Top of the Great Era

Chapter 2150 Channel commission
That night, Zhou Buqi didn't go anywhere, he didn't go to the bubble bath, he didn't go to the human feast, he was really disgusted by this old thing.He is in his seventies and eighties, and looks well-dressed. Speaking of a thirteen or fourteen-year-old girl, she looks excited and makes people want to rush up and beat him up.

He didn't even communicate much with another serious old man, Capcom's boss Kenzo Tsujimoto.

Fortunately, the next morning, when he met Ren Yuxin, he said something festive, "Kenzo Tsujimoto, the intention of cooperation is very clear."

"Oh? He said it?" Zhou Buqi was a little surprised, "He doesn't like mobile games."

Ren Yuxin said with a smile: "Changyou is not only about mobile games. "Tian Long Ba Bu" and "DOTA2" are all computer games. Moreover, he is actually looking at the channels of Changyou."

"Channels? Domestic channels?"

Zhou Buqi heard what Tsujimoto Kenzo said yesterday.

Capcom's ace game "Monster Hunter" has launched an online game version on the computer side, and it is currently available in Korea, Japan, Hong Kong, Taiwan, and Southeast Asia.

very popular.

However, it has been unable to enter the domestic market for a long time.

It's about the big picture.

A few years ago, China and Japan were in the honeymoon stage...or, in other words, during the 08 Olympic Games, it was the peak period in China, when all nations came to Korea and got along very friendly with all countries.

However, not so much now.

Last year, Japan engaged in troubles over the Diaoyu Islands, and relations between the two countries quickly cooled down.It is very difficult for Japanese online games to enter the domestic market.

If Zhou Buqi wants to promote this matter, he can still do it, but he is really not interested.

Because "Monster Hunter" is the ace IP in the field of handheld games, but the country has been relatively backward in the past few decades, and has never experienced the era of handheld game consoles at all, so that there is a lack of awareness of the game "Monster Hunter".

Even if this game is represented in China, it will be difficult to have a large market.

Ren Yuxin said with a smile: "It's not domestic, it's European and American channels, mainly Europe. That's right, in 09, Capcom launched "Resident Evil 5", which sold out immediately and became the first in the history of Capcom. The single product with the highest sales has reached 7 platinum."

"What is 7 platinum?"

"In their statistical method, 100 million sales is a platinum work. 7 platinum is 700 million sales."

Zhou Buqi nodded, "Oh, it's similar to the record statistics rules of Hong Kong and Taiwan."

Ren Yuxin said with a smile: "Yes, the sales of "Resident Evil 5" soared, mainly because of one point..."

Zhou Buqi sat in the car and went to Konami with him to talk about "Pro Evolution Football". When he heard this, he immediately thought of the result, "computer version."

Ren Yuxin said: "Yes, it is the computer version. The previous versions of "Resident Evil" only had Sony's PS and PS2 versions, and they could only play video games. Starting from "Resident Evil 5", Capcom not only launched In addition to the PS3 version, two versions have been added, one is the Xbox version of Microsoft, and the other is the computer version of the Windows system. The reason for this change, I think, is due to two reasons. The loss of power in the field of consoles, Microsoft’s Xbox game console has taken away too much market; the second is that the game industry has been sluggish in the past few years, and Capcom can’t support it anymore, so it can only be forced to launch a computer version.”

Zhou Buqi laughed and said: "Then Kenzo Tsujimoto finally realized belatedly that the sales of the computer version of "Resident Evil" are so good that the entire company must start to transform into computer games."

Ren Yuxin smiled and said: "Yes, the sales of "Resident Evil 5" are very good, it is 7 platinum. It is not only that, because "Resident Evil 09" sold very well in 5, and "Resident Evil 5" was released the following year. "Crisis 230 Gold Edition" continued to sell for money, and sold more than 1000 million sets. Adding the two together, the total sales exceeded [-] million sets."

Zhou Buqi snorted coldly.

Yesterday, Ken Sanyoshi Tsujimoto said a lot of good words, and said that Capcom didn't make mobile games because he didn't want to use opaque means to harvest players, thus destroying the game market.

I don't know, but I really believe it!

Fortunately, Zhou Buqi had made an extra detour in his mind at the time, and immediately realized that his words were illogical.

Hearing what Ren Yuxin said, he understood everything.

Get out of here!
Really can fool!

In 09, "Resident Evil 5" was launched and it was a big hit, and then "Resident Evil 5 Gold Edition" was released, and it was a big hit again... Isn't this just adding some new elements and harvesting players again?
This is much worse than EA.

EA has dozens of computer games, and each generation of products is only sold once. If there are new elements added, it will also add an update package to players for free.

Like Capcom, if you get some new elements, just change the skin and sell it again.

But even with such unconscionable harvesting, Capcom's performance has declined year after year in the past few years, which shows how bad the old guy Kenzo Tsujimoto has messed up the company.

