Internet can flourish in a short period of time. It took more than ten years for the PC Internet to fully blossom.

Mobile Internet?
Still early!
Not in a hurry!
Technology giants including Baidu, Ali, Google, Amazon, Facebook, Microsoft, etc. actually have certain misjudgments.They don't think that the mobile Internet will replace the PC Internet in a short time.

Therefore, in the eyes of many traditional game companies, games like "Angry Birds" and "Talking Cat" are not worth mentioning at all. They are completely short-lived and will decline in a few years, so they are not worth buying.

This is actually true.

This kind of casual mobile game has been the most popular in recent years, and it will "disappear" in a few years, which is really short-lived.Just like Baokai Game Studio, in the past few years, too many popular casual games have been launched, but basically they are all short-lived, and after a year or two of popularity, they fall silent.

However, there is a huge difference - base!
One, quantity.

There are only so many PCs, and it’s not bad for a family to have one. Mobile phones are different. Everyone has one or even several mobile phones.

Two, time.

Sitting in front of the computer and playing games, time is always short.Mobile phones are different, and can use a lot of fragmented time.Fragmented time is just the most suitable for playing casual and puzzle games.

Three, the threshold.

When people get older, they don't like playing games anymore.In fact, it's not that I don't like to play, but that I can't spend as much time and energy on games as young people.

If it's a computer, I don't even know how to play games when I'm older; it's different with mobile phones, which greatly lower the threshold for playing games.

Traditional PC games are completely incomparable with mobile games.

The latter has too many natural advantages and is a combination of past PC games, TV games, handheld games and handheld game consoles.

For example, Baokai's "Swallow Fish" game.

On the PC side, when it is hot, there may be 1000 million players, accounting for 20% of the market, and it is popular in the entire casual game market.Two or three years later, the popularity declined, and the market share was only 2%, leaving 10 people.

It was indeed a flash in the pan.

Mobile is completely different.

After the mobile game version of "Swallow Fish" was launched, it quickly became one of the top games in the casual game market.After two or three years, the heat subsided, and then it was short-lived?
That's not the logic at all.

There are now 2 million gamers worldwide, and it will be 10 billion in two or three years.

Even if the popularity subsides and the proportion shrinks, but the total base has greatly increased, the money earned by "Swallowing Fish" for Baokai will not decrease every year like the PC side, but will increase every year, more and more.

To sum up, the global IT industry basically has a consensus that the mobile Internet is coming, but no one believes that it will come so soon.

The perception of the game industry is more traditional, always thinking about mobile games with the logic of PC games.

Faced with some emerging excellent mobile games, I will have concerns, thinking that these are short-lived companies and not worth buying.And here's your chance to swim!
Taking advantage of other people's doubts, hurry up and wave the banknotes!

That's not to mention, Zhou Buqi wants to be a big ticket, and said loudly: "In the next two or three years, Changyou's strategy must be active, or it will grow unreasonably and brutally!"

"Brutal growth?" Zhang Chaoyang frowned slightly, "How do you understand it?"

Zhou Buqi said: "Three aspects. First, in terms of capital, we must actively raise funds. If you have too much money, you are not afraid to bite. Whether it is debt financing or equity financing, you must take more money."

Zhang Chaoyang twitched the corner of his mouth, "There are already 30 billion US dollars in Changyou's account."

Zhou Buqi said: "Every year, 20 billion U.S. dollars will be allocated, and 10 billion U.S. dollars will be given to Mattrick, mainly for the acquisition and investment of European and American game studios. 10 billion U.S. dollars will be given to Ren Yuxin, mainly for China, Japan and South Korea The acquisition of regional game companies. This is a rule. The acquisition of "Talking Cat" is not within the rule, and additional money will be paid."

Zhang Chaoyang's eyes darkened.

Depend on!
This kid is crazy!
How can such money be spent?
Changyou has nearly 30 billion US dollars in its account, and gives 20 billion US dollars to the two co-CEOs to make acquisitions on their respective sites.If you want to buy a popular game like "Talking Cat", it is estimated that it will cost hundreds of millions of dollars.

In just a few sentences, Changyou's cash flow was drained?

No wonder Ziwei Star International has to keep issuing bonds, and recently it has been selling company assets, even Twitter... This kid really spends money without blinking an eye, 30 billion US dollars is just a waste?

Fortunately, after merging Ziweixing's game business department, Changyou's ability to make money has improved a lot.It is roughly estimated that generating an operating profit of US$10 billion per year is not a problem.

Still feel at ease.

But Zhou Buqi's next sentence dispelled Lao Zhang's illusions, "We need to recruit more people, set up more project teams, develop more mobile games, and create more creative ideas in various categories. The more the better! 50 models are too few, 100 models Not enough, 200 models are not many! In short, quality must be needed, and quantity must be more important! There is 8000 million US dollars for "Deer and Ding Ji". If this money is used to develop 50 mobile games, the money earned can equal 5 "Dragon Eight" department"!"

Zhang Chaoyang was going crazy, "There are 50 mobile games out there, but there may not be one that will be successful!"

Zhou Buqi smiled, "You are still thinking of traditional PC games. PC games have been developed to the extreme. Players have played any kind of excellent games, and the competition will be fierce. Mobile games are different. On the one hand, mobile games The performance is not good, on the one hand, players have never seen it before, they are not so picky, and they can play Tetris for hours at a stretch."

Zhang Chaoyang went on to say: "If you have quality, you cannot have quantity."

Zhou Buqi said: "So we need to buy, buy, buy as soon as possible, and blossom all over the world, build more game studios, and operate independently as much as possible."

Mattrick and Ren Yuxin looked at each other.

Boss Zhou just took office.

It is inevitable that there will be three fires when the new official takes office.

They didn't dare to question like Mr. Zhang did.But the worry in my heart is inevitable, and I feel that the strategy of the big boss is too radical.

It was brutal enough.

Fortunately, Guo Pengfei was not afraid of the authority of the big boss, and frowned slightly, expressing his concern, "The stride is too big, it's easy to tear your crotch! Do you want to be more steady?"

"do not want!"

Zhou Buqi is crisp and neat.

Guo Pengfei twitched the corners of his mouth, "Is it so hard?"

Zhou Buqi said bluntly: "Yes, it is hard work and hard work! I know that normal business development is step by step, one step at a time. But now is a special period, and it is a window period for the mobile game market. It is the stage of grabbing territory. Steady and steady means that the opportunity to fight will be missed!"

Guo Pengfei took a deep breath, and said in a deep voice: "Seize the land first, and then we'll talk about it. As for whether it's restless or peaceful after the land is seized, it doesn't matter. Even if there is a rebellion later, we must continue to grab new land. When the country is brought down and the sphere of influence is demarcated, then we can go back and manage it with peace of mind and run the company's business with peace of mind."

Sure enough, it was a direct descendant, and quickly caught up with Zhou Buqi's train of thought, and expressed his support.

(End of this chapter)