Ren Yuxin said with a smile: ""Resident Evil 5" and "Resident Evil 5 Gold Edition" combined, sold a total of 1000 million sets, but "Resident Evil 4" only sold 230 million sets. The main reason for the surge in sales is The reason is that "Resident Evil 5" has added a computer version. Among the 1000 million sets, the PS3 and Xbox versions only have 360 million sets, and the remaining 640 million sets are all computer versions. Among them, the sales volume in the European market is the highest, reaching 420 million set."

Zhou Buqi suddenly realized, "No wonder you care so much about European channels, Capcom is being sucked into vomiting blood by European sales channels, right?"

"Almost!" Ren Yuxin laughed, "Do you know what Kenzo Tsujimoto said to me yesterday? He said that he hoped to hand over all the operations of the "Resident Evil" series in Europe and America to Changyou, and the income would be split [-]-[-]."

"50%?"

Zhou Buqi was really amused.

In order to be drawn only 50% by the distributors, Kenzo Tsujimoto begged Changyou to be the sole agent of this business at the cost of giving up the company's shares and board seats.

It can be seen that the sales of "Resident Evil 5" in the European and American markets, Capcom was miserably cheated by those channel operators in Europe and the United States, and the percentage of the sales was far more than 50%.

This is also a common phenomenon for Japanese companies to do business abroad in recent years. Japanese companies have been doing business in their home countries for decades. The entire industry is very mature and stable, and it is relatively simple to do business.

When I went to the European and American markets, I wanted to break new ground. I was used to the comfort and enjoyment in the domestic market. When it came to the aggressive negotiating table in the European and American markets, it was difficult to negotiate good terms.

In this regard, Japanese companies are far behind domestic private companies and similar to domestic state-owned companies.In China, one is better than the other, and when going abroad, one is better than the other.

"Huh?" Zhou Buqi immediately thought of something, "What about Steam? Didn't they pay attention?"

Ziweixing International has built a game platform through acquisitions.

Among them are game video platform twich and game trading platform Steam.

Especially Steam, as the exclusive fighting platform for "DOTA2", has become the largest game platform in the world today thanks to the popularity and traffic brought by this game, with a total of more than 4000 million users and more than 3000 games. Monthly sales exceed $5 million.

As the platform side, Steam will take 30% of the sales.

This is lower than Capcom's requirements!
Capcom puts the game on Steam, so it can only be drawn by 30%?This is an open and transparent game platform, and there is no need to find a trustee. Game manufacturers can upload genuine games to the Steam platform by themselves.

Could it be that Tsujimoto Kenzo is so old and confused that he has never even heard of Steam?
Ren Yuxin simply explained: "Steam is just a sales commission, and there is an additional operating expenditure. Capcom develops Japanese games, and European and American operators need to adjust the language, and then prepare the server and other basics. The facility runs the game."

Zhou Buqi nodded, "Well, that's the truth."

Ren Yuxin said: "Another point is that "Resident Evil 5" was launched in 09, and Steam was not popular at that time. "Resident Evil" relied on game manufacturers to hit advertisements on different platforms, so it was finally promoted. The DL version. This channel fee may be higher than Steam’s 30% rake.”

Zhou Buqi didn't care about these details, "It's always a good thing! Let Changyou act as the sole agent for the European and American markets... I don't think the European and American markets are the same. Except for the Japanese domestic market, let Capcom operate by itself, and other overseas markets , leave it to Changyou to do it."

Ren Yuxin smiled and said: "Okay, I will fight for it, and then we can talk. It is best to win the overseas agency rights of all Capcom's games. According to Kenzo Tsujimoto's request, the income will be divided in half."

Zhou Buqi said: "Well, then directly authorize it on the Steam platform."

After all, Changyou and Ziweixing International are not the same company. Ren Yuxin has no shareholding relationship with Ziweixing International. Zhou Buqi explained one more sentence, "A platform economy requires self-operated and third-party operations. Its meaning That is, products can drive the development of the platform, and the developed platform can also drive the sales of products. Just like JD.com, it first makes the platform successful through high-quality self-operated products, and when the platform is successful, it can attract more third-party products. The platform can promote the sales of more self-operated products through rankings. Changyou’s games should exist as self-operated products on the Steam platform. Now is the growth period of Steam, and Changyou needs to help first.”

Ren Yuxin smiled, "Of course, except for Charles, we have no objections!"

"Old Zhang?" Zhou Buqi dismissed it lightly, "Don't worry about him, let him come to me if he has an opinion."

Ren Yuxin knew that there was some love-hate relationship between Boss Zhou and Boss Zhang, so he didn't want to participate, and he thought happily: "If we can really reach this kind of comprehensive strategic cooperation with Capcom, Changyou will be the sole agent overseas. The market. At that time, Capcom’s revenue will definitely increase. Then, as you said, other Japanese game companies will take the initiative to cooperate with Changyou when they see Capcom’s benefits. The point-to-surface effect appeared.”

(End of this chapter)